research lecture 2

Prepared by : Mustahsan Elahi

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Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, © Mark Saunders, Philip Lewis and Adrian Thornhill 2009

Chapter 2Formulating and clarifying the research topic


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Learning outcomes

• By the end of this chapter you should be able to:• Generate ideas that will help in the choice of a

suitable research topic; • Identify the attributes of a good research topic;• Turn research ideas into a research project that

has clear research question (s) and objectives;• Draft a research proposal


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Formulating and clarifying your research topic

The important steps

• Identifying the attributes of a good research topic

• Generating ideas that help you select a suitable topic

• Turning ideas into clear research questions and objectives

• Writing your research proposal


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Attributes of a good research topic (1)

Capability: is it feasible?

• Are you fascinated/attracted by the topic?

• Do you have the necessary research skills?

• Can you complete the project in the time available?

• Will the research still be current when you finish?

• Do you have sufficient financial and other resources?

• Will you be able to gain access to data?


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Appropriateness: is it worthwhile?

• Will the examining institute's standards be met?• Does the the topic contain issues with clear links to

theory?• Are the research questions and objectives clearly

stated?• Will the proposed research provide fresh insights into

the topic?• Are the findings likely to be symmetrical?• Does the research topic match your career goals?


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And - (if relevant)

Does the topic relate clearly to an idea

you were given -

possibly by your organisation ?


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Generating research ideas; Useful Techniques

Rational thinking• Examining your own

strengths and interests• Looking at past project

titles • Searching the literature • Scanning the media• Discussion

Creative thinking• Keeping a notebook of

ideas• Exploring personal

preferences using past projects

• Relevance trees• Brainstorming


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Rational thinking and creative thinking

• These techniques will generate possible project one of two outcomes:

• One or more possible project ideas that you might undertake;

• Absolute panic because nothing in which you are interested or which seems suitable has come to mind.


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Examining own strengths and interests

• Having some academic knowledge

• Look at those assignments for which you have received good grade.

• You may, as part of your reading, be able to focus more precisely on the sort of ideas about which you wish to conduct your research

• There is a need to think about your future


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Looking at past project title

• Dissertations; • Theses.

Scan your university’s list of past project titles for anything that captures your imagination

• Scanning actual research projects.

You need to beware. The fact that a project is in your library is no guarantee of the quality of the arguments and observations it contains.


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Discussion

• Colleagues, friends, university tutors, practitioner and professional groups


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Searching the literature

• As part of your discussions, relevant literature may also be suggested. Sharp et al, (2002) discuss types of literature that are of particular use for generating research ideas. These include:

• Article in academic and professional journals;• Reports;• Books.


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Scanning the media

• Keeping up to date with items in the news can be a very rich source of ideas


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Keeping a notebook of ideas

• One of the more creative techniques that we all use is to keep a notebook of ideas. All this involves is simply noting down any interesting research ideas as you think of them and, of equal importance, what sparked off your thought. You can then pursue the idea using more rational thinking technique later.


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Exploring personal preferences using past project

1. Select six projects that you like

2. For each of these six projects, note down your first thoughts in response to three questions(if responses for different projects are the same this does not matter);

What appeals to you about the project?

What is good about the project?

Why is the project good?


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Exploring personal preferences using past project

3. Select three projects you do not like.

4. For each of these three projects that you do not like.

What do you dislike about the project?

What is bad about the project?

Why is the project bad?


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Relevance tree

• You start with a broad concept from which you generate further (usually more specific) topics. Each of these topics forms a separate branch from which you can generate further, more detailed sub branches. As you proceed down the sub branches more ideas are generated and recorded. These can then be examined and a number selected and combined to provide a research idea


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Cont..


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Brainstorming

• Define your problem – that is, the sorts of ideas you are interested in – as precisely as possible.

• Ask for suggestions, relating to the problem • Record all suggestions, observing the following rules:

No suggestion should be criticized or evaluated in any way before all ideas have been considered;

All suggestions, however wild, should be recorded and considered

As many suggestions as possible should be recorded.• Review all the suggestions and explore what is meant by each.• Analyze the list of suggestions and decide which appeal to to you

most as research ideas why.


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Refining research ideas

• Using the Delphi Technique

• Conducting a preliminary study

• Integrating ideas

• Refining topics given to you by your organisation


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The Delphi technique

• This involves using a group of people who are either involved or interested in the research idea to generate and choose a more specific research idea. To use this technique you need:

1. To brief the members of the group about the research idea;

2. At the end of the briefing to encourage group members to seek clarification and more information as appropriate;

3. To ask each member of the group including the originator of the research ideas based on the idea that has been described (justification)


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The Delphi technique

4- To collect the research ideas in unedited and non-attributable form and to distribute them to all members of the group;

5- A second cycle of the process (steps 2 to 4)in which comment on the research ideas and revise their own contributions in the light of what others have said;

6- Subsequence cycles of the process until a consensus is reached . These either follow a similar pattern (steps 2 to 4)in or use discussion. Voting or some other method.


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Conducting a Preliminary Study

• It is often necessary to refine your research idea in order to turn it into a research question and then into your research project. This process is called the preliminary inquiry or initial inquiry.

• This is likely to involve searching for and evaluating relevant literature and informal discussion with experts etc.


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Integrating ideas

• Integrating ideas to have a clear direction and prevent a mismatch between objectives and final project report.

• Jankowicz (2005):“Working up and narrowing down”

• Classify idea into its subject area (Accounting), then its field (Financial Accounting), and focus precise aspect (activity-based costing) in which you are interested.


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Refining topics given to you by your organisation

• How to do two things out of one? (see book)


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Turning Research Ideas Into Research Projects

• Writing research questions

• Writing research objectives

• Importance of theory in writing research questions & objectives


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Cont..Research Question: • A clear question around which you center your research.• State the purpose of your research project• Guides you through the process of research• Reflects the aim/objective of the study• Consistent with expected standards • Able to produce clear conclusions• Not too descriptive• Use the ‘Goldilocks Test’Steps in selecting research questions: 1. Research Area2. Select aspect of research area3. Various research questions4. Select research questions


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Cont..

Descriptive: A question that commences with ‘What’, ‘When’, ‘Where’, ‘Who’ or ‘How’ will lead to an answer that will be at least partly descriptive. These seek to describe the characteristics of the variables or phenomena of interest

Explanatory: Questions that seek explanations will either commence with ‘Why’ or contain this word within the question.


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Goldilocks test

• Clough and Nutbrown use what they call the Goldilocks test to decide if research questions are either too big too small too hot too difficult too easy or just right/

• Research questions should not be too easy. (E.g.) what is the proportion of graduates entering civil service who attended public universities? (Far easier to answer and may not be theory based).

• Research questions should not be too difficult. (E.g.) Why are graduates from public universities more likely to enter the civil service than graduates from private universities?

• Too big need significant funding

• Too small are likely to be insufficient substance

• Too hot maybe so because sensitivities that may be aroused as a result of doing the research . This may be because of the timing of the research or the many other reasons that may be upset key people who have a role to play.

• Just right are those just right for investigation at this time by this research in this setting


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Cont..

Writing research questions Wording: - • Why do companies examine the level of satisfaction of

their customers?• What factors influence customer satisfaction? • How can customer satisfaction be measured? • How does customer satisfaction influence repeat

purchase behavior?• How does customer satisfaction influence the financial

results of companies? • Can satisfied customers be transformed into loyal

customers? • Can the explanations be generalized?


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Turning ideas into research projects (1)

Examples of research ideas

and their derived focus questions

Table 2.2 Examples of research ideas and their derived focus research questions


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Useful techniques

• Start with a general focus question

• Discuss areas of interest with your tutor


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Writing clear research objectives

• Check your examining body’s preferences for stated objectives

• Use a general focus question to achieve precise objectives

Saunders et al. (2009)


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Include SMART Personal objectives

Specific: What precisely do you hope to achieve from undertaking the research?

Measurable: What measures will you use to determine whether you have achieved your objectives? (Secured a career-level first job in software design)

Achievable: Are the targets you have set for yourself achievable given all the possible constraints?

Realistic: Given all other demands upon your time, will you have the time and energy to complete the research on time?

Timely: Will you have time to accomplish all your objectives?


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The importance of theory

• Asking for opinions and gathering facts – 'what' questions (descriptive research)

• Using questions that go beyond description and require analysis – 'why' questions

Phillips and Pugh (2005)

In order to:

Explain phenomena Analyse relationships

Predict outcomes Compare and generalise


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Theory

• “ A formulation regarding the cause and effect relationship between two or more variables, which may or may not have been tested”


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Threefold typology of theories

Grand, middle range and substantive theories

Creswell (2002)Figure 2.1 Grand, middle-range and substantive theories


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Threefold typology of theories

• Grand theories: Usually thought to be province of natural scientists . (that will lead to a whole new way of thinking about management)

• Middle range theories: which lack the capacity to change the way in which we think about the world but are nonetheless of significance . (some of the theories of human motivation well known to manager would be in this category.

• Substantive theories : that are restricted to a particular time, research setting, group or population or problem


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Deductive approach and inductive approach

• This discussion of theory dose assume that a clear theoretical position is developed prior to the collection of data (the deductive approach).

• This will not always be the case. It may be that your study is based on the principle of developing theory after data have been collected (the inductive approach)


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Writing your research proposal

Purposes of the research proposal

• To organise your ideas

• To convince your audience

• To contract with your client (your tutor)

• To meet ethical requirements


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Content of your research proposal (1)

• Title - likely to change during the process

• Background - context within the literature

• Research questions and objectives - what you seek to achieve


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Content of your research proposal (2)

• Method - can be in two parts: research design and data collection

• Timescale and Resources - (finance, data access, equipment)

• References - include some key literature sources


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Evaluating research proposals

• How the components of the proposal fit together

• Viability of the proposal

• Absence of preconceived ideas


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Summary: Chapter 2

The best research topics

• Formulate and clarify the topic

• Meet the requirements of the examining body

• Use a variety of techniques when generating research ideas

• Are focused on clear questions based on relevant literature


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Summary: Chapter 2

The best research topics

• Are theory dependent

• Have a proposal containing organised ideas

Tell the reader:

• What will be done and why

• How it will be achieved

research lecture 2

Documents

research methods

research project

research proposal

suitable research topic

proposed research

research topic match

philip lewis

adrian thornhill