REPORT ON THE PARTCIPATION OF

SPICES BOARD INDIA

IN

Food Ingredients South America2016

23rd to 25th August 2016 SAO PAULO, BRAZIL

Submitted By: 1. Dr. D. Ajay,

Scientist C, Regional Office, Guna (MP)

2. Shri. A.P. Beneeshmon Deputy Director, Spices Board, Kochi

Introduction:Brazil is the fifth largest country in the world by both area and population. It is the largest

among Latin American countries and is the largest country to have Portuguese as an official

language. The country is bounded by the Atlantic Ocean in the East and has boundaries with the

major South American countries.

The Brazil has different climatic conditions ranging from equatorial rainforests in the north

and semiarid deserts in the northeast, to temperate coniferous forests in the south and tropical

savannas in central Brazil.

Brazilian agriculture is well diversified, and the country is largely self-sufficient in food.

Agriculture accounts for 8% of the country's GDP, and employs about one-quarter of the labor force

in more than 6 million agricultural enterprises. Brazil is the world's largest producer of sugarcane

and coffee, and a net exporter of cocoa, soybeans, orange juice, tobacco, forest products, and other

tropical fruits and nuts. Brazil is a net exporter of agricultural and food products, which account for

about 35% of the country's exports.

Brazilian Culinary with special reference to spices:

Brazil's culinary influences include its indigenous people and Portuguese settlers as well as

German, Arabic and Japanese immigrants. Each new wave of immigrants added spice, often

literally to the Brazilian table. Today, Brazilians combine fresh produce with dried spices to add

complex flavors to meat, seafood, poultry, rice and even sweet dishes.

Brazilian fish stews get their red color and earthy taste from annatto, which is a ground seed

important in Brazilian cuisine. The seed comes from achiote trees, which grow in Brazil and

throughout Central and South America; in Brazil, dried and ground annatto is called colorau.

Seafood gets added piquancy from dried malagueta, a ground powder made from the extremely

spicy malagueta chili pepper. This pepper, which Brazilians use in both fresh and dried form, is

more than 20 times hotter than a jalapeno pepper. Native to Brazil, its popularity spread to Portugal

and Mozambique, where it also is a culinary staple.

Earthly, spicy flavors ground Brazilian meat dishes. Black peppers are a key to that pungency.

Brazilian-grown black peppercorns are well known for their potency. One example of a classic

Brazilian meat dish is barreado, a stew traditionally prepared in a clay pot. Along with black pepper,

spices include cumin and chili flakes. Red pepper flakes, also crucial to Latin American dishes,

come from the cayenne pepper but are less intense than ground cayenne powder.

The Brazilian staple farofa acts as a spicy condiment as well as a side dish. The dry mixture

of manioc (yucca) flour and spices such as black pepper, coriander and smoked paprika may be

sprinkled over other dishes, used to stuff foods or simply warmed and spooned onto the plate as a

side dish. Smoked paprika is the Spanish version of the Hungarian-based ground pepper.

Limes, coconuts and other fruits are cornerstones to typical Brazilian desserts. When it

comes to flavoring agents, Brazilian dessert spices are similar to those used in North American and

European kitchens. Key dried ingredients for sweet treats such as ambrosia, puddings and cakes

include cloves, cocoa powder, cinnamon and nutmeg. The Brazilian taste for sweet endings to a

meal as well as the sugar, citrus and spices used to flavor them came from Portuguese settlers.

Apart from above there is a requirement of various spices in Brazil like white pepper, tej pat

leaves, rosemary, fennel, star anise, garlic, turmeric, ani seed, curry powders, spices oils and resins.

Major Spices Exported from India to Latin America:

Among the various spices exported from India to Latin American countries, Chillies, Cumin,

Spice oils and resins and mint products are important in terms of volume and value. During 2014-15

a total quantity of 14318 MT tones of chillies worth 28.67M USD was exported. This was followed

by export of cumin 16127 MT worth 26.33M USD. The details of various spices exported from

India to Latin American countries are given in Table 1.

Table 1. SPICE-WISE EXPORT TO LATIN AMERICAN COUNTIRES FROM INDIA

SPICE 2011-12 2012-13 2013-14(P) 2015-16

QTY VAL VAL QTY VAL VAL QTY VAL VAL QTY VAL

(M.T) (RS.LKS) (MIL.US$) (M.T) RS.LKS MIL.US$ (M.T) (RS.LKS (MIL.US$) (M.T) (RS.LKS)

CHILLI 5767.7 6760.2 14.1 13565.0 15119.3 27.6 8751.2 10187.8 16.8 14319.0 17564.0

MINT PRODUCTS 795.5 11319.0 23.6 615.8 13616.4 24.9 589.2 7661.2 12.6 376.7 4053.1

CUMIN 7351.1 10313.5 21.5 8167.6 10913.2 19.9 14407.9 18730.2 30.9 13912.8 16127.4

SPICE OILS & RESINS 372.3 6225.6 13.0 435.2 7175.0 13.1 519.0 8454.6 14.0 410.4 7772.8

NUTMEG & MACE 310.7 2139.3 4.5 258.1 1637.8 3.0 345.2 2046.4 3.4 462.3 2244.1

TURMERIC 560.4 591.0 1.2 974.2 707.6 1.3 1094.3 909.2 1.5 1202.6 1082.0

PEPPER 124.1 404.7 0.8 82.5 356.9 0.7 66.5 344.5 0.6 94.2 556.1

FENNEL 82.1 61.1 0.1 488.7 330.9 0.6 652.8 598.3 1.0 47.0 43.9

OTHER MISCE. SPICES 123.2 155.3 0.3 128.1 231.1 0.4 117.7 207.4 0.3 271.1 733.0

GARLIC 1.1 1.2 0.0 215.6 162.6 0.3 690.7 439.8 0.7 431.3 295.1

GINGER 50.1 71.4 0.1 112.7 124.7 0.2 41.0 69.8 0.1 36.4 62.2

OTHER SEED SPICES 124.7 60.0 0.1 164.3 85.0 0.2 335.2 226.4 0.4 260.7 138.1

FENUGREEK 239.9 83.6 0.2 159.4 62.1 0.1 169.7 69.5 0.1 146.4 89.4

CURRY POWDER/MIXTURE 154.5 87.7 0.2 61.7 59.3 0.1 315.9 225.9 0.4 102.9 128.9

CELERY 42.8 40.0 0.1 85.2 52.0 0.1 65.5 49.0 0.1 88.3 74.0

CARDAMOM(SMALL) 7.7 70.9 0.1 3.2 24.5 0.0 4.2 33.3 0.1 6.9 56.1

CORIANDER 58.8 87.6 0.2 28.1 17.5 0.0 183.9 198.2 0.3 197.8 260.8

TAMARIND 0.2 0.7 0.0 0.1 0.1 0.0 0.1 0.1 0.0 0.1 0.1

VANILLA 0.0 0.0 0.3 8.1 0.0 0.2 12.6

ZONE TOTAL 16166.8 38472.9 80.1 25547.0 50683.2 92.6 28350.1 50459.6 83.3 32367.3 51294.0

Exporters of Spices from India to Latin America

Generally the demand of whole spices is less in Brazil and they prefer more spice

products, like pastes, curry powders, garam masala, spices oils and resins etc. The contact details

of major exporters form India exporting various spice products to Brazil is given in Table 2.

Table 2. Contact details of Exporters of spices from India to Latin America

EXPORTERS OF SPICES WHO EXPORTS TO LATIN AMERICAN REGION FROM INDIA

EXPORTER ADDRESS PHONE FAXSYNTHITE INDUSTRIES LTD AJAY VIHAR,,MG ROAD,COCHIN,KERALA,682016 +91 484-2378801

JABS INTERNATIONAL PVT. LTD

A50,T.T.C.INDUSTRIALAREA,M.I.D.C.MAHAPE,MAHAPE,NAVI MUMBAI,MAHARASHTRA,400 708

- +91 22-27781205

SMJ EXPORTS PVT. LTD. A 333,Shastri Nagar,JODHPUR,JODHPUR,RAJASTHAN,342003

+91 9672273561

SRI VARU IMPEX AND LOGISTICS

45/89,MARINE TOWERS,THAMBU CHETTY STREET,CHENNAI,TAMIL NADU,600001

+91 9884269791 +91 4442061846

KANCOR INGREDIENTS LIMITED

RAJAN HOUSE, GROUND FLOOR,,APPASAHEB MARATHE MARG,,PRABHADEVI,,MUMBAI,MAHARASHTRA,400025

+91 9995869744 +91 484 3051121

AMAR INTERNATIONAL AMAR HOUSE,,MUMBAI MARATHI GRANTHA SANGRAHALAYA MARG,NEARSHARDA TALKIES,,DADAR EAST, MUMBAI,MAHARASHTRA,400 014

+91 9820931222

J LAL FOODS PVT. LTD. OPP. GUNJ BAZAR GATE,,1ST FLOOR,VISNAGAR ROAD,UNJHA, MEHSANA,,GUJARAT,384170

+91 9345611142

KUNVARJI COMTRADE RETAIL PVT LTD

KUNVARJI, B WING,,SIDDHIVINAYAK TOWERS, NR. D.A.V SCHOOL,,OFF S.G. ROAD, MAKARBA,AHMEDABAD,GUJARAT,380051

+91 9925226271 +91 79 2970 2196

PLANT LIPIDS (P) LTD. AP,VIII/547,KADAYIRUPPU,KOLENCHERY,KOCHI,KERALA,682 311

+91 9745999810 +91 484-2760689

EARTH EXPO COMPANY 107,,NOMONEY COMPLEX,NR. MEGHDOOT CINEMA,,MAHUVA,GUJARAT,364 290

+91 9898419831

GAUTAM EXPORT CORPORATION

D81 TTC INDUSTRIAL AREA, TURBHE MIDC,NEAR AMUL DAIRY,NAVI MUMBAI,NAVI MUMBAI,MAHARASHTRA,400705

+91 9820025506 +91 22 41575501

SWANI SPICE MILLS PVT. LTD.

FLAT NO.4,HARI NIWAS,,C ROAD,CHURCHGATE, MUMBAI,MAHARASHTRA,400 020

+91 982104558 +91 22-22819342

SAURAS EXPORTS PRIVATELIMITED

B-51,APMC MARKET NO.1,PHASE-II,SECTOR-19,TURBHE,VASHI,NAVI,,MUMBAI,MAHARASHTRA,400705

+91 98925 88335 +91 22 2624 0607

MURTUZA FOODS PVT. LTD. NEAR G.I.D.C. ESTATE,,UMANIYAWADAR,MAHUVA,GUJARAT,364290

+91 9879331107

KANU KRISHNA CORPORATION

100/104,GORADIA HOUSE,KAZI SYED STREET,MUMBAI,MAHARASHTRA,400003

+91 98210 31991 +91 22 23410159

JAIRAMDASS KHUSHIRAM PLOT NO.5, SECTOR-19-C,OPP.PUNJAB NATIONAL BANK,DANA MARKET,NAVI MUMBAI,MAHARASHTRA,400 703

+91 9820232008 +91 22-27665618

SHARMILI SPICES PRIVATELIMITED

638 AVIOR,NIRMAL GALAXY,L.B.S. MARG MULUND WEST,MUMBAI,MAHARASHTRA,400080

+91 9930618617 +91 22-25649495

SHREE SHUBHAM LOGISTICS LIMITED

PLOT NO.A1 & A2,,SECTOR-25,,GIDC ELECTRONIC ESTATE,GANDHI NAGAR,GUJARAT,382016

+9179 23214000

SANJAY VIVEK TRADING CO.

333/337,,27 28 MAHAVIR CHAMBER, 4TH FLOOR,SAMUEL STREET,MUMBAI,MAHARASHTRA,400003

+91 9820052490 +91 22-23437914

GINNY FOOD 103,,SATYA SAI ENCLAVE,1ST LANE,VIDYA NAGAR,GUNTUR,ANDHRA PRADESH,522007

+91 9849133391

MALABAR FOOD STUFF COMPANY

VIII/2201,KILIKAR ROAD,PARAWANAMUKKU,COCHI,KERALA,682 002

+91 9895443300 +91 484 2223063

K.M. GANATRA &#38 CO. 702, KRUSHAL COMMERCIAL COMPLEX,ABOVE SHOPPER STOP,M.G.ROAD,CHEMBUR (W), MUMBAI,MAHARASHTRA,400089

+91 22 2526 0800

HART FOODS 9/9 D, KASTUR MAHAL, OPP. CANARA BANK,SION EAST,SION CIRCLE ROAD,MUMBAI,MAHARASHTRA,400 022

+91 9987542780 +91 22-2407 0627

SAMI SPICES AND HERBS PVT.LTD

803/804,BAWA HOUSE,A WING,,NARAYAN NAGAR,SION-CHUNABHATTI EAST, MUMBAI,MAHARASHTRA,400 022

+91 9820152502

LAXMI ENTERPRISES 170/172,SAMUEL STREET,MUMBAI,MUMBAI,MAHARASHTRA,400 009

+91 9820068447 +91 22-23478728

BAFNA ENTERPRISES VII/179,D.S.ROAD,JEW TOWN,JEW TOWN, COCHIN,KERALA,682 002

+91 9388604961 +91 484-2225834

GANTRI FOODS A-52,MARKETING YARD,RAJKOT,RAJKOT,GUJARAT,360 003

+91 9824281881 +91 281 2708777

G.R.K.AND COMPANY VII/324A-B,KAKKA THURUTH ROAD,KAKKATHURUTHU,ERAMALLOOR,KERALA,688 537

+91 94471 50008 +91 484 2229820

AKAY FLAVOURS & AROMATICS PVT. LTD

AKAY FLAVOURS,V/315 A,B,C,D,E,F,G,H AMBUNAD,MALAYIDAMTHURUTHU P.O,ALUVA ERNAKULAM,KERALA,683561

+91 484-2680891

RAJ FOODS INTERNATIONAL

1ST FLOOR,J A PATEL BUILDING,NR. WATER TANK, VISNAGAR ROAD,UNJHA,GUJARAT,384170

+91 9925732566

JOTHI AGRO PRODUCTS PVT.LTD

74,THALAIAPPAN STREET,VIRUDHUNAGAR,VIRUDHUNAGAR,TAMIL NADU,626 001

+91 9894058876 +91 4562 247296

AVT McCORMICK INGREDIENTS PVT. LTD.

PLOT NO.225/1 A,,5-7, KAIPOORIKKARA,VAZHAKULAM, MARAMPILLY PO,MARAMPILLY PO, ALUVA,KERALA,683107

+91 484 2677275

SANAT PRODUCTS LIMITED B-8, INDUSTRIAL AREA,SIKANDARABAD,BULANDSHAHR DIST.,UTTAR PRADESH,UTTAR PRADESH,203205

05735 222406

SHREE VAIBHAV CORPORATION

60,NEW MARKET YARD,UNJHA,UNJHA,GUJARAT,384170

+91 9377712351 +91 2767 252219

GROVER SONS 96,,DHARAMJYOT BLDG,KAZI SYED STREET,MUMBAI,MAHARASHTRA,400 003

+91 9820128050 +91 22 226041101

OLAM AGRO INDIA PRIVATE LIMITED

DLF BUILDING NO.8,TOWER A, GROUND FLOOR, PHASE II,CYBER CITY,GURGAON,HARIYANA,122002

+91 8606527482 +91 484 2733233

AVT NATURAL PRODUCTS LIMITED

60,,Rukmani Lakshmipathy Salai,,Egmore,CHENNAI,TAMIL NADU,600 008

+91 9446020782 +91 44 28584147

PAPRIKA OLEOS (INDIA) LIMITED

36,M.C.CHIDAMBARA,NADAR STREET,VIRUDHUNAGAR,TAMIL NADU,626 001

+91 4562-245904

BOS NATURAL FLAVORS (P) LTD

VI/547, P.P. ROAD,PATHIPALAM,ALLAPRA P.O.,,COCHIN,KERALA,683 553

+91 9388836365 +91 484 25223287

MEHTA EXPORTS B/9,VIRAL APARTMENT,50 .S.V. ROAD,,OPP.SHOPPER STOP,ANDHERI, MUMBAI,MAHARASHTRA,400058

+91 9821052127 +91 22 26289700

V.P.M.R CHANDRAMOHAN IMPORTS

27E,SENTHIVINAYAGAPURAM,4TH STREET,ARUPPUKOTTAIROAD, VIRUDHUNAGAR,TAMIL NADU,626001

+91 9443367289

OM INDIA TRADING COMPANY PRIVATE LIMITED

1004,NIRMAL TOWER,BARAKHAMBA ROAD,NEW DELHI,DELHI,110001

+91 9810580074 +9111 23730173

ASIAN CONSUMABLES INDIA PRIVATE LIMITED

NO.3, BALAJI STREET,MGM NAGAR,,AVANIYAPURAM BYE PASS ROAD,MADURAI,TAMIL NADU,625012

+91 452 6453331 +91 452 2673337

RAJ EXIM NO.3, BALAJI STREET,M.G.M. NAGAR,,AVANIYAPURAM BYE PASS ROAD,MADURAI,TAMIL NADU,625012

+91 9842109054 +91 452-2673337

STERLING EXPORTS INC. 405,KONARK DARSHAN-B,ZAVER ROAD,MULUND WEST, MUMBAI,MAHARASHTRA,400080

+91 98210 17264 +91 22 25919310

QUICK FOODS COMPANY 402, ROYAL TOWERS,6, ROYAL PARK,KALAWAD ROAD,,RAJKOT,GUJARAT,360 005

+91 9825076026

SHINGOTEX 205,KALINDI, 2ND FLOOR,SECTOR 19, PLOT 3/3A/4,VASHI, NAVI MUMBAI,MAHARASHTRA,MAHARASHTRA,400703

+91 9821032690 +91 22 27669560

NHC FOODS LIMITED NHC HOUSE 2/13,ANAND NAGR,SANTACRUZ,MUMBAI,MAHARASHTRA,400055

+91 22 6152 2021

ADANI FOOD PRODUCTS PVT. LTD.

RASHTRIYA SHALA MARG,RAJKOT,,,GUJARAT,360002

+91 9825229296 +91 281-2467251

FAIZ INDIAN FOODS 7/2146, RAMPURA,CHHADA OLL,SURAT,GUJARAT,GUJARAT,395003

+91 94268 91199 +91 261 2422459

EVERGREEN EXPORTS 1B, PAREKH INDUSTRIAL ESTATE,PAREKH NAGAR, S.V.ROAD,KANDIVLI (W),,MUMBAI,MAHARASHTRA,400 067

+91 98203 23370 +91 22 2866 3032

THAMES AGRI 205,KALINDI BUILDING, PLOT NO. 3/4,,SECTOR 19C, VASHI,NAVI MUMBAI,MAHARASHTRA,400703

+91 2227839560 +91 2227838330

ASIAN OLEORESIN COMPANY

IX/455-F, ASIAN HOUSE,PATHIPALAM, ALLAPRA P O,P.P. Road,,PERUMBAVOOR, ERNAKULAM,KERALA,683 553

+91 9388637376 +91 484 2523287

LA SHIVE EXIM PVT LTD D-81, TTC INDUSTRIAL AREA,,TURBHE MIDC,NEAR AMUL DAIRY,NAVI MUMBAI,MAHARASHTRA,400705

+91 9821787551 +91 2241575501

MULJI DEVSHI EXPORT PVT.LTD.

116, MULJI DEVSHI,MULJI DEVSHI BUILDING,KESHAVJI NAIK ROAD,MUMBAI,MAHARASHTRA,400009

+91 9892362550 +91 22 25129977

OM SHREE INTERNATIONALPVT.LTD

ORION BUSINESS PARK,702, 7TH FLOOR, NEHRU ROAD,SANTACRUZ EAST,MUMBAI,MAHARASHTRA,400 055

+91 9619881101 +91 22 26874855

ASIAN FOOD INDUSTRIES N.H.NO.8,,OPP. ESCORTS TRACTORS,,AT.P.O.DABHAN,,TAL. NADIAD DIST, KHEDA,,GUJARAT,387320

+91 9824074444 +91 268-2581243

LAXMICHAND DAYABHAI (EXPORT) CO

512 / 16,,REWA CHAMBERS,5TH FLOOR,31, NEW MARINE LINES,MUMBAI,MAHARASHTRA,400 020

+91 982084434 +91 22 22019045

ELIXIR EXTRACTS PVT. LTD. X/558 1,,KINFRA PARK, NELLAD,MUVATTUPUZHA,KERALA,686669

+91 9447008830

GLOVEL NO.3, BALAJI STREET,M.G.M NAGAR, AVANIYAPURAM,AVANIYAPURAM,BYE PASS ROAD,MADURAI,TAMIL NADU,625012

+91 9952538046 +91 4522673337

KITCHEN XPRESS OVERSEAS LIMITED

29/P SANTEJ, SANTEJ VADSAR ROAD,TAL. KALOL, DIST. GANDHINAGAR,SANTEJ,KALOL,GUJARAT,382721

+91 9662538828 +91 2764 268380

INDIAN PRODUCTS LTD. 604,QUEENS CORNER APARTMENT,NO.3, QUEENS ROAD,,BANGALORE,KARNATAKA,560 001

+91 9880194512

BELOOR BAYIR BIOTECH LTD

NO.92/1/1,PVR TOWERS, 80 FT.MAIN ROAD,KATHRIGUPPE, BANASHANKARI,KATHRIGUPPA MAIN ROAD,III STAGE,BANGALORE,KARNATAKA,560085

+91 80 26890518

FINE FOODS INDUSTRIES SR NO.159/1,,HARIPARA ROAD,MAHUVA, BHAVNAGAR,GUJARAT,364290

+91 9426221110 +91 2842 222067

CARDAMOM PRODUCTS (P)LTD

SUBBIAH NAIDU INDUSTRIAL COMPLEX,,1/294, Y.PUDUPATTI, ARUMBANUR POST,,MADURAI NORTH,MADURAI,TAMIL NADU,625104

+91 9344101683

P.A.V. SUNDARAM 166,,NEW COLONY,TUTICORIN,TAMIL NADU,628003

+91 9363306162 +91 461-2322843

PARDES DEHYDRATION COMPANY

PURVALAYA BUILDING,14/15, RAMAKRISHNA NAGAR,RAJKOT,OPP.VIRANI H.S. RAJKOT,GUJARAT,360 002

+91 9825076026 +91 2825-222652

J.D. CORPORATION 609 & 610, RAIKAR CHAMBERS,STATION ROAD,GOVANDI (E),GOVANDI STATION ROAD,MUMBAI,MAHARASHTRA,400088

+91 9820617100 +91 22-25501049

UNICORN NATURAL PRODUCTS LTD.

UNICORN HOUSE, PLOT NO3,,BALAJI ENCLAVE NEAR GUN ROCK,DIAMOND POINT, TRANSPORT ROAD,SECUNDERABAD,TELANGANA,500009

+91 9177270234 +91 40 27818032

Food Ingredients South America 2016 at SaoPaulo:

Sao Paulo is the largest metropolis in Brazil and is one of the most important cities in

Latin America. São Paulo is home to 18 million people and is the third largest city in the world.

The weather is pleasant with a day temperature ranging from 240-270C and with a night

temperature of 150-170C. The city has many business establishments and an ideal place for

conducting international trade fairs in Latin American Region. The people are very friendly and

the food culture is more like that of western countries. Brazilians prefer breads, milk products,

fruits and lot of vegetables. They also use rice and non veg items like beef, lamb, chicken and

fish.

The International food fair ‘Food Ingredients South America 2016’ was conducted at

Transamerica Expocenter, Sao Paulo during 23rd-25th August 2016. The International Food fair

'FISA' is the only meeeting place for the food ingredients industry in Latin America. Over the

past two decades since its debut, FISA has been a strategic platform for generating business

between ingredients manufacturers, distributors and final product developers in the food and

beverage industry. FISA also launched innovpack which is focused on design trends and

innovation for consumer goods final packaging.

The fair was organised by UBM, which is a leading global business media company and

the second largest world wide exhibitions organiser. FISA 2016 has 151 stalls and there were

more than 700 brands from about 40 countries and there were 3 stalls from India.

The Spices Board was represented at FISA 2016 by Dr. D.Ajay, Scientist C, Regional

Office, Guna and Shri. AP. Beneeshmon, Deputy Director (Accts.). Spices Board has booked a

stall of 40 Sq.m (stall no.950). Various Indian spices in their whole form and spices products of

Flavourit Spices Trading Ltd, were displayed. In addition to that, samples sent by various

exporters were also displayed. Spices Board has given permission to accomodate 7 spices

exporters in the stall to show case their products. Board has also organised a cookery show

through Tulsi Indian Cuisine of Prodigy Grand Hotel and Suites, Berrini, Sao Paulo which show

cased Indian cuisine with special reference to various Indian Spices.

The exhibition timings were from 1.00pm to 8.00pm and there were more that 500

visitors every day in our stall. The Cookery show attracted the visitors and all of them were very

happy with the naans, samosa, chiken tikka, kheema and varous chutneys prepared at the stall.

There were general enquireies on spices, mainly chillies, cumin and trumeric. There were

enquireies on spices pastes, powders and garam masalas. People were enquiring mainly on the

availability of retail packs of spices from India. Some of them wanted spices oils and oleo resins.

A total of around 50 prominent enquiries were received from various traders/importers. The stall

was visited by student groups who are doing research on medicinal poperties of various spices.

On the last day, Dr. Ajay Deore, Third Secretary, Office of Consulate General of India, Sao Paulo

visited the stall and interacted with all the participants and visitors and appreciated Spices

Board's efforts in promoting Indian Spices

On 26th August, market suvery was conducted alomg with co-participants in super

markets and in municipal market. In super markets spices like chilly, garlic and turmeric are

available in the form of pastes and powders. The leaves of parsley and rosemary were also seen

in the supermarkets markets. In the municipal market many spices are available in their whole

form like Cumin, Cardamom, Turmeric, Fenugreek, Black Cumin, Garlic ,Cinnamom, Black

pepeer, Coriander and also their powders and pastes. The whole spices were not visually

appealing and we find it of inferior quality especailly Cumin and Black Cumin. Chillies of

different pungency are preserved in vinegar and packed in different sized bottles are availble in

alomost all the shops. Garlic and cumin are imported from neighbouring countires like Argentina

and the traders said that it's much cheaper to import these itmes compared to market the

indigenous ones owing to the EXIM policies in Brazil. Generally people want Indian Spices and

the as availability of good quality spices are difficult they seeked the intervention of the Board.

There is a gradual increase in the preferences of people towards spicy foods and it will be highly

remunerative to explore the Latin American spice market. The details of prominent enquiries are

given in Table 3.

Photo Gallery

With Dr. Ajay Deore, Third Secretary, Office of Consulate General of India, Sao Paulo

At stall with Co-participants

At municipal market along with co-participants for market survey

A view of various spices at Municipal market

Cookery Show at Spices Board’s stall

Visitors enjoying Indian foods at Cookery Show

Interaction with visitors

Various types of chillies at the Brazilian market

Cinnamom rolls at market

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