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11/18/13 Print about:blank 1/2 Subject: FW: Attention Mr Howe & Mr Horn, Mercedes Benz advertisements on extremely offensive material From: [email protected] ([email protected]) To: [email protected]; Cc: [email protected]; [email protected]; [email protected]; [email protected]; Date: Thursday, 31 October 2013 7:07 AM Dr. Duffy, Your correspondence to our parent company, DAG, was forwarded to the U.S. market as the advertisement you refer to is creative developed for this marketplace. We greatly appreciate your calling this incidence to our attention. We contract with Ad Science for their blocking and verifying capabilities to assure MBUSA’s digital display buys secured via ad networks do not appear within undesirable environments. While this dramatically protects our brand from aligning with unsafe content, the technology is not 100% accurate and as such our advertising was served on Ripoff Report.com. This site should have been flagged via Ad Science as an unacceptable publisher site. Upon receipt of your correspondence, we have assured that this site is permanently blocked. We trust you understand this unfortunate circumstance and thank you again for taking the time to bring this to our attention. Janice Englishmen Media Supervisor [email protected] 201-573-2427 Von: Janice Duffy <[email protected] > Datum: 25. Oktober 2013 08:22:20 MESZ An: Christoph Horn <[email protected] > Betreff: Attention Mr Howe & Mr Horn, Mercedes Benz advertisements on extremely offensive material Antwort an: Janice Duffy <[email protected] > If you are not the addressee, please inform us immediately that you have received this e-mail by mistake, and delete it. We thank you for your support.

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11/18/13 Print

about:blank 1/2

Subject : FW: Attention Mr Howe & Mr Horn, Mercedes Benz advertisements on extremely offensive material

From: [email protected] ([email protected])

To: [email protected];

Cc: [email protected]; [email protected]; [email protected];[email protected];

Date : Thursday, 31 October 2013 7:07 AM

Dr. Duffy, Your correspondence to our parent company, DAG, was forwarded to the U.S. market as the advertisementyou refer to is creative developed for this marketplace. We greatly appreciate your calling this incidence to ourattention. We contract with Ad Science for their blocking and verifying capabilities to assure MBUSA’s digitaldisplay buys secured via ad networks do not appear within undesirable environments. While this dramaticallyprotects our brand from aligning with unsafe content, the technology is not 100% accurate and as such ouradvertising was served on Ripoff Report.com. This site should have been flagged via Ad Science as anunacceptable publisher site. Upon receipt of your correspondence, we have assured that this site ispermanently blocked. We trust you understand this unfortunate circumstance and thank you again for taking the time to bring this toour attention. Janice EnglishmenMedia [email protected]

Von: Janice Duffy <[email protected]>

Datum: 25. Oktober 2013 08:22:20 MESZ

An: Christoph Horn <[email protected]>

Betreff: Attention Mr Howe & Mr Horn, Mercedes Benz advertisements on

extremely offensive material

Antwort an: Janice Duffy <[email protected]>

If you are not the addressee, please inform us immediately that you have received this e-mail by mistake, anddelete it. We thank you for your support.