research 2015 4

enter SVS website Knowing what customers want allows you to anticipate their needs and exceed their expectations. SVS is here to help to do just that with our 2015 consumer research focused on digital gift card sentiment. Our goal is to provide leading edge information that guides the development of stored value best practices to measurably increase your sales. WHAT DIGITAL CONSUMERS WANT Work with our seasoned Account Management Team to develop best practices suited to your brand and your business objectives. PUTTING CONSUMER RESEARCH AND THOUGH T LEADERSHIP TO WORK FOR YOU. WHAT CONSUMERS DON’T LIKE about the DIGITAL GIFTING EXPERIENCE Inability to add digital cards to a mobile app Frustrations and time wasting with less than seamless purchase/redemption Having to locate an email associated with a digital gift Holding up checkout lines due to execution issues Causing any inconvenience to gift recipients, cashiers or consumers waiting in line One third of all consumers report wanting to store digital cards in a mobile wallet or app Cross purchase and redemption experiences Intui tive execution Personalized deliv ery Ability to keep phone at redemption Confidence tha t gift card will reach recipient Ease in storing card balance Push notificat ions with time-based and location-based informat ion Over half of all consumers report interest in push notifications Purchase Send Receive Use After Use Of fer all channels for purchase Of fer all channels for rec eipt Show email sender as the giv er Provision physical card or email into mobile app App and wallet ease of use Provide personalization with a bypass Include scheduled delivery Include web, app and balance check links with the digital gift email Allow email on phone scr een to be redeemed in store Creat e easy r eload Promote 3-5 days prior to holidays Showcase “preview” delivery and post alerts Be able to redeem withou t taking mobile phone from consumer Push of fers and alerts to drive more spend Of fer incentiv e self-use Notify purchaser about send, open and non-open actions Now we can take an in-depth understanding of consumer preferences and translate them to BEST PRACTICES FOR DIGITAL GIFT CARDS

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enter SVS website

Knowing what customers want allows you to anticipate their needs and exceed their expectations. SVS is here to help to do just that with our 2015 consumer research focused on digital gift card sentiment. Our goal is to provide leading edge information that guides the development of stored value best practices to measurably increase your sales.

WHAT DIGITAL CONSUMERS WANT

Work with our seasoned Account Management Team to develop best practices suited to your brand and your business objectives.

PUTTING CONSUMER RESEARCH AND THOUGHT LEADERSHIP TO WORK FOR YOU.

WHAT CONSUMERS

DON’T LIKEabout the

DIGITAL GIFTING EXPERIENCE

Inability to add digital cards

to a mobile app

Frustrations and time wasting with less

than seamless purchase/redemption

Having to locate an email associated with a digital gift

Holding up checkout lines due to execution issues