A2 G324: Advanced Portfolio in MediaDominic Rose

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Film Poster – (Subsidiary Task)

2. Construction

3. Evaluation

Teaser Trailer – (Main Task)

1. Research and Planning

Film Magazine Front Cover – (Subsidiary Task)

Research and Planning – PART 1Similar products and potential

target audienceResearch and Planning

Week 1

Week 2

Week 3

Week 4

Research / deconstruct briefChoose Genre

Research genreGenre mood board

Films within the genreTarget audience

Draft synopsis

Report to Miss AndrewWork on report notes

Questionnaire on audience

Questionnaire on genreFinalise synopsis

Deconstruct synopsis

13/09/10

20/09/10

27/09/10

04/10/10

Week 7

Week 8

Focus GroupChange of target audience

Target audienceFocus group

Re-do synopsis

25/10/10

01/11/10

_______________________Week 5 Start selecting actorsRich picture of narrative

Deconstruct professional trailerRich picture of construction

11/10/10

A2 G324: Advanced Portfolio in MediaDominic Rose

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Week 1 13/09/10

Main task: Teaser Trailers•Short. Often between 30-90 seconds•Released a long before the actual film is released•Told through titles•Music in background•Tells the story vaguely•Snippets of the plot and best parts of the film•Shows the institution that makes the film•Change in music at significant point

http://en.wikipedia.org/wiki/Teaser_trailer

•Most A2 teaser trailers are horror or action

http://www.youtube.com/watch?v=FNQGFGL_P6I&feature=related (the remainders) http://www.youtube.com/watch?v=8KMfbNToIv4 (the final cut)

Mise-en-scene, use of camera, editing, lighting & colour and sound

Final Cut (A2 Teaser Trailer)• Good sense of narrative• Moderate creativity• Strong use of camera• Cuts effective• Music suggests genre

The Remainders (A2 Teaser Trailer)• Mise-en-scene works exceptionally well• Specific objects• Unique• Strong use of camera• Good pace• Natural light• Music complements film

Forms and conventions

A2 G324: Advanced Portfolio in MediaDominic Rose

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Week 1 13/09/10

Ancillary text; Film magazine front cover• Photo of main character• Prop significant to the plot• Title of film and tagline• Title of magazine• Adverts for other films• Photo shows: plot, genre, main character, sums up the story in one, inviting for viewers to read.

http://www.empireonline.com/magazine/http://www.totalfilm.com/http://www.bfi.org.uk/sightandsound/

http://enorfandersonf.blogspot.com/Empire, October 2010

• Photograph in front of title• Primary colours• Same font through-out

• Colour scheme• Connotation / denotation• Narrative

Forms and conventions

A2 G324: Advanced Portfolio in MediaDominic Rose

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Week 1 13/09/10

Ancillary task; Film Poster• Tells the plot• Appealing (artistic)• Title• Producers company• Company names and Titles• Tagline• Release Date

http://en.wikipedia.org/wiki/Film_poster

http://blog.80millionmoviesfree.com/wp-content/uploads/2010/06/eat-pray-love-movie-poster.jpg

http://danielleya2.wordpress.com/category/final-products/

• Actor / Actress name • Connotation• Website

• Age Rating• Review• Costume

Forms and conventions

A2 G324: Advanced Portfolio in MediaDominic Rose

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Week 1 13/09/10

Date Task Problems Outcome 18-9-2010 Chosen genre and

research into that chosen genre

NOT ENOUGH DETAIL IN GENRE RESEARCH!

Film genre, Romance. Known conventions of the

romantic genre

• Animated

• Comedy

• Action

• Family

• Thriller

• Horror

• Fantasy

• Romance • Romantic Comedy• Drama • ‘Chick Flick’

little skills, no facilities

not appeal to mass audience

little money, no facilities

too wide audience

not unique

not unique

little money, no facilities

easily accessible actors and locationsmass selling genre

grips an audience feel good genre easily accessible actorseasily accessible audience

FINAL CHOICE =

A2 G324: Advanced Portfolio in MediaDominic Rose

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Week 1 13/09/10

Romance genre research• Relationship between protagonists• Happy ending• Aspirational films• Obstacle to overcome• Male and female protagonists

http://en.wikipedia.org/wiki/Romantic_film

Date Task Problems Outcome19-9-2010 Produce a mood

board of the romance film genre

N/A To have an idea of the types of

romance films available and what the genre mise-en-

scene for a romance film is

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Week 2 20/09/10

Well known romantic move directorsBest director academy award winners;Micheal Curtiz Casablanca (1942) Anthony Minghella The English Patient (1996)

Cold Mountain (2003)  James Cameron Titanic (1997) Avatar (2009)Other directors;Roger Michell Notting Hill (1999) Enduring Love (2004) Garry Marshall Pretty Woman (1990) Valentine’s Day (2010)

http://en.wikipedia.org/wiki/Academy_Award_for_Best_Director

Julia Roberts

•Pretty Woman•Notting Hill•Closer•Valentine’s Day•Eat Pray Love

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Week 2 20/09/10

Style – Protagonist a man, ‘down-to-earth’ setting, famous soundtrack.

Narrative – Todorov’s theory, loved characters, man’s perspective.

Inspiration – Protagonist as a man, relatable settings.

Style – Two protagonists, Todorov narrative theory, unconventional nursery rhyme.

 

Representation –Laura Mulvey’s gender theory, male gaze theory, narrative changes our perception.

Inspiration – Laura Mulvey’s gender theory

Style – Social and historical context, back story,

music Mise-en-scene – Costume, colour, lighting, silhouettes

Inspiration – Costume, colour, music

Week 2 20/09/10 A2 G324: Advanced Portfolio in MediaDominic Rose

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23-9-2010 Decide on a target audience for my film

 Detailed summary of my target audience

NOT ENOUGH RESEARCH INTO TARGET AUDIENCE

Understand who I am aiming my film

at and why

• Boyfriends• 16 – 21• Sixth form / college

My target audience

Why?

• Challenging forms and conventions• Narcisstic response• Higher gross sales

DRAFT SYNOPSIS – research and planning part 2

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Week 3 27/09/10

My Research to date;• Researched all 3 elements• Genre research / planning• Directors• Range of similar films• Characters and representation• Target audience research;

how has the audience been researched?• Narrative outlinedAction• Clearly define the audience• Focus group• Create a synopsis (size – back of DVD case)• Underline keys shots• Skins trailersRESEARCH AND PLANNING PART 2

Action• Clearly define the audience

Research into target audience.- Questionnaire

• Focus groupOf 10 target audience

members

• Skins trailersTarget audience.Ideologies and beliefs

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Questionnaire

Age: Male / Female:

1. Do you enjoy watching romance films? Why do / don’t you enjoy them?

2. Who do you think romance films are aimed at? Why?3. How often do you watch romance films?4. Where do you watch romance films? Cinema / On

DVD / Both

Women, like romanceMen, like romanceWomen, dislike romanceMen, dislike romance

Question 1Do you enjoy watching romance films?

Audience of romance films

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Question 2Who do you think romance films are aimed at?

Teenage girls and middle aged women

Question 3How often do you watch romance films?

How often do you watch romance films?

All the timeOnce every monthRarely ever

Question 4Where do you watch romance films?

Women – DVD and CinemaMen - DVD

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Week 3 27/09/10

Women = Mass audience of romance films

Man as protagonistWomen side character, narcissism

NEW TARGET AUDIENCE : girls 14 - 18

• young love• feel good movie

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Questionnaire

1. What do you expect to see in a romance film? What defines the romance genre

2. What would make you want to watch a romance film?3. What is your favourite film? Why?

Question 1• attractive characters• a problem to overcome• a happy ending

Question 2• attractive characters• famous actors• gripping storyline

Question 3

Twilight Saga

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Week 4 4/10/10

Style – Use of voice over, non – digetic sound,.

Narrative – Todorov’s theory, binary oppositions, Levi Strauss’ theory on myths

Inspiration – Voice over, binary oppositions, focal character.

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Week 7 25/10/10

Focus Group – Research and Planning Part 2

SKINS

Target audience; teenagers, higher education, left school, sixth formers or aspiring sixth formers

TWILIGHT

Reaches a multi-cultural dynamic of there target audience

Target audience; 16 year old girls looking for ‘love’.

Reaches a dream or idealistic idea of there target audience

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Week 8 1/11/10

• Gap in the market

• Tune down certain aspects

• Still centered on romance

• Mass audience

• Multi-cultural issues

A2 G324: Advanced Portfolio in MediaDominic Rose

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Week 8 1/11/10

Thank-you for watching

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