PROJECT REPORT PROJECT REPORT

ONON

1

PROJECT GUIDE:-ROSHAN SOMI STORE MANAGER, FBB , SHIPRA MALL.

PRESENTED BY:-PRADEEP KUMAR(MBA IN MARKETING)MANISH KUMAR PANDEY(MBA IN MARKETING)

PROJECT ON

““WHY CUSTOMER’S SHOULD BUY FROM WHY CUSTOMER’S SHOULD BUY FROM FBBFBB” ”

2

                          

ABOUT FUTURE GROUP

3

• Founded by—Mr.Kishore Biyani(M.D & CEO of group)

• Incorporated in 1987(as Manz wear pvt. Ltd)

• Headquarter—Mumbai• Diversified Business>>Retail

as flagship sector• Employees more than 80,000

people• 1.3million sq.ft of retail space

4

• VISION Deliver everything,everywhere,everytime to every Indian consumers in the most profitable manner.

• MISSION We will be the trendsetters in evolving delivery format• CORE VALUE Indian-ness• CORPORATE CREDO Re-write rules and retain values

5

BRANDS UNDER FUTURE GROUPBRANDS UNDER FUTURE GROUP

6

RESEARCH METHODOLOGY

• TYPE OF RESEARCH- Descriptive Research• DATA COLLECTED- Primary Data• DATA COLLECTION METHOD- Field survey• DATA COLLECTION TECHNIQUE- Questionnaire• SAMPLE UNIT- FBB store , Shipra Mall• SAMPLE TECHNIQUE- Random• SAMPLE SIZE- 250

7

DATA ANALYSIS1. How often customer’s visit Fbb?

8

DATA ANALYSIS

INTERPRETATION:INTERPRETATION:

From the pie chart it can be seen that:

57% of the customers are monthly visitors of fbb. 30% of the customers are weekly visitors. 11% of the customers do not come regularly. 2% of the customers are daily visitors.

9

DATA ANALYSIS2. How customer’s came to know about Fbb ?

10

DATA ANALYSIS

INTERPRETATION:INTERPRETATION:

From the pie chart it can be seen that:

63% of the customers gets to know about fbb by themselves. 17% of the customers gets to know about fbb through their

friends. 10% of the customers gets connected due to hoardings ,

newspapers and banners. 10% customers gets connected through T.V advertisements.

11

DATA ANALYSIS3. Why customer’s visit Fbb ?

12

DATA ANALYSIS

INTERPRETATION:INTERPRETATION:

From the pie chart it can be seen that:

62% customers buys from fbb due to its cost effectiveness of the products.

25% of the customers visits fbb due to the better quality products. 5% of the customers visits fbb due to the huge varieties of

products they get under one roof. 8% customers buys from fbb due its better services.

13

DATA ANALYSIS

4. To which other retail outlet customer’s prefer to visit ?

14

DATA ANALYSIS

INTERPRETATION:INTERPRETATION:

From the pie chart it can be seen that:

31% of the customers prefers to buy from “Pantaloons”. 20% of the customers prefers to go for any other available option. 12% of the total “customers are perfectly loyal” to fbb. 18% customers prefers to buy from “Shoppers Stop”. 12% customers prefers to buy from “Globus”. 3% customers prefers to buy from “Vishal Mega Mart”. 4% customers prefers to buy from “Reliance Trends”.

15

DATA ANALYSIS5. Why customer’s prefer other outlet ?

16

17

DATA ANALYSIS

INTERPRETATION:INTERPRETATION:

From the pie chart it can be seen that:

54% of the customers prefers other outlets due to their better brands and quality products .

15% customers prefers to go for other outlets just by their choice. 12% customers gets more variety of products at other outlets. 10% customers prefers go to other outlets due to their low costs. 5% customers gets better services at other outlets . 4% customers prefers to buy from other outlets just because of

their convenient locations.

DATA ANALYSIS6. Customer’s valuable suggestions for us ?

18

DATA ANALYSIS

INTERPRETATION:INTERPRETATION:

From the pie chart it can be seen that:

24% customers says all is well with the store. 20% customers wants more variety in sizes and colours of

products. 17% customers wants more premium brands to be included in the

store. 10% customers wants more of better offers and discounts. 10% customers wants improvement in product’s quality. 5% customers says that store should have more number of trained

staff.19

FINDINGS

Fbb have a very vast scope in future ,It has built very emotional & cordial relationship with its customers. Customer’s are looking for more of premium brands in store.Sometimes customers gets confused in the store as the store layout is ambiguous and no one is there to help them.Most of the Customers are unknown about the special offers , so more advertisement is needed for them.Many customers are dissatisfied with the unsupportive behavior of staff members.Salesmen are not approaching to the customers as they are always busy with maintenance of their sections.Stock for various sizes is not sufficient.

20

RECOMMENDATIONS

1.Fbb should use advertising tools like banners at all focus points, more of T.V advertisements and social media to increase their share in the market.2. Products should be well classified according to types and sizes with proper tags.3.More number of well behaved and trained staff needs to be recruited in the store.4.Number of billing counters should be increased.5.Services like sitting arrangement for customers & drinking water facility should be included in the store.6.A single sheet layout of whole store showing all classified sections and important locations like trial rooms should be posted at the entry gate .

21

RECOMMENDATIONS CONT…7. Grievances should be handled at the staff level only ,

customers should be treated as an asset.8. Regular customer’s should be provided special offers

at least 2 times in a year.9. More of premium brands like Levis , Versace , D&C

and Armani should be included in the store with existing brands.

10. More variety in sizes and colours of the products needs to be included in store with sufficient stock.

11. Products for the age group of 10-15 years needs to be included in store.

12. Formal dresses for the girls should be included in store.

13. Traditional apparels for women like Sari’s should be included in the product mix. 22

CONCLUSION

The conclusion of my one week research is that fashion at Big Bazaar stores have a very wide scope for future in India. Fbb stores have cordial relationship with customers . Most of the customers are satisfied with Fbb products and people like its schemes very much. Fbb have created a very good image in the minds of its customers so they have a very high expectation level from Fbb. Moreover Fbb can fly on the path of ultimate growth if they can bring more premium brands and variety of quality products at a decent cost. Fbb stores can retain customers if they use many loyalty programs & IT techniques. Customers will only become loyal if they would be provided with more pleasant and satisfactory service experiences in stores and Fbb will be able to bring it by adopting more innovative strategies as recommended.

23

24