Research project

Stewart Serrao

Kaveshna Shete

Sorabh Shandilya

Vikas Jain

Monit Chauhan

Bhavesh Chhajed

Mohd. Arif Shaikh

Bhavani Singh

Shekhawat

Group members

Topic for research

Reason for the topic

Introduction

• The main Aim behind doing this survey was to study the Human Psychology behind brands.

Aim

Preference of Brands For College Going Students

ProblemStatement

Literature review

1977• Ward and Wackman

1990• Bearden and Randall

1997• Shim and Koh

1999• Darley

2000• McLaughlin

2001• Auty and Elliott

2002• Taylor and Cosenza

2003• Weiss

Hypothesis

College students prefer

brands for social status

College students value money and

buy quality brands

Vidyalankar school of information technology(VSIT),Wadala

South Indian Education Society(SIES),Sion

Poddar College,MatungaGuru Nanak Khasla College,Matunga

Ramnarain Ruia College,Matunga

Sample for research:-

Number of samples to be interviewed

Eco friendly

Online survey

Collection of data

Method of Data collection 

Analysis of data collected

Number of daily responses:-

• We did not want to have a bias study of our research for that reason we decide to collect samples in the ratio 65:35

• In total samples collected of are:

Gender :-

Gender No of samples collected

Percentage

Male 32 64Female 18 36Other Nil Nil

Contd………

64%

36%

Column1

Male Female Other

Reputation factor

  Yes No

Male 18 14

Female 7 11

Total 25 25

Contd ………..

MaleFemale

0

2

4

6

8

10

12

14

16

18

Yes

No

YesNo

Yes50%

No50%

Column1

Contd……..

Brand preference by Family Members

  Yes No

Male 19 13

Female 12 6

Total 31 19

Contd……..

Male Female0

2

4

6

8

10

12

14

16

18

20

Yes

No

Yes62%

No38%

Sales

Contd……..

Brands as an item of Show-off

  Yes No

Male 9 23

Female 7 11

Total 16 34

Contd……

Male Female0

5

10

15

20

25

Yes No

Yes32%

No68%

Contd……

Impression

  Yes No

Male 11 21

Female 3 15

Total 14 36

Contd……

Male Female0

5

10

15

20

25

30

35

NoYes

Yes 28%

No72%

Sales

Contd……

Imitate other(with respect to brands)

  Yes No

Male 8 24

Female 4 14

Total 12 38

Contd……

Male Female0

5

10

15

20

25

YesNo

Contd……

Yes24%

no 76%

 Financial Status

  Yes No

Male 23 9

Female 14 4

Total 37 13

Contd …….

Male

Female

0 5 10 15 20 25 30 35

YesNo

Contd …….

Yes74%

No26%

Brand Loyalty

  Yes No

Male 17 15

Female 8 10

Total 25 25

Contd ……

Male

Female

0 2 4 6 8 10 12 14 16 18

NoYes

Contd ……

Yes50%

No50%

I am not brand loyal i buy the best that

suits me.

I like to stick to a particular brand.

Brands are for people who are conscious of

their outer appearance

No I'm not a brand loyal...I buy whatever i like irrespective of

the brand...The brand does not matter as long as i like what i buy n it is worth the

money i spend.

  Brand Loyalty

Preference of brands

Value for money

Quality

Reputation

Impression Cool factor

Conclusion

1.Students prefer brands

2.Being their selves

3.Value for their money

Findings

teenagers prefer brands

H1 was levelled

H2 was proved to be right

Questionnaire

Questionnaire

Thank you