research 2016년 pr업계 현황조사
TRANSCRIPT
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A D
C U R A T I O N
M A G A Z I N E
302SEPTEMBER OCTOBER 2016 vol.
Column
Close up 1, 2016
Interview 1 2016
Research2016 PR
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Global Creative
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302SEPTEMBER OCTOBER 2016
C O N T E N T S
15
32
19
47
: / CJ E&M / TBWA KOREA /
MBC / /
, www.adic.co.kr 35 137 () 901 2016 10 12 1991 3 4 ISSN 1227-2396 (02)2143-5800 , . tel (02)2144-0772 fax (02)2144-0759 e-mail [email protected]
.
42 Consumer Insight 1, 2 , P2P
51 AD Data
47 Global Creative
07 News Brief
04 Column
13 Close Up 1, 2, 3 , 2016
34 Special Issue
16 Interview 1, 2 2016
35 Media Insight 1, 2
21 Research 2016 PR
30 G80 -
-
Column 04
-
- The Next Big Thing : Digital Signage in Korea
.
3D , (Augmented Reality), (Virtual Reality), (beacon), (NFC),
(Hologram) .
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05SEPTEMBER OCTOBER 2016 Vol.302
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07SEPTEMBER OCTOBER 2016 Vol.302News Brief
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09SEPTEMBER OCTOBER 2016 Vol.302
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11SEPTEMBER OCTOBER 2016 Vol.302
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13SEPTEMBER OCTOBER 2016 Vol.302Close Up 1
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15SEPTEMBER OCTOBER 2016 Vol.302
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17SEPTEMBER OCTOBER 2016 Vol.302
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Interview 2 19SEPTEMBER OCTOBER 2016 Vol.302
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2016 PR
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Ketchum Korea1993.5.20
(2014-Ketchum) 02-559-9600 www.ketchum.com/ko/seoul 30 - - 4,000
2008.8.3 02-796-1088 www.thespring.co.kr 17 : 1, : 1, : 1, : 2, : 4, : 1, : 7
AE : 16, : 1 2,618
2010.10 02-544-0931 - - - - -
2001.2.15 02-776-2540 http://leencomm.co.kr/ 28 : 3, : 6, : 7, : 12
PR AE : 26, : 2 2,600
1999.11.4 02-566-6644 www.metacomm.co.kr 23 : 4, : 3, : 1, : 4, : 5, : 6
PR AE : 21, : 1, : 1 2,158
2001.1.30 02-562-4172 luxuryliving.co.kr 5 - - 1,000
2005.1.3 02-2269-9288 www.brcomm.co.kr 11 : 2, : 2, : 3, : 4 AE : 11 1,350
( )
2007.2.1 02-568-1003 www.cdsand.co.kr 8 - - 40,000
1995.9.20 02-517-9447 www.accesspr.co.kr 34 : 3, : 10, : 21 : 4, PR : 27, : 3 3,126
2006.4.1 02-318-5840 www.enzaim.co.kr/ 57 : 1, : 1, : 3, : 1, : 3, : 6, : 10, : 7, : 18, : 7
PR : 30, : 12, : 5, & : 6, : 4
8,222
- - - 13 - - -
2000.2.18 02-508-7238 www.wincommpr.co.kr 15 : 2, : 3, : 3, AE : 7 PR :13, : 2 1,800
2002.3,
02-566-1372 www.egispr.com 28 - - 3,625
2001.6.19 02-3143-5094 www.imabc.kr 130 - - 270
1993.10.27 02-3270-7900 www.prbank.co.kr 16 : 1, : 1, : 1, : 2, : 2, : 1, : 8
: 1, : 2, AE : 13 2,051
1989.9 02-3406-2100 www.kpr.co.kr 122
: 1, : 1, : 1, : 1, : 2, : 6, : 4, : 8, : 16, : 19, AE : 30, : 3, PD : 1, : 1, : 1, : 1, : 1, : 25
: 122
11,206
1995.4.10 02-6925-1511 www.korcom.com 50 - - 5,522
2000.7.27,
02-722-2693 www.prain.com 182 : 11, : 30, : 141
PR : 144, : 14, : 24
25,121
1998.1.15 02-2051-7077 fleishmanhillard.co.kr - - - -
2013.12 02-3454-1226 www.prwide.com 26 : 1, : 2, : 2, : 2, : 3, : 7, : 9
: 1, AE : 23, : 2 1,400
2016.6.12,
02-6370-3190 www.prone.co.kr 150 : 30, : 39, : 36, : 16, : 19, : 10
: 16, AE : 134 16,500
2016.1.1,
02-6020-0500 www.hahmshout.com 88 - - -
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21SEPTEMBER OCTOBER 2016 Vol.302Research 2016 PR
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Research 2016 PR
Ketchum Korea : PR , , , PR, , (, ), PR ,
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23SEPTEMBER OCTOBER 2016 Vol.302
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25SEPTEMBER OCTOBER 2016 Vol.302
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Research 2016 PR
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Groupo Albion 2012 Barclays, Credit Suisse, Henderson
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Argyle 2016 DHL, Novartis, Earth's Own
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Adfactors 2015 State Bank of India, JPMorgan
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27SEPTEMBER OCTOBER 2016 Vol.302
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33SEPTEMBER OCTOBER 2016 Vol.302
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300
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2016
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35SEPTEMBER OCTOBER 2016 Vol.302
-
2015 2016 TV
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2016. 1~8
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36Media Insight 1
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12,566
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15,879
13,380 6,181
4,669 178 1,505
[ 4] VOD vs. SMR
200
400
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2016 SMR(Smart Media Rep.) . 340
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37SEPTEMBER OCTOBER 2016 Vol.302
-
. TV
.
.
.
.
,
.
.
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[ 2]
: MAGNA GLOBAL Sept. 2015 Programmatic Forecast
( : $bn)
2014 2015 2019
[ 3]
: MAGNA GLOBAL Sept. 2015 Programmatic Forecast
( : %)
2014 2015 2019
Programmatic
Non-Programmatic
Programmatic
Non-Programmatic
[ 1] The Programmatic Ecosystem
Advertiser
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3st party data
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RTB
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Media Insight 2 39SEPTEMBER OCTOBER 2016 Vol.302
-
2015 43% 2019 62% .
2015 17% 2019 34% 2
.
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: MAGNA GLOBAL Sept. 2015 Programmatic Forecast
( : %)
2015 2019
RTB Programmatic
Non-RTB Programmatic
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2
4
[ 6] 2015 APAC
: MAGNA GLOBAL Sept. 2015 Programmatic Forecast
Austr
alia
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[ 7] 2014~2019 APAC
: MAGNA GLOBAL Sept. 2015 Programmatic Forecast
Indon
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Philip
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40Media Insight 2
-
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2014
34.61,691
2015(E)
22.7
41SEPTEMBER OCTOBER 2016 Vol.302
-
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43SEPTEMBER OCTOBER 2016 Vol.302
-
, , .
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45SEPTEMBER OCTOBER 2016 Vol.302
-
.
.
( , 1,000
54.7% ). SNS
.
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47SEPTEMBER OCTOBER 2016 Vol.302Global Creative
-
2.
. .
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2... . Eterna Cadencia
,
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TV
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.
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Gandhi Bookstores Book calendar
Eterna Cadencia The Book That Cant Wait
49SEPTEMBER OCTOBER 2016 Vol.302
-
- CD
- CD
- CD
-
P R O F I L E
5.
, .
, , , , 3
, .
.
.
,
Gerstenberg Publishing House
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,
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Handheld Culture Read While You Are Waiting
50Global Creative
-
* AD Data , .
100 (2016 7)( : )
4
TV RADIO
1 7,301,272 248,681 6,257,141 189,000 13,996,094
2 LG 7,075,145 186,305 1,640,709 147,100 9,049,259
3 3,293,493 421,888 2,621,751 129,400 6,466,532
4 KT 3,784,739 458,533 1,316,072 18,500 5,577,843
5 LGU 5,020,930 123,021 13,104 11,000 5,168,056
6 3,972,731 137,981 362,563 206,500 4,679,775
7 3,968,062 507,667 9,032 0 4,484,760
8 1,943,306 427,027 1,777,145 65,200 4,212,678
9 3,414,666 246,924 99,247 0 3,760,837
10 1,393,070 183,357 2,070,000 0 3,646,426
11 3,203,538 119,076 0 0 3,322,615
12 2,992,683 97,948 172,608 19,300 3,282,538
13 2,838,423 42,965 174,477 83,500 3,139,365
14 2,909,059 71,162 0 0 2,980,221
15 AIA 777,982 0 1,906,188 0 2,684,171
16 2,627,549 4,140 0 4,500 2,636,189
17 2,235,283 70,067 328,419 0 2,633,769
18 2,482,109 37,304 3,485 40,500 2,563,398
19 1,934,803 113,023 365,665 82,000 2,495,490
20 OB 2,380,505 0 0 23,800 2,404,305
21 1,719,969 212,393 415,245 56,200 2,403,806
22 421,305 14,338 1,568,427 364,800 2,368,870
23 882,201 0 1,419,315 0 2,301,516
24 KB 1,848,742 134,804 256,361 17,500 2,257,407
25 1,012,760 23,934 1,183,733 11,000 2,231,427
26 1,663,383 49,619 462,315 33,000 2,208,317
27 2,060,963 44,428 102,890 0 2,208,281
28 1,724,276 376,067 0 70,700 2,171,043
29 1,727,000 0 407,695 0 2,134,695
30 1,131,604 201,507 791,777 0 2,124,888
31 2,123,587 0 0 0 2,123,587
32 2,116,364 0 0 0 2,116,364
33 CJ 726,381 0 1,335,329 45,000 2,106,710
34 15,716 0 2,037,456 47,500 2,100,672
35 2,008,062 61,419 0 16,500 2,085,982
36 0 0 1,961,289 9,000 1,970,289
37 1,185,656 44,757 732,524 0 1,962,937
38 1,587,817 230,460 0 80,000 1,898,277
39 KB 1,124,200 0 735,434 26,500 1,886,134
40 1,633,649 119,092 62,518 6,900 1,822,158
41 1,492,350 0 323,459 2,000 1,817,810
42 UPI 1,654,264 0 46,675 59,400 1,760,339
43 1,760,076 0 0 0 1,760,076
44 SK 1,388,910 0 283,519 25,500 1,697,929
45 1,617,934 67,496 0 2,500 1,687,930
46 949,115 166,616 543,489 0 1,659,220
47 1,361,526 72,352 194,713 9,500 1,638,091
48 1,496,608 50,147 22,202 38,600 1,607,556
49 1,169,747 244,462 50,595 53,500 1,518,305
50 KCC 1,511,134 0 0 0 1,511,134
TV RADIO
51 SK 14,712 0 1,486,143 0 1,500,855
52 1,455,591 12,935 0 30,400 1,498,926
53 1,325,263 120,070 0 0 1,445,333
54 1,159,305 56,790 134,568 50,000 1,400,663
55 1,284,345 104,272 0 0 1,388,617
56 0 0 0 1,362,600 1,362,600
57 0 85,779 1,248,009 20,500 1,354,288
58 869,886 0 272,370 206,900 1,349,156
59 1,345,955 0 0 0 1,345,955
60 1,165,758 158,330 1,080 11,000 1,336,168
61 954,545 127,047 183,151 56,500 1,321,244
62 569,250 0 725,381 4,000 1,298,631
63 0 0 1,268,500 24,000 1,292,500
64 1,250,397 35,783 0 0 1,286,179
65 1,255,650 0 0 0 1,255,650
66 380,814 14,341 850,324 0 1,245,478
67 SK 0 0 1,227,336 0 1,227,336
68 1,206,779 0 0 3,000 1,209,779
69 0 0 1,201,142 6,500 1,207,642
70 0 0 1,176,768 27,000 1,203,768
71 1,115,760 0 0 48,000 1,163,760
72 SK 1,054,628 40,411 55,548 10,500 1,161,087
73 G&G 0 0 1,132,855 10,500 1,143,355
74 0 0 1,128,045 0 1,128,045
75 1,058,539 54,073 11,524 0 1,124,136
76 0 0 1,099,049 22,500 1,121,549
77 1,115,084 0 0 3,000 1,118,084
78 786,500 0 320,581 3,500 1,110,581
79 0 0 1,008,735 82,400 1,091,135
80 1,085,766 0 0 3,000 1,088,766
81 1,065,900 0 0 10,000 1,075,900
82 431,705 0 593,849 20,000 1,045,553
83 0 148,089 881,056 0 1,029,146
84 CJE&M 848,013 0 6,430 172,700 1,027,143
85 SBI 984,288 0 0 0 984,288
86 F&B 840,478 90,179 0 17,000 947,657
87 0 0 898,514 15,000 913,514
88 709,500 0 186,100 0 895,600
89 870,417 24,216 0 0 894,633
90 869,343 0 0 9,500 878,843
91 0 0 845,589 27,000 872,589
92 223,631 0 647,833 0 871,464
93 765,600 0 86,611 0 852,211
94 LG 183,697 222,468 14,024 431,500 851,689
95 0 44,091 807,577 0 851,668
96 842,350 0 0 0 842,350
97 LG 0 0 791,956 37,300 829,256
98 824,501 0 0 0 824,501
99 726,000 0 96,866 0 822,866
100 367,856 193,358 206,069 43,000 810,283
* TV SPOT : net 6 . spot
* TV : net 1
* RADIO SPOT :
* : . .
:
AD Data 2016 7 51SEPTEMBER OCTOBER 2016 Vol.302
-
(2016 7)
:
1 naver.com 263 385 963 42.5 19,088,706
2 daum.net 118 165 353 28.7 12,904,907
3 nate.com 64 104 349 8.1 3,639,201
4 facebook.com 909 1,314 1,644 2.8 1,255,095
5 youtube.com 595 994 1,614 1.8 827,598
6 inven.co.kr 51 72 306 1.2 551,250
7 donga.com 392 501 1,521 1.1 504,988
8 etnews.com 176 251 448 1.0 452,686
9 chosun.com 211 284 797 0.8 359,268
10 moneta.co.kr 36 53 370 0.7 333,931
11 zum.com 33 41 122 0.6 281,461
12 joins.com 174 270 655 0.6 278,000
13 khan.co.kr 257 348 966 0.5 230,188
14 yonhapnews.co.kr 56 62 165 0.5 226,783
15 dt.co.kr 155 179 529 0.5 202,141
16 gamemeca.com 27 35 132 0.4 194,165
17 hankooki.com 177 230 564 0.4 166,895
18 jobkorea.co.kr 26 30 102 0.4 159,036
19 kmib.co.kr 197 277 858 0.3 156,078
20 tf.co.kr 228 316 890 0.3 146,900
21 cgv.co.kr 32 49 277 0.3 141,806
22 hungryapp.co.kr 24 32 166 0.3 132,062
23 ddaily.co.kr 26 45 94 0.3 113,614
24 newdaily.co.kr 97 102 336 0.2 105,864
25 munhwa.com 61 72 172 0.2 105,651
26 sbsgolf.com 7 18 128 0.2 103,737
27 nocutnews.co.kr 121 144 314 0.2 103,651
28 sportsseoul.com 146 215 474 0.2 101,261
29 ohmynews.com 102 117 197 0.2 99,956
30 hankyung.com 67 105 212 0.2 90,891
31 thisisgame.com 33 49 181 0.2 88,304
32 asiae.co.kr 152 223 495 0.2 80,248
33 ytn.co.kr 41 60 115 0.2 76,194
34 pressian.com 186 252 458 0.2 72,563
35 ezday.co.kr 26 48 119 0.2 71,824
36 focus.kr 107 139 317 0.2 70,697
37 enuri.com 25 58 228 0.1 66,132
38 danawa.com 20 28 59 0.1 65,150
39 mt.co.kr 62 85 212 0.1 63,569
40 hani.co.kr 56 70 126 0.1 62,809
41 11st.co.kr 15 17 123 0.1 55,503
42 gamechosun.co.kr 11 16 105 0.1 50,707
43 imbc.com 16 19 42 0.1 50,120
44 reviewstar.net 149 191 555 0.1 49,781
45 seoul.co.kr 56 83 176 0.1 45,498
46 mediatoday.co.kr 112 150 264 0.1 44,185
47 korea.com 21 25 53 0.1 40,814
48 chol.com 7 8 35 0.1 40,265
49 dcinside.com 97 134 258 0.1 40,229
50 r114.com 14 14 33 0.1 39,137
( : , %, )
1 8 101 4.2 1,894,426
2 6 49 3.1 1,388,547
3 7 62 2.8 1,255,481
4 35 328 2.4 1,073,850
5 Expedia 6 6 1.8 810,558
6 2 3 1.7 779,512
7 18 100 1.7 753,810
8 6 38 1.6 728,258
9 7 25 1.6 726,577
10 18 84 1.6 725,495
11 8 26 1.5 686,086
12 8 36 1.4 643,006
13 2 13 1.3 577,671
14 7 13 1.3 564,104
15 1 2 1.2 559,486
16 9 34 1.2 521,187
17 13 113 1.1 511,508
18 8 40 1.1 510,193
19 4 51 1.1 479,991
20 5 33 1.1 477,841
21 KB 8 32 1.0 460,723
22 19 73 0.9 421,511
23 1 2 0.9 412,460
24 8 21 0.9 407,678
25 7 13 0.9 404,995
26 27 124 0.9 404,094
27 4 33 0.9 388,441
28 KT 12 80 0.8 366,623
29 4 18 0.8 354,345
30 6 63 0.7 321,025
31 SK 1 3 0.7 310,233
32 1 5 0.7 301,392
33 1 1 0.6 289,732
34 EBS 8 62 0.6 281,301
35 6 21 0.6 281,047
36 5 18 0.6 264,039
37 4 12 0.6 258,669
38 16 125 0.6 257,016
39 5 42 0.6 251,813
40 1 1 0.6 250,707
41 UPI 8 53 0.6 249,024
42 SKY 5 17 0.6 247,674
43 3 24 0.5 246,675
44 1 3 0.5 227,154
45 8 120 0.5 225,644
46 7 9 0.5 223,029
47 2 44 0.5 212,969
48 9 40 0.5 212,952
49 1 29 0.5 202,343
50 1 2 0.4 199,699
(2016 7)
:
( : , %, )
* AD Data , .
AD Data 2016 7 52
-
:
TV RADIO () () () () () ()
1,500,600 184,582 1,941,589 1,931,229 43,540 43,540 3,670,311 3,659,951
14,584,720 996,380 12,092,184 11,888,014 626,430 545,430 28,299,714 28,014,544
25,520,952 1,182,866 1,767,145 1,718,005 384,730 358,330 28,855,693 28,780,153
16,074,955 1,505,603 8,285,849 8,200,874 538,580 471,180 26,404,987 26,252,612
11,130,305 614,855 6,267,390 6,094,485 4,337,380 3,637,600 22,349,930 21,477,245
358,253 140,523 11,960,478 11,843,281 158,810 145,810 12,618,064 12,487,867
347,250 372,514 8,819,560 8,714,530 5,516,800 3,594,240 15,056,124 13,028,534
4,620 43,335 1,000,238 990,803 112,020 112,020 1,160,213 1,150,778
634,047 174,065 2,202,078 2,192,796 2,972,690 1,876,690 5,982,880 4,877,598
12,545,757 317,318 10,126,415 9,855,797 691,100 524,200 23,680,590 23,243,072
16,548,212 1,076,664 11,468,830 11,282,415 627,970 595,970 29,721,676 29,503,261
18,667,749 2,591,989 7,745,202 7,716,897 1,619,860 1,036,860 30,624,800 30,013,495
7,649,734 1,019,310 9,548,823 9,434,304 1,568,260 1,315,360 19,786,127 19,418,708
53,263 138,434 45,039 45,039 55,400 55,400 292,136 292,136
, 4,788,289 2,278,137 23,531,684 23,461,500 201,140 171,340 30,799,250 30,699,266
7,411,419 1,464,607 5,756,884 5,749,324 231,850 196,850 14,864,760 14,822,200
, 11,626,056 1,693,427 13,551,278 12,995,948 493,100 493,100 27,363,861 26,808,531
24,661,225 4,217,410 27,847,969 27,614,641 1,539,060 1,309,760 58,265,664 57,803,036
13,445,240 306,553 21,087,479 20,771,634 424,650 413,850 35,263,922 34,937,277
1,372,750 453,972 3,692,588 3,682,566 79,010 77,010 5,598,320 5,586,298
262,212 0 4,820,570 4,726,322 60,300 60,300 5,143,082 5,048,834
189,187,608 20,772,542 193,559,271 190,910,403 22,282,680 17,034,840 425,802,101 417,905,393
(2016 7)( : )
4
:
(2016 7)( : , %, )
()
1 459 786 3,488 15.6 7,008,898
2 365 620 2,928 14.7 6,610,636
3 , 135 262 1,571 14.1 6,313,201
4 , 58 90 616 10.0 4,502,509
5 188 309 1,018 8.8 3,944,831
6 494 862 4,055 8.3 3,731,564
7 223 455 2,297 6.7 3,004,516
8 196 335 2,659 5.3 2,383,608
9 50 77 373 5.0 2,239,575
10 44 64 272 4.2 1,870,965
11 110 164 650 1.9 873,741
12 44 100 646 1.2 530,092
13 11 22 150 1.0 467,855
14 32 38 81 0.8 345,034
15 49 64 270 0.8 342,830
16 / 64 102 217 0.5 242,421
17 71 86 230 0.4 190,345
18 7 7 17 0.3 131,299
19 // 13 14 52 0.2 83,521
20 17 27 114 0.1 49,735
21 6 12 19 0.1 41,520
2,636 4,496 21,723 100.0 44,908,696
53SEPTEMBER OCTOBER 2016 Vol.302
-
54
* /( )
*
1 Google Play Android 29,975,432 97.95
2 29,886,759 97.66
3 Kakao 29,653,619 96.90
4 29,115,231 95.14
5 29,088,638 95.05
6 28,472,789 93.04
7 27,791,483 90.81
8 / 26,315,044 85.99
9 22,795,289 74.49
10 21,567,457 70.48
11 YouTube Google 21,524,274 70.33
12 Naver 21,020,927 68.69
13 20,479,571 66.92
14 Google Google 17,478,562 57.11
15 17,089,007 55.84
16 Camp Mobile 15,458,079 50.5
17 Kakao 14,946,454 48.84
18 InCallUI Android 14,607,479 47.73
19 AhnLab V3 Mobile Ahnlab 11,540,264 37.71
20 Facebook Facebook 10,716,195 35.02
21 SKT T world SK Telecom 9,693,302 31.67
22 Samsung S Samsung Electronics 9,629,118 31.47
23 Samsung Samsung Electronics 9,164,459 29.95
24 T store One store 8,727,704 28.52
25 11 SK Planet 8,695,554 28.41
26 DMB 8,630,778 28.20
27 Naver 8,497,431 27.77
28 Syrup Wallet SK Planet 8,423,749 27.53
29 Documents Android 8,381,894 27.39
30 Samsung Electronics 8,358,109 27.31
31 KT Cs 8,173,240 26.71
32 OK SK Planet 7,886,919 25.77
33 Kakao 7,868,075 25.71
34 7,596,437 24.82
35 (Coupang) Coupang 7,521,204 24.58
36 Google Google 7,292,701 23.83
37 Samsung Apps Samsung Electronics 7,081,155 23.14
38 Google+ Google 7,044,515 23.02
39 Gmail Google 7,035,557 22.99
40 NBT Partners 7,027,278 22.96
41 LG Shutdown Monitor LG Electronics 6,945,006 22.69
42 Samsung Samsung Electronics 6,921,249 22.62
43 Google Google 6,902,432 22.56
44 SKT T SK Telecom 6,756,869 22.08
45 SKT T SK Telecom 6,610,893 21.60
46 T map SK Telecom 6,485,174 21.2
47 Naver 6,393,861 20.89
48 KB KB Kookmin Card 6,267,401 20.48
49 6,257,514 20.5
50 Ticketmonster 6,231,473 20.36
:
(2016 7)
( : , %)
TV (2016 7)
( : %)
:
1 () KBS2 28.80 42.14
2 () KBS1 24.16 38.43
3 () SBS 21.48 33.52
4 () MBC 20.88 31.54
5 () MBC 18.24 25.69
6 KBS9 KBS1 17.20 26.15
7 () KBS2 15.44 26.62
8 () SBS 15.27 22.81
9 KBS2 14.30 24.57
10 1 MBC 13.78 24.95
11 IN SBS 13.75 22.67
12 MBC 13.55 23.89
13 KBS1 12.65 26.98
14 (W) MBC 12.59 21.04
15 () KBS2 12.13 20.53
16 KBS1 11.96 18.33
17 TV() KBS2 11.52 28.54
18 KBS1 11.35 27.76
19 MBC() MBC 11.28 27.62
20 () MBC 11.21 17.48
21 TV SBS 10.91 23.25
22 () SBS 10.64 16.80
23 () SBS 10.62 15.06
24 () MBC 10.50 16.41
25 KBS1 10.43 18.82
26 KBS1 10.02 23.79
27 KBS2 9.94 17.91
28 KBS7 KBS1 9.88 20.09
29 Y SBS 9.82 15.12
30 KBS1 9.75 16.91
31 KBS2 9.72 13.73
32 () SBS 9.70 23.22
33 SBS 9.67 22.73
34 SBS 9.66 15.24
35 SBS 9.56 18.56
36 2 MBC 9.54 15.17
37 tvN 9.54 15.70
38 TV MBC 9.40 20.42
39 MBC 9.13 14.32
40 () SBS 9.06 12.81
41 KBS1 8.95 21.53
42 SBS 8.94 20.10
43 KBS2 KBS1 8.87 28.71
44 6 KBS1 8.64 21.09
45 KBS1 8.63 15.16
46 KBS1 8.59 14.88
47 KBS1 8.56 24.71
48 SBS 8.55 20.78
49 SBS 8.50 13.28
50 KBS1 8.48 15.63
* ( )
* /
* : TV, TV, TV
( TV )
PC (2016 7)
( : , %)
:
1 naver.com 29,779,501 93.18
2 daum.net 22,382,728 70.04
3 tistory.com 17,369,121 54.35
4 youtube.com 12,626,627 39.51
5 11st.co.kr 12,192,749 38.15
6 google.com 12,101,760 37.87
7 gmarket.co.kr 11,175,587 34.97
8 google.co.kr 10,637,174 33.28
9 auction.co.kr 9,759,266 30.54
10 zum.com 8,672,538 27.14
11 microsoft.com 8,562,648 26.79
12 facebook.com 8,005,881 25.05
13 interpark.com 7,999,157 25.03
14 wemakeprice.com 7,709,735 24.12
15 nate.com 6,944,206 21.73
16 kakao.com 6,772,334 21.19
17 coupang.com 6,634,818 20.76
18 bing.com 6,572,672 20.57
19 ticketmonster.co.kr 6,218,936 19.46
20 kbstar.com 6,008,169 18.80
21 chosun.com 5,576,473 17.45
22 nonghyup.com 5,222,599 16.34
23 gsshop.com 5,166,882 16.17
24 donga.com 5,100,476 15.96
25 yonhapnews.co.kr 5,062,273 15.84
26 ssg.com 5,024,415 15.72
27 shinhancard.com 4,865,869 15.23
28 uplus.co.kr 4,792,237 15.00
29 joins.com 4,639,170 14.52
30 asiae.co.kr 4,505,420 14.10
31 mt.co.kr 4,469,931 13.99
32 mk.co.kr 4,360,735 13.65
33 hometax.go.kr 4,203,749 13.15
34 siren24.com 4,191,928 13.12
35 cafe24.com 4,148,240 12.98
36 wooribank.com 4,068,452 12.73
37 nexon.com 4,027,758 12.60
38 sbs.co.kr 3,941,475 12.33
39 ppomppu.co.kr 3,908,618 12.23
40 samsungcard.com 3,744,893 11.72
41 kmcert.com 3,727,940 11.66
42 lotteimall.com 3,631,157 11.36
43 lotte.com 3,622,285 11.33
44 cjmall.com 3,619,370 11.33
45 shinhan.com 3,565,415 11.16
46 twitter.com 3,362,438 10.52
47 wikipedia.org 3,339,919 10.45
48 kebhana.com 3,247,460 10.16
49 adobe.com 3,187,092 9.97
50 hyundaicard.com 3,150,322 9.86
* /( )
* MS Windows (/ )
* AD Data , .
AD Data 2016 7
-
55SEPTEMBER OCTOBER 2016 Vol.302
100 (2016 8)( : )
4
TV RADIO
1 13,936,082 249,702 6,976,129 302,300 21,464,213
2 4,934,679 427,824 2,071,216 273,800 7,707,518
3 KT 5,031,949 225,047 1,793,981 17,500 7,068,476
4 LG 4,873,462 140,075 1,812,681 154,900 6,981,118
5 3,789,368 137,003 1,231,333 38,500 5,196,203
6 4,922,776 0 0 0 4,922,776
7 4,482,137 92,554 3,269 15,500 4,593,460
8 LGU 4,326,300 126,331 100,636 2,500 4,555,766
9 3,615,115 516,945 1,950 14,000 4,148,010
10 3,731,504 197,647 104,791 0 4,033,942
11 OB 3,899,348 0 0 29,000 3,928,348
12 3,766,313 65,465 0 0 3,831,778
13 3,730,296 58,736 0 0 3,789,031
14 2,960,343 114,920 394,716 24,300 3,494,278
15 1,448,387 0 1,906,145 8,500 3,363,032
16 3,328,708 0 0 0 3,328,708
17 3,251,561 0 2,025 4,500 3,258,086
18 KB 1,651,100 0 1,423,089 25,800 3,099,989
19 KB 2,735,882 102,634 222,802 2,000 3,063,318
20 2,628,683 183,854 222,095 2,500 3,037,132
21 1,016,035 0 2,003,183 8,500 3,027,718
22 2,936,839 0 0 70,000 3,006,839
23 1,838,758 304,688 598,317 55,500 2,797,263
24 2,378,815 80,377 159,445 3,500 2,622,137
25 2,261,394 25,183 213,959 101,500 2,602,037
26 2,149,314 312,465 0 47,800 2,509,579
27 SK 1,613,079 62,088 749,887 13,500 2,438,555
28 AIA 878,929 0 1,517,084 0 2,396,013
29 206,655 179,792 1,940,627 8,500 2,335,573
30 SK 0 0 2,032,899 0 2,032,899
31 SK 0 0 1,978,331 8,000 1,986,331
32 1,759,202 119,971 0 102,000 1,981,173
33 1,660,828 0 0 286,000 1,946,828
34 1,267,234 0 519,047 159,400 1,945,681
35 1,767,099 85,480 0 69,000 1,921,579
36 1,851,453 0 15,709 13,500 1,880,662
37 CJ 533,956 91,310 1,180,704 39,000 1,844,970
38 4,566 0 1,467,775 349,200 1,821,541
39 SBI 1,805,105 0 0 0 1,805,105
40 1,236,615 131,650 348,640 72,500 1,789,404
41 1,714,255 69,889 0 0 1,784,144
42 1,299,080 34,016 440,791 0 1,773,887
43 1,586,194 38,512 122,481 0 1,747,187
44 1,246,875 331,911 0 125,000 1,703,787
45 1,469,634 0 18,315 152,500 1,640,449
46 893,543 35,965 691,290 0 1,620,799
47 1,546,755 0 13,152 2,000 1,561,907
48 0 0 1,539,702 17,500 1,557,202
49 0 192,957 1,364,007 0 1,556,964
50 0 0 1,519,026 0 1,519,026
TV RADIO
51 1,454,435 0 0 35,000 1,489,435
52 KB 1,176,576 0 285,536 24,500 1,486,612
53 1,449,800 0 0 0 1,449,800
54 1,220,741 45,710 123,795 36,500 1,426,746
55 1,105,322 208,249 66,596 36,000 1,416,166
56 146,592 10,581 1,232,844 7,000 1,397,017
57 252,372 94,941 1,030,244 0 1,377,557
58 1,352,277 6,417 0 2,500 1,361,194
59 0 0 1,292,276 50,000 1,342,276
60 LG 506,947 149,473 16,254 664,600 1,337,274
61 0 0 1,317,783 0 1,317,783
62 323,169 0 633,840 354,500 1,311,509
63 557,700 0 735,683 0 1,293,383
64 1,167,156 52,908 61,315 0 1,281,378
65 383,677 56,000 821,667 0 1,261,344
66 1,212,145 23,959 496 8,000 1,244,600
67 1,206,072 0 0 0 1,206,072
68 1,205,491 0 0 0 1,205,491
69 1,169,722 0 0 0 1,169,722
70 58,996 0 1,104,471 0 1,163,467
71 138,355 87,930 928,575 7,000 1,161,860
72 KCC 1,106,036 0 48,893 0 1,154,929
73 0 118,143 1,025,023 2,000 1,145,166
74 1,048,849 0 0 45,000 1,093,849
75 SK 830,356 0 225,501 35,000 1,090,858
76 1,049,702 0 0 38,000 1,087,702
77 1,085,700 0 0 0 1,085,700
78 973,898 86,522 0 20,500 1,080,920
79 888,511 158,752 864 22,000 1,070,127
80 BG 939,187 0 100,381 15,000 1,054,568
81 926,039 0 0 112,950 1,038,989
82 0 0 1,024,800 2,500 1,027,300
83 0 0 989,402 25,500 1,014,902
84 470,161 210,825 207,560 122,700 1,011,245
85 952,600 0 46,146 1,500 1,000,246
86 G&G 0 0 972,426 10,500 982,926
87 0 0 879,794 95,800 975,594
88 971,030 0 0 0 971,030
89 F&B 816,419 153,719 0 0 970,138
90 0 0 961,584 0 961,584
91 538,059 196,428 80,811 131,600 946,897
92 434,457 0 420,781 90,100 945,337
93 676,500 0 257,273 3,500 937,273
94 850,318 0 0 19,000 869,318
95 0 0 869,136 0 869,136
96 557,700 0 292,848 2,500 853,048
97 735,091 0 0 105,100 840,191
98 0 0 832,866 5,800 838,666
99 782,650 0 32,579 0 815,229
100 UPI 806,814 0 0 1,500 808,314
* TV SPOT : net 6 . spot
* TV : net 1
* RADIO SPOT :
* : . .
:
AD Data 2016 8
-
56
* AD Data , .
(2016 8)
:
1 naver.com 251 357 952 43.8 18,468,432
2 daum.net 105 132 300 25.0 10,530,255
3 nate.com 75 115 358 8.9 3,759,426
4 youtube.com 635 1,113 1,974 2.6 1,087,843
5 facebook.com 731 1,014 1,258 1.9 789,184
6 donga.com 361 478 1,437 1.4 592,807
7 inven.co.kr 49 61 258 1.4 577,311
8 etnews.com 128 197 413 1.2 490,762
9 chosun.com 219 287 800 1.1 465,554
10 moneta.co.kr 41 62 463 0.8 329,761
11 zum.com 35 46 104 0.7 293,768
12 yonhapnews.co.kr 73 87 162 0.7 276,819
13 khan.co.kr 206 284 904 0.6 238,925
14 joins.com 147 212 577 0.5 191,695
15 hankooki.com 167 201 488 0.4 182,170
16 gamemeca.com 24 30 119 0.4 168,330
17 kmib.co.kr 228 313 834 0.4 160,401
18 zdnet.co.kr 36 47 87 0.3 141,727
19 dt.co.kr 126 146 335 0.3 139,458
20 cgv.co.kr 35 52 295 0.3 127,580
21 hungryapp.co.kr 17 21 170 0.3 126,759
22 nocutnews.co.kr 125 167 433 0.3 123,435
23 munhwa.com 66 82 169 0.3 120,389
24 jobkorea.co.kr 27 28 70 0.3 117,732
25 ddaily.co.kr 28 44 95 0.3 113,193
26 hankyung.com 63 109 226 0.3 113,161
27 sbsgolf.com 6 18 99 0.3 112,122
28 sportsseoul.com 154 213 508 0.3 106,385
29 ohmynews.com 126 157 262 0.2 101,842
30 tf.co.kr 201 257 792 0.2 101,114
31 thisisgame.com 35 53 141 0.2 94,528
32 11st.co.kr 16 19 127 0.2 87,030
33 ytn.co.kr 39 52 100 0.2 84,219
34 asiae.co.kr 146 205 441 0.2 81,193
35 pressian.com 155 225 487 0.2 80,812
36 focus.kr 98 129 292 0.2 77,527
37 seoul.co.kr 96 123 263 0.2 71,739
38 newdaily.co.kr 81 84 237 0.2 71,503
39 enuri.com 28 52 173 0.2 64,856
40 imbc.com 18 23 77 0.2 63,730
41 hani.co.kr 61 89 179 0.1 62,820
42 reviewstar.net 136 169 540 0.1 62,571
43 mt.co.kr 47 62 136 0.1 59,275
44 dcinside.com 115 168 398 0.1 57,003
45 maxmovie.com 14 15 49 0.1 56,075
46 danawa.com 20 24 57 0.1 48,829
47 tooniland.com 6 8 24 0.1 45,547
48 chol.com 10 10 26 0.1 44,709
49 mediatoday.co.kr 100 139 267 0.1 42,641
50 ezday.co.kr 26 41 89 0.1 38,760
( : , %, )
1 4 36 2.9 1,220,262
2 12 61 2.8 1,176,495
3 7 57 2.7 1,157,527
4 12 71 2.3 955,249
5 8 9 1.8 762,731
6 6 23 1.7 716,756
7 7 49 1.7 707,616
8 4 37 1.7 702,563
9 2 7 1.6 683,322
10 2 44 1.6 669,622
11 13 74 1.6 668,605
12 17 159 1.5 633,538
13 8 25 1.5 617,466
14 3 90 1.4 582,058
15 13 63 1.4 575,763
16 33 195 1.3 546,488
17 23 61 1.3 545,233
18 1 2 1.2 507,960
19 UPI 7 71 1.1 467,873
20 2 33 1.1 443,944
21 12 97 0.9 391,467
22 3 40 0.9 389,508
23 7 46 0.9 375,739
24 2 9 0.9 366,928
25 MAKTB 1 29 0.9 364,050
26 19 34 0.9 360,776
27 8 24 0.9 360,732
28 1 4 0.8 358,207
29 NHN 2 7 0.8 354,636
30 8 84 0.8 352,695
31 4 21 0.8 345,862
32 KB 7 33 0.8 332,623
33 4 7 0.7 277,999
34 6 9 0.6 271,237
35 3 33 0.6 266,539
36 2 3 0.6 260,382
37 Expedia 4 6 0.6 259,090
38 2 8 0.6 259,042
39 2 7 0.6 258,719
40 3 3 0.6 257,251
41 17 77 0.6 251,195
42 SK 2 23 0.6 246,202
43 1 1 0.6 243,415
44 4 20 0.6 234,909
45 5 12 0.6 234,604
46 6 11 0.6 233,499
47 2 6 0.5 226,492
48 4 55 0.5 215,263
49 17 97 0.5 211,645
50 6 21 0.5 209,804
(2016 8)
:
( : , %, )
AD Data 2016 8
-
57SEPTEMBER OCTOBER 2016 Vol.302
:
TV RADIO () () () () () ()
1,378,704 232,953 1,647,569 1,647,569 65,180 65,180 3,324,406 3,324,406
10,303,104 1,092,975 12,648,187 12,386,635 517,140 458,340 24,561,406 24,241,054
23,559,233 845,902 2,492,722 2,407,840 498,150 453,950 27,396,007 27,266,925
13,979,525 1,472,373 9,004,178 8,892,773 524,210 451,410 24,980,286 24,796,081
8,565,893 688,584 6,432,760 6,351,910 4,228,780 3,348,150 19,916,017 18,954,537
298,411 161,458 11,044,488 10,893,415 198,480 194,480 11,702,837 11,547,764
3,781,453 226,582 7,536,606 7,435,170 6,962,000 4,707,320 18,506,641 16,150,525
1,851,453 21,661 378,095 378,095 72,040 72,040 2,323,249 2,323,249
893,184 254,827 2,768,620 2,733,718 2,000,500 1,284,900 5,917,131 5,166,629
9,404,167 266,785 6,008,609 5,800,223 574,060 472,560 16,253,621 15,943,735
29,336,703 863,756 16,734,189 16,488,498 872,510 866,510 47,807,158 47,555,467
15,580,987 2,257,883 6,140,771 6,097,361 1,485,060 989,860 25,464,701 24,926,091
11,271,315 1,118,768 8,801,183 8,707,546 1,475,840 1,174,040 22,667,106 22,271,669
9,334 141,025 15,672 15,672 46,500 46,500 212,531 212,531
, 3,129,309 2,995,508 20,523,773 20,459,068 256,940 208,540 26,905,530 26,792,425
7,921,386 1,779,299 5,816,877 5,787,801 342,910 320,910 15,860,472 15,809,396
, 18,813,773 1,607,081 14,526,328 13,867,087 395,600 395,600 35,342,782 34,683,541
18,194,907 4,003,719 28,967,562 28,839,242 1,502,940 1,225,240 52,669,128 52,263,108
12,430,933 231,421 18,802,828 18,553,689 380,300 370,500 31,845,482 31,586,543
940,312 461,951 7,782,902 7,739,066 116,250 114,250 9,301,415 9,255,579
3,251,561 0 6,215,296 6,102,356 61,000 61,000 9,527,857 9,414,917
194,895,646 20,724,511 194,289,215 191,584,735 22,576,390 17,281,280 432,485,762 424,486,172
(2016 8)( : )
4
:
(2016 8)( : , %, )
()
1 335 567 2,520 18.1 7,623,216
2 , 139 269 1,659 16.7 7,044,776
3 434 707 3,157 13.1 5,517,928
4 182 316 1,065 9.5 3,993,863
5 410 710 3,448 7.9 3,331,165
6 234 468 2,229 6.2 2,628,526
7 , 75 107 513 5.7 2,413,817
8 52 83 441 5.5 2,321,562
9 38 64 333 3.8 1,592,786
10 207 338 3,143 3.4 1,422,090
11 17 29 206 2.8 1,170,527
12 51 105 633 1.2 522,646
13 84 113 451 1.2 522,292
14 57 74 420 1.0 424,576
15 15 27 110 1.0 412,338
16 / 59 107 249 0.8 331,979
17 8 8 24 0.7 276,446
18 32 45 103 0.5 227,168
19 // 11 14 52 0.5 203,868
20 69 77 196 0.3 136,889
21 7 12 44 0.1 31,267
2,516 4,240 20,996 100.00 42,149,725
-
58
* AD Data , .
* /( )
*
1 . 29,767,747 97.27
2 Google Play Android 29,692,346 97.03
3 Kakao 29,457,640 96.26
4 28,925,012 94.52
5 28,865,762 94.32
6 28,390,334 92.77
7 27,711,844 90.55
8 / 25,779,269 84.24
9 22,231,825 72.65
10 21,162,370 69.15
11 . 20,938,676 68.42
12 Naver 20,837,164 68.09
13 YouTube Google 20,674,598 67.56
14 Google Google 16,947,253 55.38
15 . 16,247,306 53.09
16 ONE store 16,235,833 53.1
17 Camp Mobile 15,185,288 49.62
18 InCallUI Android 14,989,433 48.98
19 Kakao 14,212,255 46.44
20 AhnLab V3 Mobile Ahnlab 10,683,753 34.91
21 Facebook Facebook 10,654,997 34.82
22 SKT T world SK Telecom 9,604,112 31.38
23 Samsung Samsung Electronics 9,157,811 29.92
24 DMB 9,100,548 29.74
25 11 SK Planet 8,965,287 29.30
26 Naver 8,956,589 29.27
27 Documents Android 8,888,716 29.05
28 Samsung Electronics 8,888,618 29.05
29 Samsung S Samsung Electronics 8,700,762 28.43
30 (Coupang) Coupang 8,517,236 27.83
31 Syrup Wallet SK Planet 8,456,992 27.63
32 Kakao 8,405,495 27.47
33 OK SK Planet 8,053,580 26.32
34 T map SK Telecom 7,915,806 25.87
35 Whowho&Company 7,859,708 25.68
36 Gmail Google 7,528,674 24.60
37 Samsung Apps Samsung Electronics 7,263,798 23.74
38 Google Google 7,166,241 23.42
39 7,072,958 23.11
40 SKT T SK Telecom 6,913,650 22.59
41 SKT T SK Telecom 6,597,182 21.56
42 LG Shutdown Monitor LG Electronics 6,577,528 21.49
43 NBT Partners 6,568,123 21.46
44 Google Google 6,539,854 21.37
45 Ticketmonster 6,417,448 20.97
46 KB KB Kookmin Card 6,404,616 20.9
47 Naver 6,195,306 20.24
48 Samsung Samsung Electronics 6,153,510 20.11
49 ISP Vp 6,091,846 19.9
50 Download Manager Android 6,045,685 19.76
:
(2016 8)
( : , %)
TV (2016 8)
( : %)
:
1 () KBS2 28.94 44.80
2 () KBS2 24.93 37.73
3 () SBS 21.82 34.73
4 () KBS1 21.41 34.47
5 () MBC 20.48 32.13
6 () MBC 18.27 26.41
7 2 KBS2 17.64 29.76
8 KBS9 KBS1 16.47 25.57
9 () KBS2 15.49 26.98
10 MBC 14.03 26.54
11 (W) MBC 13.18 21.77
12 1 MBC 13.15 24.62
13 () KBS2 12.88 20.27
14 KBS1 12.48 19.62
15 IN SBS 12.10 19.88
16 () MBC 11.98 17.71
17 TV() KBS2 11.71 29.89
18 () SBS 11.64 16.60
19 KBS1 11.60 25.80
20 1 KBS2 10.96 20.93
21 tvN 10.92 18.00
22 KBS1 10.63 29.34
23 KBS1 10.54 28.51
24 MBC 10.52 24.86
25 2 MBC 10.48 17.38
26 () MBC 10.45 16.53
27 () SBS 10.44 16.53
28 () MBC 10.27 16.32
29 SBS 10.11 15.83
30 MBC() MBC 10.04 27.42
31 TV SBS 9.78 21.80
32 2016 KBS1 9.75 23.02
33 Y SBS 9.62 15.40
34 KBS2 9.61 14.10
35 () SBS 9.60 24.66
36 KBS1 KBS1 9.50 17.09
37 KBS1 9.46 16.66
38 KBS2 KBS1 9.44 14.88
39 SBS 9.29 14.45
40 () SBS 9.10 15.31
41 SBS 9.04 21.07
42 SBS 8.98 20.71
43 MBC 8.89 14.09
44 () SBS 8.83 15.51
45 () KBS2 8.81 14.48
46 KBS KBS1 8.68 16.53
47 KBS30000KM1 KBS1 8.68 15.76
48 KBS1 8.63 13.24
49 KBS1 8.60 24.78
50 KBS7 KBS1 8.59 17.80
* ( )
* /
* : TV, TV, TV
( TV )
PC (2016 8)
( : , %)
:
1 naver.com 29,830,858 93.34
2 daum.net 22,451,711 70.25
3 tistory.com 17,060,691 53.38
4 youtube.com 12,393,128 38.78
5 11st.co.kr 11,917,015 37.29
6 google.com 11,632,604 36.40
7 gmarket.co.kr 11,319,619 35.42
8 google.co.kr 10,183,770 31.87
9 auction.co.kr 9,669,112 30.26
10 zum.com 8,099,415 25.34
11 microsoft.com 7,882,733 24.67
12 facebook.com 7,662,264 23.98
13 interpark.com 7,303,545 22.85
14 nate.com 7,199,999 22.53
15 coupang.com 7,180,543 22.47
16 kakao.com 7,163,780 22.42
17 bing.com 6,709,785 21.00
18 wemakeprice.com 6,653,665 20.82
19 kbstar.com 6,259,080 19.59
20 chosun.com 5,925,604 18.54
21 ticketmonster.co.kr 5,825,759 18.23
22 yonhapnews.co.kr 5,658,939 17.71
23 nonghyup.com 5,057,606 15.83
24 uplus.co.kr 5,041,351 15.77
25 donga.com 5,014,688 15.69
26 ssg.com 4,885,093 15.29
27 gsshop.com 4,811,502 15.06
28 joins.com 4,606,524 14.41
29 mt.co.kr 4,524,825 14.16
30 shinhancard.com 4,501,310 14.08
31 mk.co.kr 4,355,271 13.63
32 asiae.co.kr 4,248,879 13.30
33 sbs.co.kr 4,238,401 13.26
34 wooribank.com 4,201,493 13.15
35 lotte.com 4,087,588 12.79
36 heraldcorp.com 3,974,925 12.44
37 cafe24.com 3,973,985 12.43
38 hometax.go.kr 3,865,521 12.10
39 ppomppu.co.kr 3,801,006 11.89
40 lotteimall.com 3,743,683 11.71
41 siren24.com 3,673,033 11.49
42 samsungcard.com 3,648,995 11.42
43 shinhan.com 3,596,164 11.25
44 nexon.com 3,581,804 11.21
45 kbs.co.kr 3,512,694 10.99
46 wikipedia.org 3,467,693 10.85
47 kmcert.com 3,427,063 10.72
48 hankyung.com 3,421,276 10.71
49 seoul.co.kr 3,225,821 10.09
50 twitter.com 3,192,687 9.99
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