[Report] Social Media Buzz Analysis of Indian Election 2014 By Simplify 360

Download [Report] Social Media Buzz Analysis of Indian Election 2014 By Simplify 360

Post on 27-Jun-2015

1.133 views

Category:

Social Media

2 download

Embed Size (px)

DESCRIPTION

Simplify 360 has come up with a report Indian Election 2014 Social Media Buzz Analysis .Social media score and the favorability score in Indian Politics

TRANSCRIPT

<ul><li> 1. SOCIAL MEDIA BUZZ ANALYSIS REPORT January 2014</li></ul> <p> 2. What to expect? 1. Top 10 Politicians 2. Top Political Parties 3. Can social media turn the tables in Indian elections 2014? 4. Uncover the key insights on Elections 3. Key Findings this January 25% increase in social media buzz on election and politics in January compared to December last year. BJP wins big on social media; Congress catching up, AAP loosing. Backlash of dharna led by AAP with the hashtag #AAPDrama and Rahul Gandhis interview were most talked Narendra Modi back to No. 1 spot. Arvind Kejriwal and Rahul Gandhi following closely. Sheila Dikshit is the least favoured politician and AAP is the least favoured party. 4. TOP 10 POLITICIANS JANUARY 2014 5. TOP 10 POLITICIANS Simplify360 Social Index (SSI)72731 Narendra Modi No. of unique people talking Total buzz in the month1,29,778 7,19,878652 Arvind Kejriwal 3 Rahul Gandhi ARVIND KEJRIWAL No. of unique people talking Total buzz in the month1,84,689 10,71,070SINGHNo. of unique people talking Total buzz in the month24,953 49,320No. of unique people talking Total buzz in the month1,22,042 4,31,5045959Sonia Gandhi 6 MANMOHAN67727 HARSH VARDHANSubramanian SwamyNo. of unique people talking Total buzz in the month35,836 1,12,1324 Shashi Tharoor No. of unique people talking Total buzz in the month44,33580,40913,531 32,4195 Manmohan Singh No. of unique people talking Total buzz in the month34,804 69,90257598 Rajnath Singh ARUN JAITLEY No. of unique people talking Total buzz in the month66NEW ENTRANTNEW ENTRANT9 P. Chidambaram 10 Somnath Bharti No. of unique people talking Total buzz in the month12,992 23,955No. of unique people talking Total buzz in the monthRanking of politicians based on a politicians overall score, in case of politician having same SSI, ranking based on Unique people21,838 52,534 6. TOP 10 POLITICIANS JANUARY 14RANK THIS MONTH PREV MONTH1 2 3 4 5 6 7 8 9 10POLITICIANUNIQUE PEOPLE2Narendra Modi1Arvind Kejriwal3Rahul Gandhi7Shashi Tharoor4Manmohan Singh5Sonia Gandhi10Subramanian Swamy-P. Chidambaram9Rajnath Singh-Somnath BhartiNEW ENTRANT P. Chidambaram Somnath Bharti1,29,778 1,84,689 1,22,042 44,335 34,804 24,953 35,836 12,992 13,531 21,838TOTAL BUZZ7,19,878 10,71,070 4,31,504 80,409 69,902 49,320 1,12,132 23,955 32,419 52,534MISSING THE TOP 10 Sheila Dikshit Harsh VardhanDECEMBER 13 SSIUNIQUE PEOPLE TOTAL BUZZ73 1,08,331 72 1,67,515 72 62,532 67 17,366 66 44,637 65 30,450 59 28,355 59 8,470 59 14,436 57 N/A5,36,202 7,84,734 1,94,649 32,108 99,314 78,008 1,00,211 12,840 33,815 N/ASSI70 73 69 61 68 63 56 51 58 N/AHIGHEST RANK GAINER Shashi Tharoor Subramanian SwamyRanking of politicians based on a politicians overall score, in case of politician having same SSI, ranking based on Unique people 7. THOUSANDSProtest by Kejriwal led AAP for suspension of Delhi police and Rahul Gandhis interview were the top discussions in the month 140#AAPDrama120Rahul Gandhis interview by Times Now10080604020001-01-201406-01-201411-01-201416-01-201421-01-201426-01-2014-20Narendra ModiRahul GandhiArvind KejriwalDaily mentions of the top 4 most mentioned politicians in January, 2014Shashi Tharoor31-01-2014 8. TOP TWEETS ON MODI 1324 9. TOP TWEETS ON RAHUL GANDHI 3124 10. TOP TWEETS ON ARVIND KEJRIWAL 1234 11. Politicians by favorability score Most lovedLeast loved8130 1. SHEILA DIXIT1. SACHIN PILOT3778 2. YASHWANT SINHA2. SOMNATH BHARTI3977 3. RAJNATH SINGH3. SHASHI THAROORNote: Analysis based on the top politicians whose buzz volume is greater than 5K during December month 12. TOP POLITICAL PARTIES JANUARY 2014Parties 13. TOP POLITICAL PARTIES Simplify360 Social Index (SSI)716871Bharatiya Janata Party 1 BHARATIYA JANATA PARTY No. of unique people talking Total buzz in the month1,35,729 8,27,4182Indian National CongressNo. of unique people talking Total buzz in the month1,21,097 3,89,96564643Aam Admi PartyNo. of unique people talking Total buzz in the month1,14,868 6,40,83350NEW ENTRANT45CPI (M)No. of unique people talking Total buzz in the month24,547 40,8476NCPNo. of unique people talking Total buzz in the month14,787 28,279Dravida Munnetra KazhagamNo. of unique people talking Total buzz in the month5,229 7,370 14. TOP POLITICAL PARTIES JANUARY 14RANK THIS MONTH PREV MONTH1 2 313 245546-PARTY NAMEUNIQUE PEOPLEBharatiya Janata Party Indian National Congress Aam Admi Party Communist Party of India (Marxist) Nationalist Congress Party Dravida Munnetra KazhagamNEW ENTRANT Dravida Munnetra KazhagamTOTAL BUZZDECEMBER 13 SSIUNIQUE PEOPLE TOTAL BUZZSSI1,35,729 8,27,41871 1,55,8119,63,667791,21,097 3,89,965 1,14,868 6,40,83371 1,27,270 68 1,02,9484,35,449 4,70,22363 7124,54740,8476423,15838,4444614,78728,2796410,18318,688485,2297,370505,7198,51338MISSING THE TOP 10 Bahujan Samaj PartyHIGHEST RANK GAINER Indian National CongressRanking of parties based on overall score, in case of parties having the same SSI, ranking based on Unique people 15. THOUSANDSBJP LEADS MOST OF THE DAYS; EXCEPT ON AAP DHARNA DAY 70605040302010001-01-201406-01-201411-01-2014Indian National Congress16-01-201421-01-2014Bharatiya Janata PartyDaily mentions of the top 4 most mentioned political parties in December, 201326-01-2014Aam Aadmi Party31-01-2014 16. SOCIAL MEDIA SCORE OF MOST PROMINENT POLITICAL PARTIES Following is the list of 10 most prominent national and regional parties with their performance stats on social media. Total score is arrived by considering four broad parameters. Details of the methodology is given in the appendixParty Name Bharatiya Janata Party Indian National Congress Aam Admi Party Nationalist Congress Party Communist Party of India (Marxist) Dravida Munnetra Kazhagam Bahujan Samaj Party All India Anna Dravida Munnetra Kazhagam Janata Dal (United) Biju Janata DalBuzz VolumeUnique People Talking8,27,418 3,89,965 6,40,833 28,279 40,847 7,370 10,336 2,894 7,123 9,339Note: Analysis based on the top parties whose buzz volume is greater than 5K during January month1,35,729 1,21,097 1,14,868 14,787 24,547 5,229 6,983 2,038 4,983 6,121Simplify360 Social Index (SSI)71 71 68 64 64 50 47 46 45 45 17. TOP TWEETS ON BJP 1324 18. TOP TWEETS ON CONGRESS 1234 19. TOP TWEETS ON AAP 312 20. Parties by favorability score Most lovedLeast loved87581. COMMUNIST PARTY OF INDIA (MARXIST)1. AAM ADMI PARTY5874 2. BJP2. AIADMK6272 3. DMK3. JANATA DAL (UNITED)Note: Analysis based on the top parties whose buzz volume is greater than 5K during December month 21. Where are most of the buzz on Indian Elections 2014 coming from? 22. Top 3 States discussing on Indian ElectionsDelhi continues to top the states talking about politics and elections followed by Maharashtra and Karnataka.23.5%22.4%11.9%%age mentions from NCT%age mentions from Maharashtra%age mentions from KarnatakaGender wise distribution11% 89% FEMALE MALEMost of the discussions on Politics were from Men 23. What could possibly be more important than what your consumers [voters] say about you? Mary OConnell Director of Global Digital Marketing, Clorox Brands 24. BUZZ ON INDIAN ELECTIONS IS ON AN INCREASING TREND 10,00,000 9,00,000 8,00,000 7,00,000 6,00,000 5,00,000 4,00,000 3,00,000 2,00,000 1,00,000 0 19-Nov-1326-Nov-133-Dec-1310-Dec-1317-Dec-13Mentions24-Dec-1331-Dec-13Linear (Mentions)7-Jan-1414-Jan-1421-Jan-1428-Jan-14 25. APPENDIX About the Company and Research Methodology 26. CAN WE RANK A POLITICIAN/PARTY BASED ON PEOPLES OPINION ON SOCIAL MEDIA? Uncover the Simplify360 Social Index (SSI) for ranking a politician/PartyReasons on why ranking is important? 1. Buzz alone cannot determine the performance of a politician/party 2. Ranking helps in benchmarking a politician/party with others 3. Few people generating more buzz on a politician/party may not indicate a politician/party has performed well compared to others on social media 27. Simplify360 Social Index (SSI) A POLITICIAN/PARTY IS RANKED BASED ON FOUR BROAD PARAMETERS AWARENESSSPREADTotal Twitter mentions and unique people talking about a party/politician are considered for finding the Awareness scoreVolume of buzz WeightsX%Unique People talking about Y%Measures the quality of Twitter mentions spread by considering Total impressions, total buzz and unique people talking aboutPROMINENCE A measure of how prominient a politician on other social media platforms, which is measured through Twitter by considering the links shared, images and videosFAVORABILITY Measures the extent of Favourability a politican/party. Considers Sentiment in to account for analyzing the Favorability scoreQuality of SpreadNumber of images or videos and linksConsiders Opinion of peopleZ%P%Q%SCORES ARE NORMALIZED AT EACH SUB PARAMETER LEVEL AND AT BROAD PARAMETER LEVEL TO GET THE FINAL SCORE FOR A POLITICIAN/PARTY IN CASE OF POLITICIANS HAVING THE SAME SSI SCORE, RANKING IS BASED ON AWARENESS 28. About the Data: Timeframe: December 01, 2013 December 31, 2013 Geography: India Data sources*: All the tweet mentions on Indian elections, parties &amp; politicians were tracked from Twitter using Simplify360 tool. 29. Buy the Monthly Elections Summary ReportBuy the Monthly Elections Detailed Report 30. Simplify360 The Leader of Social Business Intelligence Most admired brand for Social Media Research on Slideshare Top 10 Product Technology Company by TechSparks 2010 Listed amongst TOP 10 SMM tools by PR2020 and SocialMedia8 31. Social Business Intelligence Simplify360 is the leading social business intelligence. Offerings include: Social Marketing Suite for agencies Social Contact Centre for BPOs Social Command Centre for Enterprises We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research &amp; Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis.www.simplify360.com 32. Leaders use Simplify360ClientsPartnersWorldwideBrazil and LatAMUSASingapore &amp; IndiaSaudi ArabiaWorldwide 33. THANK YOU CONNECT WITH US</p>