report downtowndough.com 2 2-4-2012

SEO, LLC Internet Competitive Analysis Report 2/4/2012

SEO, LLC Search Engine RankingReport

500 N. Michigan Ave. Suite 300Chicago, IL 60611920-285-7570

Date: 2/4/2012

Recipient: Pat Niles

DowntowndoughW63N658 Washington AveCEDARBURG WI 53012

Phone: 262-387-0311http://www.DowntownDough.com/default.asp

This analysis has been created by SEO, LLC. Visit us on the Web at http://SplinternetMarketing.com/default.asp or call 920-285-7570 for an appointment for yourpersonalized plan to dominate in the search results on Google and Bing.

Created by SEO, LLC dba www.SplinternetMarketing.com

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http://SplinternetMarketing.com/default.asp

http://www.DowntownDough.com/default.asp




Report Overview

Dates of the Ranking Checks

Date: Saturday, February 04, 2012

Comparison date: Sunday, January 29, 2012

Scope of this Ranking Report

38 keywords and one URL have been checked on 4 search engines. The first 2 result pages of each search engine havebeen checked.

Visibility Statistics

This table lists the found rankings for all analyzed search terms, URLs and search engines. The chart shows the rankingchanges.

Listings in the first position 31Listings Summary

31 listings new or moved up

68 listings did not change

14 listings dropped or moved down

Listings in the top 5 positions 67



Listings which are new 14

Listings which moved up 17

Listings which did not change 68

Listings which moved down 14

Listings which are dropped 0

Total listings 113

Listings Distribution

This chart shows the number of rankings in the different positions.


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Listings Distribution

Saturday, February 04, 2012 Sunday, January 29, 2012

Pos. 1 Pos. 2-5 Pos. 6-10 Pos. 11-15 Pos. 16-20

35

30

25

20

15

10

5

0

Top 20 Listings

The left chart shows the number of top 20 rankings for your search terms, and the right chart shows the number of top 20rankings in the search engines.

Top 20 listings for keywords

4 top 20 listings for "Licensed Character Pans"

4 top 20 listings for "LorAnn Oils & Flavors"

4 top 20 listings for "Martha Stewar...azine Cutters"

4 top 20 listings for "Custom Cookie Cutters"

4 top 20 listings for "Fish & Dinosa...ookie Cutters"

4

3

2

1

0

Top 20 listings in the search engines

33 top 20 listings in Google.com (without Places)

29 top 20 listings in Ask.com

28 top 20 listings in AltaVista.com (U.S.)

23 top 20 listings in Bing.com

30

25

20

15

10

5

0

Checked URLs

This table lists all URLs that have been considered for this report.

URL Listings OnPage 1

Listings OnPage 2


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Checked URLs

This table lists all URLs that have been considered for this report.

http://www.downtowndough.com 97 16

Total 97 16

Checked Keywords

This table lists all search terms for which rankings have been found in the top 20 results.

Keyword Listings OnPage 1

Listings OnPage 2

Animal Cookie Cutters 0 2

Ann Clark Cookie Cutters 3 1

Baking Tools 0 1

Bird and Bug Cookie Cutters 4 0

Boats Cookie cutters 4 0

Candy Writers & Gel Writers 4 0

Cat & Dog Cookie Cutters 2 0

Color Spray Mist 2 0

Comfort Grip Cookie Cutters 4 0

Cookie Cutter Sets 2 2

Cookie Cutters 4 0

Copper Cookie Cutters 2 2

Custom Cookie Cutters 4 0

Easter Cookie Cutters 1 0

Fish & Dinosaurs Cookie Cutters 4 0

Halloween & Fall Cookie Cutters 1 0

Icing Tools & Tips 1 0

Letters & Number Cookie Cutters 1 0

Licensed & Character Sugar Decos 4 0

Licensed Character Pans 3 1

LorAnn Oils & Flavors 0 4

Martha Stewart Magazine Cutters 4 0

Mini Cookie Cutters 2 0

Musical Instruments Cookie Cutters 4 0

Non-Pariels & Jimmies 3 0

Odds & Ends Cookie Cutters 4 0

Old Fashioned Cookie Cutters 4 0

Planes & Trains Cookie Cutters 3 0


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http://www.downtowndough.com



Checked Keywords

This table lists all search terms for which rankings have been found in the top 20 results.

Religious Cookie Cutters 4 0

Rosette Irons 2 2

Rycraft Cookie Stamps 2 0

Southwest Cookie Cutters 2 0

Sport Cookie Cutters 4 0

St. Patrick's Day Cookie Cutters 2 0

State & Patriotic Cookie Cutters 3 0

Tools Cookie Cutters 2 0

Valentine's Day cookie cutters 1 1

Wedding & Baby Cookie Cutters 1 0

Total 97 16

Checked Search Engines

This table lists all search engines for which rankings have been found in the top 20 results.

Search Engine Listings OnPage 1

Listings OnPage 2

AltaVista.com (U.S.) 23 5

Ask.com 24 5

Bing.com 20 3

Google.com (without Places) 30 3

Total 97 16


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Ranking Results

AltaVista.com (U.S.)

Keyword URL Pos. Page Old Pos. Change

Animal Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=23&cat=Animal+Cookie+Cutters

14 2 14 same

Ann Clark Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=25&cat=Ann+Clark+Cookie+Cutters

12 2 12 same

Bird and Bug Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=94&cat=Bird+and+Bug+Cookie+Cutters

1 1 1 same

Boats Cookie cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=45&cat=Cars%2C+Boats%2C+Planes+%26+Trains+Cookie+Cutters

1 1 - new

Candy Writers & Gel Writers http://www.downtowndough.com/shopdisplayproducts.asp?id=75&cat=Candy+Writers+%26+Gel+Writers

1 1 1 same

Cat & Dog Cookie Cutters http://downtowndough.com/shopdisplayproducts.asp?id=24&cat=Dog+Cookie+Cutters

7 1 6 -1

Comfort Grip Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=27&cat=Comfort+Grip+Cookie+Cutters

3 1 3 same

Cookie Cutter Sets http://www.downtowndough.com/shopdisplayproducts.asp?id=91&cat=Cookie+Cutter+Sets

12 2 9 -3

Cookie Cutters http://downtowndough.com 4 1 4 same

Copper Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=28&cat=Copper+Cookie+Cutters

8 1 - new

Custom Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=87&cat=Custom+Cookie+Cutters

4 1 4 same

Fish & Dinosaurs Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=30&cat=Fish+%26+Dinosaurs+Cookie+Cutters

1 1 1 same

Letters & Number Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=33&cat=Letters+%26+Number+Cookie+Cutters

4 1 4 same

Licensed & Character Sugar Decos http://www.downtowndough.com/sho 1 1 1 same


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http://www.downtowndough.com/sho





http://downtowndough.com/shopdispl



http://downtowndough.com









pdisplayproducts.asp?id=84&cat=Licensed+%26+Character+Sugar+Decos

Licensed Character Pans http://www.downtowndough.com/shopdisplayproducts.asp?id=57&cat=Licensed+and+Character+Pans

5 1 5 same

LorAnn Oils & Flavors http://www.downtowndough.com/shopdisplayproducts.asp?id=80&cat=LorAnn+Oils+%26+Flavors

11 2 13 +2

Martha Stewart Magazine Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=102&cat=Martha+Stewart+Magazine+Cutters

1 1 1 same

Mini Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=34&cat=Mini+Cookie+Cutters

3 1 3 same

Musical Instruments Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=35&cat=Musical+Instruments+Cookie+Cutters

1 1 - new

Non-Pariels & Jimmies http://www.downtowndough.com/shopdisplayproducts.asp?id=81&cat=Non%2DPariels+%26+Jimmies

1 1 4 +3

Odds & Ends Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?page=2&id=36

5 1 - new

Old Fashioned Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=37&cat=Old+Fashioned+Cookie+Cutters

2 1 2 same

Planes & Trains Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=45&cat=Cars%2C+Boats%2C+Planes+%26+Trains+Cookie+Cutters

1 1 - new

Religious Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=38&cat=Religious+Cookie+Cutters

6 1 7 +1

Rosette Irons http://www.downtowndough.com/shopdisplayproducts.asp?id=39&cat=Rosette+Irons

13 2 13 same

Sport Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=43&cat=Sport+Cookie+Cutters

5 1 4 -1

State & Patriotic Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=44&cat=State+%26+Patriotic+Cookie+Cutters

1 1 1 same

Wedding & Baby Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=86&cat=We

8 1 8 same


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dding+%26+Baby+Cookie+Cutters

Ask.com



8 1 12 +4


1 1 1 same

Boats Cookie cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=45&cat=Cars%2C+Boats%2C+Planes+%26amp%3B+Trains+Cookie+Cutters

4 1 4 same

Candy Writers & Gel Writers http://www.downtowndough.com/shopdisplayproducts.asp?id=75&cat=Candy+Writers+%26amp%3B+Gel+Writers

1 1 1 same

Color Spray Mist http://www.downtowndough.com/shopdisplayproducts.asp?id=76&cat=Color+Spray+Mist

7 1 7 same


9 1 10 +1

Cookie Cutter Sets http://downtowndough.com 12 2 - new

Cookie Cutters http://downtowndough.com 6 1 - new

Copper Cookie Cutters http://downtowndough.com/shopdisplayproducts.asp?id=28&cat=Copper+Cookie+Cutters

15 2 16 +1

Custom Cookie Cutters http://downtowndough.com/shopdisplayproducts.asp?id=87&cat=Custom+Cookie+Cutters

6 1 9 +3

Fish & Dinosaurs Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=30&cat=Fish+Cookie+Cutters

2 1 3 +1

Licensed & Character Sugar Decos http://www.downtowndough.com/shopdisplayproducts.asp?id=84&cat=Licensed+%26+Character+Sugar+Decos

1 1 1 same

Licensed Character Pans http://www.downtowndough.com/shopdisplaycategories.asp?id=108

14 2 15 +1

LorAnn Oils & Flavors http://www.downtowndough.com/sho 14 2 15 +1


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pdisplayproducts.asp?id=80&cat=LorAnn+Oils+%26+Flavors

Martha Stewart Magazine Cutters http://downtowndough.com/shopdisplayproducts.asp?id=102&cat=Martha+Stewart+Magazine+Cutters

5 1 6 +1


1 1 1 same

Non-Pariels & Jimmies http://www.downtowndough.com/shopdisplayproducts.asp?id=81&cat=Non-Pareils+%26+Jimmies

1 1 1 same

Odds & Ends Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=36&cat=Odds+%26amp%3B+Ends+Cookie+Cutters

7 1 6 -1


3 1 3 same

Planes & Trains Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=45&cat=Cars%2C+Boats%2C+Planes+%26amp%3B+Trains+Cookie+Cutters

1 1 1 same


6 1 6 same


8 1 8 same

Rycraft Cookie Stamps http://www.downtowndough.com/shopdisplayproducts.asp?id=40&cat=Rycraft+Cookie+Stamps

4 1 4 same

Southwest Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=42&cat=Southwest+Cookie+Cutters

4 1 4 same


10 1 8 -2

St. Patrick's Day Cookie Cutters http://downtowndough.com/shopdisplayproducts.asp?id=92&cat=Valentine's+Day+and+St.+Patrick's+Day+Cookie+Cutters

9 1 7 -2

State & Patriotic Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=112&cat=Patriotic+Cookie+Cutters

10 1 10 same


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Tools Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=99&cat=Tools+Cookie+Cutters

9 1 9 same

Valentine's Day cookie cutters http://downtowndough.com/shopdisplayproducts.asp?id=92&cat=Valentine's+Day+and+St.+Patrick's+Day+Cookie+Cutters

12 2 11 -1

Bing.com


Animal Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=23&cat=Animal+Cookie+Cutters

14 2 14 same


10 1 6 -4


1 1 1 same

Boats Cookie cutters http://www.downtowndough.com/shopdisplaycategories.asp?id=15&cat=Cookie+Cutters

8 1 - new

Candy Writers & Gel Writers http://www.downtowndough.com/shopdisplaycategories.asp?id=20&cat=Candy+Making

7 1 - new

Cat & Dog Cookie Cutters http://downtowndough.com/shopdisplayproducts.asp?id=24&cat=Dog+Cookie+Cutters

7 1 6 -1


3 1 3 same

Cookie Cutter Sets http://www.downtowndough.com/shopdisplayproducts.asp?id=91&cat=Cookie+Cutter+Sets

10 1 10 same

Cookie Cutters http://downtowndough.com 4 1 4 same

Copper Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=28&cat=Copper+Cookie+Cutters

8 1 7 -1

Custom Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=87&cat=Custom+Cookie+Cutters

4 1 4 same

Fish & Dinosaurs Cookie Cutters http://downtowndough.com/shopdisplayproducts.asp?id=30&cat=Fish+Co

5 1 - new


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okie+Cutters


1 1 1 same

Licensed Character Pans http://www.downtowndough.com/shopdisplayproducts.asp?id=57&cat=Licensed+and+Character+Pans

4 1 5 +1


11 2 12 +1

Martha Stewart Magazine Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=102&cat=Martha+Stewart+Magazine+Cutters

1 1 1 same

Mini Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=34&cat=Mini+Cookie+Cutters

3 1 3 same


1 1 - new

Odds & Ends Cookie Cutters http://www.downtowndough.com/shopDisplayCategories.asp?id=15&cat=1600+Cookie+Cutters+and+Cookie+Cutter+Sets

9 1 - new


2 1 2 same


6 1 7 +1


13 2 13 same


5 1 4 -1

Google.com (without Places)



2 1 2 same

Baking Tools http://www.downtowndough.com/sho 12 2 12 same


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pdisplaycategories.asp?id=108


1 1 1 same

Boats Cookie cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=45&cat=Cars%2C+Boats%2C+Planes+%26amp%3B+Trains+Cookie+Cutters

1 1 1 same

Candy Writers & Gel Writers http://www.downtowndough.com/shopdisplayproducts.asp?id=75&cat=Candy+Writers+%26amp%3B+Gel+Writers

1 1 1 same

Color Spray Mist http://www.downtowndough.com/shopdisplayproducts.asp?id=76&cat=Color+Spray+Mist

2 1 2 same


3 1 3 same

Cookie Cutter Sets http://downtowndough.com 5 1 - new

Cookie Cutters http://downtowndough.com 4 1 - new

Copper Cookie Cutters http://downtowndough.com/shopdisplayproducts.asp?id=28&cat=Copper+Cookie+Cutters

15 2 16 +1

Custom Cookie Cutters http://downtowndough.com/shopdisplayproducts.asp?id=87&cat=Custom+Cookie+Cutters

1 1 1 same

Easter Cookie Cutters http://downtowndough.com/shopdisplayproducts.asp?id=29&cat=Easter+%26+Spring+Cookie+Cutters

10 1 10 same

Fish & Dinosaurs Cookie Cutters http://downtowndough.com/shopdisplayproducts.asp?id=30&cat=Fish+%26+Dinosaurs+Cookie+Cutters

1 1 2 +1

Halloween & Fall Cookie Cutters http://downtowndough.com/shopdisplayproducts.asp?id=32&cat=Halloween+%26+Fall+Cookie+Cutters

8 1 7 -1

Icing Tools & Tips http://www.downtowndough.com/shopdisplayproducts.asp?id=56&cat=Icing+Tools+%26amp%3B+Tips

6 1 6 same


1 1 1 same

Licensed Character Pans http://downtowndough.com/shopdispl 6 1 6 same


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ayproducts.asp?id=57&cat=licensed+and+character+pans


13 2 6 -7

Martha Stewart Magazine Cutters http://downtowndough.com/shopdisplayproducts.asp?id=102&cat=Martha+Stewart+Magazine+Cutters

4 1 4 same


1 1 1 same

Non-Pariels & Jimmies http://www.downtowndough.com/shopdisplayproducts.asp?id=81&cat=Non-Pareils+%26+Jimmies

1 1 1 same

Odds & Ends Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=36&cat=Odds+%26amp%3B+Ends+Cookie+Cutters

3 1 3 same


1 1 1 same

Planes & Trains Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=45&cat=Cars%2C+Boats%2C+Planes+%26amp%3B+Trains+Cookie+Cutters

1 1 1 same


1 1 1 same


8 1 9 +1

Rycraft Cookie Stamps http://www.downtowndough.com/shopdisplayproducts.asp?id=40&cat=Rycraft+Cookie+Stamps

5 1 5 same

Southwest Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=42&cat=Southwest+Cookie+Cutters

3 1 3 same


5 1 5 same

St. Patrick's Day Cookie Cutters http://downtowndough.com/shopdisplayproducts.asp?id=92&cat=Valentine's+Day+and+St.+Patrick's+Day+Cookie+Cutters

4 1 4 same


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State & Patriotic Cookie Cutters http://downtowndough.com/shopdisplayproducts.asp?id=44&cat=State+%26+Patriotic+Cookie+Cutters

2 1 2 same

Tools Cookie Cutters http://www.downtowndough.com/shopdisplayproducts.asp?id=99&cat=Tools+Cookie+Cutters

5 1 5 same

Valentine's Day cookie cutters http://downtowndough.com/shopdisplayproducts.asp?id=92&cat=Valentine's+Day+and+St.+Patrick's+Day+Cookie+Cutters

9 1 8 -1


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report downtowndough.com 2 2-4-2012

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