research methodology of stock trading company
TRANSCRIPT
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RESEARCH METHODOLOGY
Research methodology of stock trading company
CONTENT
EXECUTIVE SUMMARY
INTRODUCTION
ABOUT THE COMPANY
ABOUT STOCK MARKET
METHODLOGY
MANAGEMENT-RESEARCH QUESTION HIERARCHY
QUESTIONAIRE FORMATION
PILOT TESTING
SAMPLING DESIGN
ANALYSIS
DATA PREPARATION
DATA ANALYSIS
HYPOTHESIS MAKING AND TESTING
RECOMMENDATIONS
TOOLS AND TECHNIQUES USED
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CONCLUSION
REFERENCE
CODE BOOK
EXECUTIVE SUMMARY
This survey is to find the knowledge and interest of the student in the stock to customize thebrokerage service accordingly. The research has been done with the motive to facilitate Kavery
Trading, Ahmedabad with the information regarding the knowledge and interest of the people in
dealing and transaction of stocks so that they can build a comprehensive trading brokerage program.
Different broker compete for the client on the basis of the services offered, commission charged and
the level of customer satisfaction they can provide.
The management was facing dilemma of how to prepare a comprehensive program for students and
faculties of Nirma University. To come out of the dilemma we did data analysis through various
techniques. We collected information through the means of questionnaire and on the basis of the data
collected we performed various tests and analyzed the data through various angles. We tested some
hypothesis to draw the conclusions. Finally we recommended some aspects for effective brokerage
plan based on our study.
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INTRODUCTION
Business research is the systematic inquiry that provides information to guide managerial decisions.
It is the process of planning, acquiring, analyzing and disseminating relevant data, information and
insight to decision makers in ways that mobilize the organization to take appropriate actions that, in
turn, maximizes business performance. The research result can be obtained through various means
and needs to be processed to get the relevant information out of it.
This research has been done with the motive to facilitate Kavery Trading Ahmedabad with the
information regarding the knowledge and interest of the people in dealing and transaction of stocks
so that they can build a comprehensive trading brokerage program.
The study done will be exploratory which will consist of finding the management dilemma
depending on which the information is collected to reach to the conclusion. The research also takes
care of the secondary sources to formulate the research questions and define the sampling plan forthe target population. The key secondary sources we will be using are internet, magazines, journals,
etc.
ABOUT THE COMPANY
Kavery Trading offers instant access to data and analytics to thousands of its client who entrust them
with their money to be invested in stock market.
Kaverys business is built on the creative use of technology and an unwavering dedication to client
service. It remains on the cutting edge by continually developing and refining its proprietary
software. Its sophisticated tools enable clients to control and customize data as never before and are
often considered to be the gold standard in the financial industry. It offers individual consultant
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contacts, 24-hour personal support, and dedication to the individual needs of its users for client
service that is unsurpassed in the industry.
Kavery now wants to tap the student and faculty community in the leading management schools of
the Ahmedabad and add them as their client. To get an insight into the investment habit of theirs,
they have asked us to conduct a survey in the NIRMA as a sample study. On the basis of the output
of the survey, they will be going for offering their service. Based on the perception and the
expectation of the people, they will be designing and formulating their brokerage plan and operations
to get the maximum exposure and hence attract more clients.
ABOUT THE STOCK MARKET
Stock market refers to both the physical location for buying and selling (trading stocks) as well as
the overall activities of market within a country.
In India the two stock exchanges are NSE (National Stock exchange) and BSE
(Bombay Stock Exchange). It is possible to buy and sell stock through the
stock exchange by having the trading account in any of the exchanges.
The exchange also provides all the information regarding the market if
one requires. Stock market trading closely follows the economy of a
country. Hence are susceptible to market risk and return. Hence, to keep
investments safe, savvy investors track various economic indices, stock trading information,
and stock market trends.
The trading can be done via broker or the online service.
Online StockTrading is becoming the most popular way to trade stocks because of computers. No
longer do we have to call a broker and pay high commissions to buy
or sell a stock. With just a few clicks of the mouse we are in total control of our investments.
With online brokerages competing for your business, commission prices are
at levels that are easily affordable. Access to information, known only to stockbrokers a few
years ago, is now at our finger tips.
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Broker: While trading can be done online conveniently, many people are not computer literate and
rather dont have the necessary infrastructure (computer, internet connection) to carry on the trade.
They would also not like to take the burden of researching about the company, doing the transaction,
keep the tracking, etc. For this purpose, they prefer to go via the broker way. Brokers carry out the
trade on behalf of the investor. He in turn charges some commission above the transaction charge
and tax. He also provides regular information, updates, recommendation to his clients for their
reference. Different broker compete for the client on the basis of the services offered, commission
charged and the level of customer satisfaction they can provide.
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METHODLOGY
MANAGEMENT-RESEARCH QUESTION HIERARCHY
Research Objective
The research objective is to find the view of the Nirma student and faculty about investment and
their investment behavior. This would help in getting the idea for planning the brokerage structurefor them.
Management Dilemma
How to prepare a comprehensive program for students and faculties of Nirma University.
Management Question
The optimal brokerage to be charged.
How much revenue and profit will come out from the plan.
The level of customer service to be provided for complete customer satisfaction.
Research Question
Conducting a research to gather initial information about the perception and interests of people in
stocks and trading. The management of Kavery firm will then build their brokerage and the service
program keeping this as basis.
Investigative question
The sample students and faculties will be asked relevant question pertaining to their view on stock
market and the kind of brokerage service they would want them to serve. They will also be inquired
about the past experiences if any. The questions are also framed in such a way so that the factor
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tempting the people to invest in stock can be found to find the prospective customer and. Based on
that, an analytical report will be prepared.
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QUESTIONNAIRE FORMATION (Measurement Questions)
Measurement question are the questions participants must answer if the researcher is to gather the
needed information and resolve the management question. The questions had to be framed keeping
in view the research objective and also the behavioral aspects of a questionnaire.
The questionnaire should have the relevant questions pertaining to the research topic which would
best get the information out of the people being surveyed. Further the question has to be of all types,
not being confined to any one particular type of questions.
In our questionnaire, we have tried to include the questions from all the aspect. The questionnaire
consists of personal questions, checklist, dichotomous question, leading question, ranking question,
etc. Care has also been taken to see that the questions are structured and does not have any inherent
problem. The question should not be double barreled, i.e. asking two questions in a single question.
Question should not have the order bias which leads to primary effect (first alternative) or the
recency effect (last alternative).
Keeping all these things in mind, we framed the question for the survey. The questions are framed to
address the following objective:
Amount to invest
Willingness to invest
Experience with trading brokers
Their expectation from the brokers
Knowledge of the market
Knowledge of the investment and trading
Frequency of trading
Source of Information
Factors they keep in mind while investing.
How does the family responsibility effect the investment?
Types of equity they prefer to invest in.
The different objective listed above small steps towards the large research objective. The different
questions that were asked to the participants are as follow:
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QUESTIONNAIRE
1. Do you invest in stock? Yes/no
2. If yes, then since when are you investing in stocks? (If No, then go to question no. 16 )
o 0-6 months
o 6-12 months
o 12-18 months
o > 18 months
3. Average amount of the money you invest in stocks every month
o < Rs. 5000
o 5000-10000
o 10000-20000
o >20000
4. Type of investor you are? Long term/Short term
5. Why do you prefer the long term / short term way:_____________________________
6. Mode of investment? Broker / Online
7. What is your source of information for making investment decision? (check all that apply)
o Newspaper/ Magazine
o Internet
o Recommendation from Brokers
o Television
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o Others
8. Which segment do you trade in? (Check all that apply)
o Equity
o Derivative
o Mutual fund
o Commodity
o Forex
9. Which sector do you invest the most in? (Check all that apply)
o Banking
o IT
o Manufacturing
o Oil
o Others
10. How much return of investment do you expect? _________________
11. Brokerage charges that you are paying? ________________________
12. Are you satisfied with the current way of trading?
13. What aspects of your current trading method makes you feel comfortable
o Brokerage
o Information/ tips
Strongly AgreeStrongly Disagree
Somewhat
Satisfied
DisagreeAgree
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o Timeliness of response
o Others
14. What one thing you would like to change in your broker? _____________________
15. What extra services do you expect from your broker? __________________________
If no then ..
16. What are the factors that keep you away from making investment?
o Insufficient Disposable income
o Insufficient knowledge
o Fear of loosing money
o Ignorance
o Others
17. Are you willing to invest in stocks in near future?
18. What are your expectations from the preferable mode of investment? __________________
19 Name ___________________________
20 Age __________________________
NOT AT ALL MOST LIKELYUNDECIDED LIKELYNOT NOW
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21 Gender MALE / FEMALE
22 PROFESSION: ________________________
23 Educational Background B.E/ B.Com /Arts / Others
24 Work Experience (if any) (only for students)
o 0-6 months
o 6-12
o 12-24
o >24
25 No of years of Experience in teaching(For faculty) :
o 0-1
o 1-3
o >3
26 Monthly Income
o 0-15000
o 15000-25000
o 25000-40000
o >40000
27 No of dependents _________________
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PILOT TESTING
The survey is to find the knowledge and interest of the student in the stock to customize the
brokerage service accordingly. In order to collect primary data, we decided that we would go about
collecting surveys. Now, a survey is a set of structured questions in the form of a questionnaire
which is administered to the sample under study. We made a questionnaire and at the first instance
conducted a pilot study so as to find out the appropriateness of the questionnaire to a sample of 10
administered respondents who were the students of Nirma University.
The purpose of the sample testing is to identify and change the confusing and awkward questions. It
also saves a lot of time by giving the appropriate sample size for the research. Once we got the
response for our questionnaire, which the respondents did not found any difficulty while dealing
with the questionnaire then we preceded towards the actual filling up of the questionnaire.
The questionnaire was filled from the sample size of 125 student of Nirma University to carry furtherthe study for analysis.
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SAMPLING DESIGN
The basic idea of sampling is that by selecting some of the elements in a population, we
may draw conclusion about the entire population. This is done because of
lower cost
greater accuracy of result
greater speed of data collection
availability of population element
The four steps towards the sampling design are:
1. Identification of Target population: the target population needs to be
identified at the start of the sampling process. This is necessary because based
on this only, the questionnaire will be designed, the appropriate sampling
method will be chosen and survey conducted accordingly.
The target population for this project is People who are willing to invest in
Stocks through brokerage houses/firms. This is our target segment which
will be surveyed and their response will be analyzed.
2. What are the parameters of interest: this identifies what are the key
interpretations of the research that we intend to achieve at the end of survey.
These parameters in turn define or guide the questionnaire formation. For the
current research, the various parameter of interest are:
Amount to invest
Willingness to invest
Experience with trading brokers
Their expectation from the brokers
Knowledge of the market
Knowledge of the investment and trading
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The event that can trigger target population (new to trading) to invest.
Frequency of trading
Source of Information
Factors they keep in mind while investing. Role of peer pressure.
How does the family responsibility effect the investment?
Types of equity they prefer to invest in.
Type of traders (Long term and day traders).
3. What is the Sampling Frame: It is the list of the elements from which the sampleis actually drawn. Ideally, it is a complete and correct list of population
members only. It is the list from which the samples have to be chosen for the
survey. For the current project, the sampling Frame would be the student and
faculty list of the mba students to be obtained from the admin.
4. What is the appropriate sampling method: The sampling method is selected
based on the data collected and the type of survey. It is basically either a
probability or nonprobability sampling. With a probability sample, a researcher
can make probability-based confidence estimates of various parameters that
cannot be made with nonprobability sampling. For this survey, we have chosen
simple random sampling, which is the purest form of probability sampling. In
this, each population element has an equal chance of selection.
5. What sample size is needed: The sample size was calculated based on the pilot
testing. We chose the sample size to be 125 which would give us enough data to
analyze and interpret and the same time will not be too time consuming or
difficult to manage.
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1
We decided to go for the survey method and not the observation method for our research as
we thought that this method has an edge over the observation method and would give us
accurate and quantifiable data upon which we can administer some quantitative techniques
to arrive at a particular outcome for the problem. We would like to mention that although
initially we had thought that it would be very difficult to convince people about filling up
the questionnaire but finally we made through without much of a hassle. People were ready
to share the data with us which made our job of conducting survey somewhat easy. Further
they did not find any problem with our questionnaire, its wording or the type of question.
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ANALYSIS
DATA PREPARATION
The data obtained via the survey is inserted into an excel sheet so that analysis can be done
effectively. Then various information was compared in groups to see the effect of one data
onto the other. For example, the effect of age on the type and amount of investment, gender
effect on the inclination to invest, etc. These data were analyzed from various angles. The
data are represented via various graphs, tables, etc.
DATA ANALYSIS
Various analyses have been done to verify the various hypotheses. These analyses have
been represented in the graphical form as follow:
First we see the various parameters on which the investment pattern or behavior
depends. These patterns were observed via the survey on the students and teachers and are
represented as follow.
1. DEPENDENCE ON AGE
The investment habit can depend on many factors. On of the factor we considered was the
age. We tested how the number of people investing in stocks varies with the age. The
response received was as follow.
Most of the people investing are between the ages 23-25 years. The students and teachers
between the age 25- 47 are interested in investing with no negative response. The negative
response starts after the age of 48, which means that after a particular age, they tend to play
safe and invest less in the stocks.
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0
5
10
15
20
25
21 22 23 24 25 33 37 45 48 50 51 55 58
Age
Freque
ncy
YesNo
0
10
20
30
40
50
60
70
80
20-30 31-40 41-50 51-60
Age
Frequenc
yes
no
2. DEPENDENCE ON GENDER
Next we see the effect of the gender on the investment habit. It is widely believed that
women pay less attention to the finance aspect. But here the situation was not so. From the
graph we see that female, though gave relatively low positive response, were very much
investing into the stocks.
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Yes, Female
Yes, male
No, Female
No, male
0
10
20
30
40
50
60
Female male
Frequenc
Yes
No
The ratio of female investing in stock is 27% compared to 37% by the male. Hence there is
not much difference in the perception on the gender basis.
3. DEPENDENCE ON THE EDUCATION
The level and type of education plays a major role in the investment habit. Although mostof the students surveyed were BE, a fair amount of other stream students were also
surveyed. Most of the BE students were investing in the stock. The percentage of BE
students investing in stock is more than that of other streams, including that of BCom,
which is rather surprising as Bcoms are generally considered to be more interested
towards stocks.
Female
Yes
27%
No
73%
Yes
No
male
Yes
37%
No
63%
Yes
No
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0
5
10
15
20
25
30
35
Arts BE Bcom Others
Education Background
Frequenc
y
Yes
No
4. DEPENDENCE ON WORK EXPERIENCE
People with prior work experience are generally more inclined towards investing compared
to fresh graduate. As seen in the graph, student with no work experience are comparatively
very less inclined towards investing. It increases as the work-ex increases from 12 months
onwards.
0
10
20
30
40
50
60
0 0-12 12 - -18 >18
Work EX
F
requency
Yes
NO
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5. DEPENDENCE OF AGE ON THE TYPE OF INVESTMENT
There are mainly two types of investors namely, short term and long term. Normally people
tend to go for long term because of better return expectation. For all the age groups, the
number of people investing in long term is more than the short term, as can be seen from
the graph.
0
1
2
3
4
5
6
7
8
9
23 24 25 33 37 45 51
Age
TypeofInve
stment
Short Term
Long Term
Now we see the different aspect of broker which affects the customers.
First we see the various reasons why the people surveyed who said No said so. It was due
to combination of many reasons. These are described in the diagram below.
We see that the major reason for not investing in the stock market is the insufficient
knowledge followed by the ignorance. Lack of fund has a small percentage of contribution
towards this behavior. Hence, to attract the new customer, they will have to be properly
guided and made aware of the benefit of investment. The will need to be given proper
information and knowledge about the stock trading.
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ignorance 31%
insufficient
disposable
income 13%
insuffiecient
knowledge 48%
other 8% ignorance
insufficient disposable
income
insuffiecient knowledge
other
Reason for Not Investing
Further the interest level of these potential customers is measured. Most of them are willing
to start investing provided they are guided properly as shown by the above graph. We find
the percentage of people willing to invest in near future and get the following graph.
likely, 42, 50%
most likely, 11,13%
not now, 13,
15%
not at all, 1, 1%
undecided, 18,
21%
likely
most likely
not now
not at all
undecided
Willingness to Invest
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We see from the graph that 13% of the surveyed people are ready to invest. Further 50%
more are inclined towards investing which is a good indication.
This percentage can be increased by making them aware of the benefit. Also the existing
potential customer can be tapped by attractive brokerage plan and quality service.
Now we see the current scenario and the changes people want.
We see that what are the aspects people attach with their broker, what are the
shortcomings of the current system and the changes they want. We also measure the
satisfaction level of customer from the current brokerage plan.
brokerage 29
others 6
response 1
low brokerage 5
response 10
staff behaviour 3
brokerage 10
phone responses
7
tips 6
0 10 20 30 40
1
currenttrading
change
re
quired
Extra
service
No. of observation
tips
phone responses
brokerage
staff behaviour
response
low brokerage
response
others
brokerage
Services Expected
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First we see the aspects of current trading method. We see that brokerage is the most
important aspect for the people who are investing currently. They give the maximum
importance to this feature of broker. This is followed by other aspects which include time
to response, information, etc.
When asked what one thing they would want to change in their broker, majority voted for
the better response quality from the broker. It was considered as the most important thing
requiring change. It was followed by the reduction in brokerage and the up gradation in
staff behavior.
When inquired about the extra service they would like to have from their broker, most of
them responded with reduction in brokerage. Hence it seems that the brokerage is the most
important aspect that is looked and analyzed by clients for choosing the broker. Other extra
service wanted by them included phone response and the regular tips.
Having established the fact that brokerage is the most important parameter for the broker,
we measure the satisfaction level of the existing customer with respect to the brokerage
being charge.
We draw the graph of two slabs of brokerage being charged, 0.5% and 0.75%.
.75 Brokerage
Dissatisfied
60%
satisfied
40% Dissatisfied
satisfied
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At the 0.75% brokerage level, we see that 60% of people are dissatisfied while only 40% of
people are satisfied. This projects a very grave picture as any competitor offering less
brokerage will be able to attract a major chunk of this 60% people.
.5 Brokerage
Dissatisfied
10%
satisfied
90%
Dissatisfied
satisfied
When seen for the 0.5% brokerage, we see that almost 90 of people are satisfied with the
brokerage plan while only 10% of people are dissatisfied. This shows that while people are
comfortable paying brokerage upto 0.5%, anything above that turns them off and leads to
dissatisfaction. Hence any new brokerage plan should take this aspect into consideration
and design the plan accordingly.
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HYPOTHESIS MAKING AND TESTING
Once we got all the insight into the investing pattern and behavior of the students and
teacher, their perception, their expectation, we proceed towards the hypothesis formation.
We form various hypotheses and then do the relevant test to either accept or reject them.
The hypothesis formed will help us in identifying the various important parameters to be
kept in mind.
The first hypothesis we form is
Ho1: There is No relationship between the Gender and the Investment in the
stock market.
Ha1: There exist a relationship between the gender and the investment.
This hypothesis tests the effect of gender on the investment habit. To test it, we apply the
chi square test to accept or reject the same. To perform the chi square test, we take the help
of SPSS tool. The data obtained from the survey is fed in the SPSS and the corresponding
chi square test is performed. The output obtained is as follow.
Gender Vs Investment
Count
Invest Total
Yes No Yes
Gender Male 47 28 75
Female 37 14 51
Total 84 42 126
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Chi-Square Tests
We see that the value of P is 0.168, which is greater than alpha value of 0.05. It means the
null hypothesis is accepted which implies that there is no significant relationship between
the gender and investment. This was also seen in the graph where 27% of female responded
positively to investing compared to 37% by male.
Second Hypothesis
Ho2 : There is no relationship between the Education and the Investment in the
stock Market.
Ha2 : There exists a relationship between the education and the investment.
This hypothesis tests the effect of the level and type of education on the investment habit.The SPSS tool gives the following result for the same.
Count
Value df
Asymp.Sig. (2-
sided)
ExactSig. (2-
sided)
Exact Sig.
(1-sided)
Pearson Chi-
Square1.334 1 .248
Continuity
Correction(a).926 1 .336
Likelihood Ratio 1.351 1 .245
Fisher's Exact Test .336 .168
Linear-by-LinearAssociation
1.324 1 .250
N of Valid Cases 126
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Invest Total
yes no yes
Education BE 33 19 52B Com 18 8 26
Arts 14 0 14
Others 19 15 34Total 84 42 126
Chi-Square Tests
Value df
Asymp.
Sig. (2-
sided)
Pearson Chi-Square
9.097 3 .028
Likelihood Ratio 13.372 3 .004
Linear-by-Linear
Association.023 1 .880
N of Valid Cases126
The p value comes out to be 0.028 which is less than the value of alpha value of 0.05.
Hence the null hypothesis is rejected. It implies that there exists a significant relationship
between the type of education and the investment done by them.
Third Hypothesis.
Ho3 : There is no relationship between the profession and the interest in
investment.
Ha3 : There exists a significant relationship between the profession and the
investment habit.
This hypothesis tests if teachers tend to invest more or is it the students or there is no
relationship between the two. The result obtained from the SPSS is as follow.
Profession * Invest Cross tabulation
Count
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Invest Total
Yes no Yes
profession Student 68 36 104Teacher 16 6 22
Total 84 42 126
Chi-Square Tests
The P value comes out to be 0.507 which is more than the alpha value of .05. Hence the
null hypothesis is accepted. It means that there dont exist any significant relationship
between the profession and the interest in investment. Here both the students and the
teachers invest with same interest.
Fourth Hypothesis.
Ho4 :There is no relationship between the brokerage and the satisfaction level.
Ha4 : There is a significant relationship between the brokerage and the
satisfaction level.
This hypothesis tests the effect of the brokerage on the satisfaction level of the clients. This
would help the broker in setting its brokerage at the optimum level. The output obtained
from the SPSS is as follow.
Value df
Asymp.
Sig. (2-
sided)
Exact
Sig. (2-
sided)
Exact Sig.
(1-sided)
Pearson Chi-
Square .441 1 .507
Continuity
Correction(a).172 1 .678
Likelihood Ratio .453 1 .501
Fisher's Exact Test .622 .345
Linear-by-Linear
Association.437 1 .509
N of Valid Cases 126
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Brokerage* Satisfaction Cross tabulation
Count
Satisfaction Total
1 2 3 4 1
Brokerage .50 6 18 7 0 31.75 0 0 0 11 11
Total 6 18 7 11 42
Chi-Square Tests
Value df
Asymp.
Sig. (2-
sided)
Pearson Chi-
Square42.000 3 .000
Likelihood Ratio 48.303 3 .000N of Valid Cases 42
The p value comes out to be 0 which is less than the alpha value of 0.05. Hence the null
hypothesis is rejected which implies that there exists a significant relationship between the
brokerage being charged and the satisfaction of the customer. This was also seen with the
help of the graphs where the percentage of satisfied people was compared with those of
dissatisfied.
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RECOMMENDATIONS
Based on the above analysis and the hypothesis testing, we can infer the following points.
1. The client is very sensitive about the brokerage. It would not like to give more than05% and as the brokerage increase, the dissatisfaction level increases. Most of the
people surveyed stated low brokerage as the one thing they would like to change in
their current broker. This aspect also came in the list of extra services wanted.
Hence brokerage has to be planned very judiciously.
2. The response time to the customer complaints has a major role towards customer
expectation of a good broker. They want a less response time along with extra
service of telephonic response, something which the current broker is not giving.
This could act as a differentiating factor for the broker.
3. Another differentiating aspect of the broker is the information/tips which he
provides to the customer. The broker must be ready to pass on the vital information
to the customer. This would attract the customer.
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4. People are willing to start investing who are currently not investing. Some of the
major barriers to investing are the lack of knowledge and ignorance. The broker
must handle this aspect to expand its customer base.
5. There isnt much difference in the investment behavior on the basis of gender or the
profession. But is do changes with age and work experience as shown in the graph.
Further, the type of education also affects the investment pattern.
Hence Kavery Trading should keep its brokerage as close to 0.5% as possible. It should lay
special emphasis on the response time and knowledge transfer. It need not design separate
plan for male and female as there is no significant difference in the investment pattern.
TOOLS AND TECHNIQUE USED:
For the data analysis we have used various techniques and tools which primarily included
Microsoft Excel, Chi Square test using SPSS. This tool facilitates data analysis in mostconvenient way and once the data is entered you just need to mention which test to run,
analysis and graphs are plotted accordingly. We have also use pie chart, bar graphs and line
charts for data representation with the help of Microsoft Excel.
CONCLUSION
The survey and subsequent analysis report will be highly useful to the firm in designing
their strategies and implementing them. The research will facilitate the value based
information about prospects (in terms of students and faculty). The survey will help the
firm to build friendly and effective relationship and to nourish them. It will also help them
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to gather information on how they can customize their services according to user
requirement. Lastly, it will aid them in increasing their customer base.
There will be some inherent limitation of this research. One being limited sample size;
even among which many may not be willing to respond on theses financial matters.
Although due care will be taken to include varied samples, it may not represent the true
picture of the University as a whole.
REFERENCES
Book References:
o Donal R Cooper, Pamela S Schindler
Internet References:
www.wikipedia.com
www.google.co.in
www.findarticles.com
www.rediffmail.com
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money.netscape.cnn.com
www.dalalstreetjournal.com
India- infoline.com
Indiabulls.com
Icicidirect.com
CODE BOOK
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Variable
Number
Question
Number
Description Code Variable Name
1 Investing in stock INVEST
1a Yes 0
1b No 1
2 Time since investing in stocks TIME_INV
2a 0-6 months 1
2b 6-12 months 2
2c 12-18 months 3
2d >18 months 4
3 Money invested in stock MON_INV
3a < Rs. 5000 1
3b 5000-10000 2
3c 10000-20000 3
3d >20000 4
4 4 Type of investor TYPE_INV
4a Long term 0
4b Short term 1
6 Mode of investment MODE_INV
6a Online 0
6b Broker 17 Source of information SRC_INF
7a Newspaper 1
7b Internet 2
7c Recommendation from Brokers 3
7d Others 4
8 Segment of investment SEG_INV
8a Equity 1
8b Derivative 2
8c IPO 3
8d Mutual funds 4
9 Sector of investment SEG_INV9a IT 1
9b Oil 2
9c Manufacturing 3
9d Banking 4
9e Others 5
10 How much ROI is expected ROI_EXP
10a 10% 1
10b 15% 2
10c 20% 3
11 Brokerage Charge you are
paying
BROK_CHRG
11a 0.5% 1
11b 0.6% 2
11c 0.75% 3
12 satisfied with the current way of
trading
SAT_TRAD
12a Strongly Agree 1
12b Agree 2
12c Somewhat satisfied 3
12d Disagree 4
12e Strongly Disagree 5
13 Aspects of current trading COMF
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