research on tv brands

8/19/2019 RESEARCH ON TV BRANDS

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CHAPTER 1

INTRODUCTION

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Introduction

The color television industry in India has seen a dramatic change during the past one decade

as liberalization and globalization showed its original face in full swing in the Indian sub-

continent, making its market highly competitive and customer driven. A good number of TV

customers today face a lot of dilemma at the time of taking a purchase decision to choose the

brand because a number of substitutes available in the market. As a result of this, the

manufacturers are now forced to behave like price takers rather than price makers. nder the

circumstances, it is !uite obvious that the companies will have to do more homework to

respond to the needs and tastes of the customers in order to survive in this competitive

market. "hen it comes to the purchase decision of the TV customers, it depends on various

product differentiation attributes such as price, game and goodwill of the company, design

and appearance, digital function, after sales service, durability and warranty, power

efficiency, financial incentives #free gifts, discounts and installments etc.$, easy availability

and smooth functioning.

It is an accepted fact that the generation of information plays an important role in the field of

policy formation, marketing planning, strategy making and it also bridges the game between

the buyers and the sellers. This study may provide the TV companies with a launch pad and

act as a guide that can help same in chalking out strategies to enlarge the market share and

also enhance the level of awareness among customers. In short, it can be claimed to be an

accurate and timely report that may help them to gain a competitive edge over their

customers.

Therefore, the present study aims at ascertaining the television customer%s preference over the

various counts of T.V. brands they use. The study also throws light on the customer%s

purchase behavior with respect to color television. This study may provide the T.V.

companies with a launch pad and act as a guide that can help the same in chalking out

strategies to enlarge market share and also enhance the level of awareness among customers

and may help them to gain a competitive edge over their competitors.

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CUSTOMER:

&ustomers are the most important people for any organization. They are the resource on

which not only the success, but the entire e'istence of any business depends. A customer, also

client, buyer or purchaser is usually used to refer to a current or potential buyer or user of the

products of an individual or organization mostly called the supplier or seller. (owever the

term customer also includes by e'tension anyone who uses or e'periences the services of

another. The word derives from ) custom, ) meaning )habit )* a customer was someone who

fre!uented a particular shop, who made it a habit to purchase goods of the sort the shop sold

their rather than elsewhere, and with whom the shopkeeper had to maintain a relationship to

keep his or her )custom, +meaning e'pected purchases in the future. The clichs )customer is

king) or )customer is god) or )the customer is always right) are most fre!uently used in themarketing world and also indicate the importance of customers to businesses.

DEFINITION OF CUSTOMER

/0I1ITI21 3 According to 4hri. 5ohandas 6aramchand 7andhi, the father of nation,

+A customer is not an outsider to our business. (e is a definite part of it. A customer is not an

interruption of our work. (e is the purpose of it. A customer is doing us a favor by letting us

serve him. "e are not doing him any favor. A customer is not a cold statistic* he is a flesh and blood human being with feelings and emotions like our own. A customer is not someone to

argue or match wits with. (e deserves courteous and attentive treatment. A customer is not

dependent on us. "e are dependent on him. A customer brings us his wants. It is our 8ob to

handle them properly and profitably 9 both to him and us. A customer makes it possible to

pay our salary, whether we are a driver, plant or an office employee.

:/0I1ITI21 ;


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MEASURING CUSTOMER SATISFACTION:

There are several ways to gather input from customer. The simplest way to find out, how

customer feel and what they want, is to ask them. If you have only ;@ customers, you can talk

to each one personally. The advantage of this approach is that you will get a personal +feel:for each customer. The disadvantage is you will gather different information from each

customer depending on how the conversation goes. 4ome of ways in which you can approach

the customer are listed below

CUSTOMER SURVEY

&ustomer surveys with standardized survey !uestions insure that you will collect the same

information from everyone. emember that few of your customers will be interested in

+filling out a !uestionnaire:. Its work for them, without much reward. By launching acustomer survey as an attempt to find out +how we can serve better: 9 your customers will

feel less put upon. (ere are few of the possible dimensions you could measure

CDuality of service

C4peed of service

C


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specific !uestions. They enhance your relationship with good customers who become more

committed to your success. And they can move relationship with prospects ahead

PROCESS OF CUSTOMER SATISFACTION:&ustomer 4atisfaction


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CHAPTER

LITERATURE REVIE!

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Int"rn"t #or Educ$tion$% T"%"&i'ion: An O((ortunit) or T*r"$t

The outcome of this study depicts that instead of threats, Internet offers more opportunities

for educational television. This analysis also leads the researcher to propose promotional

strategies to use Internet for creating more opportunities for educational television in global

perspectives

Author 5isra,


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T"$c*in- +it* T"%"&i'ion: N"+ E&id"nc" Su((ort' $n O%d M"diu2

=inebarger, eborah =.

Phi Delta Kappan, vJG nG pN;-NF 1ov ;@33

Television--public television, in particular--has come to be seen as a great educational

resource for the home, but it hasnOt been as widely embraced in the classroom. Thanks to a

number of recent, large-scale research pro8ects, itOs time to put those concerns to rest. 1ot

only does educational television have powerful effects on childrenOs learning at home, but

recent evidence documents how it can be a powerful learning resource in school.

N$rro+ Vi"+in-: T*" Voc$0u%$r) in R"%$t"d T"%"&i'ion Pro-r$2'

odgers, 5ichael


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P$r"nt$% In#%u"nc" on C*i%dr"n durin- Educ$tion$% T"%"&i'ion Vi"+in- in

I22i-r$nt F$2i%i"'

Phao, Euting*


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not on. Both the !uantity and !uality of parent-child interaction decreased in the presence of

background television. These findings suggest one way in which early, chronic e'posure to

television may have a negative impact on development.

M$,in- S"n'" o# TV #or C*i%dr"n: T*" C$'" o# Portu-$%


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T*" I2($ct o# Int"rn"t $nd T"%"&i'ion U'" on t*" R"$din- H$0it' $nd

Pr$ctic"' o# Co%%"-" Stud"nt'

5okhtari, 6ouider* eichard, &arla A.* 7ardner, Anne

Journal of A!olescent % A!ult Literacy, vF; nK pN@J-N3J April ;@@J

(ow much time do college students spend reading for recreational and academic purposesM

o Internet and television use displace or interfere with reading timeM In this study, we used

an innovative time-diary survey method to e'plore whether the time students spend on the

Internet or watching television displaces time that would be spent reading for academic or

recreational purposes.

T"%"&i'ion in t*" Sc*oo%': In'truction$% T"%"&i'ion $nd Educ$tion$% M"di$

R"'ourc"' $t t*" N$tion$% Pu0%ic Bro$dc$'tin- Arc*i&"'

6ing, 6aren

TechTren!s: Lining 'esearch an! Practice to "mprove Learning , vF; nH pFJ-NF ul ;@@L

In 3JNH, in )A 7uide to Instructional Television,) editor obert 5. iamond defined

)educational television) as a )broad term usually applied to cultural and community

broadcasting which may include some programs for in-school use) #p. ;KL$. (is definition for

instructional television was )television used within the formal classroom conte't on any

educational level.) esearchers interested in the history of instructional television can e'plore

many topics from program type to school involvement. In )/ducational Telecommunications)

#3JKK$, onald 1. "ood and onald 7. "ylie devoted a chapter to e'amining eight levels of

school television involvement )single-classroom applications, school-level pro8ects, district

administration, metropolitan ITV associations, statewide operations, regional activities,

national programs, and international developments) #3JKK, p. 3JG$. This article summarizes

many collections and oral history interviews in the 1ational


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!*$t T"%"&i'ion C$n 5$nd C$n6t7 Do to Pro2ot" E$r%) Lit"r$c)

D"&"%o(2"nt

5oses, Annie

(oung #hil!ren, vNH n; pL@-LJ 5ar ;@@J

5oses discusses research findings about television, young children, and literacy. 4he

addresses research on a number of topics (ow much and what kind of programming do

children watchM "hat is the literacy content in popular childrenOs programmingM oes

programming send positive or negative messages about literacyM "hat is televisionOs impact

on specific early literacy skillsM "hat can teachers do to make the most of television in

promoting literacy development in young childrenM The author provides a list #by childrenOs

ages$ of popular childrenOs programming that supports language and literacy, with brief

annotations and relevant "eb sites. 4he supplies a teacher checklist for selecting

programming for young children.

T"%"&i'ion Go"' to Sc*oo%: T*" I2($ct o# Vid"o on Stud"nt L"$rnin- in

For2$% Educ$tion

E!ucation Development #enter) "nc

This report focuses on key !uestions concerning the relationship of television to learning, and

provides e'amples drawn from current television research to demonstrate televisionOs positive

effect on student achievement. A set of practical recommendations are also provided so that

broadcasters and educators can ma'imize the effectiveness of video in the classroom. This

document is organized in the following sections #3$ /'ecutive 4ummary* #;$ eportationale* #G$ A Brief 2verview of the (istory of TV esearch* #H$ "atching Television* #F$

=earning from TV* #N$ &lassroom ses of Video and Television* #K$ sing &lassroom

Television to 4upport 4pecific Academic isciplines* #L$ Teaching with Television* #J$

(elping Teachers Teach with Television* and #J$ =ooking Ahead.

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T"%"&i'ion $nd Attitud"' to+$rd M"nt$% H"$%t* I''u"': Cu%ti&$tion An$%)'i'

$nd t*" T*ird3P"r'on E##"ct

iefenbach, onald =.* "est, 5ark .

Journal of #ommunity Psychology, vGF n; p3L3-3JF 5ar ;@@K

A television content analysis and survey of H3J community respondents supports the

hypothesis that media stereotypes affect public attitudes toward mental health issues. A

content analysis of network, prime-time television demonstrates that portrayals are violent,

false, and negative. The mentally disordered are portrayed as 3@ times more likely to be a

violent criminal than nonmentally disordered television characters. A survey demonstrates

that as television viewing increases so does the belief among viewers that locating mental

health services in residential neighbourhoods will endanger the residents. Viewers who watch

television news are less likely to support living ne't to someone who is mentally ill. The

survey also tests the third-person effect, and finds that viewers believe television portrayals of

mental illness affect others more than themselves.

P$r"nt $nd Ado%"'c"nt Int"r$ction in T"%"&i'ion Ad&"rti'"2"nt' $'

Con'u2"r Soci$%i.$tion A-"nt'

2zmete, /mine

E!ucation, v3;J nG pGK;-GL3 4pr ;@@J

This study aimed at determining the interaction between parents and adolescents pertaining to

television advertisements as a consumer socialization agent and the effects of advertisements

on the purchasing decisions of adolescents. The effects of age and se' were also investigated.

The sample included ;H@ high school students in grades J, 3@ and 33 #3@@ girls* 3H@ boys$. A

scale was used to collect data. The results showed that male adolescents were more heavily

affected by television advertisements and their parentsO recommendations than female

adolescents. Also, adolescents aged between 3N-3L en8oyed television advertisements more

and based their purchasing decisions on them. The age and gender of adolescents affected not

only their interaction with parents relating to television advertisements but also the way they

perceived advertisements.

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T"$c*"r' $nd Pu0%ic En-$-"2"nt: An Ar-u2"nt #or R"t*in,in- T"$c*"r

Pro#"''ion$%i'2 to C*$%%"n-" D"#icit Di'cour'"' in t*" Pu0%ic S(*"r"

Thomas, 4ue

Discourse: Stu!ies in the #ultural Politics of E!ucation, vG; nG pGK3-GL; ;@33

In the conte't of public debates on teacher !uality, both media and education policy te'ts

construct deficit discourses about teachers, discourses that work together to inform public,

commonsense understandings of teacher !uality. This paper e'plores the interrelationships

between discourses on teachers constructed on television and in policies in the Australian

policy conte't. &ritical discourse analysis was employed to trace the links between the

discourses on teachers constructed in a television situation comedy and discourses in the

policy documents that inform the Australian 7overnment Duality Teacher


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T"%"&i'ion8 Vid"o G$2" $nd Soci$% M"di$ U'" $2on- C*i%dr"n +it* ASD

$nd T)(ic$%%) D"&"%o(in- Si0%in-'

5azurek, 5icah 2.* "enstrup, &olleen

Journal of Autism an! Developmental Disor!ers, vHG nN p3;FL-3;K3 un ;@3G

This study e'amined the nature of television, video game, and social media use in children

#ages L-3L$ with autism spectrum disorders #A4, n Q ;@;$ compared to typically developing

siblings #T, n Q 3KJ$, and relative to other activities.


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B$0i"'8 T"%"&i'ion $nd Vid"o': Ho+ Did !" G"t H"r"

"artella, /llen* ichert, ebekah A.* obb, 5ichael B.

Developmental 'evie*, vG@ n; p33N-3;K un ;@3@Baby media have e'ploded in the past decade, and children younger than ; are showing

increased use of these baby media. This paper e'amines the historical evidence of babiesO use

of television since the 3JF@s as well as the various factors that have given rise to the current

increase in screen media for babies. "e also consider the ubi!uitous role of television in

American families, the impact of evidence regarding the educational benefits of educational

television on preschoolers, and positive parental beliefs about the usefulness of such

educational media in preparing young children for schooling. 0inally, we e'amine the

theoretical issues of importance for guiding research into the interactions between media

e'posure and cognitive development, including the role of media in changing the conte't of

childrenOs development and constraints on the kinds of things babies can learn from screen

media. =astly, we suggest that screen media may indeed be changing the nature of childrenOs

development.

Suit$0i%it) o# AIOU T"%"&i'ion $nd It' I2($ct on Stud"nt'6 Ac*i"&"2"nt'

4ira8, 4yed Abdul

Online Su+mission, Turkish 2nline ournal of istance /ducation--T2/ vJ nG pJJ-333 ul

;@@L

The re!uirement of television for educational purposes arises when specific educational

ob8ectives are not achieved through traditional way of teaching. There are a number of things

television can do better than the average teacher and traditional educational institutions, but

situations where both teacher and educational institutions are not available, television is the

answer to obtain educational ob8ectives, =ochte, #3JJG$. This research paper investigates

relationship between TV broadcast time, day and duration and student achievement. ata was

collected from 3JK from urban and rural, male and female students of the AllamaI!bal 2pen

niversity, enrolled in the spring ;@@N 4emester in the selected courses. 1o strong

relationship was found between =earning from TV and academic achievement in the AI2

situation. se of television in the AI2 4ituation will be more effective if transmission day,

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time and duration are ad8usted according to the studentsO demand and when studentsO

assignments are based on both te'tbook and TV programs.

B")ond D"2o-r$(*ic': Und"r't$ndin- t*" Co%%"-" E("ri"nc" t*rou-*

T"%"&i'ion

Tobolowsky, Barbara 0.

,e* Directions for Stu!ent Services, n33H p3K-;N 4um ;@@N

nderstanding the prime-time television portrait of college helps educators better understand

the e'pectations our entering students may hold of college life.

T*" Vi$0i%it) o# En-%i'* T"%"&i'ion Pro-r$2' in'id" o# Sout* ;or"$n

C%$''roo2'

6ines, 4cott "ayne

Journal of "nternational E!ucation 'esearch, vL nG p3LG-3JN ;@3;

/nglish television programs have been incorporated within public-school classrooms in

western countries for a long time to capture student interest in various sub8ects. 5any

researchers favor /nglish programs as a partner inside of classrooms while others hold

negative perceptions of the concept. (owever, there is little research to provide a better

understanding of how /nglish television programs have been accepted within 4outh 6orean

public-school /0= classrooms by teachers and public administrative professionals. 4ince

4outh 6oreaOs 5inistry of /ducation is aggressively identifying alternative ways to reduce

household spending on private /nglish education, this study attempts to determine if /nglish

television programs can be a viable partner in 4outh 6orean /0= classrooms. 0ifty public-

school /0= teachers covering schools in 4eoul, Bucheon, 4uwon, and Incheon were surveyed

to provide better insight. A ma8ority of the participants indicated they instruct their students to

watch /nglish programs as a part of their lesson plans, but this study also indicates the

strategy has been applied sparingly.

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En*$nc"d T"%"&i'ion Str$t"-) Mod"%': A Stud) o# TV !"0 Sit"'/

(a, =ouisa

"nternet 'esearch, v3; nG p;GF-HK ;@@;&ompares the use of enhanced television features and television commerce features on the

"eb sites of cable and broadcast television networks. 4hows differences in strategies and site

usability* proposes three enhanced television strategy models* and discusses implications on

television revenue and viewership.

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CHAPTER <

RESEARCH OB=ECTIVES

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O0>"cti&"':

ifferent &ompaniesSbrands are available in the consumer durable market to customers like

4ony, 4amsung, =7, "cti&"'

To ascertain the respondents% preference over the different brands of color TV.

To measure the respondents% degree of satisfaction over the various colors T.V. brands.

To measure the e'pectation and satisfaction gap between customers and company

delivering the product.

S"cond$r) O0>"cti&"'

Is there any specific feature that a consumer is looking forM

Is there a substitute for televisionM

To understand the obsolete features of television for cost cutting.

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CHAPTER ?

RESEARCH METHODOLGY

R"'"$rc* 2"t*odo%o-)

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esearch methodology is considered as the nerve of the pro8ect. "ithout a proper well-

organized research plan, it is impossible to complete the pro8ect and reach to any conclusion.

The pro8ect was based on the survey plan. The main ob8ective of survey was to collect

appropriate data, which work as a base for drawing conclusion and getting result.

Therefore, research methodology is the way to systematically solve the research

problem. esearch methodology not only talks of the methods but also logic behind the

methods used in the conte't of a research study and it e'plains why a particular method has

been used in the preference of the other.

R"'"$rc* d"'i-n

esearch design is important primarily because of the increased comple'ity in the market as

well as marketing approaches available to the researchers. In fact, it is the key to the

evolution of successful marketing strategies and programmers. It is an important tool to study

buyer%s behavior, consumption pattern, brand loyalty, and focus market changes. A research

design specifies the methods and procedures for conducting a particular study. According to

6erlinger, +esearch esign is a plan, conceptual structure, and strategy of investigation

conceived as to obtain answers to research !uestions and to control variance.

St$t"2"nt o# t*" (ro0%"2:

The main aim is to find customer%s satisfaction and preference of color T.V. brands in Anand

city. It will help in finding out what different customer e'pects from color T.V. they purchase

and whether they are satisfied with the product or not.

The 7eneral study was converged as a specific study for different color TV brand. The study

was initiated to find out the consumer satisfaction and preference towards different color TV

brand. 2ur approach to the research design tasks went through the following tasks.

The researcher has adopted escriptive esearch esign for the purpose of this survey.

D"'cri(ti&" R"'"$rc*

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This study is conducted using the descriptive research design method. This type of research is

also a grouping that includes many particular research methodologies and procedures, such as

observations, surveys, self-reports, and tests. nlike !ualitative research, descriptive research

may be more analytic. It often focuses on a particular variable or factor the data collection

procedures used in descriptive research may be very e'plicit.

M"t*od o# d$t$ co%%"ction:

To know the consumer switching cost between the different color TV brands, the study would

done on the consumer variables towards the buying decision process so the appropriate

Duestionnaire would be done for the data collection on following variables

3$ Income

;$ Brand loyalty

G$ Benefits

S$2(%in- D"'i-n:

● S$2(%in- unit': &ustomers who own color T.V.

● S$2(%" Si.": The survey will be conducted for 3@@ respondents who own color T.V.

● S$2(%in- T"c*ni@u": &onvenient sampling techni!ue will be used for collecting

information.

Sourc" o# d$t$ :

ata will be collected from both the sources primary sources as well as secondary sources.

● Pri2$r) d$t$: The primary data will be gathered with the help of well-structured!uestionnaire and with the help of personal interview.

● S"cond$r) d$t$: The secondary data will be gathered from internet, newspaper,

catalogues and brochures and magazines.

● S$2(%" dr$+n #ro2: Anand city

Too%' $nd T"c*ni@u"'

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The data will be collected through !uestionnaire method from the respondents. The

respondents will be selected through the non random sampling plan. The collected data will

be analyzed by percentage Analysis method. Bar diagrams will also be used for better

pictorial understanding.

4u"'tionn$ir" D"'i-n :

Duestionnaire design was the critical issue as the !uestionnaire reflects the survey purpose

.The !uestionnaire was meticulously prepared by identifying the various variables. The same

scale of yesSno and very important, important and not so important was used throughout so as

to make the respondent comfortable.

0irstly a !uestionnaire was prepared and few people were surveyed. After this survey werealized the flaws in the !uestionnaire and then a modified !uestionnaire was prepared and

people were surveyed on this modified !uestionnaire.

D$t$ An$%)'i'

The data of score of features and score of brand perception was fed in to the e'cel sheet.

4eparate /'cel sheets were employed for analysis of each brand and also to keep it concise

and unambiguous. 0or data analysis I use many types of charts

Pi" c*$rt

This is very useful diagram to represent data, which are divided into a number of categories.

This diagram consists of a circle of divided into a number of sectors, which are proportional

to the values they represent. The total value is represented by the full create. The diagram bar

chart can make comparison among the various components or between a part and a whole of

data

B$r c*$rt

This is another way of representing data graphically. As the name implies, it consist of a

number of whispered bar, which originate from a common base line and are e!ual widths.

The lengths of the bards are proportional to the value they represent.

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CHAPTER

LIMITATION OF STUDY

Li2it$tion'

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R"'(on'" Error' 9

These may arise when the respondents give inaccurate or incomplete answers. 0or e.g. in our

survey a respondent may not mention that he had test driven a TV before purchasing it A

ma8or problem faced in the survey involved the comparative ratings of various attributes for all the brands of TV. 5any of the respondents were not very willing to rank so many factors

as they perceived it to be time consuming.

O("n End"d 4u"'tion'

All the !uestions in the !uestionnaire were open-ended to avoid any kind of bias from the

respondents end. But a drawback of this approach is that there was an incomplete capture of

his responses, as the respondent could not always come out with the purchase steps and the

time taken in them. The reasons for such inaccuracy could be because of unfamiliarity,fatigue, boredom, faulty recall and the Duestion format.

Non R$ndo2 S$2(%in- Error' 9

This can occur, as the particular sample elected is an imperfect representation of the

population of interest. The area covered in the survey was Bangalore region and the customer

preferences and tastes in different egions could not be covered.

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CHAPTER

DATA ANALYSIS

AND

INTERPRATATIONS

FRE4UENCY:

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male female Total

0

50

100

150

67

33

100

Gender

Percent

0rom the above table we can see that the !uestioner filled by 3@@ respondent. Duestioner

filled by NK male and GG female respondents.

occupation

Frequency Percent Valid Percent Cumulative

Percent

services 36 36.0 36.0 36.0

self-employed 8 8.0 8.0 44.0

student 27 27.0 27.0 71.0

housewife 13 13.0 13.0 84.0

businessman 16 16.0 16.0 100.0

Total 100 100.0 100.0

010203040

36

8

27

13 16

Occupation

Percent

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Gender


Percent

male 67 67.0 67.0 67.0

female 33 33.0 33.0 100.0

Total 100 100.0 100.0


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By seeing the occupation table, we find out that from 3@@ respondent GN are from service

sector, L are self employed, ;K are students, 3G housewives and3N are businessmen.

24

2120

35

Annual incomeless than 100000

100000-200000

200000-300000

above 300000

0rom the above annual income table we got the information that out of 3@@ respondent ;H are

those whose income less than 3 lakh, ;3 are those whose income is between 3 lakh to ;

lakh,;@ are those whose income is between ; lakh to G lakh and remaining GF respondents

income is above G lakh.

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annual income


Percent

Valid less than 100000 24 24.0 24.0 24.0

100000-00000 21 21.0 21.0 45.0

00000-!00000 20 20.0 20.0 65.0

above !00000 35 35.0 35.0 100.0

Total 100 100.0 100.0

NO OF TV


Percent

Valid 1 60 60.0 60.0 60.0

28 28.0 28.0 88.0

! or more 12 12.0 12.0 100.0

Total 100 100.0 100.0


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1 2 3 or more

0

20

40

60

8060

28

12

No of TV

Percent

Eou can see in the above table and you can find out that N@ respondent have N@ televisions intheir home, ;L respondent having ; televisions and 3; respondents having G or more

television.

Latet !rand o" color TV


Percent

Valid "amsun# 16 16.0 16.0 16.0

$% 23 23.0 23.0 3#.0

"ony 25 25.0 25.0 64.0

&nida 8 8.0 8.0 72.0

Videocon 12 12.0 12.0 84.0

others 16 16.0 16.0 100.0

Total 100 100.0 100.0

Samsng !" Son# $n%&a '%&eocon others

0

5

10

15

20

25

30

16

2325

812

16

Latest colour TV

Percent

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Above table shows that 3N respondents having 4amsung brand%s TV. ;G,;F,L and 3;

respondents having =7, 4ony, 2nida, Videocon brand%s TV respectively and remaining 3N

prefer other brand%s TV. Table also gives information that most favorable brand is 4ony and

=7. in our research we find out that out of 3@@ respondent ;F and ;G respondents prefer 4onyand =7 respectively.

Latet t$pe o" colour TV


Percent

Valid C'T 13 13.0 13.0 13.0

$C( 31 31.0 31.0 44.0

$)( 42 42.0 42.0 86.0&thers 14 14.0 14.0 100.0

Total 100 100.0 100.0

()T !(* !+* $thers0

20

40

60

13

3142

14

Latest type of TV

Percent

By seeing the =atest type of color TV table we see that 3G respondent has &T type of TV, G3

respondent having =& and H; respondent which is highest in our research having =/ type

of TV and remaining 3H prefer other type of TV.

Page | 32

From %&ere $ou come to 'no% a!out t&i !rand


Percent

Valid advertisement 50 50.0 50.0 50.0

dealers su##estion 12 12.0 12.0 62.0

friends * relative 30 30.0 30.0 #2.0

newspaper 4 4.0 4.0 #6.0

internet 4 4.0 4.0 100.0

Total 100 100.0 100.0


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50

12

30

44

From where you come to know about this branda&vert%sement &ealers sggest%on

fr%en&s , relat%ve ne-s.a.er

%nternet

Above table shows that from where respondent know about the brand. In the above table we

got the information that F@ respondent came to know about particular brand from advertising

which is highest in our research and 3G, G@, H, and H respondents know about the particular

brand from dealer%s suggestion, friends and relatives, news papers and internet respectively.

%&o in"luence $ou more to purc&ae t&e particular !rand


Percent

wife+husband 12 12.0 12.0 12.0

friend +relative 25 25.0 25.0 37.0

son+dau#hter 1# 1#.0 1#.0 56.0

parents 4 4.0 4.0 60.0

my self 40 40.0 40.0 100.0

Total 100 100.0 100.0

12

25

194

40

who infuences you more to purchase the particular brand-%fe/hsban&

fr%en&s,relat%ve

son/&aghter.arents

m# self

Page | 33


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Above table shows that who influences respondent more to purchase the particular brand and

in that we find out that the H@R respondent influence by them self which is highest in our

research.

3;R, ;FR, 3JR, and HR respondents are satisfied by their wifeShusband, friends ? relative,sonSdaughter, parents.

CROSSTAB:

Latet !rand o" color TV ( Latet t$pe o" color TV )ro ta!ulation

Count

$atest type of color TV

C'T $C( $)( &thers Total

$atest brand of color TV "amsun# 0 4 11 1 16

$% 4 16 3 0 23

"ony 0 2 23 0 25

&nida 3 1 4 0 8

Videocon 0 8 0 4 12

others 6 0 1 # 16

Total 13 31 42 14 100

In the above table we do cross tab of =atest type of color TV and =atest brand of color TV

and we got the information that respondents of 4ony brand which is ;F among them ;G

respondent of 4ony prefer =/ and ; prefer =&. In case of 2nida G respondent prefer &T,

3 respondent prefer =& and H respondents prefer =/.

"e do

cross tab in

the above

table of

4ize of

=atest TVand =atest

Page | 34

*i+e o" Latet TV ( Latet t$pe o" color TV )ro ta!ulation

Count

$atest type of color TV

C'T $C( $)( &thers Total

"i,e of $atest TV less than 0 3 4 0 4 11

0 to .0 10 25 12 6 53

!0 to .0 0 2 22 4 28

.0 above 0 0 8 0 8Total 13 31 42 14 100


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type of color TV. By doing this we find out 33 respondents whose size of =atest TV is having

less than ;@: among them G respondent have G &T type of TV, H respondent have =& and

@ respondent have =/ and other H respondent prefer other kind of TV. FG respondents

whose size of =atest TV is having ;@) to H@) among them 3@ respondent have 3@ &T type of

TV, ;F respondent have =& and 3; respondents have =/ and other N respondent prefer other kind of TV. ;L respondents whose size of =atest TV is having G@ to H@) among them no

respondent have &T type of TV, ; respondent have =& and ;; respondents have =/ and

other H respondent prefer other kind of TV. emaining L respondents whose TV size is H@)

above all are prefer =/.

ANOVA FOR AGE GROUP:

(@ There is no significant difference between satisfaction levels of TV brand among differentage groups.

(3 There is significant difference between satisfaction levels of TV brand among different

age groups

escriptive

/ ean "td (eviation

satisf ied factor 2price 0-3 years 36 4.08 .604

3-!0 years 16 4.1# .544

!0-!3 years 1# 4.21 .41#

!3 and above years 2# 4.38 .677

Total 100 4.21 .5#1

(esi#n of TV 0-3 years 36 4.22 .422

3-!0 years 16 3.6# 1.078

!0-!3 years 1# 4.05 .621


Total 100 4.14 .6#7

Features 0-3 years 36 4.36 .487

3-!0 years 16 4.06 1.124

!0-!3 years 1# 3.58 .76#


Total 100 4.12 .7#5

promotional tool 0-3 years 36 3.22 .681

3-!0 years 16 3.63 1.025

!0-!3 years 1# 3.47 .#05

!3 and above years 2# 3.10 1.235

Total 100 3.30 .#6#

after sales services 0-3 years 36 3.#2 .874

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3-!0 years 16 4.00 .816

!0-!3 years 1# 4.26 .733

!3 and above years 2# 3.5# 1.181

Total 100 3.#0 .#5#

sound quality 0-3 years 36 4.78 .4223-!0 years 16 4.75 .577

!0-!3 years 1# 4.47 .772


Total 100 4.60 .667

picture quality 0-3 years 36 4.78 .422

3-!0 years 16 4.38 .885

!0-!3 years 1# 4.32 1.108


Total 100 4.5# .753#uarantee 0-3 years 36 3.58 .806

3-!0 years 16 3.88 .806

!0-!3 years 1# 3.74 .653


Total 100 3.78 .786

)4 0-3 years 36 2.83 1.082

3-!0 years 16 3.06 .680

!0-!3 years 1# 2.74 .806

!3 and above years 2# 2.72 .##6Total 100 2.82 .#47

,NOV,

*um o" *-uare d" ean *-uare F *i/. eult

satisfied factor

2price

5etween %roups 1.417 3 .472 1.367 36 4nsi#nifica

nt

7ithin %roups 33.173 #6 .346

Total 34.5#0 ##(esi#n of TV 5etween %roups 4.881 3 1.627 3.61# .016 "i#nificant

7ithin %roups 43.15# #6 .450

Total 48.040 ##

Features 5etween %roups 7.#27 3 2.642 4.643 .004 "i#nificant

7ithin %roups 54.633 #6 .56#

Total 62.560 ##

promotional tool 5etween %roups 3.601 3 1.200 1.28# 6! 4nsi#nifica

nt

7ithin %roups 8#.3## #6 .#31Total #3.000 ##

Page | 36


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after sales services 5etween %roups 5.531 3 1.844 2.071 108 4nsi#nifica

nt

7ithin %roups 85.46# #6 .8#0

Total #1.000 ##

sound quality 5etween %roups 3.213 3 1.071 2.521 09 4nsi#nificant

7ithin %roups 40.787 #6 .425

Total 44.000 ##

picture quality 5etween %roups 3.561 3 1.187 2.165 08: 4nsi#nifica

nt

7ithin %roups 52.62# #6 .548

Total 56.1#0 ##

#uarantee 5etween %roups 2.#76 3 .##2 1.637 169 4nsi#nifica

nt7ithin %roups 58.184 #6 .606

Total 61.160 ##

)4 5etween %roups 1.345 3 .448 .4#2 966 4nsi#nifica

nt

7ithin %roups 87.415 #6 .#11

Total 88.760 ##

It is concluded from A12VA test that out of J factors, factors which are design of TV,

0eatures, have significant difference among different age groups. The rest of the factors like

price,


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(eviation

satisfied factor

2price

services 36 4.33 .535

self-

employed

8 4.25 1.035

student 27 4.11 .6#8housewife 13 4.23 .43#

businessma

n

16 4.06 .250

Total 100 4.21 .5#1

(esi#n of TV services 36 4.11 .785

self-

employed

8 4.25 1.035

student 27 4.30 .465

housewife 13 4.15 .376businessma

n

16 3.88 .806

Total 100 4.14 .6#7

Features services 36 4.00 .828

self-

employed

8 4.25 1.035

student 27 4.37 .4#2

housewife 13 4.15 .68#

businessma

n

16 3.88 1.025

Total 100 4.12 .7#5

promotional tool services 36 3.47 .#41

self-

employed

8 3.00 1.06#

student 27 2.#6 .587

housewife 13 3.62 1.387

businessma

n

16 3.38 1.025

Total 100 3.30 .#6#

after sales services services 36 3.#4 .715

self-

employed

8 3.88 1.553

student 27 3.8# 1.013

housewife 13 3.85 1.345

businessma

n

16 3.88 .71#

Total 100 3.#0 .#5#sound quality services 36 4.50 .561

Page | 38


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self-

employed

8 4.25 1.035

student 27 4.81 .3#6

housewife 13 4.#2 .277

businessma

n

16 4.38 1.025

Total 100 4.60 .667

picture quality services 36 4.44 .6#5

self-

employed

8 4.25 1.035

student 27 4.81 .3#6

housewife 13 4.#2 .277

businessma

n

16 4.44 1.20#

Total 100 4.5# .753

#uarantee services 36 3.64 .867

self-

employed

8 4.63 .518

student 27 3.44 .751

housewife 13 4.31 .480

businessma

n

16 3.81 .403

Total 100 3.78 .786)4 services 36 2.75 .874

self-

employed

8 3.38 .744

student 27 2.78 1.155

housewife 13 3.08 1.038

businessma

n

16 2.56 .62#

Total 100 2.82 .#47

,NOV,

"um of "quares df ean "quare

satisfied factor 2price 5etween %roups 1.178 4 .2#5

7ithin %roups 33.412 #5 .352

Total 34.5#0 ##

Page | 39


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(esi#n of TV 5etween %roups 1.#13 4 .478

7ithin %roups 46.127 #5 .486

Total 48.040 ##

Features 5etween %roups 3.321 4 .830

7ithin %roups 5#.23# #5 .624Total 62.560 ##

promotional tool 5etween %roups 6.238 4 1.55#

7ithin %roups 86.762 #5 .#13

Total #3.000 ##

after sales services 5etween %roups .127 4 .032

7ithin %roups #0.873 #5 .#57

Total #1.000 ##

sound quality 5etween %roups 4.753 4 1.188

7ithin %roups 3#.247 #5 .413Total 44.000 ##

picture quality 5etween %roups 4.866 4 1.217

7ithin %roups 51.324 #5 .540

Total 56.1#0 ##

#uarantee 5etween %roups 13.106 4 3.277

7ithin %roups 48.054 #5 .506

Total 61.160 ##

)4 5etween %roups 4.608 4 1.152

7ithin %roups 84.152 #5 .886Total 88.760 ##

,NOV,

*um o"

*-uare

d" ean *-uare F *i/. eult

satisf ied factor 2price 5etween

%roups

11:6 . 83 6!: 303 4nsi#nificant

7ithin %roups !!.1 83 !3Total !.380 88

(esi#n of TV 5etween

%roups

181! . .:6 863 .0 4nsi#nificant

7ithin %roups .91: 83 .69

Total .60.0 88

Features 5etween

%roups

!!1 . 6!0 1!! 9. 4nsi#nificant

7ithin %roups 38!8 83 9.

Total 9390 88promotional tool 5etween 9!6 . 1338 1:06 133 4nsi#nificant

Page | 40


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%roups

7ithin %roups 69:9 83 81!

Total 8!000 88

after sales services 5etween

%roups

1: . 0! 0!! 886 4nsi#nificant

7ithin %roups 806:! 83 83:

Total 81000 88

sound quality 5etween

%roups

.:3! . 1166 6:9 0: si#nificant

7ithin %roups !8.: 83 .1!

Total ..000 88

picture quality 5etween

%roups

.699 . 11: 3 098 4nsi#nificant

7ithin %roups 31!. 83 3.0Total 39180 88

#uarantee 5etween

%roups

1!109 . !:: 9.:: 000 si#nificant

7ithin %roups .603. 83 309

Total 91190 88

)4 5etween

%roups

.906 . 113 1!00 :3 4nsi#nificant

7ithin %roups 6.13 83 669

Total 66:90 88

It is concluded from A12VA test that following factors #in statement form$ have significance

difference among different cities

4ound !uality

;7uarantee

The rest of the factors like esign of TV, price, 0eatures ,


42/52

Page | 42


43/52

CHAPTER

FINDINGS8 SUGGESTION AND

CONCLUSION

SUMMARY

GNR of respondents are falls under the age ;@-;F years* it clearly says that youngsters have

too much attraction towards different color TV brands.

"e found that most of the respondents are students and some of the them are service

holder, so here company can understand who are their customer so that they can make

strategy before producing the product and they can also get some information about

their customer%s preference and their needs.

"e observed that around ;3R respondents are having income of 4 3@@@@@-;@@@@@,

some respondents having more than that, so it is clear that the customers income is not

high so they cannot afford costly TV. Before making TV &ompany should consider

the income level of the customer and they should produce difference range of color

TV, so that everyone can afford it.

0rom the study it is revealed that most of the respondents are having 4ony TV and =7

TV compare to other brand like 2nida etc. This study clear says that most of

customers preference to buy 421E TV. 4o we can observe that in the market thedemand of the 421E TV is more than the other.

Page | 43


44/52

"e found that H;R respondents are using =/ color TV. 4o it is revealed that the

customers are more likely to purchase =/ rather than &T and =&. By this

company can understand which type of TV customer would prefer.

0rom the data we found that ma8ority of the respondents #FGR$ are using ;@%% 9 G@:

color TV which clearly indicates that customer are more prefer medium size of color

TV rather than too much big and too small size.

N@R and above respondents are having 3 TV in their home but ;LR are having ; TV

in their home and 3;R are having G or more than G, which shows that some family

prefer to use TV personally.

"e found that F@R respondents came to know about the different brand of colour TV

through advertisement. 4o we can easily observe that advertisement is main source for

reaching to the customers. In rural area people are not able to access internet butadvertisement can reach everywhere.

0rom the data we observed that most of the respondents are influenced by their self

friends and relatives. H@R and ;FR are influenced by their own self and friends ?

relatives respectively.

0rom the study it is revealed that KL R respondents are agree to recommend to other

about the color TV brand which are using. By this company will get get benefit,

because it us one of product promotion. 4o by giving good service to the customers

company would get benefit. 0rom the data we observed that FGR respondents are willing change the color TV

brand which are using presently. 4o we can observe that respondents would like to

buy another brand of color TV. It will increase the competition in the market among

the different TV brand. 5ostly the 4amsung users are willing to switch to other brand.

0rom the above study we found that mostly the respondents are more inclined towards

the 4ony TV brand about their future purchase decision of color TV. 4o 4ony color

TV brand is imposing threat to the other TV brand.

Page | 44


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CONCLUSION

0rom this study we can conclude that 4ony is the most popular brand of color TV, most of the

respondents are using 4ony, whereas the popularity of =7 brand of color TV is at least level

in Anand, 7u8arat. "e can also observe that youngsters are more attracted towards different

color TV brand as compared to middle age men. The people whose age between the ;@-;F

and ;F-G@ years they are more attracted. Advertisement is the most popular source for

reaching to the customers.


46/52

brand have consulted with their friends or parents before purchased the color TV. iscount

offer is the most attracted scheme for attracting to the customer. Almost all of respondents are

satisfied with their present brand of colour TV model and service provided by them. 2nly

very few of them are not satisfied. 5ost of the VideoconS 2nida users would like to switch to

other brand, so it%s a big threat for VideoconS 2nida &olour TV brand. 5ost of respondents

are inclined towards the 4ony colour TV brand for their future purchasing decision.

SUGGESTIONS

By this study we came know most of the respondents are having less income and

some of them are having high income. 4o different color TV Brand &ompany should

have different price range of TV, 4o that customers can buy the color TV as per their

affordability.

0rom this study we can know that Very less number of respondents is having

Videocon and 2nida TV

By this study it is revealed that only very less of customers are using =&S&T TV.

4o TV company should think about it, how to increase the sales of =&S&T TV.

They should why customers are not preferred to buy =&S&T TV.


47/52

0rom this study we can observe that advertisement is most important medium for

reaching to the customers. 4o 2nida and Videocon color TV brand should spent more

on advertising to increase the brand awareness and also to show to the customers

about the features of the color TV and to inform about newly launch product. By this study it is revealed that most of the respondents are preferred to buy !uality

products with good features. 4o color TV &ompany should improve their !uality of

their product and also introduce a new feature in the color TV for competing with the

other color TV brands.

CHAPTER

REFERENCE AND ANNEURE

Page | 47


48/52

REFERENCES

•


49/52

Annexure

!uestionnaire

"ear respondent#

"e are the students of G/H/ P$t"% Po't-r$du$t" o# In'titut" o# Bu'in"'' M$n$-"2"nt8

S$rd$r P$t"% Uni&"r'it). "e are conducting the research on CUSTOMER

SATISFACTION AND PREFERENCE OF COLOUR TV BRANDS IN ANAND for

academic purpose. "e assure you that all the information provided by you will be kept

confidential.

1 o man# T' set &o #o have %n #or homea 1b 2c 3 o r more

2 h%ch latest ran& of color T' &o #o have S%ngle (ho%ce:a Samsngb !"c Son#& $n%&ae '%&eocon

f $thers s.ec %f# :

3 h%ch latest t#.e of color T' &o #o have s%ngle cho%ce:a ()Tb !(*c !+*& $thers

4 h%ch s%;e of latest T' &o #o havea !ess than 20<b 20< to 30<c 30< to 40<& 40< above

F. 0rom where you come to know about th is BrandM

i$ Advertisement ii$ ealer %s 4uggestion

iii$ 0riends ? elatives iv$ 1ewspaper

v$ Internet

Page | 49


50/52

6 h%ch factors &%& #o cons%&er h%le b#%ng a T' T%c mar a..ro.r%ate

o.t%on :

4r

no


51/52

no satisfied dissatisfie

d

1


52/52

v$ Videocon vi$ other #specif y$

PERSONAL INFORMATION:3

1 Aame

2 +ma%l *

3 Bge

i$ ;@-;F years ii$ ;F- G@ years

iii$ G@-GFyears iv$ GF and above years

4 $cc.at %on % Serv%ce

%% Self-+m.lo#e&

%%% St&ent%v ose%fev s%nessman

v% $thersCCCCCCCCCCCC

5 hat %s #or Bnnal ncome% !ess than 100000

%% 100000-200000%%% 200000-300000%v Bbove 300000

research on tv brands

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