representations in redlight
TRANSCRIPT
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Who is represented in the music video?
• Females are the main feature in the video.• Largely the focus is on two girls, with only a small feature on one other
male.
• One of the actresses (pictured) represents the female voice singing the lyrics that make up the main of the song.
• The lyrics suggest she is representing a girl who maybe ‘lost’ in her emotions and feelings of love. This can be generalisable to the young female audience, to which it may be aimed at.
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How are they represented? And what does this say?
• The girls are both represented to be in a ‘lost’ or confused state.
• This is emphasised by the editing which includes vivid colours, geometric shapes and transitions which adds to the fast- paced and random, unordered video.
• The editing of the video may represent how the girls are feeling- in a place with no order and no restraints
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What representational concepts are highlighted?
• Age: Teenager
• Gender: Females
• Race: British
• Sexuality: Heterosexual
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Who do you think the representation is made by?
• The producer of the song (Redlight is a DJ as well as a record producer), and so probably had a lot of control over what was included and represented in his work.
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Does the production conform to or subvert any dominant ideologies?
• Overall, the production conveys a sense of not knowing what is happening, being confused or absorbed in something else.
• There are no dominant ideologies
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Have any stereotypical representations been generated?
• Yes, the representation of girls (typically teenagers) being ‘overwhelmed’ by their emotions in love.
• Lost in their feelings- not knowing what to make of it etc.
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