report tata steel

8/10/2019 Report tata steel

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CSR Project-TATA Steel

Presented by:Group 7

Sonica GuptaMayank Awasthi

Vijay GuptaNishant Ranjan

Niharika AgarwalAnupam Gupta


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IntroductionThe Company was originally incorporated as "The Tata Iron and Steel Company Limited" on

August 26, 1907 as a public limited company, under the provisions of the Indian CompaniesAct, 1882. The Company was established by Jamsetji N. Tata, the founder of the Tatacompanies and today is one of the flagship Tata companies. Pursuant to a resolution of theBoard of Directors dated May 19, 2005 and of the shareholders of the Company dated July27, 2005, the name of the Company was changed to "Tata Steel Limited" with effect fromAugust 12, 2005. The Registered Office of the Company is situated at Bombay House, 24Homi Mody Street, Fort, Mumbai 400 001.

There has been no change in the Registered Office of the Company. The Companymanufactures a diversified portfolio of steel products, with a product range that includes flat

products and long products, as well as some non-steel products such as ferro alloys andminerals, tubes and bearings. The Company, through its Indian operations, is a largemanufacturer of ferro chrome and steel wires in India and a supplier of chrome oreinternationally. The Companys main markets include the Indian construction, automotiveand general engineering industries. The Companys main facilities have been historicallyconcentrated around the Indian city of Jamshedpur (Jharkhand), where the Company operatesa 6.8 mtpa crude steel production plant and a variety of finishing plants close to the iron oreand coal reserves. The Company proposes to increase the crude steel production of theJamshedpur plant by 2.9 mtpa to 9.7 mtpa. The Companys bearing division is located at

Kharagpur (West Bengal), ferro manganese plant is located in Joda (Orissa), charge chrome plant is located in Bamnipal (Orissa), cold rolling complex is located in Tarapur(Maharashtra) and wire division is located at Tarapur (Maharashtra), Bangalore (Karnataka),and Indore (Madhya Pradesh). The Company also has iron ore and coal mines, collieries andquarries in the states of Jharkhand, Orissa and Karnataka.

In February 2005, the Company acquired the steel-related businesses of NatSteel Asia, withfacilities located in Singapore, China, Malaysia, Vietnam, the Philippines, Thailand andAustralia. In March 2006 the Company also acquired a 25.0% interest in Millennium Steel,the largest steel producer in Thailand, and in April 2006 a further 42.1% interest, for a totalinterest of 67.1% in Millenium Steel, (now known as Tata Steel (Thailand) Public CompanyLimited). On April 2, 2007 the Company acquired Corus Group Limited, with key productionfacilities located in the United Kingdom and the Netherlands. The acquisition wasimplemented by Tata Steel UK Holdings Limited which is a wholly owned subsidiary of TataSteel Europe Limited, formerly known as Tulip UK Holdings (No. 1) Limited. In April 2009,Hoogly Metcoke & Power Company Limited, which was earlier a subsidiary of the Companywas merged with the Company. The Equity Shares of the Company were first listed on theBSE in 1937 as per records available with the Company and previously were also listed withthe Native Share and Stock Brokers Association Limited (the predecessor of the BSE). TheCompanys Equity Shares were listed on the NSE on November 18, 1998. The Companys


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Equity Shares were delisted from the Calcutta Stock Exchange Association Limited ("CSE")with effect from May 30, 2008. 3,867 Global Depository Receipts issued by the Company arelisted on the Luxembourg Stock Exchange and 5,753,386 Global Depository Receipts issued

by the Company are listed on the London Stock Exchange. Convertible Alternative Reference

Securities ("CARS") issued by the Company are listed on the Singapore Stock Exchange. TheConvertible Bonds issued by the Company are listed on the Singapore Exchange SecuritiesTrading Limited. The Company has entered into a Brand Equity and Business PromotionAgreement with the Promoter dated December 18, 1998 for the use of the "Tata" name. TheCompany is not operating under any injunction or restraining order.

Born 175 years ago, in 1839, Jamsetji Nusserwanji Tata, the Founder of the Tata group, wasa visionary who felt the need to use the resources and capabilities at his command to theservice of the people of the country and make India a self-reliant economy. Motivated by theearly nationalists of the Indian freedom movement in the latter half of the nineteenth century,

Jamsetji Tata devoted his entire energy and effort to implement his vision of building anindustrial enterprise in India that would provide economic freedom to the country. Anenlightened entrepreneur and a great nationalist, his vision for a free enterprise was onethat would make the community the very purpose of its existence. A simple and altruisticviewpoint, it enveloped within it a complex, hitherto unheard of, holistic ideology of businessenterprise as corporate citizens. His basic premise was that just as other citizens had bothrights and duties, the duty of a corporate citizen required it to serve the plural interests ofdiverse stakeholders perhaps collectively viewed by him as the community. Even long

before the steel plant was established, Jamsetji had the vision that Tata Steels business practices should follow few principles for common good including adopting an ethical valuesystem and transparent business practices, driven by the ideals of good governance thatconsider the interests of the shareholders our own, and focus on the health and welfare of theemployees. His vision for Tata Steel was not restricted to the steel works but also of a

planned city with a lot of greenery around where the contented and productive work forcewould reside. In later years, the city thus born out of his vision aptly came to be named asJamshedpur. He consciously abjured philanthropy, choosing instead to equip India to climbout of poverty by establishing the means to harness its finest minds.

Tata Steel over the last century has always endeavoured to align its strategy and actions that

are focused on building sustainable and long-term business by placing equal emphasis onstakeholder value creation and corporate citizenship.

Timeline

1907 - The Tata Iron and Steel Company Limited was formed in 1907 at Mumbai. TheCompany manufactures rails, fishplates, bars, light structurals, heavy structurals, plates, blacksheets, galvanised sheets, tin bars, sleeper bars, sleepers, blooms, billets, sheet bars, wheels,tyres and axles, skelp and strip, and special steels tools such as picks, beaters, hammers andshovels and red-oxide, coal tar, sulphate of ammonia, etc.


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1917 - During the year 1,50,000 equity shares issued at par and 26,250 deferred shares issuedat a premium of Rs.370 per share.

1919 - During the year 7,00,000 second pref. shares of Rs.100 each issued at par. 6181second pref. shares forfeited.

1954 - During the year, 8750 defd. shares of Rs.30 each converted into 292,500 equity sharesof Rs.75 each. 642,500 bonus equity shares issued in prop. 1:1.

1973 - With effect from 1st April, the wholly owned subsidiary, West Bokaro Ltd., wasamalgamated with the company.

1980 - Tata Steel and ACC signed a long-term agreement, valid up to the end of 1991,whereby the slag from the granulation plant could be taken by ACC.

1983 - During the year Indian Tube Company Limited was amalgamated with the company.After the amalgamation, the company produces a wide range of tubes including seamless andwelded quality tubes. The company also makes agricultural implements and alloy steel baringrings.

1986 - In October, higher recovery of iron-bearing materials from waste materials viz., aRs.18.5 crores waste-recycling plant, was commissioned.

1990 - In November, the 80-tonne energy optimising furnace set up with Korf Technologywas commissioned.

1991 - During the year Company acquired a 100% export-oriented ferro-chromemanufacturing unit of OMC Alloys Ltd. from the Orissa State Government at a total cost of156 crores. It is located at Bammpal, Orissa, and has a capacity to produce 50,000 tonnes perannum of ferro-chrome.

1995- The company was implementing expansion of the Hot Strip Mill to two million tonnes per annum and increasing the saleable steel capacity to 3.20 million tonne per annum. Thecompany proposed to install a bar and rod mill of 5,00,000 tonnes per annum capacity and

put up a facility to produce forging quality Rounds/Squares.

1998 - During the year it was proposed to set up a cold rolling mill at the company's works inJamshedpur to add value to current product mix-up. Letters of intent for most of the majorequipment, foreign and indigenous were placed. Nippon Steel were appointed as technologyconsultants for the project.

2001 - Tata Iron and Steel Company Ltd. is the recipient of National Award for Excellence inCorporate Governance for the year 2000. Tata SSL has become a subsidiary of Tata Iron andSteel Company, following a successful open offer to the shareholders of TSSL.

2004 -Tata Steel April-Dec output of crude & saleable steel over 3 million tonnes. Tata Steel

gets Petroleum Conservation Research Association award for energy conservation


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2008 - Tata Steel gets the Best Establishment Award by the President of India, Mrs. PatibhaPatil

2009 - Tata Steel, through its subsidiary, Tata Steel Global Minerals Holdings has enteredinto Joint Venture Agreement on 6th November 2009 with New Millennium Capital Corp.

- Tata Steel wins Golden Peacock Award for Corporate Social Responsibility -Tata Steel -Corus signs Share Purchase Agreement with Klesch for sale of aluminium smelters -TataSteel - Corus signs MoU on Teesside sale with Marcegaglia and Dongkuk -Tata Steel entersinto Joint Venture Agreement with New Millennium, Canada

2010 - Tata Steel, Indias leading steel makers has teamed up with State Bank of India, Orissagovernment and CAP, for the manufacturing of the skilled labour.

- Tata Steel has added one more milestone to its locker, as the Tata Steel has been ranked

among the world's top ten of the "Most Admired Company" rated by Fortune Magazine andthe Hay Group during the year.

- Tata Steel won the Most Admired Knowledge Enterprise (MAKE) Winner for the year 2010for sustained excellence in field of Knowledge Management.

2011 - Tata Steel - Joint Venture for Automotive Cold-Rolled Flat Products. TSRDS Jhariareceives Best NGO award.

2012- Tata Steels prominence on safety at all levels of its operations received nationalovation with the Company bagging the prestigious National Safety Award

- Safety & Health Excellence Recognition 2012 awarded to Tata Steel by WorldsteelAssociation

2013 - Tata Steel was awarded the 'CII-ITC Sustainability Prize' in the 'Category A' for LargeIndependent Company at the CII-ITC Sustainability Awards 2012.

- Tata Steel, a pioneer in steel manufacturing, launched a new version of its online portal-Valueabled.com at the Jaipur Literature Festival, an online extending company sustainedcampaign to inspire the youth to embrace a value driven society.

CSR PhilanthropyTOWARDS A CONTINUED CORPORATE SOCIAL RESPONSIBILITY FOCUS

Tata Steel has adopted an integrated business model to support its vision of being a globalleader in creation of value, while being a steel industry benchmark organisation in CorporateCitizenship in its efforts towards Social Responsibility and Environmental performance.


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Responsible Development

The Tata Steel groups core purpose is To im prove the quality of life of the communities weserve through long-term stakeholder value creation.At Tata Steel, sustainable developmentand inclusive growth is facilitated by the Corporate Social Responsibility (CSR) departmentthrough its operating arms i.e., the Tata Steel Rural Development Society (TSRDS), the TataSteel Family Initiative Foundation (TSFIF), the Tata Steel Tribal Cultural Society (TSTCS)and the Tata Steel Skill Development Society (TSSDS). Its initiatives span health, education,sports, sustainable livelihoods, drinking water, renewable energy (solar street lights),employability training and ethnicity.

Programmes

Significant CSR Achievements, Financial Year 2013-14:

1. A CSR Advisory Council was set up with eminent names from academia and thedevelopment sector to guide the Companys approach towards CSR.

2. Project MANSI on maternal and new born survival, which is underway in 167villages of Seraikela district, has brought down the infant mortality rate by 26.5% andneonatal mortality rate by 32.7%.

3. Project RISHTA on adolescent health was scaled up from Seraikela Kharsawan toother operational areas of the Company and is now being implemented in 700+villages across 7 districts in Jharkhand and Odisha.

4. To provide healthcare services to deprived communities, Tata Steel in partnershipwith Hewlett Packard set up an E-health centre at Bagbera in Jamshedpur. Patients arecatered to by doctors sitting at a distant location using real time technology solutions.

5. Jyoti Fellowship was given to nearly 3,000 meritorious students from the SC/STcommunities across Jharkhand, Chhattisgarh and Odisha.

6. The Company partnered with several organisations to set up skill development centresfor IT, hospitality, textile, cosmetology etc.

7. To empower farmers of Patamda, a Market Yard was set up in January 2014 to provide options to aggregate and market the agriculture produce at a fair price.

8. Under the solar street light project, nearly 2,300 solar street lights were installed invillages of Jharkhand and Odisha.

9. Nearly 10,000 youth learned tribal scripts for Ho, Santhali and Oraon languages.10. Some of the high-impact CSR projects in the pipeline for Financial Year 2014-15

include the 1,000 schools project in Odisha, aimed to improve the quality of educationin government primary schools; a model school for underprivileged communities inJharkhand; skill development centres in Jaipur, Gopalpur and Jamshedpur; and twomore hospitals at Gopalpur and Kalinganagar.

Global Initiatives

In true Tata spirit, Tata Steels o perations around the world are actively committed to

building and developing the societies around which they function. Tata Steel Thailand wasrecognised by the Stock Exchange of Thailand for Outstanding CSR Award and CSRI


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Recognition award in 2013. This year, it s Grow smart with Tata Steel initiative for theschool children was further expanded to new provinces in Thailand. Tata Steel Europe strivesto enrich its local communities and contribute to their future economic and social well-beingthrough a proactive community partnership programme, built on the following pillars:

Education

1. Tata Steel Europe continued to run its Industrial Cadets programme in Scunthorpe andTeesside, helping to inspire future engineers and scientists.

2. 140 girls attended Girls Day in IJmuiden, where girls aged 8 -14 are inspired to pursue technical studies and consider a career in the industry.

3. Tata Steel employees are increasingly acting as Science Technology Engineering andMathematics (STEM) ambassadors to attract more youngsters to these streams.

4. The 76th prestigious Tata Steel Chess Tournament was held, which helps bringvaluable business to the Companys neighbouring towns and villages.

Environment

1. HIsarna is a new technology, partly developed in IJmuiden, which enables the directinput of coal and fine iron ore into the iron making furnace. The HIsarna pilot plantcompleted a third successful test in Financial Year 2013-14. The highlight was the

production of commercial grade steel for the first time from a batch of liquid HIsarnairon.

2. Tata Steel continues to build relationships with a number of environmentalorganisations, such as the Wildlife Trust for Wales and support environmentalimprovement projects through the UKs Landfill Communities Fund.

3. Neighbour days were held to introduce the communities around the Companys sitesto activities on site and to help them understand the Companys processes and

policies.

Health & Well-being

1. At the Tata Kids of Steel Triathlon in 2013, more than 8,000 children participated in12 events and in November the Company celebrated the 100th Tata Kids of Steelevent with a mini-triathlon at the Houses of Parliament in London, United Kingdom.

2. The Company organised a Marquette run in the local area of the IJmuiden site tofocus on health & well-being of children.

Tata Group & CSRRanging from steel, automobiles and software to consumer goods and telecommunicationsthe Tata Group operates more than 80 companies. It has around 200,000 employees acrossIndia and thus has the pride to be nations largest private employer. Mr. Ratan N. Tata has led

the eminent Tata Group successfully. He was trained as an architect at New York's CornellUniversity but he chose to enter the family business .He assumed the Chairmanship of the


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Group in 1991. Named Business Man of the Year for Asia by Forbes in 2004, Mr. Ratan Tataserves on the board of the Ford Foundation and the program board of the Bill & MelindaGates Foundation's India AIDS initiative. Tata Group chairman Ratan Naval Tata has steppeddown to pass on the entire responsibility to Cyrus Mistry . Under Tata, the group went

through major organisational phases rationalisation, globalisation, and now innovation, asit attempts to reach a reported $500 billion in revenues by 2020-21, roughly the size of whatWalmart is today.

Approximately two third of the equity of the parent firm, Tata Sons Ltd., is held by philanthropic trusts endowed by Sir Dorabji Tata and Sir Ratan Tata, sons of Jamsetji Tata,the founder of todays Tata empire in the 1860s. Through these trusts, Tata Sons Ltd. utilizeson average between 8 to 14 percent of its net profit every year for various social causes. Evenwhen economic conditions were adverse, as in the late 1990s, the financial commitment ofthe group towards social activities kept on increasing, from Rs 670 million in 1997-98 to Rs

1.36 billion in 1999-2000. In the fiscal year 2004 Tata Steel alone spent Rs 45 crore on socialservices. .

Tata is accredited to initiate various labor welfare laws. For example- the establishment ofWelfare Department was introduced in 1917 and enforced by law in 1948; Maternity Benefitwas introduced in 1928 and enforced by law in 1946. A pioneer in several areas, the Tatagroup has got the credit of pioneering India's steel industry, civil aviation and starting thecountry's first power plant. It had the world's largest integrated tea operation. It is world'ssixth largest manufacturer of watches (Titan).

Recognition of CSR

Corporate Social Responsibility has always been taken care of by the Tata group. Thefounder Mr. Jamshedji Tata used to grant scholarships for further studies abroad in 1892. Healso supported Gandhijis campaign for racial equality in South Africa . Tata group has givencountry its first science center and atomic research center. "The wealth gathered by JamsetjiTata and his sons in half a century of industrial pioneering formed but a minute fraction ofthe amount by which they enriched the nation. Jamshed Irani, Director, Tata Sons Ltd, says,"The Tata credo is that 'give back to the people what you have earned from them'. So fromthe very inception, Jamshetji Tata and his family have been following this principle." (a

statement on the Tata group's website www.tata.com) .

In July 2004, B. Muthuraman, Managing Director, Tata Steel Limited (TISCO) announcedthat in future TISCO would not deal with companies, which do not conform to the company'sCorporate Social Responsibility (CSR) standards. Speaking at the annual general meeting ofthe Madras Chamber of Commerce and Industry, He stated, "We will not either buy from orsell to companies that do not measure up to Tata Steel's social responsibility standards."


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Introducing Changes in the Companys Article and Rules for Sustaining CSR ClauseNo. 10 of Tata Group

A Tata Company shall be committed to be a good corporate citizen not only in compliancewith all relevant laws and regulations but also by actively assisting in the improvement of thequality of life of the people in the communities in which it operates with the objective ofmaking them self reliant. Such social responsibility would comprise, to initiate and supportcommunity initiatives in the field of community health and family welfare, watermanagement, vocational training, education and literacy and encourage application of modernscientific and managerial techniques and expertise. This will be reviewed periodically inconsonance with national and regional priorities. The company would also not treat theseactivities as optional ones but would strive to incorporate them as integral part of its business

plan. The company would also encourage volunteering amongst its employees and help themto work in the communities. Tata companies are encouraged to develop social accounting

systems and to carry out social audit of their operations. Amendments were made to theArticles of Association of the major Tata group companies in the 1970s. Newly included wasan article stating that the "company shall be mindful of its social and moral responsibilities toconsumers, employees, shareholders, society and the local community. To institutionalize theCSR charter, a clause on this was put into the group's 'Code of Conduct.' This clause statesthat group companies had to actively assist in improving quality of life in the communities inwhich they operated. All the group companies were signatories to this code. CSR wasincluded as one of the key business processes in TISCO. It was one of the eight key business

processes identified by TISCO's management and considered critical to the success of thecompany.

Financials

Parameter MAR'14( Cr.)

MAR'13( Cr.)

YoY%Change

EQUITY AND LIABILITIES

Share Capital 3,246.41 3,246.41 0.00%

Share Warrants & Outstandings

Total Reserves 60,453.33 54,596.62 10.73%

Shareholder's Funds 63,699.74 57,843.03 10.13%

Long-Term Borrowings 0.00 0.00 0.00%

Secured Loans 2,125.55 2,036.02 4.40%

Unsecured Loans 21,682.54 21,529.55 0.71%


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Deferred Tax Assets / Liabilities 2,038.98 1,843.74 10.59%

Other Long Term Liabilities 0.23 91.09 -99.75%

Long Term Trade Payables 983.29 289.78 239.32%

Long Term Provisions 1,905.05 2,113.42 -9.86%

Total Non-Current Liabilities 28,735.64 27,903.60 2.98%

Current Liabilities

Trade Payables 8,263.61 6,363.66 29.86%

Other Current Liabilities 8,671.67 8,509.79 1.90%

Short Term Borrowings 43.69 70.94 -38.41%

Short Term Provisions 1,902.81 1,544.26 23.22%

Total Current Liabilities 18,881.78 16,488.65 14.51%

Total Liabilities 1,11,317.16 1,02,235.28 8.88%

ASSETS

Non-Current Assets 0.00 0.00 0.00%

Gross Block 39,644.05 38,531.91 2.89%

Less: Accumulated Depreciation 15,240.76 13,519.65 12.73%

Less: Impairment of Assets 137.54 137.21 0.24%

Net Block 24,265.75 24,875.05 -2.45%

Lease Adjustment A/c 0.00 0.00 0.00%

Capital Work in Progress 18,509.40 8,722.29 112.21%

Intangible assets under development 0.00 0.00 0.00%

Pre-operative Expenses pending 0.00 0.00 0.00%

Assets in transit 0.00 0.00 0.00%

Non Current Investments 52,318.56 49,984.80 4.67%

Long Term Loans & Advances 4,080.07 6,574.15 -37.94%

Other Non Current Assets 106.45 68.19 56.11%


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Total Non-Current Assets 99,280.23 90,224.48 10.04%

Current Assets Loans & Advances

Currents Investments 2,343.24 434.00 439.92%

Inventories 6,007.81 5,257.94 14.26%

Sundry Debtors 770.81 796.92 -3.28%

Cash and Bank 961.16 2,192.36 -56.16%

Other Current Assets 182.38 615.80 -70.38%

Short Term Loans and Advances 1,299.20 2,207.83 -41.15%

Total Current Assets 11,564.60 11,504.85 0.52%

Net Current Assets (Including Current Investments) -7,317.18 -4,983.80 46.82%

Total Current Assets Excluding Current Investments 9,221.36 11,070.85 -16.71%

Miscellaneous Expenses not written off 472.33 505.95 -6.64%

Total Assets 1,11,317.16 1,02,235.28 8.88%

Contingent Liabilities 8,874.17 6,517.36 36.16%

Total Debt 27,917.26 27,507.79 1.49%

Book Value (in ) 627.59 566.94 10.70%

Adjusted Book Value (in ) 627.59 566.94 10.70%

Ratios

Parameter MAR'14 MAR'13

Operational & Financial Ratios:

Earnings Per Share (Rs) 66.02 52.13

DPS(Rs) 10.00 8.00

Book NAV/Share(Rs) 627.59 566.94

Margin Ratios:


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Yield on Advances 0.00 0.00

Yield on Investments 0.00 0.00

Cost of Liabilities 0.00 0.00

NIM 0.00 0.00

Interest Spread 0.00 0.00

Performance Ratios:

ROA(%) 6.01 5.10

ROE(%) 11.05 9.46

ROCE(%) 13.11 11.75

Efficiency Ratios:

Cost Income Ratio 0.00 0.00

Core Cost Income Ratio 0.00 0.00

Operating Costs to Assets 0.00 0.00

Capitalisation Ratios:

Tier 1 ratio 0.00 0.00

Tier 2 ratio 0.00 0.00

CAR 0.00 0.00

Valuation Parameters:

PER(x) 5.97 5.99

PCE(x) 4.59 4.52

Price / Book(x) 0.63 0.55

Yield(%) 2.54 2.56

EV / Net Sales(x) 1.56 1.46

EV / Core EBITDA(x) 4.79 4.63

EV / EBIT(x) 5.65 5.73

EV / CE(x) 0.59 0.54


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M Cap / Sales 0.92 0.79

Growth Ratio:

Core Operating Income Growth -2.99 -2.53

Operating Profit Growth 13.10 -3.18

Net Profit Growth 26.65 -24.39

BVPS Growth 10.70 5.83

Advances Growth 0.00 0.00

EPS Growth(%) 26.65 -24.39

Liquidity Ratios:

Loans / Deposits(x) 0.00 0.00

Total Debt / Equity(x) 0.00 0.00

Current Ratio(x) 0.00 0.00

Quick Ratio(x) 0.00 0.00

Total Debt / Mcap(x) 0.00 0.00

Net NPA in Rs. Million 0.00 0.00

DRIVING EXCELLENCE THROUGH INNOVATION

1. SilentTrack, a breakthrough in R&D, makes use of technology to cut peak noiselevels in half on rail lines that run through built up areas. This will allow trainoperators to meet growing transport demands without the extra decibels for tracksideresidents. The new technology has already allowed Thameslink trains in London toincrease capacity through the recently redeveloped Blackfriars Bridge Station withoutany additional noise pollution for locals.

2. Tata Steel R&D together with CSIR-NML took up the challenge to develop a lowcost, online and fast method for online sensing of alumina in iron ores. The onlinedetection of alumina is crucial as iron ore fines in India have 3~5.5% of aluminacompared to 1% worldwide, thus affecting blast furnace productivity. This initiativeresulted in an innovation that enables the blast furnace operation to decide oneffective blend planning and impurity reduction. The innovation has been protected

by two patents.

3. Nest-In is a mass housing solution developed jointly by Tata Steel Global R&D andMarketing and Sales; and is a product that is expected to revolutionise the rural and


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semi-urban markets for individuals and for communities. The solution uses lightgauge steel sections joined together by a patented DippleClick technology to quicklyerect houses by semi-skilled local people. Commercialisation was initiated in H2Financial Year 2012-13 with the standard layout. Currently there are 12 layouts

ranging from 100 to 650 sq. ft. in line with consumer requirements. Till date, morethan 80,000 sq. ft. area has been covered under Nest-In, across India.4. Bake Hardened 260 is a new hi-tech steel grade developed by Tata Steel Europe,

which protects cars from dents and makes door and bonnets 7% lighter. The lightersteel will improve cars fuel efficiency while a sp ecial strengthening techniqueenables vehicles to withstand everyday knocks in the car park.

5. Research on repeated failure of stirrups during earthquakes revealed poorworkmanship and noncompliance of prescribed standards. To resolve this, TataTiscon developed Superlinks stirrups made of high strength ribbed TMTreinforcement bar in commonly used sizes. Superlinks are manufactured throughautomatic and sophisticated machines, using strict quality control to ensureconsistency, quality and accurate dimensions. Superlinks sales in Financial Year2013-14 reached 7500 tonnes, an increase by 5 folds over Financial Year 2012-13.

6. Tata Steels Sustainable Building Envelope Centre (SBEC) in Europe has developed arange of colour-coated steel panels that use natural day light to heat homes, saving asmuch as 50% of a typical household annual fuel bill. This technology known asColorcoat Renew SC absorbs about half of the light energy hitting its surface andgenerates as much as 500 watts per square metre heating an average home with justfive panels.

7. Tata Steel India has introduced Tiscon Readybuild ready to use Rebars forconstruction projects. This addresses customer pain points related to unavailability ofskilled labour, scrap loss, space constraint and pilferage at sites. Eight centres with acapacity of 1,80,000 tonnes per annum have been established across the country tosupply Readybuild to 500+ sites annually. These centres are quality certified and

provide doorstep service to the project sites. Readybuild centres are the first of theirkind to be set up by a steel company in India.


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Conclusion

For bringing back and maintaining the general balance in the economic and social arena it isevident to think deeply and act wisely about CSR. Every business house owe someresponsibility towards the society, nation and world in general which provide it with allhuman, material and natural resources. Considering the long run growth and sustainabledevelopment following the norms of CSR , devising new policies and effectiveimplementation is inevitable to bring and sustain a balance between corporate world andsociety, present generation and upcoming generation, man and nature .

As far as the Tata group is concerned , it has gone a long way in fulfilling its duty andresponsibility towards the society and the nation. It has reached the masses to elevate theirlives, to nurture their dreams and to hone their skills justifying the statement of the founder

We do not claim to be more unselfish, more generous and more philanthropic than other people. But we think we started on sound and straightforward businessprinciples, consideringthe interests of the shareholder, our own, and the health and welfare of the employees, thesure foundation of o ur prosperity .

1. As business is an integral part of the social system it has to care for varied needs ofthe society

2. Business which is resourceful has a special responsibility to the society3. Social involvement of business would enhance a harmonious and healthy relationship

between the society and business seeking mutual benefit for the both.4. Social involvement may create a better public image and goodwill for the companywhich further becomes instrumental in attracting customers, efficient personnel andinvestors.

Significance

1) To the Policy Makers Encourages Private Public Partnership (PPP) for CSR promotion encompassing

infrastructure, pollution, child labor, labor productivity & morale.

It may become helpful to make the policy makers at political and corporate levelas well consider CSR an investment and not an expense as it can becomeinstrumental in increasing goodwill and corporate image.

2) To the Society Development of infrastructure i.e. parks, water purification, education etc. Environment protection Uplifting of the rural populace Bringing the tribes into the mainstream of the country

3) To the Economy as a whole

Increase in the growth rate


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Strategic CSR at political and corporate level can make the country a betterinvestment destination .

Cumulative results may improve Human Development Index (H.D.I.) of thecountry

Recommendations

1. The concept of private-public partnership (PPP) should be applied in the effectiveimplementation of CSR i.e. government and business houses should act incollaboration for the cause.

2. The Human Resource department (at the political and private level both) should beentrusted with the responsibility of measuring and evaluating in CSR activities . It can

be done in two forms Direct results, such as, economic and financial savings

Indirect results like increase in employee satisfaction, less absenteeism, lessemployee turnover evaluated by staff surveys 3. Periodic review of the CSR activities should be conducted by every business entity so

as to identify the pitfalls and the areas left out.4. Innovation should essentially be a matter of concern ; be it searching the untouched

areas and scope of CSR or the formulation of CSR strategy or the implementationthereof.

5. NGOs should be encouraged to act in collaboration for the CSR activities underdifferent schemes and projects as they play a crucial role in the upliftment of themasses.

report tata steel

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