report for - ktf.co.ke report - tourism networking gala 2019.pdf · kenya tourism federation...

REPORT FOR

REPORT BY

ON KENYA TOURISM FEDERATION TOURISM NETWORKING GALA DINNER 2019

HELD ON: Friday 29th November 2019

VENUE: TADEMARK HOTEL, NAIROBI, KENYA.

EXECUTIVE SUMMARY

Riverwood communications Ltd was tasked by Kenya Tourism Federation to offer the following

services towards the Kenya Tourism Federation Tourism Networking Gala Dinner 2019.

The Scope of work included the following:

Public relations and media coverage

Managing media interviews

Drafting and dispatching the media invites

Media RSVP’s

Dissemination of press release

Manage the media at the event

Monitor the media coverage received

Videography

Photography

OUTCOME

Riverwood Communications Ltd provided expertise, providing periodic updates and

participating in client review meetings for the successful implementation of the Kenya Tourism

Federation Tourism Networking Gala Dinner 2019.

The event attracted media coverage from print, electronic and online press to the tune of over

Ksh.27M in PR value.

There was a panel discussion earlier where leaders within the tourism sector, discussed the

strides made in sustainable tourism and what more could be done to improve sustainable

practices.

At the gala dinner, the Guest of honour, PS Tourism and Wildlife, Chairperson Kenya Tourism

Federation, CEO Kingsway Tyres, GM Trademark hotel and CEO Kenya Tourism Federation

addressed the guests on matters tourism and the importance of engaging in sustainable

tourism practices.

EVENT SET UP The event was held at the Trademark Hotel, Ballroom. The room was decorated in black with a

touch of gold with the center pieces.

2019 Kenya Tourism Federation Tourism networking Gala

Centre, Mohammed Hersi (Chair KTF) Arjaa Shah (Ass Corporate GM Trademark hotel) and

Trademark team

Centre, Susan Ongalo (CEO KTF) and Aashit Shah (CEO Kingsway Tyres) with the Trademark Hotel team

L-R, Mohammed Hersi (Chairman KTF), Joe Okudo (PS Tourism), Aashit Shah (CEO Kingsway Tyres

L-R, Aashit Shah (CEO Kingsway Tyres), Susan Ongalo (CEO KTF) and Mike Macharia (CEO KAHC)

L-R, Sallie Khaveve (Holiday Inn), Ceciliah Adhola (Tribe Hotel), Maggie Kulokhoma (Maggie

Holidays), Lilian Kiragu (Tribe Hotel)

L-R, Jimmy Kariuki(MD Sarova), Adam Nguyo (Nature Trends), Victor Shitakha (Chairman Kenya

Coast Tourism Association)

L-R, Laura Anes, Michael Kassal (Austrian Deputy Head of Mission Kenya, Teresa Sapieh

L-R: Mike Macharia (CEO KAHC), Fred Kaigua (CEO KATO) and Agatha Juma (Founding Partner

Engage Kenya)

L-R, Shaileen Shah (GM Trademark Hotel), Richard Barrow (F&B Manager Trademark Hotel),

Arjaa Shah (Ass Corporate GM Trdemark Hotel), Eva Mwangi (Head of Sales) Trademark Hotel

L-R, Kithure Mwingirwo (PR Manager Kempinski), Charity Katago, Riverwood Communications),

Roberto Simone (GM Kempinski)

MEDIA MONITORING REPORT TACTICS USED

Invitation of news and business journalists to the Kenya Tourism Federation Tourism

Networking Gala Dinner

Dispatch of press release, photos, footage and audio bytes to various media houses; TV,

Print, radio, and online.

Videography

Photography

One on one interview.

RESULTS The gala dinner received coverage on major TV and radio stations, print media as well as online

media. The story was featured on news and business segments.

The event and press release has generated a total of 31 stories so far.

Print -7 Hits

Electronic – 15 Hits

Online – 10 Hits

Total – 33 Hits

The overall PR value is KSH 27,347,472

Coverage For the 2019 Kenya Tourism Federation Tourism Networking Gala Dinner

PRINT COVERAGE

Date: 3rd December 2019

Advertising Value: Ksh: 105,600

PR Value: Ksh: 316,800

Tourism players urged to innovate for sustainability-Tourism industry players have been urged to increase efficiency and innovate products that embrace local communities to ensure sustainability.



PR Value: Ksh: 373,200 Innovate or perish, PS tells players-Tourism Principal Secretary Joe Okudo has urged players in the travel sector to develop innovative products for sustainability.


Advertising Value: Ksh: 298, 080

PR Value: Ksh: 894, 240

Tourism PS pushes for diversification-Tourism sector players must diversify their products to embrace local communities in order to attract younger visitors who are no longer interested in traditional offerings, Tourism and Wildlife Principal Secretary Joe Okudo has said.




Balala ahimiza Ubunifu kwa Sekta Kuvutia watalii wengi-Wahudumu Katika sekta ya utalii wametakiwa kuwa wabunifu ili kuvutia idadi kubwa ya watalii humu nchini.Waziri wa Utalii Najib Balala alisema kuna haja ya kujumuisha tamaduni za jamii mbambali katika vivutio vya watalii.

Date: 4th December 2019



TOURISM PLAYERS’ NETWORKING GALA-This year’s annual networking gala for tourism industry players was held under the theme ‘Sustainability is the present and future’.



PR Value: Ksh: 1,036,500

TOURISM IS OUR BUSINESS-Tourism industry players in the private sector gathered in Nairobi recently for the annual Kenya Tourism Federation Networking Gala event.



PR Value: Ksh: 1,788,480

Kenya Tourism Federation Tourism Networking Gala-The hosts (Trademark Hotel team) all smiles. L-R, Mohammed Hersi (chairman KTF) Joe Okudo (PS Tourism) Ashit shah (CEO) Kingsway Tyres) Stepped out looking dapper. Kenya Association of Women in Tourism members looking resplendent at the event

TELEVISION COVERAGE

Date: 3rd December 2019 Time: 1500hrs Tourism outlook- Maalika Kazia interviews

Susan Ongalo, Kenya Tourism Federation CEO giving overview of toursim sector where she said tourists arrival number this year stood at 1.5 million. She added that infrastructure and security was taking shape which is a boost to the tourism sector.

Date: 2nd December 2019 Time: 1900hrs Destination Kenya-Kenya’s tourism industry is missing out due to lack of product diversification. The industry has been stuck with the traditional beach and safari concept despite the modern travellers demanding for more. Tourism and Wildlife Principal Secretary Joe Okudo has said the government has set up the Tourism promotion Fund to support investors develop and market new products.

Date: 2nd December 2019 Time: 2100hrs Destination Kenya-Kenya’s tourism industry is missing out due to lack of product diversification. The industry has been stuck with the traditional beach and safari concept despite the modern travellers demanding for more. Tourism and Wildlife Principal Secretary Joe Okudo has said the government has set up the Tourism promotion Fund to support investors develop and market new products.

Date: 27th September 2019 Time: 1200hrs Tourism Industry Tipped- PS Calls for product diversification in tourism sector.

Date: 27th September 2019 Time: 2100hrs Boosting local tourism-Tourism industry players in the private sector urged to increase

efficiency and develop more innovative products that embrace local communities to ensure

sustainability for the industry.

RADIO COVERAGE

Date: 2nd December 2019

Time: 1600hrs

Tourism diversification-Kenya’s tourism industry is missing out due to lack of product diversification. The industry has been stuck with the traditional beach and safari concept despite the modern travellers demanding for more. Tourism and Wildlife Principal Secretary Joe Okudo has said the government has set up the Tourism promotion Fund to support investors develop and market new products.


Time: 1200hrs

Kenya Tourism Federation Tourism Networking Gala - Tourism industry players in the private sector have been urged to increase efficiency and develop more innovative products that embrace local communities to ensure sustainability for the industry. CS Tourism Najib Balala at the annual Kenya Tourism Federation Tourism Networking Gala, PS Tourism and Wildlife Joe Okudo says the ministry is committed to supporting the development of infrastructure and development of new products.


Time: 1300hrs

Tourism sustainability -Tourism and Wildlife CS Joe Okudo has urged Tourism industry players have been to increase efficiency and develop more innovate products that embrace local communities to ensure sustainability .


Time: 1310hrs

Tourism sustainability -Tourism and Wildlife CS Joe Okudo has urged Tourism industry players have been to increase efficiency and develop more innovate products that embrace local communities to ensure sustainability.


Time: 1615hrs

Tourism sustainability -Tourism and Wildlife CS Joe Okudo has urged Tourism industry players have been to increase efficiency and develop more innovate products that embrace local communities to ensure sustainability .


Time: 1300hrs

Boosting local tourism-Tourism Principal Secretary Joe Okudo has urged players in the travel sector to develop innovative products for sustainability


Time: 1600hrs

Tourism diversification-. Tourism and Wildlife Principal Secretary Joe Okudo has said the government has set up the Tourism promotion Fund to support investors develop and market new products.


Time: 1600hrs

Promoting local tourism-Tourism and Wildlife Principal Secretary Joe Okudo has said the government has set up the Tourism promotion Fund to support investors develop and market new products.


Time: 1300hrs

Tourism PS pushes for diversification-Tourism sector players must diversify their products to embrace local communities in the Sector.


Time: 1600hrs

KTF Networking Gala-Tourism industry players have been urged to increase efficiency and innovate products that embrace local communities to ensure sustainability.

ONLINE COVERAGE

Author: KBC Link: https://www.kbc.co.ke/tourism-industry-missing-out-due-to-lack-of-product-

diversification/

Author: The Star Link: https://www.the-star.co.ke/counties/eastern/2019-12-02-tourism-players-urged-to-embrace-

innovation/

Author: Breaking News Travel Link: https://breakingnews.travel/414986/kenyas-tourism-industry-is-missing-out-due-to-lack-of-product-diversification/

https://www.kbc.co.ke/tourism-industry-missing-out-due-to-lack-of-product-diversification/


https://www.the-star.co.ke/

https://www.the-star.co.ke/counties/eastern/2019-12-02-tourism-players-urged-to-embrace-innovation/


https://breakingnews.travel/414986/kenyas-tourism-industry-is-missing-out-due-to-lack-of-product-diversification/


Author: Switch TV Link: https://twitter.com/switchtvkenya/status/1201536082669649921

https://twitter.com/switchtvkenya/status/1201536082669649921

Author: Business Daily Online Link: https://www.businessdailyafrica.com/economy/Tourism-PS-pushes-for-

diversification/3946234-5370668-b7nl5/index.html

Author: KTN News Link: https://www.standardmedia.co.ke/ktnnews/video/2000180932/one-on-one-with-kenya-

tourism-federation-ceo-susan-ongalo-tourism-outlook

https://twitter.com/mansoorjiwani57

https://www.businessdailyafrica.com/economy/Tourism-PS-pushes-for-diversification/3946234-5370668-b7nl5/index.html


https://www.standardmedia.co.ke/ktnnews/video/2000180932/one-on-one-with-kenya-tourism-federation-ceo-susan-ongalo-tourism-outlook


Author: KTN News- Youtube Link: https://www.youtube.com/watch?v=deVKEBzQdOQ&feature=emb_title

Author: The Star Online Link: https://www.the-star.co.ke/sasa/society/2019-12-03-tourism-players-networking-gala/

https://www.youtube.com/watch?v=deVKEBzQdOQ&feature=emb_title

https://www.the-star.co.ke/sasa/society/2019-12-03-tourism-players-networking-gala/

Author: Treasures Kenya Link: https://twitter.com/Treasures_Kenya/status/1201817858575085568

Author: Eco Tourism Kenya Link: https://twitter.com/ecotourismkenya/status/1202145704547930113

Author: Tourism Research Authority Link: https://twitter.com/TRA_ke/status/1201777608142336000

https://twitter.com/Treasures_Kenya/status/1201817858575085568

https://twitter.com/ecotourismkenya/status/1202145704547930113

https://twitter.com/TRA_ke/status/1201777608142336000

PRINT COVERAGE

DATE PUBLICATION HEADLINE/ARTICLE SUMMARY AVE

in Ksh

PR VALUE

in Ksh

3rd December

2019

The Star Tourism players urged to innovate for

sustainability-Tourism industry players

have been urged to increase efficiency

and innovate products that embrace

local communities to ensure

sustainability.

KES 105,600 KES 316,800

3rd December

2019

Standard Innovate or perish, PS tells players-

Tourism Principal Secretary Joe Okudo

has urged players in the travel sector to

develop innovative products for

sustainability.

KES 124,400 KES 373,200

3rd December

2019

Business Daily Tourism PS pushes for diversification-

Tourism sector players must diversify

their products to embrace local

communities in order to attract younger

visitors who are no longer interested in

traditional offerings, Tourism and

Wildlife Principal Secretary Joe Okudo

has said.

KES 198,600 KES 595,800

3rd December

2019

Taifa Leo Balala ahimiza Ubunifu kwa Sekta

Kuvutia watalii wengi-Wahudumu Katika

sekta ya utalii wametakiwa kuwa

wabunifu ili kuvutia idadi kubwa ya

watalii humu nchini.Waziri wa Utalii

Najib Balala alisema kuna haja ya

kujumuisha tamaduni za jamii mbambali

katika vivutio vya watalii.

KES 50,000 KES 150,000

4th December

2019

The Star TOURISM PLAYERS’ NETWORKING

GALA-This year’s annual networking gala

for tourism industry players was held

under the theme ‘Sustainability is the

present and future’. Kenya Tourism

Federation chairman Mohammed Hersi

and Tourism and Wildlife PS Joe Okudo

were present

KSH. 465,000 KSH.1,395,000

4th December

2019

People Daily TOURISM IS OUR BUSINESS-Tourism

industry players in the private sector

gathered in Nairobi recently for the

annual Kenya Tourism Federation

Networking Gala event.

KSH.345,500 Ksh.1,036,500

12th December

2019

Standard-

Travelog

Magazine

KSH.596,160 KSH.1,788,480

Total KES 1,885,260 KES 5,655,780

DATE STATION HEADLINE/ARTICLE SUMMARY AVE

in Ksh

PR VALUE

in Ksh

2nd December 2019

KTN news Tourism outlook- Maalika Kazia interviews

Susan Ongalo, Kenya Tourism Federation CEO

giving overview of toursim sector where she

said tourists arrival number this year stood at

1.5 million. She added that infrastructure and

security was taking shape which is a boost to the

tourism sector .

KES 2,644,400 KES 7,933,200

2nd December 2019

Switch TV Boosting local tourism-Tourism industry players

in the private sector urged to increase efficiency

and develop more innovative products that

embrace local communities to ensure

sustainability for the industry.

KES 78,000 KES 234,000

2nd December 2019

Citizen TV Tourism Industry Tipped- PS Calls for product

diversification in tourism sector.

KES 1,612,875 KES 4,838,625

2nd December 2019

KBC TV Destination Kenya-Kenya’s tourism industry is

missing out due to lack of product diversification.

The industry has been stuck with the traditional

beach and safari concept despite the modern

travellers demanding for more. Tourism and

Wildlife Principal Secretary Joe Okudo has said

the government has set up the Tourism

promotion Fund to support investors develop

and market new products.

KES 663,500 KES 1990,500

2nd December 2019

KBC TV Destination Kenya-Kenya’s tourism industry is

missing out due to lack of product diversification.

The industry has been stuck with the traditional

beach and safari concept despite the modern

travellers demanding for more. Tourism and

Wildlife Principal Secretary Joe Okudo has said

the government has set up the Tourism

promotion Fund to support investors develop


KES 345,020 KES 1,035,060

2nd December 2019

Classic FM Tourism sustainability -Tourism and Wildlife CS

Joe Okudo has urged Tourism industry players

have been to increase efficiency and develop

more innovate products that embrace local

communities to ensure sustainability .

KES 26,400 KES79,200

2nd December 2019

Smooth FM Tourism sustainability -Tourism and Wildlife CS

Joe Okudo has urged Tourism industry players




KES 17,500 KES 52,500

2nd December 2019 Kiss FM Tourism sustainability -Tourism and Wildlife CS

Joe Okudu has urged Tourism industry players




KES 23,500 KES 70,500

2nd December 2019 One FM Boosting local tourism-Tourism Principal

Secretary Joe Okudo has urged players in the

travel sector to develop innovative products for

sustainability.

KES 6,400 KES 19,200

2nd December 2019 KBC Radio Tourism diversification-. Tourism and Wildlife

Principal Secretary Joe Okudo has said the

government has set up the Tourism promotion

Fund to support investors develop and market

new products.

KES 66,480 KES 199,440

2nd December 2019 Hot 96 Promoting local tourism-Tourism and Wildlife

Principal Secretary Joe Okudo has said the

government has set up the Tourism promotion

Fund to support investors develop and market

new products.

KES 18,789 KES 56,367

2nd December 2019 Biblia Husema Tourism PS pushes for diversification-Tourism

sector players must diversify their products to

embrace local communities in the Sector.

KES 17,400.00 KES 52,200.00

2nd December 2019 KBC GS Tourism diversification-Kenya’s tourism industry

is missing out due to lack of product

diversification. The industry has been stuck with

the traditional beach and safari concept despite

the modern travellers demanding for more.

Tourism and Wildlife Principal Secretary Joe

Okudo has said the government has set up the

Tourism promotion Fund to support investors

develop and market new products.

KES 53,600 KES 160,800

2nd December 2019 Hope FM Kenya Tourism Federation Tourism Networking

Gala - Tourism industry players in the private

sector have been urged to increase efficiency

and develop more innovative products that

embrace local communities to ensure

sustainability for the industry. CS Tourism Najib

Balala at the annual Kenya Tourism Federation

KES 21,400 KES 64,200

ONLINE COVERAGE

DATE HEADLINE WEBSITE LINK ADVERTISING

VALUE(KSH)

PR

VALUE(KSH)

2nd

December

2019

Tourism industry missing

out due to lack of product

diversification-The

industry has been stuck

with the traditional beach

and safari concept despite

https://www.kbc.co.ke/tourism-

industry-missing-out-due-to-

lack-of-product-diversification/

KES 165,400 KES 496,200

Tourism Networking Gala, PS Tourism and

Wildlife Joe Okudo says the ministry is

committed to supporting the development of

infrastructure and development of new

products.

2nd December 2019 Urban radio KTF Networking Gala-Tourism industry players

have been urged to increase efficiency and

innovate products that embrace local

communities to ensure sustainability.

KES 6,500 KES 19,500

Total KES 5,601,764 KES 16,805,292




the modern travellers

demanding for

more.Tourism and

Wildlife Principal

Secretary Joe Okudo has

said the government has

set up the Tourism

promotion Fund to

support investors develop


2nd

December

2019

Tourism players urged to

embrace innovation-

Tourism industry players

have been urged to

increase efficiency and

innovate products that

embrace local

communities to ensure

sustainability.

Tourism and Wildlife PS

Joe Okudo said the

ministry is committed to

supporting the

development of

infrastructure and new

products.

https://www.the-

star.co.ke/counties/eastern/2019

-12-02-tourism-players-urged-

to-embrace-innovation/

KES 105,600 KES 316,800

2nd

December

2019



diversification-The





demanding for

more.Tourism and

Wildlife Principal



https://breakingnews.travel/414

986/kenyas-tourism-industry-

is-missing-out-due-to-lack-of-

product-diversification/

KSH.78,500 KSH.235,500









set up the Tourism

promotion Fund to



2nd

December

2019

Tourism industry players

in the private sector urged

to increase efficiency and

develop more innovative

products that embrace

local communities to

ensure sustainability for

the industry

https://twitter.com/switchtvken

ya/status/120153608266964992

1

KES 180,500 KES 541,500

2nd

December

2019

Tourism PS pushes for

diversification-Tourism

sector players must

diversify their products to

embrace local

communities in order to

attract younger visitors

who are no longer

interested in traditional

offerings, Tourism and

Wildlife Principal


said.

https://www.businessdailyafrica

.com/economy/Tourism-PS-

pushes-for-

diversification/3946234-

5370668-b7nl5/index.html

KES 98,400 KES 295,200

2nd

December

2019



diversification-The





demanding for

more.Tourism and

Wildlife Principal



set up the Tourism

https://suwedi.com/3785406-

tourism-industry-missing-out-

due.html?lang=fr

KES 68,500 KES 205,500









https://suwedi.com/3785406-tourism-industry-missing-out-due.html?lang=fr



promotion Fund to



3rd

December

2019

ONE ON ONE WITH KENYA TOURISM FEDERATION CEO SUSAN ONGALO | TOURISM OUTLOOK.

https://www.standardmedia.co.

ke/ktnnews/video/2000180932/

one-on-one-with-kenya-

tourism-federation-ceo-susan-

ongalo-tourism-outlook

KES 124,400 KES 373,200

3rd

December

2019

One on One with Kenya

Tourism Federation CEO Susan

Ongalo | TOURISM OUTLOOK

https://www.youtube.com/watc

h?v=deVKEBzQdOQ&feature

=emb_title

KES 160,400 KES 481,200

3rd

December

2019

Tourism players' networking

gala-The annual networking

gala for tourism industry

players was held under the

theme 'Sustainability is the

present and future'.

Hosted at the Trademark Hotel,

the gala focused on the strides

made in sustainable tourism

excellence.

https://www.the-

star.co.ke/sasa/society/2019-12-

03-tourism-players-networking-

gala/

KES 105,600 KES 316,800

3rd

December

2019

The Night that was! @Gnderitu @KTF_Kenya @KatoSecretariat @charitykatago Tourism players' networking gala https://the-star.co.ke/sasa/society/2019-12-03-tourism-players-networking-gala/ via @thestarkenya

https://twitter.com/ecotourismk

enya/status/1202145704547930

113

Ksh. 180,500 Ksh.541,500

3rd

December

2019

Industry players have been

urged to increase efficiency and

innovate products that

embrace local communities to

ensure sustainability.

https://the-

star.co.ke/counties/eastern/20

19-12-02-tourism-players-

urged-to-embrace-innovation/

https://twitter.com/Treasures_K

enya/status/1201817858575085

568

KES 180,500 KES 541,500



















3rd

December

2019

PS Tourism,said that tourism

sector players must diversify

their products to embrace local

communities. "It is worth

noting that millennials are not

interested in travelling long

hours for visit".He said at the

annual Tourism federation's

gala in Nairobi.

@KenyaUtalii

https://twitter.com/TRA_ke/stat

us/1201777608142336000

KES 180,500 KES 541,500

TOTAL

KSH 1,628,800 KSH

4,886,400

SUMMARY OF BOTH PRINT AND ELECRONIC & ONLINE MEDIA COVERAGE ADVERTISING VALUE PR VALUE

Print -7 Hits KSH 1,885,260 KSH 5,655,780

Electronic (TV & Radio)– 15 Hits KSH 5,601,764 KSH 16,805,292

Online – 12 Hits KSH 1,628,800 KSH 4,886,400

Total – 34 Hits KSH 9,115,824 KSH 27,347,472

Thank you for partnering with us. For any further clarification, please contact:

Riverwood Communications Ltd Fatima Flats, Marcus Garvey Road, Flat 2A

P.O. Box 27683-00506 Email: [email protected]

Tel: +254 (0) 722 738 583 +254 (0) 705 805 020



mailto:[email protected]

report for - ktf.co.ke report - tourism networking gala 2019.pdf · kenya tourism federation...

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