reporting of suicide in the new zealand media: content and case study analysis
TRANSCRIPT
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Reporting of Suicide in the NewZealand Media: Content and case study analysis.
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Team from the Centre for Mental Health Research, University of Auckland.
Dr Brian McKenna – lead investigator Dr Katey Thom – sociologist Gareth Edwards – service user academic Tony O’Brien – academic clinician Dr Ray Nairn – media analysis expert Ingrid Leary – journalist Expert Reference Group (cultural expertise)
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Background – a public health issue
Suicide rate in New Zealand 500 deaths annually Hospitalisations x5 this number annually
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Background
Impact of media coverage on suicide Evidence of negative impact of sensational
reporting International guidelines Ministry of Health Guidelines 1999 Coroner’s Act 2006 No New Zealand studies
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Research aims
Descriptive baseline account of media reporting
Alignment with Ministry of Health guidelines
Includes five case studies Informed by a similar Australian study- the
Australian media monitoring project Adapted to NZ context
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How the study was undertaken
Quantitative description of nature and extent of reporting
Over a 12 month period from August 1st 2008 Newspaper, TV, radio and internet news sites Applied quality indictors to a random 10% of
data Qualitative five case studies (framing
analysis)
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Qualitative case studies (framing analysis)
Celebrity New technology Murder-suicide Economic crisis Mental health services
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Findings descriptive overview
3,483 items over a 12-month period Spikes in reporting
Bain re-trail. Alleged suicide attempts by a celebrity
Most reporting in the newspapers – 50% Most of completed suicide – 57% in
newspapers
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Findings descriptive overview
‘Mass mediated reality’ = ‘official reality’ Culture Gender Suicidal behaviour Method
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Findings – quality indicators (10%) Most guidelines followed
Page one and headline exposure. Avoidance of methods Avoidance of visuals
Room for improvements Link to mental illness Overcoming difficulties Help-seeking information
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Case study 1
Celebrity Making the ‘unremarkable’, ‘remarkable’ Highlights the ‘worst’ and the ‘best’
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Case study 2
Murder- suicide Reporting of murder over rides suicide Except Christchurch event Cultural stereotyping
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Case study 3
Economic crisis Predominance of discussions regarding the
wealthy Acceptable response What is the role of mental health in
relationship to these events?
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Case study 4
New technology “How to” websites Text bullying Completed suicide filmed on the internet Technology out of control Problem not solution based reporting
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Case study 5
Mental health services Apportioning blame Failure of services Missing voice of mental health services
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Discussion – but the reporting is good overall !!!
Why? Adhere to guidelines Adhere to Coroners Act Good ethical reporting is the norm
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Discussion – do we need the Guidelines?
To assist new professionals To maintain professional standards Need reviewing – research difficulty Collaborative review Must be driven by journalists
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Discussion – do we need Coroner’s Act control?
Chief Coroner has opened the debate Will more information assist in prevention? Are guidelines for Coroner’s needed?
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The full report is available publicly from the Te Pou website