reporting and presentationscourses.ischool.berkeley.edu/i214/f08/slides/reporting.pdf · design...
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Reporting and Presentations
I214 Nov. 25, 2008
Prof. Van House
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Report Formats"
Short, pithy written report Paper Online
Extensive written report Paper Online
Oral presentation Short (5-10 min) Long (Half an hour? Longer?)
The elevator summary
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Potential Audiences
Your managers People in your organization, and/or client group Design team Higher ups, other units in the organization Your peers Outsiders? As part of a portfolio of your
(individual, collective) work.
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Audience
Who is (are) your audience(s)? What do they want to/NEED to know?
To understand, evaluate your findings To act
What are they expecting to hear? What is your organization’s usual method,
format? What are your audience’s expectations about
reports and presentations?
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Some examples
Adaptive Path BoltPeters BoltPeters 2
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Tensions
Between Thoroughness and Conciseness Between Substance and Flash
Substance Detailed reporting Data and analysis substantiating your findings Carefully argued findings, conclusions,
recommendations Flash
The power of images Rising expectations about presentations Time and effort needed for flash
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Some ways to address the tensions
Multiple reports, reporting media In a single report:
Executive summary Layout – sections, section headings, section
summaries Graphics Tables Appendices
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Multimodal communication
The use of a multiplicity of modes, especially text and images.
Different modes have different representational potentials and different social practices and meanings. E.g., memo, powerpoint presentation
Goal is “aptness of mode”: fit between the mode and The message The audience
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Report Basics: Edit, edit, edit! Conciseness
Syntax: “The rules whereby words or other elements of sentence structure are combined to form grammatical sentences.”
Usage: “The way in which words or phrases are actually used, spoken, or written in a speech community.”
Sense
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Some basic Powerpoint guidelines
Proofread! Use native English speakers if you are not
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Bahktin:
heteroglossia
addressivity
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Some basic Powerpoint guidelines
Proofread! Use native English speakers if you are not
Use fewer words (graphics help)
Santa Monica
• has forbidden exercise in greenspace in the middle of the street
• only allows walking or jogging
Santa Monica
Only walking, jogging on medians
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Some basic Powerpoint guidelines Proofread!
Use native English speakers if you are not
Use fewer words (graphics help) Make grammatically consistent
Santa Monica
• Forbids exercise in medians
• But people can walk or jog
Santa Monica
• Forbids exercise on medians; but
• Allows walking, jogging
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More basic guidelines
Visually highlight the most important elements Text size:
Know your room and what can be seen– how much text, how small
When in doubt, go for less and larger
Cute things Don’t Unless they help And even then, not too cute
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Presentations"
mostly from Garr Reynolds, but not entirely http://www.garrreynolds.com/Presentation/index.html
Organization and Preparation http://www.garrreynolds.com/Presentation/prep.html 3 points The Edward R. Murrow rule Concrete and memorable:
anecdotes, examples, images, phrases
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Presentations
mostly from Garr Reynolds, but not entirely http://www.garrreynolds.com/Presentation/index.html
Delivery http://www.garrreynolds.com/Presentation/index.html
Read slides? Never, never, never….(unless…)
Deliver energy (and volume) Rehearse! Check the room ahead of time Check your technology Watch (and respond to) your audience Respect time
http://www.garrreynolds.com/Presentation/slides.html
How long ago did you read the line above?
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Presentations
mostly from Garr Reynolds, but not entirely http://www.garrreynolds.com/Presentation/slides.html
Slides: Styles differ
Does your company have a format/template?
Use images, video, audio Images: yours, stock photos, Google image search, Flickr/CC Videos: yours; YouTube
Make separate handouts?
VldepViVodep
Video
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