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April 2, 2015

wwwArkansasGives.org

Media Plan & Templates

MEDIA & ADVERTISING PLANArkansasGives is a collaboration between the hosting organization - Arkansas Community Foundation - and all of our participating nonprofits. We hope our efforts will support and reinforce the work you’re doing at the grassroots level to rally your donors.

Our plan involves multiple news releases, media partners and ongoing outreach throughout the spring. Below, we’ve outlined our timeline for promotion and suggested a few ways participating nonprofits can get involved with media outreach.

MEDIA PARTNERSWe’ll be working with a variety of media organizations across Arkansas to get the word out about the event. This includes editorial coverage in newspapers, magazines and television news sources, as well as Public Service Announcements, advertisements and more.

Our media partners include:

Television Radio Magazine Newspaper Visit ArkansasGives.org for the most complete of our committed media partners.

ADVERTISING While our budget for paid advertisements to support ArkansasGives is small, you can expect to see and hear ads on major news websites and on radio stations statewide through the Rural Arkansas Radio Network.

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2 ArkansasGives Media Plan & Templates Updated December 22, 2014

MEDIA CALENDARIn the months leading up to ArkansasGives, Arkansas Community Foundation will be reaching out to media outlets statewide to get the word out about the event. Below is a tentative outline of our plans, including some opportunities for our participating nonprofits to send their own media announcements.

DATE ITEM ACCOUNTABLE

NOTES

January 7, 20151 p.m.

News conference to announce ArkansasGives to the public

Arkansas Community Foundation will host the event at our headquarters in Little Rock.

Participating nonprofits are invited to attend.

January 7 Following the news conference, we’ll send out an initial news release to media outlets across the state that were not able to attend the event.

Arkansas Community Foundation will distribute the release.

Week of February 20

Nonprofits are encouraged to send a release to their local media.

Participating nonprofits. We’ve prepared the template below as a starting point for you. Feel free to customize it as needed. SEE PAGE 4

March 23 Statewide news release from Arkansas Community Foundation to announce that the event is coming soon.


We will send a copy of the release to participating nonprofits via email. You do not need to send the release to your local media – this is just for your information. Feel free to share the release with your board members or key volunteers to keep them in the loop.

Week of March 27

Nonprofits are encouraged to send a release to their local media.

Participating nonprofits. We’ve prepared the template below as a starting point for you. Feel free to customize it as needed. SEE PAGE 5

April 2 Day-of-event release


We’ll share with you by email to keep you in the loop, but you do not need to take any action. This is just FYI.

April 3 Day-after-event release


We’ll share with you by email to keep you in the loop, but you do not need to take any action. This is just FYI.


Your Logo Here

For more information, contact: FOR IMMEDIATE RELEASENAMEPHONE

NAME OF NONPROFIT ASKS TOWN, COUNTY OR SERVICE AREATO GIVE ONLINE THROUGH ARKANSASGIVES.ORG ON APRIL 2

TOWN, Ark. (Feb. 20, 2015) – Name of Town, County or Service Area givers will have an opportunity to stretch their charitable dollars by making online gifts to Name of Nonprofit through ArkansasGives.org from 8 a.m. to 8 p.m. April 2.

“Your online donation April 2 will help Name of Nonprofit earn bonus dollars from a $250,000 bonus pool provided by Arkansas Community Foundation,” said spokesperson for nonprofit. “It’s one day, one easy way to give.”

On April 2 the public will be able to give online from smartphones, tablets or personal computers by going to ArkansasGives.org, choosing Name of Nonprofit and making a credit card donation. In addition to the value of their gift, ArkansasGives donors will help Name of Nonprofit receive a portion of the bonus dollars and help them compete for additional cash prizes that will be awarded to the organizations that raise the most individual donations and most total dollars in several categories.

“We’re hoping to get donors to mark their calendars now to participate in this first-time statewide ArkansasGives day,” said spokesperson. “The statewide goal is to raise $1 million for Arkansas causes in just one day.”

ArkansasGives is presented by Arkansas Community Foundation in partnership with Arkansas Nonprofit Alliance. Partners include AT&T Arkansas, THV 11 in Little Rock, News 5 in Fort Smith, KAIT 8 in Jonesboro, the Arkansas Press Association, AY Magazine, KUAR FM 89 and iHeartMedia.

Arkansas Community Foundation offers tools to help Arkansans protect, grow and direct their charitable dollars as they learn more about community needs. By making grants and sharing knowledge, the Community Foundation supports charitable programs that work for Arkansas and partners to create new initiatives that address the gaps. Since 1976, the Community Foundation has provided more than $120 million in grants and partnered with thousands of Arkansans to help them improve our neighborhoods, our towns and our entire state. Contributions to the Community Foundation, its funds and any of its 27 affiliates are fully tax deductible.

Insert a paragraph of identifying information about your nonprofit organization.


Your Logo Here

For more information, contact: FOR IMMEDIATE RELEASENAMEPHONE

GIVE ONLINE THROUGH ARKANSASGIVES.ORG ON APRIL 2 TO HELP NAME OF NONPROFIT

TOWN, Ark. (Feb. 20, 2015) – Name of Nonprofit will earn bonus dollars and have a chance to earn prizes for every gift given online through ArkansasGives.org from 8 a.m. to 8 p.m. Thursday.

“Your online donation April 2 will help Name of Nonprofit do (insert info about your mission/actions),” said spokesperson for nonprofit.

Arkansas Community Foundation has set up a $250,000 bonus pool to be divided among the dozens charities participating statewide. In addition, Name of Nonprofit will compete for additional cash prizes that will be awarded to the organizations that raise the most individual donations and most total dollars in several categories.

The public will be able to give online from smartphones, tablets or personal computers by going to ArkansasGives.org, choosing Name of Nonprofit and making a credit card donation.

INSERT A PARAGRAPH OR TWO ABOUT WORK OF NONPROFIT

“For one day, givers throughout Arkansas will have one easy way to give through Arkansas Community Foundation’s ArkansasGives.org site,” said spokesperson for nonprofit.

ArkansasGives is presented by Arkansas Community Foundation in partnership with Arkansas Nonprofit Alliance. Partners include AT&T Arkansas, THV 11 in Little Rock, News 5 in Fort Smith, KAIT 8 in Jonesboro, the Arkansas Press Association, AY Magazine, KUAR FM 89 and iHeartMedia.

Arkansas Community Foundation offers tools to help Arkansans protect, grow and direct their charitable dollars as they learn more about community needs. By making grants and sharing knowledge, the Community Foundation supports charitable programs that work for Arkansas and partners to create new initiatives that address the gaps. Since 1976, the Community Foundation has provided more than $120 million in grants and partnered with thousands of Arkansans to help them improve our neighborhoods, our towns and our entire state. Contributions to the Community Foundation, its funds and any of its 27 affiliates are fully tax deductible.

Insert a paragraph of identifying information about your nonprofit organization.


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