research 3.0
DESCRIPTION
Research 3.0, no more questions. Digg into social media for your answers and combine it with other sources to achieve your objectives with online activation.TRANSCRIPT
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Research 3.0no more surveys
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3.0
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Research 3.0
1920-2000 2000-2010 2010 - ….
Face-to-FaceTelephone
Pen & Paper
PanelsForum
Co-Creatie
Social Conversations
One way traffic
Two way traffic
Continuos traffic
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No more surveys
X
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Just monitoring social conversations
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Activation around running through social media
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Runkeeper provides valuable details like location
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Look at my friends’ running activities
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What is the ROI on Social Media?
VALIDITY OBJECTIVES
INTERPRETATION
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Bundle resources to establish ROI on social media
Social Media• Influence• Sharing• Sentiment• Interaction
SALES
AWARENESS
CONSIDERATION
PREFERENCE
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Research 3.0
LISTEN
BUNDLE
ENRICH
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Research 3.0
Thanks for your attention!
@mennourbanuswww.r2research.nlwww.twitter.com/r2research