Report to the CommunityFiscal Year 2011 • July 1, 2010 – June 30, 2011

Public Broadcasting for Greater Washington

3939 Campbell Avenue • Arlington, VA 22206 • 703-998-2600 • weta.org

Dear Friends,

WETA is a vital cultural institution in Greater Washington, creating and broadcasting compelling radio and television programming in service to our community and to the American people nationwide. Our goal as a public broadcasting company is to make lifelong learning accessible to all; and each day, we strive to create high-quality content that will inform, inspire and entertain all who choose to tune in or log on.

In keeping with our mission, WETA produces and broadcasts programs of intellectual integrity and cultural merit that recognize viewers’ and listeners’ intelligence, curiosity and interest in the world around them. As an independent and not-for-profit public broadcaster and producer, WETA provides its viewers and listeners with high-quality, compelling programs and serves a broad community with educational projects and Web-based initiatives. Long a top producer of programming for local and nationwide television audiences, WETA was very productive in fiscal year 2011 despite a difficult economy. Our acclaimed productions Washington Week with Gwen Ifill and National Journal and PBS NewsHour remained PBS’s marquee news and public affairs programs; and we expanded our production portfolio with exciting new offerings that included a Ken Burns film, a White House performance honoring Sir Paul McCartney, and locally focused productions that explored area breakfast venues and toured Montgomery County.

Anchored by WETA TV 26, our four-channel television service remains vibrant; Classical WETA 90.9 FM, the exclusive home of classical music on radio in Greater Washington, continues to thrive; and on the Web, our public education sites are gaining visitors and garnering accolades as they present a wealth of information resources.

The pages that follow spotlight the superb service that WETA offers the public. With careful stewardship of the resources entrusted to us by our members and partners, we look forward to continued success in the year ahead as we build on a remarkable tradition of excellence and innovation.

Thank you for your support of WETA.

Sincerely,

E x p l o r e y o u r w o r l d w i t h W E TA

Sharon Percy RockefellerPresident & CEO, WETA

Timothy C. CoughlinChairman, WETA Board of Trustees

Paul McCartney: The Library of Congress Gershwin Prize for Popular Song In Performance at the White HouseJuly 28, 2010

President and Mrs. Obama hosted a concert at the White House celebrating the musical artistry of Sir Paul McCartney as he received The Library of Congress Gershwin Prize for Popular Song. Taped for broadcast by WETA, the event was the 44th production of the In Performance at the White House series. Renowned for stellar live performances and a songwriting career encompassing a catalog of iconic popular music, the former Beatle sang an array of his hits on the East Room stage. The evening featured renditions of McCartney songs by top artists including Elvis Costello, Dave Grohl, Herbie Hancock, Emmylou Harris, Faith Hill, Jonas Brothers, Lang Lang, Corinne Bailey Rae and Stevie Wonder, and a comedic tribute from Jerry Seinfeld.

A production of WETA Washington, D.C.; Mark Krantz Productions; and CoMedia. Corporate funding provided by U.S. Trust, Bank of America Private Wealth Management; Pepsi-Cola; and EastOne Group. Foundation support provided by The Annenberg Foundation and Pritzker Traubert Family Foundation. Individual support from Cari and Michael J. Sacks. Major funding also provided by the Corporation for Public Broadcasting, PBS and public television viewers. Air travel provided by American Airlines.

A Capitol FourthJuly 4, 2010

A Capitol Fourth provided public broadcasting audiences a front-row seat at the annual Independence Day concert on the West Lawn of the U.S. Capitol. Actor Jimmy Smits hosted the festivities, which included performances of patriotic and hit tunes by powerhouse vocalists David Archuleta, Gladys Knight, Reba McEntire, Darius Rucker and John Schneider as well as renowned classical pianist Lang Lang, all accompanied by the National Symphony Orchestra. A stunning display of fireworks from the National Mall topped off the evening’s broadcast, which was available to U.S. military personnel around the world via the American Forces Network.

A co-production of Jerry Colbert of Capital Concerts and WETA Washington, D.C. Funding provided by The Boeing Company, the National Park Service, the Corporation for Public Broadcasting, the Department of the Army, the National Endowment for the Arts, PBS and public television stations nationwide. Air travel provided by American Airlines.

National Memorial Day ConcertMay 29, 2011

The Memorial Day concert, broadcast live from the West Lawn of the U.S. Capitol, annually honors the service and sacrifice of U.S. military personnel and their families. This year, the program paid special tribute to the victims of the 9/11 attacks, their loved ones, and the heroic firefighters and police who first responded. Actors Gary Sinise and Joe Mantegna hosted the evening, sharing the stage with Gen. Colin L. Powell and an all-star lineup of actors and musical artists including Yolanda Adams, B.B. King, Jason Ritter, Daniel Rodriguez, Pia Toscano, Dianne Wiest and Forest Whitaker. The National Symphony Orchestra and U.S. military instrumental and choral groups added to the splendor of the concert.

A co-production of Jerry Colbert of Capital Concerts and WETA Washington, D.C. Funding provided by the Lockheed Martin Corporation, Disabled American Veterans and Golden Corral Restaurants, the National Park Service, the Corporation for Public Broadcasting, the Department of the Army, the National Endowment for the Arts, General Dynamics, PBS and public television stations nationwide. Air travel provided by American Airlines.

PBS NewsHourWeeknights

In a watershed year for PBS NewsHour, the highly respected news and public affairs program received a number of journalism’s most distinguished awards, including the National Academy of Television Arts & Sciences Chairman’s Award.

In May 2011, Jim Lehrer announced that he would scale back his role and turn the spotlight to the PBS NewsHour team of outstanding journalists — Jeffrey Brown, Gwen Ifill, Hari Sreenivasan, Ray Suarez, Margaret Warner and Judy Woodruff. Lehrer continues to anchor the program many Fridays when he moderates the weekly discussions with political analysts Mark Shields and David Brooks.

PBS NewsHour provided groundbreaking special reports during the year. Robert MacNeil returned to the program after a 10-year hiatus

to present the series “Autism Now.” Ray Suarez reported from China in a series exploring the economic and health

challenges facing the world’s largest country, and Betty Ann Bowser

presented a series on childhood obesity in the rural South.

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Washington Week with Gwen Ifill and National JournalWeekly

The longest-running primetime news and public affairs program on television, Washington Week with Gwen Ifill and National Journal is acclaimed for balanced news reporting and analysis. Each week, moderator and managing editor Gwen Ifill discusses headline news with award-winning reporters working in print, broadcast and online journalism.

Among the stories covered in the program’s 43rd year were the midterm elections, the ongoing global economic challenges, the release of classified military intelligence by the website WikiLeaks, the confirmation hearings of U.S. Supreme Court Justice Elena Kagan, and the uprisings in the Middle East and North Africa. Washington Week, with George Foster Peabody and duPont-Columbia awards among its numerous honors, is available online at pbs.org/washingtonweek, where news consumers can read a collection of essays by Ifill, view program webcasts, and access archival program videos showing Washington Week through the decades.

A production of WETA Washington, D.C., in association with National Journal. Major funding provided by The Boeing Company, ExxonMobil, Prudential Financial, Norfolk Southern, Wells Fargo Advisors, Constellation Energy, eHarmony, The Annenberg Foundation, the Ethics & Excellence in Journalism Foundation, the Corporation for Public Broadcasting and PBS.

Programs for the Nation

WETA produces an array of impressive television programs that serve PBS viewers across the nation. Award-winning news and public affairs series broadcast from the WETA studios, star-studded concerts from the

nation’s capital, illuminating historical documentaries, and engaging lifestyle series inform and delight millions of viewers who treasure the ever-distinctive, high-quality content of WETA productions.

PBS NewsHour: A co-production of MacNeil/Lehrer Productions and WETA Washington, D.C., in association with Thirteen/WNET New York. Corporate funding provided by Bank of America, BNSF Railways, Chevron, Intel, Pacific Life, Toyota and UnitedHealthcare, along with major funding from the Corporation for Public Broadcasting, PBS and public television viewers. Additional funding provided by the S.D. Bechtel Jr. Foundation; the California Endowment; California Health Care Foundation; the Carnegie Corporation of New York; Colorado Health Foundation; the Ford Foundation; the Bill & Melinda Gates Foundation; the Gruber Family Foundation; the William and Flora Hewlett Foundation; the Howard Hughes Medical Institute; the Robert Wood Johnson Foundation; the Joyce Foundation; the Calvin K. Kazanjian Economics Foundation; the John S. and James L. Knight Foundation; Kresge Foundation; the John D. and Catherine T. MacArthur Foundation; the Gordon and Betty Moore Foundation; the National Endowment for the Arts; the National Science Foundation; the John and Wendy Neu Family Foundation; Orfalea Foundation; the David and Lucile Packard Foundation; Park Foundation, Inc.; the Poetry Foundation; the Rockefeller Brothers Fund; the Skoll Foundation; the Alfred P. Sloan Foundation; and the Starr Foundation.

The Tenth InningSeptember 28-29, 2010

WETA production partners Ken Burns and Lynn Novick brought the national pastime to the forefront once again in this two-part documentary that picked up where the landmark 1994 series Baseball left off. The Tenth Inning told the tumultuous story of professional baseball from the 1990s to the present day — including the crippling strike, the rising prominence of Latin and Asian players, the smashing of cherished records, the miraculous comeback of the Boston Red Sox, and the steroids scandal that threatened the integrity of the game itself. The film featured the compelling stories of Barry Bonds, Pedro Martinez, Mark McGwire, Cal Ripken Jr., Sammy Sosa, Ichiro Suzuki and Joe Torre, and included commentary from an eclectic lineup of all-stars, fans and writers.

A production of WETA Washington, D.C., and Florentine Films. Corporate funding provided by Bank of America. Additional funding provided by the Corporation for Public Broadcasting and the Public Broadcasting Service. Local underwriting provided by GEICO and NOVEC.

Tina Fey: The Kennedy Center Mark Twain PrizeNovember 14, 2010

A spectacular event at the John F. Kennedy Center for the Performing Arts saluted Tina Fey, the 13th recipient of the prestigious Mark Twain Prize for American Humor. The celebration featured appearances by Fey’s friends and colleagues, including top entertainers Alec Baldwin, Steve Carell, Jimmy Fallon, Jon Hamm, Jennifer Hudson, Steve Martin, Seth Meyers, Tracy Morgan, Amy Poehler and Betty White. The evening paid tribute to Fey’s humor and impressive range of accomplishments as writer, producer, actress and comedian.

A co-production of WETA Washington, D.C.; CoMedia; Mark Krantz Productions; Cappy Productions; and the John F. Kennedy Center for the Performing Arts. Funding provided by the Corporation for Public Broadcasting; PBS; and U.S. Trust, Bank of America Private Wealth Management. Air travel generously provided by American Airlines.

The Motown Sound: In Performance at the White HouseMarch 1, 2011

WETA celebrated Black History Month with a White House concert hosted by President and Mrs. Obama paying tribute to the music of Motown. Performances by legendary artists and contemporary stars — including Natasha Bedingfield, Sheryl Crow, Jamie Foxx, Ledisi, John Legend (below), Amber Riley, Smokey Robinson, Mark Salling, Seal, and Jordin Sparks — rekindled a time when a soul-infused music genre emerged from Detroit, creating a distinctive sound and performance style. The White House also hosted a workshop for students, who learned about the history and influence of Motown from Robert Santelli of The Grammy Museum and Motown legends Berry Gordy and Smokey Robinson.

A production of WETA Washington, D.C., in association with Bounce, a division of AEG, and the National Black Programming Consortium (NBPC). Corporate funding provided by Pepsi-Cola. Foundation support provided by The Annenberg Foundation. Major funding also provided by the Corporation for Public Broadcasting, PBS and public television viewers.

Lafayette: The Lost HeroSeptember 13, 2010

The life of the Marquis de Lafayette (1757-1834) — who left aristocratic comfort to fight for democracy during the American and French revolutions — was revealed through his letters and memoirs and those of his wife, Adrienne de Noailles, and his friend George Washington. Leading authorities on Lafayette examined the public stature of the famous proponent of liberty, a courageous military strategist and skillful diplomat whose name graces more than 30 American towns as well as parks, streets and squares in cities across the country.

A production of Storyville Films, The Documentary Group and WETA Washington, D.C. Major support provided by the New-York Historical Society and Julian and Josie Robertson. Additional support provided by The Annenberg Foundation.

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Programs for the Nation

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Make No Little Plans: Daniel Burnham and the American CitySeptember 6, 2010

A pioneer in city planning and a visionary architect, Daniel Hudson Burnham (1846-1912) overcame the challenges of 19th-century urban disorder to build a legacy of work that has significantly influenced cities in modern America. Actor Joan Allen narrated the one-hour documentary exploring Burnham’s life and accomplishments, which included construction of some of the world’s first skyscrapers; direction of the building of the World’s Columbian Exposition, which inspired the City Beautiful Movement in towns across America; and creation of urban plans for prominent U.S. cities such as Chicago, Cleveland, San Francisco and Washington, D.C.

A production of The Archimedia Workshop in association with WETA Washington, D.C. Corporate support provided by William Blair & Company and Perkins & Will. Funding also provided by The Richard H. Driehaus Foundation, The Brinson Foundation, Illinois Department of Commerce and Economic Opportunity — Bureau of Tourism, the National Endowment for the Humanities, The Joyce Foundation, The Annenberg Foundation, The Burnham Plan Centennial, Graham Foundation for Advanced Studies in Fine Arts, and others.

A Broadway Celebration: In Performance at the White HouseOctober 20, 2010

The East Room of the White House was alive with the sounds of Broadway as President and Mrs. Obama hosted a concert to celebrate the American musical. Major stars and up-and-coming talent performed selections made famous on the stages of New York. Broadway luminary George C. Wolfe directed and Nathan Lane hosted and performed, joined by Marvin Hamlisch, Brian d’Arcy James, Audra McDonald, Idina Menzel (below) and Elaine Stritch, among others. Also performing were students from Washington, D.C.’s Duke Ellington School of the Arts and Joy of Motion Dance Center.

A production of WETA Washington, D.C., in association with Margo Lion, Ltd. and 101 Productions, Ltd. Foundation support provided by The Annenberg Foundation. Major funding also provided by the Corporation for Public Broadcasting, PBS and public television viewers.

Forgiveness: A Time to Love and a Time to HateApril 17 and 24, 2011

Acclaimed writer, producer and director Helen Whitney probed the mystery and complexity of forgiveness, presenting a compelling range of stories — from personal betrayal within a family to global reconciliation after genocide — to study the process and promise of the human act of forgiving. WETA provided grants to PBS stations in five major cities to engage the public in program screenings and discussions and with other resources designed to foster thoughtful conversation about forgiveness, a topic of significant personal and worldwide importance.

A production of Helen Whitney Productions, Clear View Productions Foundation and WETA Washington, D.C. Funding provided by the Fetzer Institute and the John Templeton Foundation.

Pati’s Mexican TableSeason 1, a 13-part series beginning April 3, 2011

Pati Jinich, the official chef at the Mexican Cultural Institute in Washington, D.C., and an accomplished food writer, shares her love of Mexican cooking in a new series that explores the intriguing cuisine. With each episode, Jinich embarks upon an exciting culinary adventure in which recipes serve as points of departure into Mexico’s rich history and culture. In the program’s first season, Jinich prepared chorizo delicacies, a Mexican brunch, drinks and desserts flavored with cinnamon, and an array of quesadillas — always making the dishes easy for cooks to prepare at home. The series is shot on location in Mexico and in Jinich’s suburban Washington, D.C., home.

A production of Cortez Brothers in association with WETA Washington, D.C. Corporate funding provided by Mission Foods and Mexico Calidad Suprema.

Globe TrekkerSeason 9, a 30-part series beginning April 4, 2010

Season 10, a 30-part series beginning April 3, 2011

Globe Trekker takes viewers off the beaten path to experience fascinating cultures, cuisines and people in destinations around the world. The past year’s episodes provided an array of fantastic journeys with the adventurous Globe Trekker travel guides, whose activities included sea kayaking and penguin watching in Antarctica’s Paradise Harbor, touring an elephant orphanage in Sri Lanka, and encountering a rare mountain gorilla in Nigeria’s eastern highlands.

A production of Pilot Film and Television Productions Ltd., in association with WETA Washington, D.C. Funding provided by Subaru of America, Inc.

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Programs for the Nation

Jews and Baseball: An American Love StoryMarch 22, 2011

This 90-minute documentary, hosted by Dustin Hoffman, explored the connection between Jewish Americans and baseball, delving beyond sport to tell a story of immigration, assimilation, bigotry, heroism, tradition, and the shattering of stereotypes. Players such as Yogi Berra, Sandy Koufax (below), Al Rosen and Kevin Youkilis shared personal memories; and longtime fans Ron Howard and Larry King recounted the importance in their lives of Jewish ballplayers. Historians and rabbis provided historical context in a program interwoven with rare archival footage and photos.

A production of Clear Lake Historical Productions in association with WETA, Washington, D.C. Major funding provided by The Jewish Federations of North America; The Blanche and Irving Laurie Foundation; The Apotex Foundation, Honey and Barry Sherman; Charles and Andrea Bronfman Foundation; Elise and Alan Mecklinger; Greenberg Philanthropic Fund; and Fran and Ed Sonshine. Additional funding provided by David Heller; the Samuel Goldberg & Sons Foundation, Inc.; and the generous support of many foundations and individuals. For a full list, visit jewsandbaseball.com.

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The Production Pipeline

Coming from Ken Burns and Florentine Films From the abundant creativity of WETA and its production partners stems a constant flow of stellar programs. Foremost among WETA collaborators for more than 25 years, premier documentary filmmaker Ken Burns and his production company Florentine Films have a store of series in the works. To be broadcast in October 2011, the three-part series Prohibition examines the rise, rule and fall of the 18th Amendment to the U.S. Constitution. More WETA/Florentine Films co-productions illuminating America’s history will follow, including The Dust Bowl in 2012, The Roosevelts in 2014 and Vietnam in 2016.

Additional Projects in ProductionThe War of 1812 (October 2011) explores the conflict in which Americans battled the British, Canadian colonists and Native American warriors; The Mark Twain Prize: Will Ferrell (October 2011) celebrates the 14th recipient of the coveted award for American humor; America in Primetime (October 2011) reveals an insider’s view of primetime entertainment shows; and The Emperor of All Maladies (2015) draws from the Pulitzer Prize-winning book by oncologist Siddhartha Mukherjee to present a “biography” of cancer.

Program Syndication

WETA supports the work of other quality producers by distributing select programs, securing their carriage on PBS stations nationwide. In fiscal year 2011, WETA distributed more than 90 hours of such programming, including the specials National Christmas Tree Lighting 2010 and Paul Mellon: In His Own Words and the series Everyday Food and Wild Animal Baby Explorers.

The Production Pipeline

Projects in DevelopmentThe War of 1812 (October 2011) explores the conflict in which Americans battled the British, Canadian colonists and Native American warriors; Will Ferrell: The Kennedy Center Mark Twain Prize (October 2011) celebrates the 14th recipient of the coveted award for American humor; America in Primetime (October-November 2011) reveals insiders’ views of scripted television series; and The Latino Americans (2013) chronicles the experience, influence and impact of Latinos on the American historical narrative.

Coming from Ken Burns and Florentine Films Foremost among WETA collaborators for more than 25 years, premier documentary filmmaker Ken Burns and his production company Florentine Films have a full slate of ambitious projects planned. The three-part series Prohibition (October 2011) examines the rise, rule and fall of the 18th Amendment to the U.S. Constitution. Future WETA/Florentine Films co-productions illuminating America’s history include The Dust Bowl (2012), The Roosevelts (2014), Jackie Robinson (2015) and Vietnam (2016).

Program SyndicationWETA supports the work of other quality producers by distributing selected programs and securing their carriage on PBS stations nationwide. In fiscal year 2011, WETA distributed more than 90 hours of programming, including Everyday Food, National Christmas Tree Lighting 2010, Paul Mellon: In His Own Words and Wild Animal Baby Explorers.

This page: Will Ferrell: The Kennedy Center Mark Twain Prize, The War of 1812, National Christmas Tree Lighting 2010, Prohibition

WETA, the flagship public television station in Greater Washington and producer of distinctive local content, serves the region with broadcasts of enlightening television series and specials 24 hours a day on four channels: WETA TV 26, WETA HD, WETA Kids and WETA Create.

WETA Create broadcasts a dazzling collection of how-to series that inspire the exploration of cooking, crafts, gardening, home improvement, painting, travel, woodworking and more. The cooking series Avec Eric, Jacques Pépin: More Fast Food My Way and Lidia’s Italy; travel favorites Rick Steves’ Europe and Rudy Maxa’s World; and gardening programs P. Allen Smith’s Garden Home and The Victory Garden are but a few of the more than 35 series broadcast on WETA Create.

In fiscal year 2011, WETA offered high-quality news and public affairs series and documentaries such as Frontline, Inside Washington and P.O.V., as well as the PBS marquee programs produced by WETA: PBS NewsHour and Washington Week with Gwen Ifill and National Journal.

WETA showcased historical documentary series and specials such as Freedom Riders: American Experience, Black in Latin America, The President’s Photographer: Fifty Years Inside the Oval Office and Lost Treasures of the Ancient World. Series by acclaimed filmmaker and WETA production partner Ken Burns included the premiere of The Tenth Inning and a rebroadcast of the blockbuster series The Civil War to mark the 150th anniversary of the beginning of the War Between the States.

WETA TV 26 — WETA Television’s principal channel — averages 1.3 million loyal viewers each week from the District of Columbia and 53 counties in Virginia, Maryland and West Virginia. On WETA TV 26 and WETA HD, viewers find the best in news and public affairs programs, historical documentaries, performance specials, science and nature series, and dramas. WETA TV 26 evening broadcasts are simulcast on WETA HD, where programming is presented in high-definition television, featuring crystal-clear video and high-quality audio.

WETA Kids is dedicated to children’s programming around the clock. Providing a haven for WETA’s youngest viewers, the channel broadcasts highly respected educational series that won 12 Daytime Emmy awards this year. Two new series, The Cat in the Hat Knows a Lot About That! and Wild Kratts, joined the lineup of programs that includes Clifford The Big Red Dog, Curious George, Super WHY! and Sesame Street. WETA Kids programming is also broadcast each morning on WETA TV 26.

Television for Greater Washington

WETA Television 9

Fans of period drama delighted in the 40th anniversary programming from Masterpiece Classic, which featured the popular new series Downton Abbey and South Riding as well as a sequel to the 1970s series Upstairs Downstairs.

Viewers seeking intrigue tuned in to a dazzling selection of programs on The WETA Mystery, including Masterpiece episodes of Inspector Lewis, Poirot, Sherlock and Wallander. In addition, the Doc Martin series, set in the fictional Cornish town of Portwenn, proved very popular with viewers.

Royal-wedding enthusiasts and others interested in life across the pond turned to WETA for the BBC’s extensive live coverage of wedding-day festivities, as well as a pre-nuptial broadcast of the film William and Kate: A Royal Wedding. The three-part series The House of Windsor provided a history of England’s powerful monarchy.

WETA broadcast award-winning science and nature programs, fostering better understanding of the natural realm and the world of technology. Iconic PBS series Nature and NOVA aired weekly, complemented by special acquisitions from the BBC that included The Attenborough Collection, Massive Nature, The Space Age: NASA’s Story and Wild South America.

WETA celebrated the diverse cultures of Greater Washington with special programming for Asian Pacific American Heritage Month, Black History Month, Gay and Lesbian Pride Month and Hispanic Heritage Month, as well as ongoing series and specials throughout the year.

From top left: Antiques Roadshow: Washington, D.C.; Doc Martin; Freedom Riders: American Experience; Great Performances: Sondheim! The Birthday Concert; When Worlds Collide; The Cat in the Hat Knows a Lot About That!; This Old House; Nancy Reagan: The Role of a Lifetime; The Botany of Desire; Nature: White Falcon, White Wolf; Masterpiece Mystery!: Sherlock; Masterpiece Classic: Downton Abbey

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WETA Television 1110

Premiering in October 2010, Breakfast in Washington offered a scrumptious look at an array of eateries — from top dining spots to curbside vendors — and the tasty meals they serve to Washington-area residents seeking a great start to the day.

As Academy Awards buzz soared in February 2011, the WETA Academy Awards Preview showcased the award nominees. WETA Around Town panelists Joe Barber and Tim Gordon hosted and, along with other critics, predicted the winners.

The WETA Guide to Montgomery County, airing in March 2011, explored more than 20 locations in the county, including Bethesda’s trendy restaurant and shopping area, the tranquil Brookside Gardens in Wheaton, and such popular cultural venues as The Music Center at Strathmore and Olney Theatre Center.

Throughout the year, WETA built upon its impressive portfolio of local features. Three new WETA Extras provided a behind-the-scenes look at the making of Antiques Roadshow: Washington, D.C. In addition, weekly segments of WETA Around Town, featuring reviews by host Robert Aubry Davis and a group of prominent art, theater and film critics, kept viewers abreast of the area’s many cultural offerings.

Airing in fiscal year 2012 is More Unusual Attractions — The WETA Guide, which explores 18 of Greater Washington’s lesser-known landmarks, including President Lincoln’s Cottage and the National Museum of Crime and Punishment. And, 50 Years in Washington (w.t.) examines the last five decades of politics, people and culture in the nation’s capital.

Beyond the Broadcast

WETA’s service extends beyond what the community sees and hears on air. The station engages the public in educational workshops, program screenings and informative discussions.

WETA conducted 148 WETA Kids Ready To Learn workshops during the year, training more than 2,000 families, teachers and childcare providers to use public television series to help young viewers learn to read. A new WETA Kids initiative, Where Literacy Begins, shows parents and caregivers how to help prepare infants and toddlers for learning in the preschool years and beyond.

More than 100 WETA volunteers were on hand when Antiques Roadshow came to the nation’s capital to tape episodes of the popular series. The event attracted more than 4,500 attendees bearing 9,000 items to be appraised by Roadshow specialists. Screenings gave fans an opportunity to preview the much-anticipated Antiques Roadshow: Washington, D.C. episodes and to talk with producers and appraisers about the series’ behind-the-scenes workings.

Filmmakers Ken Burns and Lynn Novick and ESPN sportswriter Howard Bryant engaged in discussion at a preview screening of The Tenth Inning , the follow-up to the 1994 film Baseball. WETA invited members and the public to the event, held at the George Washington University’s Lisner Auditorium.

The station supported community events throughout the year. For instance, WETA staff and volunteers read to students at local schools as part of Read Across America Day. Clifford The Big Red Dog made frequent appearances at happenings all over the region, including a children’s festival at the British School of Washington on the day of the royal wedding.

Local Television Productions

WETA Television creates locally focused programs and features that celebrate the Washington region’s abundant historical and cultural treasures.

Television for Greater Washington

From top left: Made in Spain, Sesame Street, Live from Lincoln Center: South Pacific, Circus, Frontline: The Wounded Platoon, Hubert H. Humphrey: The Art of the Possible, The Space Age: NASA’s Story, Thoroughbred, Breakfast in Washington (diner and crêpe), WETA Around Town, The WETA Guide to Montgomery County (theater and kayakers)

Classical WETA broadcasts an extraordinary range of classical compositions — from orchestral and chamber music to choral masterpieces, from the Baroque to the contemporary — drawing on the station’s library of more than 60,000 CDs and an impressive number of local concert productions recorded especially for Classical WETA listeners.

Hosts David Ginder, Marilyn Cooley, John Chester, Nicole Lacroix, Chip Brienza, Judy Gruber and Jean Inaba share a wealth of musical knowledge on air, exploring musical culture through special programming that includes theme weekends, month-long celebrations of popular composers, and an annual Classical Countdown of 400 favorite compositions chosen by listeners. This year, the talented hosts also lent their voices to interpret characters in a Classical WETA production of Prokofiev’s Peter and the Wolf.

Classical WETA continued its long-standing partnership with the National Symphony Orchestra with another broadcast season of NSO Showcase. The monthly series,

devoted to concerts recorded by Classical WETA at the John F. Kennedy Center for the Performing Arts,

featured NSO music director and conductor Christoph Eschenbach (at left), as well as several guest conductors.

Classical WETA 90.9 FM, the exclusive classical music station in the Washington area, provides around-the-clock broadcasts of masterworks from a glorious musical genre, serving a loyal audience inspired by the splendor of music.

Over the year, Classical WETA aired an array of local musical performances, from the National Symphony Orchestra’s 2010 Season Opening Ball Concert to chamber music concerts featured in the Center Stage from Wolf Trap series to weekly Front Row Washington broadcasts from venues such as Dumbarton Church, the Fredericksburg Chamber Music Festival, the National Gallery and the Phillips Collection.

WETA recorded for broadcast performances from the annual Castleton Festival, one of Virginia’s premier cultural events. The summer festival brought together young talent and experienced professionals for 20 presentations at maestro Lorin Maazel’s Castleton Farms.

Choral enthusiasts enjoyed an abundance of programming through Sunday evening broadcasts of the Classical WETA series Choral Showcase and on a separate channel, VivaLaVoce, devoted to all-vocal classical music 24 hours a day. The channel is produced and hosted by Classical WETA announcers and available by live stream at vivalavoce.org and via the HD2 signal of Classical WETA 90.9 FM.

The only Washington-area station to offer year-round broadcasts of opera, Classical WETA presented the work of acclaimed American and international companies on Classical WETA Opera House, including the entire broadcast season of the Metropolitan Opera and a special broadcast of the Washington Concert Opera.

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Station hosts appeared on dozens of local stages to introduce the region’s excellent orchestras, among them the National Symphony Orchestra, Baltimore Symphony Orchestra and Fairfax Symphony Orchestra. The Classical WETA Players, a group of professional musicians, delighted the public with a variety of free performances throughout the region.

From the Top, the popular NPR program featuring promising young musicians, inspired listeners of all ages. Two Northern Virginia teenagers — a pianist and a violinist — were showcased in a broadcast from the Clarice Smith Performing Arts Center at the University of Maryland.

Classical WETA has the highest market share of any classical music station in the country and consistently ranks among the top-10 radio stations in the Greater Washington area. Each week, more than 500,000 listeners tune in to Classical WETA to hear superb classical music programming as well as newsbreaks from NPR, and 20,000 listeners access the station via live stream at classicalweta.org.

Broadcasts of Classical WETA reach as far as Baltimore, Annapolis and Hagerstown in Maryland; Purcellville, Front Royal and Stafford in Virginia; and the Cumberland Valley in Pennsylvania. Listeners can tune in to Classical WETA 90.9 FM broadcasting from Arlington, Virginia; WGMS 89.1 FM in Hagerstown, Maryland; and WETA 88.9 FM in Frederick, Maryland. Listeners also tune in to Classical WETA via classicalweta.org and iTunes.

Classical Music for a Capital City

Left to right: Castleton Festival Orchestra; Robert McDuffie; Lorin Maazel, co-founder and artistic director of the Castleton Festival; violinist; Castleton Festival Orchestra; Violeta Urmana in the title role of Ariadne auf Naxos at the Metropolitan Opera

BrainLineWith an estimated 1.7 million people sustaining traumatic brain injury (TBI) each year, the need for information about preventing, treating and living with TBI is essential. The multimedia project BrainLine offers extensive online resources, providing authoritative information and a community of support for people with TBI, their families, and professionals in the field. The project, which won five prestigious awards this year, added a number of features to its website BrainLine.org, including a brain injury resource directory and a section devoted to children with brain injuries.

Focusing on the needs of U.S. military personnel, thousands of whom have suffered TBIs in the wars in Iraq and Afghanistan, BrainLine produced a series of public service announcements for service members and their families. In fiscal year 2011, traffic to BrainLine.org increased by more than 50 percent.

A national educational service of WETA Washington, D.C. Funding provided by the Defense and Veterans Brain Injury Center through a contract with the Henry M. Jackson Foundation.

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LD onLineLDOnLine.org, the world’s leading website on learning disabilities and ADHD, provides a wealth of up-to-date information and advice designed to help children and adults struggling with learning disabilities reach their full potential. The site features hundreds of useful articles; columns by experts; essays relating personal experiences; children’s writing and artwork; active discussion forums; and a directory of professionals, schools and products.

Now in its 15th year, LDOnLine.org serves more than 200,000 parents, teachers and professionals each month, attracting visitors from more than 175 countries.

A national educational service of WETA Washington, D.C., in association with the National Joint Committee on Learning Disabilities. Major support provided by Lindamood-Bell Learning Processes.

AdLit.orgThis multimedia project provides information and resources for the parents and educators of struggling adolescent readers and writers. AdLit.org offers hundreds of well-researched articles on adolescent literacy, as well as videos and webcasts. This year, the project published a media-rich section on historical fiction to help educators engage teenage readers and strengthen their research and writing skills. AdLit.org sponsored two writing contests designed to encourage students’ creativity and visual thinking.

AdLit.org hosted a hands-on workshop at WETA, where experts provided local teachers with ideas to energize history and social studies instruction as well as creative ways to assess learning.

A national educational service of WETA Washington, D.C. Funding provided by the Ann B. and Thomas L. Friedman Family Foundation and Carnegie Corporation of New York.

Colorín ColoradoColorinColorado.org, the first major website to address the concerns of parents and educators of English Language Learners (ELLs), provides free research-based information and advice for teaching ELLs, with all content available in English and Spanish. The website — offering webcasts, toolkits, and video interviews with authors and educators among its features — recently added booklists of new professional titles; an interview with Dr. Thelma Meléndez de Santa Ana, assistant secretary of education for elementary and secondary education at the U.S. Department of Education; and a compilation of resources focused on the implementation of the Common Core State Standards for ELLs.

ColorinColorado.org, which won two major awards this year, attracts an average of 75,000 monthly visitors, who log in from 180 countries around the globe.

A national educational service of WETA Washington, D.C. Major funding from the American Federation of Teachers. Additional funding provided by the U.S. Department of Education, Office of Special Education Programs.

Reading RocketsThe multimedia initiative Reading Rockets offers information and resources on how young children learn to read, why so many struggle, and how adults can help. Features on the website ReadingRockets.org include a daily news service, research-based articles, professional development resources, videos and podcasts. This year, Reading Rockets launched a fully mobile website, published new Literacy in the Sciences resources and developed extensive content to assist teachers in their writing instruction.

More than 3 million unique visitors accessed ReadingRockets.org in fiscal year 2011, and the project has 9,000 fans on Facebook and 5,000 followers on Twitter. Reaching out to the local community, Reading Rockets participated in area events, including the National Book Festival on the National Mall.

A national educational service of WETA Washington, D.C. Major funding by a grant from the U.S. Department of Education, Office of Special Education Programs.

Resources for an Online Community

Learning Media 15

WETA serves the public with a wealth of online information via user-friendly features and resources available at the station’s principal website, weta.org, and at five award-winning educational websites, all created by WETA.

WETA.orgIn fiscal year 2011, the principal WETA website served an average of

70,000 unique visitors each month. At weta.org, users find program schedules for the four WETA Television channels and playlists for

Classical WETA 90.9 FM as well as live radio streaming. The downloadable monthly WETA Magazine provides access to pages of enlightening program descriptions. A community calendar lists an array of upcoming Washington-area happenings.

visitors to weta.org experience easy online access to full episodes of iconic PBS programs such as American Experience, Masterpiece, NOVA and PBS NewsHour in addition to an array of locally focused programs and video segments produced by WETA Television, among them WETA Around Town and WETA Extras.

online content created especially for weta.org users complements on-air programming on WETA. This year, new interactive features celebrated the royal wedding, commemorated the 150th anniversary of the Civil War and honored the Freedom Riders. The special video segments Behind the Scenes: The Motown Sound: In Performance at the White House and The Making of Peter and the Wolf provided an insider’s look at WETA radio and television productions.

Reaching out through social media, WETA attracted a growing number of fans on Facebook and followers on Twitter. The station launched inReads.com, an innovative website and online community designed to inspire discussion that illuminates the world of books and literature.

16

WETA Financial Report for Fiscal Year 2011

Financial Report 17

Members, Annual Fund & Planned Giving

Public Broadcasting Support

Corporate Underwriting & Funding

Federal & State Government

Foundations & Not-for-Profits

Other Income

TOTAL

Support for Local Operations

$16,384,574

4,157,530

3,783,012

2,606,590

1,403,145

1,021,359

$29,356,210

56%

14%

13%

9%5% 3%

Public Broadcasting Support

Corporate Underwriting & Funding

Foundations & Not-for-Profits

Other Income

Federal & State Government

TOTAL

45%

35%

19%<1%1%

$19,036,888

14,912,826

8,259,446

371,863

184,686

$42,765,709

Support for National TV Productions

National Programming & Productions

Fundraising

Television Broadcasting

Education, Outreach & Promotion

Radio Broadcasting

Management & General

TOTAL

$38,096,864

11,003,917

8,576,461

5,006,442

2,350,322

1,737,382

$66,771,388

Operating Expenses

57%

16%

13%

7%4% 3%

WETA finished fiscal year 2011 (July 1, 2010 – June 30, 2011) with an operating surplus of $5.4 million, and unrestricted net assets grew by $3.4 million. As in fiscal year 2010, the year’s strong financial results were achieved through resourcefulness and careful spending.

The station’s continuing financial strength is due to a renewed emphasis on the cost-effectiveness of operations and programs. WETA adopted a conservative approach to capital investments and expansion into new activities. The priority is to continue to offer excellent service and earn — every day — the support of audiences and the Greater Washington community.

In fiscal year 2011, the lackluster economy created a difficult fundraising environment, and the specter of large government-funding cuts cast great uncertainty over the future finances of the public broadcasting system. WETA, however, surpassed financial expectations. The station received generous bequest contributions and continued careful cost vigilance.

Leadership believes that fiscal year 2012 will be a similar economic environment. Because of the strong support that WETA receives from the local community and the station’s financially risk-averse approach to national television production, WETA is well-situated to weather more hard times.

Local Broadcast OperationsIndividual donors contributed $16.4 million of revenue in fiscal year 2011, achieving another record year. This accounts for 56 percent of support for local broadcasts and is an outstanding level of support in a very difficult economic environment.

On-air fundraising drives are a critical source of new members — on average, 23 percent of pledges made during on-air drives come from new members — and an important source of contributions from all individual supporters. Online giving driven by on-air campaigns has increased significantly, and the station has seen a steady increase in the number of

WETA is a not-for-profit media organization dedicated to serving the public. The company holds a community license, a privilege that lays the foundation for its commitment to be an integral resource to the community and a careful steward of the funds entrusted to the station.

WETA Signal Society members. These loyal sustaining donors have chosen the convenience of automatic contributions, which allows WETA to realize a greater benefit from their gifts by saving the costs of processing and mailing renewal notices.

In fiscal year 2011, WETA received $1.6 million less in Corporation for Public Broadcasting community service grants than in the prior year. These grants have a matching component and reflect the fundraising successes of prior years. The station’s community service grants from the Commonwealth of Virginia continued to decline, and it appears probable that these grants will disappear completely in coming years.

Total Expense by ActivityExcept for significant fluctuations in the level of national television production from year to year, expenses by activity are fairly stable. Over the past five years, fundraising expenses ranged from 17 percent of the total in fiscal year 2007 to 13.8 percent of the total in fiscal year 2010. Management and general expenses are steady at about 2.5 percent. Program expenses were 80.9 percent of total expenses in fiscal year 2011, and more than 80 percent of the total in each of the last five years.

National Television ProductionWETA is doing well with national television production activities, carefully considering the risks associated with each production and keeping track of how much risk WETA can comfortably assume at any given time. The station requires that the financial end of this activity be sustainable because WETA intends to be a national producer for the long term.

PBS NewsHour and Washington Week with Gwen Ifill and National Journal had solid funding in fiscal year 2011. Ken Burns’s The Tenth Inning aired in September 2010 with strong support from corporate, foundation and public broadcasting funders.

WETA financial statements are audited annually by a certified public accounting firm.

18

Development

The generous support of WETA members allows the station to offer high-quality programs and services to viewers and listeners of all ages throughout the Greater Washington community.

MembershipWETA is thankful for the support of its members, whose annual gifts ranging from $5 to $999 provided more than $14 million for the station’s local operations in fiscal year 2011.

As a not-for-profit organization, WETA depends on individuals throughout the community to fulfill its public service mission. It is through the generous contributions of WETA members that the station is able to offer educational and entertaining programs on four television channels, the only classical music radio station in Washington, and educational services for children locally and nationwide.

These members also make contributions that go beyond their financial gifts. Many generously give their time, volunteering in a variety of activities from answering phones during pledge drives to welcoming guests at WETA events. The dedicated volunteer corps of 480 individuals donated more than 3,500 hours to WETA in fiscal year 2011.

One out of 10 people in WETA’s audience becomes a member — a ratio of members to audience that is one of the highest in the public television system. These loyal supporters from throughout the community value public broadcasting’s power to enhance lifelong learning, present diverse perspectives, and foster citizenship and culture. They share a love of high-quality television and radio programs and an appreciation of the education and outreach services that WETA provides.

As an expression of appreciation to members, WETA conducts online giveaways of tickets to cultural events and offers invitations to program screenings. In fiscal year 2011, WETA members had opportunities to win tickets to see performances of the spectacular musical presentation Star Wars: In Concert, the popular male vocal group Celtic Thunder, and renowned musician and composer Yanni; attend a Washington Nationals baseball game; and participate in the taping of Antiques Roadshow: Washington, D.C. Members enjoyed a special evening with acclaimed filmmakers Ken Burns and Lynn Novick at a preview screening of The Tenth Inning, a WETA collaboration with Florentine Films.

Founder’s Society President’s Club WETA Friends$250–$999 $100–$249 $35–$9911,721 members 43,623 members 65,943 members

WETA Signal SocietyThe station is particularly grateful to members of the WETA Signal Society, composed of the station’s dedicated supporters. These individuals’ monthly donations assure the continued health of WETA Television and Classical WETA 90.9 FM.

Clockwise from top left: Masterpiece executive producer Rebecca Eaton, Classical WETA host Marilyn Cooley, pianist See Siang Wong, Everyday Food’s Sarah Carey, National Symphony Orchestra, Bellydance Superstars: Live in Paris at the Folies Bergère, WETA pledge drive volunteers, Les Misérables 25th Anniversary Concert at the O2, Filmmaker Ken Burns at the George Washington University Lisner Auditorium

Leadership Circle WETA appreciates the generosity of its loyal Leadership Circle donors, whose annual philanthropic gifts of $1,000 or more enable WETA to continue its tradition of broadcasting high-quality radio and television programming and providing community service in Greater Washington. The WETA Leadership Circle includes members of the Elizabeth P. Campbell Legacy Society. These individuals have generously included WETA in an estate plan or funded a charitable gift annuity to the organization.

Leadership Circle Salon SeriesThe WETA Salon Series offers unique experiences related to programming on WETA Television and Classical WETA 90.9 FM. Throughout the year, generous donors had the opportunity to hear thought-provoking speakers and attend live performances, including a private recital at the Swiss Residence in Washington, D.C. The stellar roster of speakers included Masterpiece executive producer Rebecca Eaton and Classical WETA host Marilyn Cooley (above left).

Chairman’s Circle President’s Circle Trustee’s Circle$50,000+ $25,000-$49,999 $10,000-$24,9993 donors 3 donors 33 donors

Benefactor Sponsor Supporter$5,000-$9,999 $1,500-$4,999 $1,000-$1,49950 donors 384 donors 482 donors

Friends of Classical MusicThis group of Leadership Circle music lovers supports Classical WETA 90.9 FM with annual investments of $1,000 or more. These generous donors, who ensure the vitality of Washington’s only classical music station, enjoy private recitals, behind-the-scenes tours of the radio station, and opportunities to meet on-air hosts.

The Leonore Annenberg EndowmentWETA is grateful for The Annenberg Foundation’s $5 million grant, creating the Leonore Annenberg Endowment. The earnings from the endowment are used to support projects that are national in scope and consistent with the values and integrity of the endowment’s namesake.

Development 19

20

Local Underwriting

Local Underwiting 21

WETA is grateful to the 194 entities that supported WETA Television, Classical WETA 90.9 FM, WETA Magazine, weta.org and local initiatives in fiscal year 2011.

Local Corporate and Foundation SupportAcademic Travel Abroad, Inc.Alexandria Symphony OrchestraAmerican Task Force on Palestine (ATFP)AnalektaAnnapolis OperaAntiques in AlexandriaArcher Daniels Midland CompanyArena StageArmacost Antiques ShowsArmed Forces Benefit Association (AFBA)The Art LeagueArtisphereAssociation of American RailroadsAssociation of the United States Army (AUSA)Atlas Performing Arts CenterAttila Glatz Concert ProductionsAurora Opera TheatreAutism Society of America (ASA)Bach Concert SeriesThe Bach SinfoniaBaltimore Museum of ArtBaltimore Symphony Orchestra at StrathmoreBank of America Barnes & Noble, Inc.Bayer CorporationBeethoven FoundBel Cantanti Opera CompanyBMW of North America, LLCBooz Allen Hamilton, Inc.Brobst Violin ShopBroomfield Charitable Foundation Buena Vista PicturesCandlewick PressCantate Chamber SingersCapital Art FairCapital Home ShowCastleton FestivalCathedral Choral SocietyCatholic University of AmericaCDW Government, Inc.The Center for Sleep & Wake DisordersChâteauville FoundationCheval TheatreChevron CorporationChildren and Adults with Attention-Deficit/ Hyperactivity Disorder (CHADD)

The Choral Arts Society of WashingtonThe Choralis FoundationThe City Choir of WashingtonCivil War TrustClarice Smith Performing Arts Center

at the University of MarylandClifton Betterment AssociationClyde’s Restaurant GroupCogent Communications, Inc. Colonial WilliamsburgComfy 1Common CauseThe Dallas Morse Coors Foundation

for the Performing Arts Corcoran Gallery and College of Art

and DesignMarshall B. Coyne Foundation The Alice and Leonard Dreyfuss Foundation

and Hamilton RossEclipse Chamber OrchestraThe Embassy SeriesFairfax Choral SocietyFairfax Symphony OrchestraFidelity Investments, LLC The Robert M. Fisher Memorial Foundation, Inc.

— A foundation of the Jess and Mildred Fisher Family

Focus FeaturesFolger Shakespeare LibraryFord’s TheatreFour Seasons Hotels and ResortsGEICOThe George Washington UniversityGeorge Washington’s Mount VernonGeorgetown UniversityGiant Food of Maryland, Inc.Green Acres SchoolThe Green Mop Inc. Monica and Hermen Greenberg Foundation Hamilton’s Sofa GalleryHarness, Dickey & Pierce, PLCHBO — New Market Films Hermitage Retirement CommunityHillwood Estate, Museum & GardensHilton Garden Inn Arlington/ShirlingtonHomecare Assistance

Honda, Inc. HSBC Bank USA, N.A.The Inn at Little WashingtonInova Health System International Relief & DevelopmentDr. Melda IsaacJ&J Builders General Contractors, LLCJenner & Block LLPThe John F. Kennedy Center for the Performing ArtsJohns Hopkins MedicineJohns Hopkins UniversityJoseph-Beth BooksellersThe Kiplinger Foundation Kool SmilesHelen Sperry Lea Foundation The Jacob and Charlotte Lehrman Foundation Lichtenberg Family Foundation Lorton Arts FoundationMaestro Artists ManagementMaryland Classic Youth OrchestrasMAXIMUS Charitable Foundation MedStar Health The Meredith Foundation Monet MGMMontgomery CollegeMontpelier Arts CenterThe Claude Moore Charitable Foundation National Association of Children’s

Hospitals and Related Institutions (NACHRI)National Chamber Ensemble

National Gallery of ArtNational Geographic ChannelThe National Geographic SocietyNational Master ChoraleNational Parks Conservation AssociationNational PhilharmonicNational Portrait GalleryNational Presbyterian ChurchNew Dominion ChoraleThe New York Times NewseumN’joy Personal Chef Service, LLCNorthern Virginia Regional CommissionNOVEC (Northern Virginia Electric

Cooperative)Park Foundation, Inc.Pathways 2 IndependencePepco Holdings, Inc.The Phase Foundation The Phillips CollectionPolitics & Prose BookstorePort Discovery Children’s MuseumPost-Classical EnsemblePrince Charitable TrustsPrudential Financial, Inc.Quatt Associates, Inc.Rappahannock Office of TourismRiderwood VillageRoadside Attractions, LLCRound House Theatre

Royal Opera HouseShakespeare Theatre CompanyShenandoah ConservatorySidney’s Music and EntertainmentSiemens USASmith & Kogod Family Smithsonian Craft ShowSmithsonian IMAX TheatersSmithsonian Institution –

American Art MuseumSmithsonian Institution –

National Museum of American History Smithsonian’s Freer Gallery of Art

and Arthur M. Sackler GallerySony Pictures Classics St. Mary’s County Division of TourismStrathmoreThe Studio TheatreSymphonic VoyagesSyms CorporationTheater JTiny Jewel Box Inc. Torpedo Factory Artists’ AssociationToyota CorporationUnited Methodist ChurchThe United States Army — Military District

of WashingtonUnited States Navy MuseumUnited States Patent and Trademark OfficeVintage Inc.

Virginia Ballet CompanyVirginia Department of Conservation

and RecreationVirginia Department of TransportationVirginia Museum of Fine ArtsVirginia Tourism CorporationThe Vivaldi ProjectVoce Chamber SingersWallace Genetic FoundationWashington Bach ConsortiumWashington Balalaika SocietyThe Washington BalletThe Washington ChorusWashington Concert OperaWashington Master ChoraleWashington Metropolitan Philharmonic AssociationWashington National CathedralWashington National OperaWashington Performing Arts Society The Washington Post CompaniesWashington Symphonic BrassGeorge Wasserman Family Foundation WinterthurWolf Trap Foundation for the

Performing ArtsWoolly Mammoth Theatre CompanyYour Part-Time Controller

WETA Magazine, the monthly program guide for members

22

General, Capital and Project Support

General, Capital and Project Support 23

WETA thanks the 52 foundations and corporations that provided general support for operations in fiscal year 2011. General support funds provide flexibility to WETA in creating and delivering broadcast services and educational initiatives for the community. WETA is also thankful to the capital funders who provided financial support for the upgrade of equipment for broadcast of WETA Television and Classical WETA 90.9 FM.

Educational and Community Initiatives Biz Kid$

An outreach project, based on the Biz Kid$ television series, providing middle school teachers with training and materials to teach students about good financial habits and entrepreneurship. Funding provided by Park Foundation, Inc.

inReads

A social media website that encourages conversation on topics related to the written word in its many contemporary forms — including books, e-books, Twitter and blogs. Funding provided by Park Foundation, Inc.

NSo Showcase

Monthly broadcasts of the National Symphony Orchestra. A production of Classical WETA 90.9 FM. Made possible in part by Friends of Classical Music, including Patricia Bennett Sagon.

WETA Around Town

Brief arts and cultural reviews and tours airing throughout the television broadcast schedule. A production of WETA Washington, D.C. Funding provided by WETA members and The Annenberg Foundation.

WETA Kids Ready To Learn

A local educational service of WETA that teaches parents and caregivers methods for building early-reading skills in children. Made possible through the generous support of the Community Fund for Children & Families of the Arlington Community Foundation, The Morris and Gwendolyn Cafritz Foundation, The J. Willard and Alice S. Marriott Foundation, Claude Moore Charitable Foundation and RealNetworks Foundation.

Where Literacy Begins

A local educational initiative that provides information to parents and caregivers on developmental milestones and activities for infants and toddlers. Funding provided by the Early Care and Education Funders Collaborative of the Washington Area Women’s Foundation.

Capital FundersPhilip L. Graham Fund

Public Telecommunications Facilities Program, U.S. Department of Commerce

Corporate and Foundation FundersThe Acacia Foundation

Adams Charitable Foundation

Alloy Family Foundation

The Austin Foundation, Inc.

Kay & Tom Barrett Family Fund of The Saint Paul Foundation

The Theodore H. Barth Foundation, Inc.

Beaty Family Fund of The Community Foundation

for the National Capital Region

Walter A. Bloedorn Foundation

Margaret A. Cargill Foundation

Caruthers Foundation, Inc.

Eugene B. Casey Foundation

The Dr. Francis P. Chiaramonte Private Foundation

Clark-Winchcole Foundation

The Community Foundation for the National Capital Region

Compton Foundation

The Dana Foundation

The Arthur Vining Davis Foundations

Nelson B. Delavan Foundation

Delman-Mortenson Charitable Foundation

Dimick Foundation

The Max and Victoria Dreyfus Foundation, Inc.

The Eacho Family Foundation

The Richard Eaton Foundation

Samuel Goldberg & Sons Foundation, Inc.

John G. and Jean R. Gosnell Foundation

International Humanities, Inc.

Kellar Family Foundation

Nathalie L. Klaus Charitable Trust

The Community Foundation for the

Greater Capital Region’s The Koubek Family

Rainbow Fish Fund

Margaret and Terry Lenzner

Leonetti/O’Connell Family Foundation

The Maple Tree Fund

Richard E. and Nancy P. Marriott Foundation, Inc.

The Irving May & Edith H. May Foundation

Minerva Fund of The Community Foundation for

the National Capital Region

The New York Community Trust

Newman’s Own Foundation

The Overbrook Foundation

Park Foundation, Inc.

Peterson Family Foundation

Nathaniel S. and Ravida K. Preston Fund of The Community

Foundation for the National Capital Region

The Rice Family Foundation

The Nora Roberts Foundation

Benjamin J. Rosenthal Foundation

Seagears Family Foundation

The Scheidel Foundation

Joseph T. & Helen M. Simpson Foundation

Eugene M. Sullivan, M.D. Foundation

Solon E. Summerfield Foundation

Jerry Taylor and Nancy Bryant Foundation

Washington Forrest Foundationand one anonymous funder

WETA Production Center

The WETA signature news and public affairs series PBS NewsHour and Washington Week with Gwen Ifill and National Journal are broadcast from the studios of the state-of-the-art WETA Production Center, the largest HD studio production facility in the region.

The facility features robust fiber-optic and satellite connectivity domestically and internationally; an Insert studio; AVID edit rooms; ENG/EFP crews; and webcasting capability. Full-time technical and engineering staffs offer expertise developed over decades of work with live, network and packaged productions.

The WETA Production Center provides videotaping, editing and audio services for the station’s extensive portfolio of locally focused television productions. Government, commercial and public broadcasting clients — among them the U.S. Department of Education, National Association of Broadcasters, the television series To The Contrary and a number of cable news networks — use the WETA Production Center to produce webcasts, weekly series and special productions.

Top: Super WHy! Bottom, left to right: National Symphony Orchestra, WETA Around Town, Read Across America Day, WETA Production Center.

WETA, headquartered in Arlington, Virginia, is led by Sharon Percy Rockefeller, president and CEO, and Timothy C. Coughlin, chairman of the WETA Board of Trustees.

© 2011 WETA All rights reserved. Publisher: Mary Stewart, Editor: Kristine Barr, Designer: Lynne Elizabeth Heiser. WETA has made every effort to ensure that this report presents accurate information for fiscal year 2011. Complete trademark information and photography credits are available at weta.org/annualreport.

24

Awards Leadership

WETA, a vibrant institution established nearly five decades ago, embraces the power of public media to educate and entertain. WETA staff, volunteers, the WETA Board of Trustees and the WETA Community Advisory Council work diligently at the station’s headquarters and throughout Greater Washington to provide programs and services that enhance the life of the community and the nation. Building on a strong foundation, WETA looks forward to years of continued public service.

Serving Greater Washington 2011 Board of Trusteesofficers

Timothy C. Coughlin Chairman

Ann Dibble Jordan Vice Chairman and Secretary

Leslee Alexander

Cynthia Baker

Marguerite Bateman

Stephen Black

Karna Small Bodman

M. Diane Bodman

Lavern Jackson Chatman

Cherrie Doggett

Lisa Claire Dwoskin

Ann B. Friedman

Gregory Gallopoulos

John W. Hechinger Jr. Trustee Emeritus

J. Roderick Heller III Trustee Emeritus

Max M. Kampelman Trustee Emeritus

Roger Krone

Charito Kruvant

Susan Lee

David O. Maxwell Trustee Emeritus

Daniel K. Mayers Trustee Emeritus

Mara Mayor

Sally Merten

Edward Hart Rice

Sharon Percy Rockefeller ex officio

Alison K. Russell

Bruce Sanford

Pauline Schneider

John Shenefield

Loren Allan Smith ex officio

Catherine Stevens

John Ulfelder

Cynthia Steele Vance

Shelia Craig Whiteman

Christopher Wolf

Corporate officers

Sharon Percy RockefellerPresident and Chief Executive Officer

Joseph B. BrunsExecutive Vice President and Chief Operating Officer

Dalton DelanExecutive Vice President and Chief Programming Officer

Polly Povejsil Heath Senior Vice President and Chief Financial Officer, Treasurer to the Board

Kari Waldack Assistant Secretary to the Board

This awards list represents honors received in fiscal year 2011.

BrainLine.orgAssociation of Public Television Stations (APTS): Edge Award

Interactive Media Award: Best in Class; Health/Nutrition

International Academy of the Visual Arts: W3 Award; Silver, Nonprofit

Web Health Award:

Silver; Community Organization Website

Silver; Other/Miscellaneous Website

Web Marketing Association: WebAwards; Standard of Excellence Award, Nonprofit

Breakfast in WashingtonVideographer Awards: Award of Distinction; Creativity/Videography

Colorín ColoradoInteractive Media Awards: Outstanding Achievement Award; Education

Telly Award: Bronze; Education, Watch and Learn

The National Parks: America’s Best IdeaNational Academy of Television Arts & Sciences:

Primetime Emmy Award; Outstanding Nonfiction Series

Primetime Emmy Award; Outstanding Writing for Nonfiction Programming, The Last Refuge

PBS NewsHourAssociation of Health Care Journalists: Awards for Excellence in Health Care Journalism; First Place, Television, China Health Series

CINE Golden Eagle Award:

Professional Telecast News Division; Informational, AIDS Funding: The Price of Success

Professional Telecast News Division; Informational, Cubans Grapple with Challenges and Promises of Economic Change

Professional Telecast News Division; Informational, Haiti Amputees

Professional Telecast News Division; Informational, Intelligence and Disease

Professional Telecast Nonfiction Division; Arts, Leisure and Lifestyle, Haitian Artists Create Poetry Amid Rubble

Professional Telecast Nonfiction Division; History, Mark Twain’s Autobiography Set for Unveiling, a Century After His Death

Professional Telecast Nonfiction Division; People and Places, Musical Legend Herbie Hancock Fuses Jazz, Global Rhythms

Education Writers Association: National Awards for Education Reporting:

Second Place, Broadcast/News Feature, Small Schools, Big Reforms?

Special Citation, Broadcast/Beat Reporting

National Academy of Television Arts & Sciences: News & Documentary Emmy Awards; Chairman’s Award

New York Festivals:

Silver World Medal; Human Interest, Maurice Hines Makes Return to Stage

Silver World Medal; Investigative Report, Yemen’s Drug Crop Diverts Precious Resources

Finalist Certificate; Special Report, Tanzanian Doctor Shortage Spurs Training Innovation

Society of Environmental Journalists Awards: Second Place; Outstanding Story, Television, Large Market, No Insurance? On Borneo, This Clinic Accepts Manure

USC Annenberg School for Communications & Journalism: Walter Cronkite Award for Excellence in Television Political Journalism

Reading Rockets: Launching Young Readers: Adventures in Summer Learning Communicator Award: Silver Award of Distinction; Educational Online Video

International Davey Awards: Silver Award; Education

ReadingRockets.orgCommunicator Award: Gold Award of Excellence; Educational Website

International Academy of the Visual Arts: W3 Award; Silver, Education

Washington in the ’70sNational Academy of Television Arts & Sciences, National Capital/Chesapeake Bay Chapter:

Emmy Award; Documentary, Historical

Emmy Award; Audio

Emmy Award; Editing

Washington Week with Gwen Ifill and National JournalInternational Academy of the Visual Arts: W3 Award; Silver, Television

Web Marketing Association: WebAward; Outstanding Achievement in Web Development

WETA Productions, Co-Productions and Projects Individual Achievement

Elizabeth P. CampbellArlington Chamber of Commerce: Arlington Business Hall of Fame, Inductee

Gwen IfillLafayette College: Honorary Doctor of Humane Letters

Morehouse College: Honorary Doctor of Humane Letters

New York Women in Communications: The Matrix Award

Jim LehrerColonial Williamsburg Foundation: Churchill Bell

Corporation for Public Broadcasting: Lifetime Achievement Award

National Press Club: Fourth Estate Award

Judy WoodruffUnion College: Honorary Doctor of Humane Letters