A N A LY S I S O

F MU S I C

MA G A Z I N

E S

RESEARCH AND PLANNING

Masthead- The masthead is bold and colourful with the white ‘Q’ in a red background which makes the magazine stand out. Main cover line-

the main cover line is big and bold so that the audience can see it from a distance. By positioning the main cover line at the top of the page the reader will be able to see it clearly on the front of the magazine.

Cover line- this cover line here of Heroin hookers and hair metal is letting readers want to aspire to this old life style of rock and roll.

Cover price- the location of the price links in with the barcode as you can see how much it is when you look at the barcode.

Lure- the use of the lure engages the target audience to read. The badge Zane Lowe stands out on the page due to the blue and white contrast.

Strapline- the strapline below is used to attract more readers as it says

Cover image- the photo on the cover has been photo shopped in order to make her look better in order to sell the mag. Direct address which engages people to read and look at the magazine.

Pull quote- allows readers to feel for her as many people have experienced the feeling of being alone this creates rapport.

Masthead- the masthead for this UK magazine is very bold and stands out due to the contrast of colours with the red background and the white writing. The masthead ‘ Hip Hop’ is a obvious give away of the genre of magazine it is and what kind of readers may want to read it.

Main cover line- the main cover line is right in the middle of the front cover as it used to immediately grab the readers attention and let them know what this article is about.

Lure- the use of the hip-hop lure In the bottom corner is used to attract fans of this specific genre.

Cover image- the main cover image is used as the most important feature to grab potential customers due to who's on the front cover of the magazine.

Cover price- the location of the price links in with the barcode as you can see how much it is when you look at the barcode.

Cover line- the second cover line has a list of all the other artists involved in this magazine. This will attract more customers that like this magazine and genre.

The pull quote for this magazine is very small and is barely effective as it is not that noticeable but it is the connection in the letter p.

MAGAZINE COVER KEYWORDS

Masthead: The title of the magazine. The meaning and style of the masthead help to create a brand identity

Strapline: A slogan for the magazine which describes the brand

Main cover line: The main feature story in the magazine

Cover line: Stories contained inside the magazine

Lure: An offer or competition that encourages the reader to buy.

Cover price: How much the magazine costs

Pull quote: A quote taken from an article inside the magazine

Cover image: A mid-shot taken in the studio

Direct address: The cover model looks directly at the reader

From the Q magazine media pack- all magazines have these

THE SOCIO-ECONOMIC SCALEA- Higher managerial, administrative or professional

Company directorB-intermediate managerial, administrative or professional

Middle managerC1-supervisory, clerical, junior administrative or professional

Bank clerkC2-skilled manual workers PlumberD-semi- and unskilled manual workers LabourerE-state pensioners with no other income, widows, casual and

lowest grade earners/ Unemployed

Resigned Rigid, strict, authoritarian and chauvinist values, oriented to the past and to Resigned roles. Brand choice stresses safety, familiarity and economy. (Older)

Struggler Alienated, Struggler, disorganised - with few resources apart from physical/mechanical skills (e.g. car repair). Heavy consumers of alcohol, junk food and lotteries, also trainers. Brand choice involves impact and sensation.

Mainstreamer Domestic, conformist, conventional, sentimental, passive, habitual. Part of the mass, favouring big and well-known value for money 'family' brands. Almost invariably the largest group.

Aspirer Materialistic, acquisitive, affiliative, oriented to extrinsics ... image, appearance, charisma, persona and fashion. Attractive packaging more important than quality of contents. (Younger, clerical/sales type occupation)

Succeeder Strong goal orientation, confidence, work ethic, organisation ... support status quo, stability. Brand choice based on reward, prestige - the very best . Also attracted to 'caring' and protective brands ... stress relief. (Top management)

Explorer Energy - autonomy, experience, challenge, new frontiers. Brand choice highlights difference, sensation, adventure, indulgence and instant effect - the first to try new brands. (Younger - student)

Reformer Freedom from restriction, personal growth, social awareness, value for time, independent judgement, tolerance of complexity, anti-materialistic but intolerant of bad taste. Curious and enquiring, support growth of new product categories. Select brands for intrinsic quality, favouring natural simplicity, small is beautiful.(Higher Education)

PSYCHOGRAPHIC GROUPS

TARGET AUDIENCE FOR HIP-HOPJose is 18 years old and lives in London, he has a part time job

in Morrison's as well as studying at college he loves hip hop. Hip-hop is an important part of Jose life as everything he does always has something related to hip-hop about it. Whether its watching live rap battles or writing his own lyrics.

Jose loves live gigs and festivals he is always online shopping for big event tickets like wireless and Glastonbury for the biggest and best shows. Jose is always getting his friends and family involved and if he's not telling you the next big thing in hip-hop he's asking you what shows your going to see this year.

Due to Jose part time job he has now more money to be able to buy new albums new online subscriptions and more event tickets because Jose loves hip-hop and this is his hip-hop magazine.