report of internet users in pak 2013
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BY
MARIA KHAN
Maria Khan, Lecturer UET, Lahore Page 1 of 23
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• 30 millions internet user
In Pakistan
• Half on mobile
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According to the report, internet penetration
in the country has reached 16%, while broadband subscribers have more than doubled in the last two (2) years.
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Terming Pakistan the Fifth Largest mobile phone market in Asia , the report cited 10% Smartphone penetration, although 80% of phones were found to be costing less than $100.
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The report also cited an encouraging 11% of internet mobile visits out of 182 million total page views in April, 2013.
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Despite financial challenges Pakistani
are embracing connected devices and the
content that they offer.
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Pakistan is 5th largest mobile phone
market in the Asia.
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80% of internet users spend
more than an hour online
every day. But the average
session is only 5 minutes.
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Importantly, two thirds of the country s Facebook users are below the age of 25.
More than half of them come from the country s richest 10% of households.
The result is a highly concentrated social media audience of young, affluent consumers.
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Inability to finalize terms for the auction of 3G mobile licenses.
Confusing rules around multi-SIM ownership and mobile number portability
Despite this $7 billions in foreign direct investment into telecom sector since 2005. Telenor has just announced commitment to another 1B.
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