research methodology and project details

7/29/2019 Research Methodology and Project Details

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INTRODUCTION ON RESEARCH

METHODOLOGY Research is an organized enquiry designed and carried

out to provide information for solving a problem. Fred kerlinger

Research is essentially an investigation, a recordingand analysis of evidence for the purpose of gainingknowledge. Robert Ross

The purpose of research is to discover answers toquestions through the application of scientificprocedure.


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TYPES OF RESEARCH

Descriptive and Analytical

Applied and Fundamental

Quantitative and Qualitative

Conceptual and Empirical

Others


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IMPORTANCE OF RESEARCH IN

MANAGEMENT DECISION Management Planning

Application of new techniques to improve the quality

of products Understand the consumer perception towards the

product or service

Management problems

Marketing strategies


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RESEARCH PROCESS

Formulating or defining research problemReview of literature

Development of HypothesesPreparing Research DesignDetermining sample design/sizeCollecting data/informationAnalysis of data InterpretationPreparation of the Report


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WHAT IS RESEARCH DESIGN?

A Research design is a logical and systematic planningwhich direct the research work , which says about

Objectives Methods to collect information

Sources of information

Methods / Techniques to analyse data

Time Schedule etc.


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SOURCES OF DATA

Data may be--

Primary data or

Secondary dataSOURCES OF PRIMARY DATA

Observation

Interview

Telephone interview

Mail survey


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SAMPLING

The primary data may be collected by following eithercensus method or the sampling method.

Sampling method is the process of learning about thepopulation on the basis of sample.

Sample is a part of the universe /population which theresearcher select for the purpose of investigation


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SAMPLING TECHNIQUES

Probability sampling techniques Simple Random Sampling

Systematic Sampling

Stratified Sampling

Cluster Sampling Lottery methods

Non Probability Sampling

Convenience Sampling

Judgment Sampling

Quota Sampling

Snowball Sampling


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QUESTIONNAIRE CONSTRUCTION

Questionnaire is a tool used to collect data from therespondent.

Clarity

Meaningful

Avoid complex words Simple Questions

Scope for Suggestions


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ANALYSIS AND INTERPRETATION OF

DATATables

Graphs, Charts, Diagrams

Histograms

Frequency

Ogives


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TYPES OF STATISTICAL MEASURES

Central Tendency Averages - Mean, Median,Mode

Measures of Dispersion Ranges, Deviations Measures of Relation Correlation, Regression

Analysis of Variance ANOVA

Time series Analysis Trend seasonal


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REPORT WRITING

A Research Report is a formal statement of the Researchprocess and its result

PRINCIPLES OF REPORT WRITING Easy to follow

Clarity

Conciseness

Objectivity Accuracy

Completeness


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CHAPTER SCHEME FOR PROJECT REPORT

Chapter 1: INTRODUCTION :( 15 Pages)

This chapter includes the theoretical background of

the study. Part A- About the Industry- Brief history, Growth &

Prospects.

Part B- About Subject- definition of the terms used,

Importance and other relevant aspects of the subjectto the title of the study.


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Chapter 2: RESEARCH DESIGN :( 3 4 Pages)

Title of the study.

Statement of the problem. (Reason for selecting the

topic) Objectives of the study. ( 5 6 )

Scope of the study. (Area Specified)

Limitations of the study. ( 5 6 )

Operational Definition of Concepts.

Methodology of the study


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continued Methodology of the study

Type of Research (descriptive/ analytical/exploratory

etc.) Reference Period (in case of financial analysis)

Sampling Method adapted.

Sample Size (50/100)

Tools of Data Collection.

Research Instruments. (Questionnaire/Schedule)

Plan of Analysis. (Statistical tools used)


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Chapter 3: COMPANY PROFILE: (10

15 Pages)

Inception, Type, Nature, Board of

Directors, Organization Chart,Business Operations, Product/ServiceProfile, and Market share, Competitors,

Functional chart, Future prospects andGrowth of the company.


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Chapter 4: DATA ANALYSIS AND

INTERPRETATION: (40

50 Pages) Title of the table.

Data table (in figures).

Analysis of the table. Inference of the table.

Graphical Representation (Visual presentation of thedata).

Minimum 20

25 Tables, 20

25 Graphs.

Table, Analysis & Inference/Interpretation in onepage & Graph in another page.


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Chapter 5: SUMMARY OF FINDINGS AND

CONCLUSION: (2

3 Pages)

The chapter begins with objectives and scopeof the study to ease the understanding of the

reader.The findings should be summarized and

presented in a paragraph form, numberingeach of the findings.

The conclusion of the project should be givenso as to justify the objectives of the study.

NOTE: Conclusions should be based onfindings.


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Chapter 6: SUGGESTIONS: (1 2 Pages)

It must be drawn with direct referenceto objectives of the study.

Specific suggestions to each of theobjective of the study.

These recommendations should bespecific, acceptable/practical andclear.


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APPENDICES AND ANNEXURESThe copy of the questionnaire and all other usefulmaterials collected from the organization may be

annexed. In case of finance topics, the copy of thefinancial statements of three to five year, are to beannexed.

NOTE: Page numbers are not to be mentioned.


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BIBLIOGRAPHY:

The reference made from textbooks, journals,newspapers & magazines are to be listed in thischapter. The order followed is .In case of Books,

Name of the Author, Title & Edition of the Book,Name of the Publisher, Place of Publication & Year ofPublication. The source of Internet & Websites mayalso be mentioned with correct address of the site.


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BODY OF THE PROJECT

PAGE TEN ONWARDS

Chapter 1: INTRODUCTION

Chapter 2: RESEARCH DESIGN Chapter 3: COMPANY PROFILE

Chapter 4: DATA ANALYSIS AND INTERPRETATION

Chapter 5: SUMMARY OF FINDINGS AND

CONCLUSION Chapter 6: SUGGESTIONS

: APPENDICES AND ANNEXURES.

: BIBLIOGRAPHY


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VIVA-VOCE

THE ORIGINAL COPY OF THE COMPANYCERTIFICATE SHOULD BE CARRIED FORVIVA-VOCE EXAMINATION FOR VERIFICATION

PURPOSES.

VIVA VOCE EXAMINATION COVERS QUESTIONSRELATED TO THE PROJECT & THE ENTIRESTUDY OF BBM COURSE FOR 25 MARKS


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TOPICS FOR PROJECT Human Resource Titles for Project work

Recruitment and Selection. Industrial relations. Training and Development

Safety health and welfare measures

Performance Management System

Job satisfaction. (Performance appraisal at different Wages and SalaryAdministration levels across the organization hierarchy)

Compensation Management

Absenteeism (Payroll & Salary components)

Fringe benefits & Incentives Labor Laws, Labor Relations,

Employee welfare

Grievance handling

Employee relations (For manufacturing units & plants)


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Finance Titles for Project work

Working Capital Management Capital structure Ratio analysis Liquidity Analysis Comparative Valuation Corporate lending Industry analysis and company analysis on a scenario

basis, competitiveness, growth potential and creditanalysis

Debtor management Research in Risk management, Banking, Derivatives etc International Banking, Foreign Exchange, Monetary

Economics, Micro Finance, Rural Finance


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Capital budgeting Financial Planning and forecasting

Structured Finance Optimization Methods in Finance Dependence on external finance Project Finance as a Tool for Growth Creating Value through Financial Management Cost Reduction and Control New Financial Approaches for the Economic Sustainability

in Manufacturing Industry Activity-based costing and management

Fundamental Analysis to Assess Earnings Quality EQA Earnings quality Analysis Zero Base Budgeting International business International finance


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Marketing Titles for Project work

Study on creation of luxury brand Strategies used to build successful Internet based

customer services

Changing trends in FMCG industry in India Promotion strategies followed in retail sector

Study on changing consumer preference towardsorganized retailing fromun-organized retailing.

Study on "impact of advertising in B2B marketing" Distribution network & general insurance industry


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Impact of customer relationship management in retail industry A study on factors influencing adaptability & usability of consumer electronics" An analysis of possible strategies for successful internet based

customer services" Impact of promotional activities on consumers behavior at retail

outlets

Impact of buying factors on the sales of chemical goods" Analysis of the effectiveness of branding on luxury products A study of implementation & effectiveness of competence management A study on changing importance of various media vehicles of

advertising" Study of factors which influence the location of retail outlet" A study of buyer behavior towards after-sales-service of electronic products


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Brand awareness Channel recruitment & development Brand preference Customer expectations Distribution channel Developing marketing strategies Distribution & promotional strategies

Effectiveness of rural distribution Global scenario & market potential Import consolidation Logistics operation Management automation Marketing mix Global supply chain mgt & logistics Customer satisfaction survey Consumer perception survey


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Role of HR in TQM.

Trade Union

Skills management Employee Retention Strategies

Talent identification and Management

Human resource planning

Leadership Development Management development.

Job Enrichment .

Utility of HR in Change Management

Organizational Behavior

Motivation

Stress Management

Promotions and transfers


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QUESTIONNAIRE Respected Sir, Sub: Requesting to respond to questions I am a research scholar in Bangalore university preparing the

paper on Investors perception towards commodity market

which is a part of my research work. I would be grateful if youkindly spend your valuable time to answer the queries as it helpsto judge the preference level of the investors towards commoditymarket. This information will be used purely for academicpurpose and would be kept confidential.Kindly do the needful and oblige.Thanking you,

Yours faithfully


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