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April 2, 2015

wwwArkansasGives.org

Communications Templates

EMAIL MARKETINGEmail is a simple, inexpensive and effective way to invite donors to give through ArkansasGives.org. Be sure to share stories and images that illustrate your organization’s mission, and make a direct appeal to give. On ArkansasGives day, it’s really important to include a direct link to your organization’s profile at ArkansasGives.org to make it easy for donors to find you and make a donation. Remember: donors may be receiving emails from other organizations participating in ArkansasGives, so be careful not to send too many. We recommend no more than 2-3 ArkansasGives emails total between January and March, and no more than 1-2 emails on the day of the event.

EMAIL TEMPLATE 1 (PRE-EVENT)Subject: Here’s a Simple Way You Can Help (insert name of organization)

Friends,

(Insert name of organization) needs your help!

On Thursday, April 2, we’re participating in ArkansasGives, a one-day online giving event. When you make a donation to (insert name of organization) on April 2, you can help us qualify for bonus dollars and cash prizes that will make your donation stretch farther.

What is ArkansasGives?

ArkansasGives is one day, one easy way to give. Between the hours of 8 a.m. and 8 p.m., Arkansans can go to ArkansasGives.org to make a donation to the charities of their choice. During this one-day event, each donation you give will help your favorite nonprofit organizations qualify for additional bonus dollars from Arkansas Community Foundation. All participating nonprofits will receive a portion of a $250,000 bonus pool; the more a nonprofit raises in proportion to the other participating groups, the larger the share of bonus dollars it will receive.

Will you help us?

Your donation will enable us to (provide specifics about your mission. For example, you might talk about individuals you’ve served, what you can accomplish with a gift of $25 or $100, a specific fundraising goal for the event, etc.)

How to donate

Put giving on your calendar for April 2, 2015. On that day, visit ArkansasGives.org to make a donation to (insert name of organization) between the hours of 8 a.m. and 8 p.m. ArkansasGives requires gifts to be made via credit card (including American Express, Visa, Discover and MasterCard and debit cards that bear the Visa or MasterCard symbol). The minimum gift is $25.

Thank you for your support. Your help makes a huge difference!

Sincerely,

Name, Title

2 ArkansasGives Communications Templates Updated January 23, 2015

EMAIL TEMPLATE 2 (DAY-OF-EVENT)Subject: Fast, Simple, Big Impact – Give Today through ArkansasGives

Today’s the day! (Insert name of organization) needs your help as we participate in ArkansasGives!

For the past few weeks we’ve been spreading the word about ArkansasGives, a one-day statewide giving event. Now, we’re asking for your help as we compete for bonus dollars and cash prizes as part of this event.

When you give, you’ll help us… (insert a story, testimonial or info about your impact).

Here’s How You Can Help:

1. Click here to give to (insert name of organization). (insert a hyperlink to your organization’s profile at ArkansasGives.org.) Remember to give between 8 a.m. and 8 p.m. today. Please note that all ArkansasGives gifts must be made by credit card (including American Express, Visa, Discover and MasterCard and debit cards bearing the Visa or MasterCard symbol). The minimum gift is $25.

2. Share a message on social media or by email to let your friends know why you support us and why they should, too.

3. Visit ArkansasGives.org to track our progress on the leaderboards throughout the day.

Thanks for your help!

Name, Title


EMAIL TEMPLATE 3 (POST-EVENT)Subject: We did it, and you helped!

Friends,

We’re excited to announce that yesterday during ArkansasGives (the one-day statewide giving event) we reached our fundraising goal of (insert dollar amount)! (or, if you did not reach your goal, share a positive message about the money you did raise.) Your generous donations, plus the messages you shared, tweeted and emailed to help us get the word out, made all the difference.

(Insert updates about any other accomplishments, such as prizes you won.)

Because of your gifts, we’ll be able to … (insert a story, testimonial or info about your impact).

On behalf of our staff, board members, volunteers and, most importantly, the people we serve, thank you so much for your support.

Sincerely,

Name, Title


LETTER TEMPLATE 1 (JANUARY/FEBRUARY) Consider sending a letter to key potential donors in advance of ArkansasGives if your donor-base appreciates more traditional forms of outreach, if you’ve had good success with direct mail campaigns in the past or if you’ve got mailing addresses but not email addresses for a majority of your potential donors.

(On your nonprofit’s own stationery)

Dear (Name),

(Insert name of organization) needs your help!

We’re participating in ArkansasGives on April 2 – on this one day, there is one easy way to make your donation mean more to those we serve. When you make a donation to (insert name of organization) on April 2, you can help us qualify for bonus dollars and cash prizes that will make your donation stretch farther.

What is ArkansasGives?

ArkansasGives is a one-day online giving event. Between the hours of 8 a.m. and 8 p.m., Arkansans can go to ArkansasGives.org to make a donation to the charities of their choice. During this event, each donation you give will help your favorite nonprofit organizations qualify for additional bonus dollars from Arkansas Community Foundation. All participating nonprofits will receive a portion of a $250,000 bonus pool; the more a nonprofit raises in proportion to the other participating groups, the larger the share of bonus dollars it will receive.

Your donation matters

You can help us (provide specifics about your mission. For example, you might talk about individuals you’ve served, what you can accomplish with a gift of $25 or $100, a specific fundraising goal for the event, etc.)

You can help! Here’s how:

Put giving on your calendar for April 2, 2015. On that day, visit ArkansasGives.org to make a donation to (insert name of organization) between the hours of 8 a.m. and 8 p.m. ArkansasGives requires gifts to be made via credit card (including American Express, Visa, Discover and MasterCard and debit cards that bear the Visa or MasterCard symbol). The minimum gift is $25.

Please help spread the word to others! If you use social media, consider sending a Facebook message or Tweet on April 2 to let your contacts know why you support (insert name of organization) and why they should, too.


Sincerely,

Name, Title


LETTER TEMPLATE 2 (MID-MARCH) Consider sending a letter to key potential donors in advance of ArkansasGives if your donor-base appreciates more traditional forms of outreach, if you’ve had good success with direct mail campaigns in the past or if you’ve got mailing addresses but not email addresses for a majority of your potential donors.

(On your nonprofit’s own stationery)

Dear (Name),

In just over two weeks, (insert name of organization) will be joining with other nonprofit organizations across the state for ArkansasGives, a one-day giving event designed to raise awareness of the important role of our state’s charitable organizations.

We need your support in order to compete for bonus dollars from Arkansas Community Foundation, along with a few cash prizes.

Your donation supports (insert a few words summarizing your mission)

Our goal is to raise (insert dollar amount) in a single day during ArkansasGives. You can help us reach that goal with a donation as small as $25. Your gift will help us… (insert information about how you will use the gift. Be as specific as possible. Consider including an example story, or a specific “thing” or “service” a donation will enable you to purchase or provide).

You can help! Here’s how:

Visit ArkansasGives.org on April 2 between 8 a.m. and 8 p.m. to make a donation to (insert name of organization). ArkansasGives requires gifts to be made via credit card (including American Express, Visa, MasterCard and Discover and debit cards that bear the Visa or MasterCard symbol). The minimum gift is $25. REMEMBER, your gift must be made at ArkansasGives.org in order to help us qualify for bonus dollars and prizes.

Please help spread the word to others! If you use social media, consider sending a Facebook message or Tweet on April 2 to let your contacts know why you support (insert name of organization) and why they should, too.


Sincerely,

Name, Title


PHONE SCRIPTTry making phone calls to key potential donors in advance of ArkansasGives if your organization does not use social media/email marketing, if you have had success with phone campaigns in the past or if you want the opportunity to make a more personal contact with potential donors.

Hello, my name is _____________ and I’m a staff member/volunteer for ____________________.

I’m calling to let you know about a big event we’ve got coming up on April 2.

We’re participating in a statewide giving day called ArkansasGives, along with dozens of other nonprofits across Arkansas. The idea is to invite all Arkansans to give to their favorite charities on a single day – April 2.

I know that you’ve been a volunteer/supporter/patron of (insert name of organization), so I wanted to let you know about this opportunity to give.

We are attempting to raise (insert fundraising goal) in a single day, and as part of ArkansasGives we’ll have the opportunity to compete for bonus dollars from Arkansas Community Foundation, along with a few cash prizes. The more money we raise from our donors, the more bonus dollars and prizes we stand to win, which means that if you give on April 2 your charitable dollars will stretch further.

We’ll be using these donations to… (insert a little bit about how donors can help you achieve your mission).

Would you consider supporting us with a gift through ArkansasGives on April 2?

(If yes) Let me tell you about how the event will work. On April 2, you’ll need to go to ArkansasGives.org to make your donation via credit card. When you get to the site, you can search for our organization by name. Then, when you find our organization from among the list of those participating, you’ll choose “give now”. You’ll be able to specify the amount of your gift. After you complete your transaction, you’ll automatically receive an email confirming your donation.

At the end of the day, we’ll be able to track the number of donations received by each of the participating nonprofits, and we’ll know right away whether we raised enough to earn any of the prizes that are up for grabs.

Would it be helpful for me to send you an email reminder on April 2? I can also include a direct link to the project website to make it easy for you to find (insert name of your organization). If so, please tell me your email address.

Thank you so much for supporting us!


SOCIAL MEDIASocial media is an important way to get the word out about ArkansasGives because it enables you to share quick stories and photos that illustrate your mission and stay on potential donors’ minds throughout the weeks leading up to the event. On ArkansasGives day, it’s really important to include a direct link to your organization’s profile at ArkansasGives.org to make it easy for donors to find you and make a donation.

SAMPLE FACEBOOK POSTS1. Pre-Event. Mark your calendar for April 2! We’re participating in @ArkansasGives, a one-day

giving event hosted by Arkansas Community Foundation. When you make a donation to (insert name of organization) on April 2, you can help us qualify for bonus dollars and prizes – more bang for your charitable buck!

2. Pre-Event. Share a brief testimonial and photo of someone helped by your organization. For example, “Meet Mary. Last year her family visited our food pantry for assistance when she was laid off from her job. This year, she’s got a new job and volunteers regularly with us to help other families in need. ‘This place helped me get back on my feet, and now I can pay the favor forward!’ she said. Mark your calendar to donate on April 2 – ArkansasGives Day – and help us help families like Mary’s get back on their feet.”

3. Day-of-Event. Today is @ArkansasGives Day! We’re aiming to raise (insert your fundraising goal) in a single day! Will you help us meet our goal? It only takes a moment to make a big impact! (Insert link to your organization’s profile on ArkansasGives.org.)

SAMPLE TWITTER POSTS1. Pre-Event. Have u heard about #ArkansasGives? It’s one day, one easy way to give. Help us

qualify for bonus $ and prizes. Give 8 am - 8 pm on April 2! 2. Pre-Event. Help us raise (insert fundraising goal) in a single day through #ArkansasGives. Mark

your calendar and please donate on April 2. 3. Day-of-Event. Today’s the day! Do you have 5 minutes to help us win bonus $ and prizes

through #ArkansasGives? Give before 8 pm today. (insert link to your profile at ArkansasGives.org)


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