reputation management: monitoring your brand online, pubcon vegas 2010
DESCRIPTION
Google Forcing Your Hand... Google updates over the years that are forcing online reputation management and proactive prioritization. Presented with Todd Friesen, Tony Wright and Andy Beal at Pubcon Vegas 2010.TRANSCRIPT
Reputation Management:Google Forcing Your Hand
Pubcon Vegas 2010
Rhea DrysdaleCOO, Outspoken Media
“Reputation management
doesn’t matter!”
Until it happens to you…
Is risk management a priority for your business?
Have brand threats and weaknesses been identified?
Is there a risk management system in place?
What are new risks that could be on the horizon?
UNIVERSAL SEARCH2007
Create and optimize…
• Sticky, good news• Product feeds• Blogs• Images• Videos• Press releases• Books
REAL TIME SEARCH2009
Invest in…
• Twitter• Facebook• MySpace• News coverage• Blogs
Create your social media plan:http://outspokenmedia.com/lfkd
GOOGLE INSTANT2010
Check Google’s Suggested Search API…
http://google.com/complete/search?output=toolbar&q=
e.g.
http://google.com/complete/search?output=toolbar&q=pricechopper
Audit your online reputation…
• Review analytics (keywords & referral traffic)
• Do you have content to match searches?• Are you investing in customer service?• Are you investing in marketing?• Are you investing in PR?
MORE RESULTS2010
Build links to your content…
• Strong internal link structure• Back link development to relevant
pages
GOOGLE PLACE SEARCHOctober 2010
Solicit positive reviews…
Yellowpages.com
Yelp.com
CitySearch.com
TripAdvisor.com
OpenTable.com
InsiderPages.com
SuperPages.com
DexKnows.com
JudysBook.com
Google Reviews
Own site w/hreview
Reviews Patent Application
Google developing reputation score for reviewers, similar to real-time search evaluation and Yelp’s Review Filter
Source: SEO by the Sea, Bill Slawskihttp://www.seobythesea.com/?p=4550
THANK YOU
Contact me:[email protected]
Get the guide:OutspokenMedia.com/guides/orm-guide/
Follow us:@rhea | @outspokenmedia