report: what employees want in corporate wellness programs
DESCRIPTION
ShapeUp has completed its survey of one thousand employees, and the surprising results show what employees think about corporate wellness programs. View the webinar slides here and download the complete report to discover what employees are saying about wellness, including: * Their top wellness goals * Most popular wellness program components * Why they join corporate wellness programs * How you can pique their interest in wellness * What programs they are willing to pay for out-of-pocket * Strategies to keep them constantly engaged And much more! Download the full report at http://www.shapeup.com/employee-wellness-survey/TRANSCRIPT
Copyright © 2012 ShapeUp, Inc. The content in this document is property of ShapeUp.
2012 Employee Survey on Corporate Wellness ProgramsWhat Do Employees Want In Their
Corporate Wellness Program?
Webinar
2Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp.
Today’s Webinar Team
Rajiv Kumar, M.D.Founder & [email protected]
Shawn LaVanaVice President of [email protected]
Elise MeyerMarketing [email protected]
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Join the Conversation on Twitter
@shapeupdotcom
#empwellness
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ShapeUp’s Mission Statement
Creating a healthier world by leveraging social influence to
engage people in healthy activities
5Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp.
1. Survey Background
2. Why Do Employees Participate in Wellness Programs?
3. What Wellness Programs Do Employees Want?
4. Are Employees Satisfied With Their Corporate Wellness Program?
5. How Can Employers Help Their Employees Succeed?
6. Recommendations for Employers
Today’s Agenda
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Survey Background
7Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp.
Goals of the Survey
• Better understand how employees view their company’s wellness program
• Learn what drives employees to participate in various wellness offerings
• Find out what barriers prevent employees from engaging in wellness
• Discover how to improve the wellness program experience for employees
Overview of Our 2012 Employee Survey on Corporate Wellness Programs
8Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp.
Computer Access at Work Age Gender Smoker0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Yes
No
18-22
23-29
30-39
40-49
50-59
60
Male
Female
Yes
No
Survey participants represented a diverse cross-section of the population
9Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp.
Survey participants reported widely varying health and fitness profiles
No room for improvement
10Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp.
Why Do Employees Participate in Wellness Programs?
11Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp. 1111Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp.
0
20
40
60
80%
Improvegeneralfitness
55%
Eatmore
healthily
43%
Loseweight
39%
Reducestress
31%
Sleepbetter
21%
Stopsmoking
3%
0
20
40
60
80%
Loseweight
67%
Improvegeneralfitness
55%
Eatmore
healthily
42%
Reducestress
17%
Sleepbetter
11%
Stopsmoking
6%
Fit / Healthy Respondents Unfit / Unhealthy Respondents
Q: What are your top two personal wellness goals?
Wellness goals are remarkably similar for both fit and unfit employees; fitness, weight loss, and healthy eating are the top three reported goals
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0
20
40
60
80
100%
Nutritionprogram
n=386
Exercisecompetition
n=502
Fitnessdevices
n=517
Exerciseprogram
n=386
Weightloss
program
n=283
HRA
n=518
Personalhealth
dashboard
n=221
Onsitefitness
n=305
Healthcontent
n=345
Emotionalsuport
n=146
Biometricscreening
n=360
Lifestylecoaching
n=193
On sitephysician
visits
n=391
Smokingcessation
n=98
Conditionmanagement
n=89
Signed up withcoworkers
Free
Incentives
Improve health
Convenience
Good program
Mandatory
Q: What is the top reason that you enrolled in your company’s wellness program?
Improving health is the major reason for enrollment; free programs drive participation; co-workers are a draw for exercise & weight programs
Nutrit
ion p
rogr
am
Exerc
ise c
ompe
tition
Fitnes
s de
vices
Exerc
ise p
rogr
am
Weig
ht lo
ss p
rogr
am
HRA
Perso
nal h
ealth
das
hboa
rdO
n sit
e fit
ness
Health
cont
ent
Emot
ional
supp
ort
Biomet
ric s
cree
ning
Lifes
tyle
coac
hing
On
site
phys
ician
visi
ts
Smok
ing c
essa
tion
Condit
ion m
anag
emen
t
13Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp. 13
0
20
40
60
80
100%
Ince
ntiv
eS
ame
Som
ewha
tmor
elik
ely
Mor
elik
ely
n=988
No
n-m
on
etar
ya
wa
rds
n=957
Pa
rtic
ipa
tew
ithfa
mily
n=937
Fun
act
iviti
esw
ithco
wo
rke
rs
n=942
Be
stfr
ien
dw
asp
artic
ipat
ing
n=831
Str
on
gm
an
age
men
tsu
pp
ort
n=945
Inte
nsi
vepr
og
ram
oft
oug
hw
ork
out
s
n=937
Co
mpa
ny-
wid
eco
mp
etiti
on
n=901
Par
ticip
ate
with
frie
nds
ou
tsid
ew
ork
n=933
Employees say monetary incentives would make them more likely to participate, but non-monetary rewards and social events are also motivating
Q: To what extent
would you be more or
less likely to
participate in a
corporate health-
related program in the
following cases?
Incentive
Non-monetary awards
Participate with fa
mily
Fun activities with coworkers
Best friend was partic
ipating
Strong m
anagement support
Intensive program of tough
workouts
Company-wide competition
Participate with fri
ends
outside work
14Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp.
• Across all health and fitness levels, most employees share three common goals: improving physical fitness, eating healthier, and losing weight.
• Health improvement is cited as the most common reason for participating in corporate wellness programs, but employees also say that engaging with co-workers is a major draw for exercise and weight loss programs.
• Employees appear to strongly value free wellness programs, citing that as a major reason for participation.
• While monetary incentives are a strong driver of participation, employees also say that they are more likely to engage in a corporate wellness program when they have opportunities to participate with friends and family.
Key Takeaways – Why Do Employees Participate In Wellness Programs?
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What Wellness Programs Do Employees Want?
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0
20
40
60
80
100%
HR
A
No
Yes
Fitn
ess
dev
ices
Wei
ght
loss
pro
gra
m
On
site
pre
venta
tive
phys
icia
nvi
sits
Exe
rcis
epro
gra
m
Bio
met
ricsc
reenin
g
Health
conte
nt
On
site
fitnes
sfa
cilit
y
Nutriti
on
pro
gra
m
Wei
ght
loss
orex
erc
ise
com
pet
ition
Pers
onalh
ealth
das
hboa
rd
Life
styl
eco
ach
ing
Em
otio
nal
&m
enta
lw
elln
ess
suppor
t
Sm
okin
gce
ssat
ion
Condi
tion
man
age
ment
Oth
er
38% 22% 22% 16% 24% 25% 14% 1%26% 27% 34% 30% 26% 29% 25% 28%TolunaParticipation
Q: Which of the following health-related products or services have you used in the past year through your company?
Health assessments, fitness devices, and weight loss programs are the most widely used offerings; employees also use preventive care offerings
HRA
Fitnes
s dev
ices
Exerc
ise p
rogr
am
Health
cont
ent
On sit
e fitn
ess f
acilit
y
Weig
ht lo
ss p
rogr
am
On sit
e pr
even
tativ
e ph
ysici
an
Biomet
ric sc
reen
ing
Nutrit
ion p
rogr
am
Weig
ht lo
ss o
r exe
rcise
com
petiti
on
Perso
nal h
ealth
das
hboa
rd
Lifes
tyle
coac
hing
Emot
ional
& men
tal s
uppo
rt
Smok
ing ce
ssat
ion
Condit
ion m
anag
emen
t
Other
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0
20
40
60
80
100%
On-
site
fitne
ssfa
cilit
y
7
6
5
43
1
Bio
metric
scre
enin
g
Exe
rcis
eP
rogra
m
Fitn
ess
dev
ices
On-
site
phy
sici
ansc
reeni
ngs
Nutriti
onpro
gra
m
Weig
htlo
sspr
ogra
m
Exe
rcis
eco
mpe
titio
n
HR
A
Per
sonal
dash
board
Health
cont
ent
Em
otio
nal
wel
lness
suppo
rt
Cond
ition
Manag
em
ent
Life
styl
eco
ach
ing
Sm
okin
gC
essa
tion
37% 38% 32% 30% 23% 18% 7%70% 66% 60% 57% 55% 53% 45% 43%% sporadic userschose 6 or 7
49% 46% 42% 37% 28% 28% 8%68% 60% 62% 61% 55% 54% 53% 55%% regular userschose 6 or 7
58% 59% 50% 36% 35% 33% 10%65% 69% 69% 65% 56% 67% 58% 68%% power userschose 6 or 7
Q: What would be your level of interest in using the following products / services as part of a corporate health-
related program? (On a scale of 1 to 7 where 1 = not interested at all and 7 = very interested)
Employees are most interested in opportunities for physical activity and preventive screenings; nutrition & weight programs are also highly desired
2
On-site fitness fa
cility
Biometric screening
Exercise program
Fitness devices
On-site physician screenings
Nutrition program
Weight loss program
Exercise competition
HRA
Personal dashboard
Health content
Emotional wellness support
Condition m
anagement
Lifestyle coaching
Smoking cessation
17
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0
20
40
60%
At-homefitness
equipment
51%
Gymmember-
ship
37%
Workoutvideos
31%
Fitnessclasses
25%
Devices
20%
Partic-ipatedin an
organizedwalk or
run
20%
Comm-ercialweightloss
program
13%
Web-based
program
10%
PersonalTrainer
8%
Other
8%
None ofthe
above
12%
0
20
40
60
80
100%
Bike
Walk
Sports League
Run
Other
Swim
Wii
n=83
Q: What other health-related activities / products do
you do / use outside of work?
Outside of their company wellness program, employees mostly pursued a variety of physical activity-related opportunities
Q: What other health-related activities / products do
you do / use outside of work? (open-ended)W
orko
ut v
ideo
sFi
tnes
s cla
sses
Device
s
Partic
ipat
ed in
an
orga
nize
d
walk
or ru
n
Comm
ercia
l wei
ght l
oss
prog
ram
Web
-bas
ed p
rogr
am
Perso
nal t
rain
erO
ther
None
of th
e ab
ove
Swim
At-hom
e fit
ness
equ
ipm
ent
Gym
mem
bers
hip
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• Existing wellness program participation is highest for health assessments, programs that include fitness devices, and weight loss programs.
• Consistent with their top health and wellness goals, employees cited fitness, nutrition, and weight loss programs as programs they strongly desired.
• Employees also consistently identified preventive care – through physician visits or biometric screening – as very important to them.
• Outside of the office, employees mostly pursue various physical activity-related endeavors, with walking and sports leagues both cited most frequently.
Key Takeaways – What Wellness Programs Do Employees Want?
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Are Employees Satisfied With Their Company’s Wellness
Program?
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0
20
40
60
80
100%
All
No
Yes
n=949
0
20
40
60
80
100%
All
Very Likely
Likely
Undecided
n=949
Q: How likely are you to continue using your
employer’s wellness program in the future?
Most employees who participate in corporate wellness programs plan to continue to do so; 2/3 say the programs have helped them reach their goals
Q: Has your wellness program helped you to meet
any personal health / wellness goals?
Not Likely
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Yes, my wellness program helped me meet my personal goals:
• “It gives me an incentive to keep working on my health even when I don’t feel like it.”
• “I am able to monitor my health conditions, and it is very convenient to participate at work.”
• “I am in better shape and have lost weight due to the fitness competition among colleagues. I work out any way, but have pushed myself with the competition.”
No, my wellness program did not help me meet my personal goals:
• “I’m not sure what our corporate wellness program even entails.”
• “Work is so busy. I don’t have time to exercise daily.”
• “It would be really nice to have an on-site gym.”
Employees get specific about why their corporate wellness programs have or have not helped them to reach their personal health goals
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0
100
200
300
400
On-
site
fitne
ss
facility
331
Exe
rcise
pro
gram
262
Nutrition
pro
gra
m
215
Weightloss
progra
m
180
Fitn
ess
dev
ices
163
On
site
phy
sician
visits
157
Exe
rcise
com
petitio
n
149
Biom
etric
scre
ening
137
Per
sonal
health
dash
board
126
Life
style
coach
ing
100
HRA
74
Em
otio
nala
nd
men
talw
ellness
suppo
rt
71
Hea
lthco
nten
t
71
Cond
ition
manag
em
ent
70
Sm
oking
cess
atio
n
46
25% 15% 7%16% 12%14%33% 18%22% 6% 2%5%14% 9% 6%% of ShapeUprespondents
29% 18% 8%16% 14%18%33% 18%19% 11% 10%11%13% 12% 10%% of Tolunarespondents
Q: Which aspects of your company’s health-related program do you think have the most room for
improvement? (Please select up to three areas for improvement)
Employees say the programs they want the most—exercise, nutrition, and weight loss offerings—are the ones that need the most improvement
On-site fitness fa
cility
Biometric screening
Exercise program
Fitness devices
On-site physician visits
Nutrition program
Weight loss program
Exercise competition
HRA
Personal health coaching
Health content
Emotional and mental
wellness support
Condition m
anagement
Lifestyle coaching
Smoking cessation
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# of
Men
tions
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• Over 90% of employees who have utilized any aspect of their company’s wellness program say they are likely or very likely to do so, indicating a high level of program satisfaction.
• Two-thirds of participants say that their company’s wellness program has helped them to reach one or more of their personal fitness goals, a surprisingly high success rate.
• For employees who say their program has helped them achieve success, factors included the motivation provided by the program, the ease and convenience of participating at work, and social engagement with colleagues.
• For employees who did not meet personal goals, some cited a lack of knowledge of available programs, a shortage of time to engage while at work, and the lack of an onsite fitness facility.
• Employees say onsite fitness facilities and programs for exercise, nutrition, and weight loss all need improvement.
Key Takeaways – Are Employees Satisfied With Their Wellness Program?
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How Can Employers Help Their Employees Succeed?
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0
20
40
60
80
100%
Respondents
I feel there is a lack ofinternal support for the
program
The program isdisorganized/overlycomplex
The program isinconvenient
The program is not fun orexciting
Other
The program does not meet any ofmy wellness needs/goals
I don't know enough aboutthe program offered
I am concerned aboutconfidentiality
n=1,743
I don't have enoughenergy / motivation
/ self-discipline
I have met my initial goal (s)and I'm not longer motivated
0
20
40
60
80
100%
Mentions
CostWebsite difficulties
Not enough incentivesPart Time/ineligible
Inconvenient
No time/busy
Not helpful
Unsure of offering/don'tlike selection
No one was motivated
ConfusingPrivacyissues
Other
Don'tknow
Not enough informationNot enough options
Will do on my own
Question company motives
n=122
Barriers to participation include lack of time, low motivation, perception of the program as unexciting, and inconvenient or confusing program design
Q: What are reasons you are not participating? Q: Why are you unlikely to use your employer’s
wellness program in the future?
Don’t know
Confusing
Privacy issues
I have met my initial goal(s) and I’m no longer motivated
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0
100
200
300
400
500
I don't have enoughtime or motivation to
exercise
n=412
I don't know whatexercise I need to do
to lose weight
n=210
I don't have enoughsupport
n=204
I don't know what Ineed to do to eat
more healthily
n=161
I don't know what Ineed to do to lose
weight
n=119
22%29%38%75% 37%% ofrespondents
Q: When trying to lose weight, what are the two biggest challenges you face?
By far, the biggest challenge to achieving weight loss is not having enough time or motivation to exercise
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# of
Men
tions
28Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp. 28
0
10
20
30
40
50n=46
n=27
n=22
n=14n=13
n=10
n=7
n=37
n=29
n=49
People who don’t participate in their company’s exercise programs cite specific factors that would make them more likely to do so
Q: What, if anything, might make you participate in your wellness program’s exercise offerings?
# of
Men
tions
29Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp. 29
Q: What, if anything, might make you participate in your wellness program’s weight loss offerings?
People who don’t participate in their company’s weight loss programs say making the program free and finding more time at work would help
0
10
20
30
n=17
n=14n=13
n=10n=9
n=8 n=8 n=8
n=25
n=10
# of
Men
tions
30Copyright © 2012 ShapeUp, Inc. The content is this document is property of ShapeUp.
• Lack of time was consistently named as a major barrier to engagement.
• Lack of motivation is highly cited as a reason for not participating or not achieving fitness and weight loss goals.
• Fun and excitement are missing from corporate wellness programs, according to many employees.
• People who don’t participate in their company’s exercise programs say that on-site availability and more time during the day would make them more likely to do so.
• People who don’t participate in their company’s weight loss programs say they would be more likely to do so if their employer offered incentives and if they had more time during the day.
Key Takeaways – How Can Employers Help Their Employees Succeed?
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Recommendations for Employers
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Focus your corporate wellness program on your employees’ three main health goals: exercise, nutrition, and weight loss.
Physical activity-related offerings reign supreme as the most popular wellness programs, so be sure to make a variety of exercise options available.
Onsite exercise facilities are in high demand, and employees say existing ones need improvement. Invest in office gyms, not just for large offices but even smaller ones too.
Employees say they value preventive screenings, indicating a desire to “know their numbers” and identify potential future health problems. Continue to invest in biometric screenings and preventive care options.
Opportunities to engage with co-workers are cherished, so make sure to promote programs that are group-facilitated or team-based.
Recommendations – What Wellness Programs To Offer to Employees
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Employees say they most want to improve their health, so continue to
use this as the main call to action when marketing wellness programs to
them.
Focus on making wellness program communications bolder and simpler,
since many employees say they don’t know what is offered and that
programs appear complicated.
Employees frequently cite fitness tracking devices as a popular program
feature, so consider investing in these tools as incentives for enrollment.
Help employees to increase their motivation to engage through the use
of financial incentives, competitions, and public recognition.
Balance monetary incentives with social incentives, as employees say
both are powerful drivers of engagement.
Recommendations – How To Drive Higher Employee Engagement
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Lack of time is a major barrier to health improvement, so promote exercise breaks and help employees to prioritize healthy activities during the day.
Find ways to build in more exercise opportunities at work, such as organizing walking groups, designing walking trails, and hosting sports tournaments.
Seek more effective and robust exercise, nutrition, and weight loss programs – employees say those that are already available have room for improvement.
Try to offer as many programs as possible free-of-charge, especially weight loss programs, and more employees will take advantage of the programming.
Find ways to add fun and excitement to your wellness program through games, technology, competitions, prizes, edgier marketing, and humor.
Recommendations – How To Help Employees Reach Their Goals
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Thanks for joining us!
Rajiv Kumar, M.D.