THE STUDY OF THE STUDENTS' PERCEPTION TOWARD THE

CHARACTERISTICS OF LECTURERS AT UiTM MELAKA IN IMPROVING

THE ACADEMIC PERFORMANCE

RESEARCH MANAGEMENT INSTITUTE (RMI)

UNIVERSITI TEKNOLOGI MARA

40450 SHAH ALAM, SELANGOR

MALAYSIA

BY:

SITI ROSNITA BINTI SAKARJI

NURBARIRAH AHMAD

ZAINI HJ. SA'AT

rViAC 2012

Date

Project File No :

15 MARCH 2012

600-RMI/SSP/DANA 5-3/Dsp (90/2010)

Assisstant Vice Chancellor (Research)

Research Management Institute (RMI)

Universiti Teknologi MARA

40450 Shah Alam, Selangor

Malaysia.

Sir,

FINAL RESEARCH REPORT

Refer to the above matter, herewith enclosed three (3) copies of the Final Research Report entittled"The Study of the Students' Perception Towrd the Characteristics of Lecturers at DiTM Melaka inImproving the Academic Performance" by a group of researchers from Faculty of BusinessManagement, Diploma In Office Management and Technology, UiTM Melaka.

Thank you.

Yours sincerely,

SITI ROSNITA BINTI SAKARJIHead of Research Project

ABSTRACT

Learning is an ongoing progress through one's lifetime. The new global knowledge-based

workplace today calls for a clear commitment amogn the educator to produce the best

students. In response to today's challenging environment, academic qualifications have

become a compulsory consideration for people to possess a good position in their career. The

roles played by the educators would facilitate thedvelopment of physical, social and

intellectual potential of students. The process of learning and achieving good performance

among students are a direct result of the educator's contributions. Thus, the main purpose of

this study is to study the students' perception toward the characteristics of lecturers at UiTM

Malacca in improving the academic performance. In order to help UiTM to improve their

student's performance, the study was conducted to To identify the lecturers' characteristics

that aligils with the students' perception in improving the students' academic achievement and

to determine the relationship between the lecturers' characteristics and students' academic

achievement. With the intention of identifying the student's percetion, this study also

attempted to identify to identify the student's view _and perception of lecturers based on the

effective teaching characteristics-teacher's knowledge, lecturers' conduct in class, lecturer's

communication skills and lecturer's physical attributes. In addition, the study conducted was

to identify the relationship between effective teaching style for students and their performance

in learning. With regards to the objectives, a set of questionnaire was developed and

distributed to 200 students at UiTM Malacca. This study was conducted with some

limitations whereby the respondents of this study were limited to the respondents whore were

studying at UiTM Malacca. Therefore, the population of this study was limited and the

information was only obtained by distributing a questionnare within a limited time frame.

Descriptive statistics that described frequency. Percentage, mean and standard deviation as

well as Pearson r correlation coefficient was used to reach the objective of the study. The

results revealed that the majority of the students were agreed that they perceived the good

lecturers must have adequate knowledge, expertise, attitude and personality. The result also

revealed that the effectiveness of the roles played by the lectures playa high impact to the

student's academic performance. As a conclusion, it was identified that there was a strong

relationship between the lecturers' characteristics and students' academic achievement. Some

recommendations were made with regards to the improvement of the educators to ensure that

they would be able to produce higher quality teaching towards their students. To the end,the

study also suggested for future study to minimize the limitations for the study such as

expanding the numbes of respondents to other educational institutions and to cover the

characteristics of the students that might hinder the success in implementation of efffective

teaching and learning process as well as in increasing the academic performance. For future

study, it is hoped to cover multiple levels of people who were directly involved in the

education system to ensure a broader perspective will be put together in the study, thus

increasing the reliability of the findings.

ii

TABLE OF CONTENTS

TITLE PAGEABSTRACTACKNOWLEDGEMENTTABLE OF CONTENTSLIST OF TABLESLIST OF FIGURES

Page

1-11

III

IV-V

VI

V11

CHAPTER1INTRODUCTION 1

Background of the Study 1-3Problem Statement 3-4Research Objectives 5Research Questions 5Significance of the Study 5-6Limitations of the Study 6-7Definition of Terms 7Chapter Summary 7-8

CHAPTER 2LITERATURE REVIEW 9

Introduction :-.-=-:-••-•••••••••••••••••••••••.•••••••••••••••••••••••9The Need for Education 9-11The Theories and Model of Learning 11-13The Key Roles ofLecturer 13-15The Characteristic of The Desired Lecturer by Students 15-17Students Learning Style 18-19Conceptual Framework 19Chapter Summary 20

CHAPTER 3METHODOLOGy 21

Introduction 21Research Design 21Sampling Frame 22Population 22-23Sampling Technique 23Sample Size 23Unit ofAnalysis 24Data Collection Procedures .24Instrument 25Validity ofInstrument 25-26Reliability of Instrument. 26Response Rate 26-27Data Analysis 27Chapter Summary -.-•.- --..-.-.-~-~•.- - 27

IV