research into action presentation

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An overview of the key findings and recommended actions of the Cultural Alliances 2009 report "Research Into Action: Pathways to New Opportunities." Presentation audio is as delivered by Peggy Amsterdam, Cultural Alliance President, at the Alliance's Annual Member Meeting, September 21, 2009. Offers specific insights into how the Philadelphia region's diverse population engages with the arts.

TRANSCRIPT

Page 1: Research into Action Presentation
Page 2: Research into Action Presentation

The 5 Studies

What are the emerging forms of cultural engagement?

The Cultural Engagement Index

Page 3: Research into Action Presentation

The 5 Studies

What will Philadelphia region’s population look like in 2020?

Demographic Trends and Forecasts in the Philadelphia Region

Page 4: Research into Action Presentation

The 5 Studies

How does our region’s engagement compare nationally?

Culture & the Arts Survey

Page 5: Research into Action Presentation

The 5 Studies

How do people migrate between cultural organizations?

Paid Patronage Study

Page 6: Research into Action Presentation

The 5 Studies

Who and what influence the decision to participate culturally?

Engage 2020 Focus Groups

Page 7: Research into Action Presentation

The 5 Studies

The Cultural Engagement Index

Demographic Trends and Forecastsin the Philadelphia Region Study

Culture & the Arts Survey

Paid Patronage Study

Engage 2020 Focus Groups

Page 8: Research into Action Presentation

1 Philly scores well…

Page 9: Research into Action Presentation

1 Philly scores well…

Page 10: Research into Action Presentation

2 Our bucket is leaking

Page 11: Research into Action Presentation

2 Our bucket is leaking

Page 12: Research into Action Presentation

3 Personal practice is a gateway

Page 13: Research into Action Presentation

4 People of color…engaged & growing

Page 14: Research into Action Presentation

4 People of color…engaged & growing

Page 15: Research into Action Presentation

5 Families matter

Page 16: Research into Action Presentation

5 Families matter

Page 17: Research into Action Presentation

5 Families matter

Page 18: Research into Action Presentation

6 Role models are key

Page 19: Research into Action Presentation

7 Marketing is multi-channel

Page 20: Research into Action Presentation

7 Marketing is multi-channel

Page 21: Research into Action Presentation

8 Product matters

Page 22: Research into Action Presentation

9 Social connection is huge

Page 23: Research into Action Presentation

10 Service is central

Page 24: Research into Action Presentation

10 key findings

1) Philly scores well

Page 25: Research into Action Presentation

10 key findings

1) Philly scores well

2) Our bucket is leaking

Page 26: Research into Action Presentation

10 key findings

1) Philly scores well

2) Our bucket is leaking

3) Personal practice is a gateway

Page 27: Research into Action Presentation

10 key findings

1) Philly scores well

2) Our bucket is leaking

3) Personal practice is a gateway

4) People of color…engaged & growing

Page 28: Research into Action Presentation

10 key findings

1) Philly scores well

2) Our bucket is leaking

3) Personal practice is a gateway

4) People of color…engaged & growing

5) Families matter

Page 29: Research into Action Presentation

10 key findings

1) Philly scores well

2) Our bucket is leaking

3) Personal practice is a gateway

4) People of color…engaged & growing

5) Families matter

6) Role models are key

Page 30: Research into Action Presentation

10 key findings

1) Philly scores well

2) Our bucket is leaking

3) Personal practice is a gateway

4) People of color…engaged & growing

5) Families matter

6) Role models are key

7) Marketing is multi-channel

Page 31: Research into Action Presentation

10 key findings

1) Philly scores well

2) Our bucket is leaking

3) Personal practice is a gateway

4) People of color…engaged & growing

5) Families matter

6) Role models are key

7) Marketing is multi-channel

8) Product matters

Page 32: Research into Action Presentation

10 key findings

1) Philly scores well

2) Our bucket is leaking

3) Personal practice is a gateway

4) People of color…engaged & growing

5) Families matter

6) Role models are key

7) Marketing is multi-channel

8) Product matters

9) Social connection is huge

Page 33: Research into Action Presentation

10 key findings

1) Philly scores well

2) Our bucket is leaking

3) Personal practice is a gateway

4) People of color…engaged & growing

5) Families matter

6) Role models are key

7) Marketing is multi-channel

8) Product matters

9) Social connection is huge

10) Service is central

Page 34: Research into Action Presentation

5 next steps

1) Read the report

Page 35: Research into Action Presentation

5 next steps

1) Read the report

2) Share it

Page 36: Research into Action Presentation

5 next steps

1) Read the report

2) Share it

3) Read the 5 studies at philaculture.org

Page 37: Research into Action Presentation

5 next steps

1) Read the report

2) Share it

3) Read the 5 studies at philaculture.org

4) I.D. opportunities that fit mission

Page 38: Research into Action Presentation

5 next steps

1) Read the report

2) Share it

3) Read the 5 studies at philaculture.org

4) I.D. opportunities that fit mission

5) Build one innovation element into next year’s plan

Page 39: Research into Action Presentation