reputation
TRANSCRIPT
![Page 1: Reputation](https://reader036.vdocuments.site/reader036/viewer/2022070315/554eac50b4c9055f7b8b4eb8/html5/thumbnails/1.jpg)
www.sti-innsbruck.at © Copyright 2012 STI INNSBRUCK www.sti-innsbruck.at
Reputation.com - Overview
Anna Fensel
27 March, 2012; OC Working Group
![Page 2: Reputation](https://reader036.vdocuments.site/reader036/viewer/2022070315/554eac50b4c9055f7b8b4eb8/html5/thumbnails/2.jpg)
www.sti-innsbruck.at 2
Outline
• Motivation• Signing Up• Products for private users
– Free version and cost plans
• Products and services for businesses• About the company
![Page 3: Reputation](https://reader036.vdocuments.site/reader036/viewer/2022070315/554eac50b4c9055f7b8b4eb8/html5/thumbnails/3.jpg)
www.sti-innsbruck.at 3
Motivation
See the movie: http://www.reputation.com/company
![Page 4: Reputation](https://reader036.vdocuments.site/reader036/viewer/2022070315/554eac50b4c9055f7b8b4eb8/html5/thumbnails/4.jpg)
www.sti-innsbruck.at 4
Signing Up
![Page 5: Reputation](https://reader036.vdocuments.site/reader036/viewer/2022070315/554eac50b4c9055f7b8b4eb8/html5/thumbnails/5.jpg)
www.sti-innsbruck.at 5
![Page 6: Reputation](https://reader036.vdocuments.site/reader036/viewer/2022070315/554eac50b4c9055f7b8b4eb8/html5/thumbnails/6.jpg)
www.sti-innsbruck.at 6
Additional Details for Signing Up
![Page 7: Reputation](https://reader036.vdocuments.site/reader036/viewer/2022070315/554eac50b4c9055f7b8b4eb8/html5/thumbnails/7.jpg)
www.sti-innsbruck.at 7
Products Overview
![Page 8: Reputation](https://reader036.vdocuments.site/reader036/viewer/2022070315/554eac50b4c9055f7b8b4eb8/html5/thumbnails/8.jpg)
www.sti-innsbruck.at 8
ReputationDefender
Cost plan: 15000 USD per yearand beyond
![Page 9: Reputation](https://reader036.vdocuments.site/reader036/viewer/2022070315/554eac50b4c9055f7b8b4eb8/html5/thumbnails/9.jpg)
www.sti-innsbruck.at 9
How They „Hide“ and „Remove“ Information
• „Search engines have gotten so good lately that people find what they’re looking for in the first three search results over 75% of the time. More importantly, 84% of people never look past the first page. So anything bumped to the second page (or lower) is, for all intents and purposes, rendered invisible. Our patented technology and patented, proprietary strategies, developed by world-class scientists, engineers and years of R&D, can make good content rank highly in your results, eventually displacing the negative content and bumping it out of your top results. “ - Own Website
• “When damaging content is found, the company tries to get it removed from the offending websites through methods such as sending letters to the site owners asking them to remove the content. In 2006, Susan Crawford, a cyberlaw specialist on the faculty of Cardozo Law School, commented that when contacted in that fashion, "most people will take materials down just to avoid the hassle of dealing with possible litigation.“” - Wikipedia
![Page 10: Reputation](https://reader036.vdocuments.site/reader036/viewer/2022070315/554eac50b4c9055f7b8b4eb8/html5/thumbnails/10.jpg)
www.sti-innsbruck.at 10
myReputation (1)
![Page 11: Reputation](https://reader036.vdocuments.site/reader036/viewer/2022070315/554eac50b4c9055f7b8b4eb8/html5/thumbnails/11.jpg)
www.sti-innsbruck.at 11
myReputation (2)
![Page 12: Reputation](https://reader036.vdocuments.site/reader036/viewer/2022070315/554eac50b4c9055f7b8b4eb8/html5/thumbnails/12.jpg)
www.sti-innsbruck.at 12
myReputation (3)
![Page 13: Reputation](https://reader036.vdocuments.site/reader036/viewer/2022070315/554eac50b4c9055f7b8b4eb8/html5/thumbnails/13.jpg)
www.sti-innsbruck.at 13
myPrivacy
![Page 14: Reputation](https://reader036.vdocuments.site/reader036/viewer/2022070315/554eac50b4c9055f7b8b4eb8/html5/thumbnails/14.jpg)
www.sti-innsbruck.at 14
Teaser
![Page 15: Reputation](https://reader036.vdocuments.site/reader036/viewer/2022070315/554eac50b4c9055f7b8b4eb8/html5/thumbnails/15.jpg)
www.sti-innsbruck.at 15
Service Offer
![Page 16: Reputation](https://reader036.vdocuments.site/reader036/viewer/2022070315/554eac50b4c9055f7b8b4eb8/html5/thumbnails/16.jpg)
www.sti-innsbruck.at 16
Product Preview (1)
![Page 17: Reputation](https://reader036.vdocuments.site/reader036/viewer/2022070315/554eac50b4c9055f7b8b4eb8/html5/thumbnails/17.jpg)
www.sti-innsbruck.at 17
Product Preview (2)
![Page 18: Reputation](https://reader036.vdocuments.site/reader036/viewer/2022070315/554eac50b4c9055f7b8b4eb8/html5/thumbnails/18.jpg)
www.sti-innsbruck.at 18
Product Preview (3)
![Page 19: Reputation](https://reader036.vdocuments.site/reader036/viewer/2022070315/554eac50b4c9055f7b8b4eb8/html5/thumbnails/19.jpg)
www.sti-innsbruck.at 19
How Much It Costs?
Guess.
![Page 20: Reputation](https://reader036.vdocuments.site/reader036/viewer/2022070315/554eac50b4c9055f7b8b4eb8/html5/thumbnails/20.jpg)
www.sti-innsbruck.at 20
Payment Plan – End Consumers
![Page 21: Reputation](https://reader036.vdocuments.site/reader036/viewer/2022070315/554eac50b4c9055f7b8b4eb8/html5/thumbnails/21.jpg)
www.sti-innsbruck.at 21
Features of Payment Plans (1)
![Page 22: Reputation](https://reader036.vdocuments.site/reader036/viewer/2022070315/554eac50b4c9055f7b8b4eb8/html5/thumbnails/22.jpg)
www.sti-innsbruck.at 22
Features of Payment Plans (2)
Free Starter Director VP
![Page 23: Reputation](https://reader036.vdocuments.site/reader036/viewer/2022070315/554eac50b4c9055f7b8b4eb8/html5/thumbnails/23.jpg)
www.sti-innsbruck.at 23
http://www.reputation.com/for-business
![Page 24: Reputation](https://reader036.vdocuments.site/reader036/viewer/2022070315/554eac50b4c9055f7b8b4eb8/html5/thumbnails/24.jpg)
www.sti-innsbruck.at 24
Reputation.com for business – Customers & Pricing
• Executives and high-net-worth individuals• Mid-size businesses, public and private corporations,
Fortune 100 companies• Internationally known public figures, celebrities, politicians
Pricing: „Typical engagements range from $10,000 to $100,000 per month. Call for more information or to receive a custom proposal based on your circumstances.”
![Page 25: Reputation](https://reader036.vdocuments.site/reader036/viewer/2022070315/554eac50b4c9055f7b8b4eb8/html5/thumbnails/25.jpg)
www.sti-innsbruck.at 25
Reputation.com – on Wikipedia
• Reputation.com (formerly ReputationDefender) is a company located in Redwood City, California that sells online reputation management (ORM) and internet privacy.
• ReputationDefender started out in 2006 with a focus on helping parents protect their children from damaging their reputations through embarrassing postings on social media websites, but quickly expanded to add similar services for adults.
• In January 2010, the company announced that it was changing its name from ReputationDefender to Reputation.com, saying that the new name communicates that the company had expanded it services "beyond the 'defensive' and onto the 'proactive' face of reputation and privacy management."
![Page 26: Reputation](https://reader036.vdocuments.site/reader036/viewer/2022070315/554eac50b4c9055f7b8b4eb8/html5/thumbnails/26.jpg)
www.sti-innsbruck.at 26
Reputation of Reputation.com on Google – 1st Page
![Page 27: Reputation](https://reader036.vdocuments.site/reader036/viewer/2022070315/554eac50b4c9055f7b8b4eb8/html5/thumbnails/27.jpg)
www.sti-innsbruck.at 27
Questions?