I have chosen to compare four different institutions within the horror genre.

The first two are companies that focus only on the

Horror genre compared to the last two which are

global institutions, better known for their variety in film genres. By comparing

the two, I am able to discover the different ways in which they attract their

target audience, taking into consideration the codes and conventions associated with

Horror, therefore understanding who could

distribute and produce our trailer.

Our film is based upon a low budget and therefore would be perfect for ‘Blumhouse Production’ to distribute. Live events would be created from our

narrative, as we aim to reach our target audience on a personal level, making them believe the events in the trailer could happen to themselves. We also hope to attract the audience by creating social realism thus interpreting the

trailer with their own ideas and views

Previous works include: ‘Ouija’, ‘Paranormal Activity’ and ‘The Purge2’ o Never spend over £5million per production by pioneering a new model in studio

filmmaking. The company aims to produce high-quality micro budget films o First-look deal with Universal Pictures, creating more money for production and

advertisement, reaching a mass audience due to the conglomerate o Also produced live events including ‘The Blumhouse of Horrors’ and ‘The

Purge: Fear of the Night’. This creates a connection with consumer, allowing them to experience the events themselves, thus making the films more realistic

o Many of the their films create social realism as they end of narrative hooks, producing topic of conversation thus allowing the audience to question what will happen next

Previous works include: ‘Dracula’, ‘Women in Black’o Based in the UK, one of the oldest production companies, with vital

experience in the horror industry (old and new)o More prestigious then others, with well known productions an highly

respected within the film industryo Within the 1980’s, moved into TV with, ‘Hammer House of Horror’ displaying

a different type of horror within each episode. This used the uses and gratification theory to educate the audience on the genre as a whole, giving them more knowledge for new narratives

Within our genre of supernatural, Hammer Production would understand the ways in which the target audience gain pleasure and entertainment from the genre. With films such as, ‘Women in Black’, they were able to

turn a book into one of the most scariest supernatural films produced. In addition, by having such a well-known and successful history in the

industry, our film would have extensive advertisement, thus attracting a mass audience.

Previous works include: ‘The Quiet Ones’, ‘Jessabelle’ and ‘Texas Chainsawo Formed in 1997, ‘Lionsgate’ has become one of the biggest film companies in

the world o Its first major box office hit was ‘American Psycho’ in 2000, resulting in the

company distributing and producing film too controversial for other American Studios, going against societies ideologies of the horror genre

o Although it is an American company, works such as, ‘The Quiet Ones’ is a British Horror, focusing on a teenage girl who is affected with supernatural activity. ‘Lionsgate’ has created a mass audience within the British Film Industry, producing well-known and highly acclaimed films

In the past ‘Lionsgate’ has produced and distributed stereotypical horror which focuses on teenage antagonists. This is very similar to our trailer, set around a

group on teenagers. This means ‘Lionsgate’ already have experience in reaching a younger audience, being able to produce a highly successful horror

whilst targeting such a specific consumer. In addition, by producing other genres, the company will understand how a audience will react to a particular

horror, providing more detail into our narrative.

Previous works include: ‘OUIJA’, ‘Drag Me to Hell’ o Universal Monsters (Universal Horror). This is the name given to a series of

distinctive horror films made between 1923-1960 o Although this company is known world-wide, they took inspiration from ‘Hammer

Productions’ in their early horrors o Halloween horror nights at universal to attract audience into a authentic

experience o Famed for success in all genres with only a limited few horror films as they

prefer not to reach outside their comfort zone, meaning bigger budgets and promotion for each film

o Trusted by audience to produce new and exciting pictures due to previous horror films

We would benefit from ‘Universal’ distributing or producing our trailer as they have such a rich history within horror films. The universal monsters were one of

the first movements within the horror genre, creating a loyal and stable mass audience. This would ensure our trailer would reach our target audience

straight away, as they already gain entertainment from previous ‘Universal’ pictures.