renewable energy questionnaire summary1
TRANSCRIPT
Q1 -The business area that best describes my organisation
23.5%
0.0%
5.9%
17.6%
47.1%
0.0%
5.9%
8.9%
0.0%
4.4%
8.9%
64.4%
8.9%
4.4%
9.3%
13.0%
11.1%
9.3%
37.0%
13.0%
7.4%
Education
NGOs
Healthcare / Hospital
Manufacturing
Entrepreneur
Government
Micro-finance Enterprises
Zambia Nigeria Ghana
-Entrepreneurs - Manufacturing-Education - Healthcare / Hospital - MFEs
Q2 -When choosing an electricity power system for your business/organisation, how important would you consider the following factors? (Please tick the appropriate box – 1 = least important and 10 = most important)
1
3
1
3
3
1 2
3
71
6
3
41 6
5 4
3
4 7
63
7 86 5 5
10
5 4
0
2
4
6
8
10
12
14
16
18
Importance factors % - Ghana
1 2 3 4 5 6 7 8 9 10
Q2 -When choosing an electricity power system for your business/organisation, how important would you consider the following factors? (Please tick the appropriate box – 1 = least important and 10 = most important)
8
7
6
44
9 7
4
7
43
6
10
87
4 8
8
13
12
24
8
1625
27
11 8
30
18
12
0
5
10
15
20
25
30
35
40
45
Importance factors % - Nigeria
1 2 3 4 5 6 7 8 9 10
Q2 -When choosing an electricity power system for your business/organisation, how important would you consider the following factors? (Please tick the appropriate box – 1 = least important and 10 = most important)
3
7
42
6
11
4
2
6
3
4
613
7
14
13
9
11
12
3
39
27 2837
26
11
28
3829
25
0
10
20
30
40
50
Importance factors % - Zambia
1 2 3 4 5 6 7 8 9 10
Q3 - When purchasing an electricity power system for my business/organisation, I would weigh the challenges faced
as (1 = least challenging and 6 = most challenging)
7 1114
10
64
814
1011
10 9
2213 10 14
24 21
0
10
20
30
40
50
Initial good Price
Trustworthy Distrib
Adv different systems
Correct tech/info
Good ROI Elec power systems access
6
5
4
3
2
1
1 4 3 2
4
14 1
5 4
1
4
3 5
44
76
8 7 4 62
4
0
5
10
15
20
Initial good Price
Trustworthy Distrib
Adv different systems
Correct tech/info
Good ROI Elec power systems access
6
5
4
3
2
1
Ghana
Nigeria
7 1114
10
64
814
1011
10 9
2213 10 14
24 21
0
10
20
30
40
50
Initial good Price
Trustworthy Distrib
Adv different systems
Correct tech/info
Good ROI Elec power systems access
6
5
4
3
2
1
613
1011
106
4 8 1815 4 14
610
914
1097
5
7 6
89
1712
5 613 9
0
10
20
30
40
50
60
Initial cost of purchase/obtaining a
good price
Finding a trustworthy distributor
Understanding the advantages of different
systems
Correct technology/obtaining
information
To obtain good return on investment
Accessibility to electricity power
systems
6
5
4
3
2
1
Zambia
Q2 -When choosing an electricity power system for your business/organisation, how important would you consider the following factors? (Please tick the appropriate box – 1 = least important and 10 = most important)
Q3 - When purchasing an electricity power system for my business/organisation, I would weigh the challenges faced
as (1 = least challenging and 6 = most challenging)
Choice of System factors (Q2-3)
When it comes to the most important factors when choosing a power system, the results were:Efficiency Capital and maintenance costsEase of installations and operationsAfter sales was quite significant in Ghana and Zambia
As for the most challenging factorsInitial costs of purchase / obtaining a good priceGood return on investmentCorrect technology / obtaining informationFinding a trustworthy distributor
The above factors highlight the some of the key components that should be part of the package offered by SNI to potential distributors. This can also be used as part of SNI sales negotiations to demonstrate our good understanding of the market demands. Selling price and ROI structure will define the company position against competitors and set the standards for future market growth.
Q4 -Please select your preferred system as shown in the diagram above
5.9%
0.0%
3.7%
23.5%
22.2%
22.2%
47.1%
48.9%
18.5%
23.5%
28.9%
55.6%
0.0% 20.0% 40.0% 60.0%
Ghana
Nigeria
Zambia
System 5 - 10kW and up
System 4 - 1kW to 10kW
System 3 - 100W to 1kW
System 2 - 20 to 100W
System 1 - Less than 20W
The chart shows the combined results of three countries for different system preferred price ranges:
Q6 - My business or organisation would purchase an electricity power system through one or more of the following means:
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%
Credit card
Take out a loan from the bank
Take out a lease from the distributor or seller
Buy on hire purchase
Buy outright
Zambia
Nigeria
Ghana
As previously identified from the PESTEL analysis and unlike the developed countries, their preferred means of purchase electricity are not loans from Banks or credit cards but Buy outright, over 60%Buy on hire purchase, over 25%The use of personal savings for business purposes is the most common model in all three countries.
Q7 - My business or organisation will be interested in buying an electricity power system that is able to calculate the exact amount of electricity that is used at any point in time:
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
Ghana Nigeria Zambia
Agree
Disagree
Q8 - My business or organisation will be interested in an electricity power system that has the ability to generate income through charging for the exact electricity that consumers use:
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
Ghana Nigeria Zambia
Agree
Disagree
Q9 - My business or organisation will be interested in buying an electricity power system that can use a pay as you go (PAYG) charge card similar to mobile phone charging systems as a means to generate income
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
120.0%
Ghana Nigeria Zambia
Agree
Disagree
With over 80% of the responses across all three countries, the targeted audience really like the product potential and are interested obtaining this products based on its ability to control electricity and generate income.
When it comes to the use of the system as PAYG model, there seems to be a balance response rates (agree 60% and disagree 40%) between Ghana and Zambia but Nigeria are very much in favour of this type of revenue stream with almost 100% votes. This lead to believe that there is a need to put an emphasis on the PAYG in Ghana and explain the benefits of this model. A point to address in the marketing approach.
Q10 - My business or organisation prefer to buy an electricity power system from one or more of the locations below:
0% 10% 20% 30% 40% 50% 60% 70% 80%
Road-side generator store
Internet
Market
Importer or supplier
Zambia
Nigeria
Ghana
Q11 - An after-market service is important for my business or organisation when I purchase an electricity power system. The most important service for me is:
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0%
Ghana
Nigeria
Zambia
Extended system service agreement with the system supplier
Options on technical training support from the system provider
An after-market service contract with a maintenance company
Manufacture warranty agreement
Our own in house maintenance capacity
None of above, don’t require any services
•Extended system service agreement with the system supplier•An after-market service contract with a maintenance company•Options on technical training support from the system provider•Manufacture warranty agreement
Q12 - When my business or organisation buys an electricity power system, the price point I would require to have it installed by a professional is:
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%
8
7
6
5
4
3
2
1
Zambia
Nigeria
Ghana
1 2 3 4 5 6 7 8
USD 350+ 750+ 1000+ 1500+ 2000+ 2500+ 3000+ 3500+
Strong concentration within the $1,000 to $1,500 price range. Worth mentioning that a significant number of Ghanaian participants are willing to pay the highest price of $3,500 . The lowest price