Kimberly-Clark Brazil – BI Experience Paulo BiaminoITS Manager

SESSION CODE: BIC05-INT

Kimberly-Clark Around the World Lead the world in essentials for a better life

138 years old - since 1872Presence in more than 150 countries, in the 5 continentsManufacture activity in 35 countriesRevenue of US$ 19 billion - 200956.000 associatedBusiness:

North Atlantic Consumer ProductsK-C InternationalKCPHealth Care

Main Brands: KLEENEX, SCOTT, ANDREX, HUGGIES, PULL-UPS, KOTEX, POISE and DEPEND.Headquarter Dallas – Texas (EUA)More than 1,3 billion use our products everyday

Kimberly-Clark Brazil Lead the world in essentials for a better life

14 years old – since 1996Revenue of US$ 1,200 million 20094,000 associatedBusiness:

Personal Care (Infant, Feminine and Adult Care)Family CareKCPHealth Care

Main Brands : Intimus, Turma da Mônica, Huggies, Baby Wipes, Neve, Scott, Kleenex and Plenitude4 Factories, 2 Distribution Centers and Brazil Headquarter

A Little About Brazil

Area : 8.500.000 sq Km Population: 193.000.000 Distance :

São Paulo – Manaus 1673 Miles or 2692 KmParis – Moscow 1545 Miles or 2487 KmChicago – San Francisco 1854 miles or 2982 Km Porto Alegre – Recife 1851 Miles or 2975 KmLondon – Ankara 1761 Miles or 2835 Km

Brazil Key Economic Indicators2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010(E)

GDP (US$ Bn) 645 554 506 552 664 882 1,088 1,366 1,638 1,572 1,992

GDP Growth - % 4.3 1.3 2.7 1.1 5.7 3.2 4.0 6.1 5.1 -0.2 7.0

GDP per Capita (US$) 3,763 3,187 2,868 3,086 3,654 4,789 5,715 7,216 8,537 8,088 10,310

Inflation Index (IPCA) % 6.0 7.7 12.5 9.3 7.6 5.7 3.1 4.5 5.9 4.3 6.0

- Exports (US$ Bn) 55.1 58.2 60.4 73.1 96.5 118.3 137.8 160.6 197.9 153.0 198.1

- Imports (US$ Bn) 55.8 55.6 47.2 48.3 62.8 73.5 91.4 120.6 173.2 127.6 180.2

Int. Reserves (US$ Bn) 33.0 35.9 37.8 47.1 54.0 62.1 85.8 180.3 206.8 239.1 259.2

Total External Debt (US$ Bn) 216.9 209.9 210.7 214.9 201.4 169.5 172.6 193.2 198.4 188.4 196.0

Intl. Reserves/ Ext. Debt Ratio 0.2 0.2 0.2 0.2 0.3 0.4 0.5 0.9 1.0 1.3 1.3

Brazilian Economic Environment• Robust GDP growth estimate at around 7%, the highest rate in the last ten years• GDP per capita slightly above USD 10 thousand or almost three times 2000's level • Unemployment consistently declining• Economic growth accelerating demanding a tight monetary policy to control inflationary

pressures• High level of FDI (Foreign Direct Investment) reinforcing confidence in Brazil economic

fundamentals• Retail sales consistently growing• Strong international reserves covering around 17 times the annual imports and 1.3 times

the external debt• Solid economic fundamentals supporting the “investment grade” granted by S&P,

Moody's and Fitch

The Previous Scenario ERP SAP 6.0

– BW 7.0 to provide the management informationHosted at KC USDevelopment and Configuration Centralized for LAO (Latin American Operations)Different Business - Different Requirement - Different ApproachConsequences :

Back logThe Business Area look for solution“Shadow” Data Base to support the operation and decision processMismatch of InformationSilo of InformationUse of several software out of standardIncrease the TCO

Business RequirementEasy Use for End User Minimize the Training Standardize the Information – Elimination of SiloStandardize the Software Reduce IT costsAgility in application delivery Support for Decision

Solution Microsoft BI

Shared Point 2007Implemented and available

Analysis Services 2005 and Performance Point 2007 as Share Point Service – License not requiredSQL 2005Excel 2007 & Pivot Table Kimberly-Clark Standard Software

Project – Good PracticesProject Scope

Board of Directors SponsorshipWell defined Business Area Approval and Commitment

DeploymentTested by final usersCommunicationQuick Wins

ImplementationSign-offDocumentationFinal Revision

Continuous Improvement

BenefitsElimination of “Shadow” Data BaseRetirement of departmental software

Saving of US$ 10,000 monthlyEliminate the information preparation – 3 analystsAllocated the headcount to analyze the information and develop scenariosEliminate the discussion about the information source and meaning

Kimberly-Clark Brazil – BI Experience

THANK YOUOBRIGADO

Paulo Biaminopbiamino@kcc.com

55-11-4503-4580