FROM TELEMARKETING ROOM TO DIGITAL CONTENT LEADER.HOW WE TOOK A LOCAL SOLAR COMPANY THAT WAS DOING TELEMARKETING TO A MULTI-MILLION DOLLAR DIGITAL MARKETING POWERHOUSE.

SUMMARYSINCE THEY WERE DOING TRADITIONAL MARKETING TECHNIQUES RENEW REQUIRED AN ENTIRELY NEW BRAND, THAT WE HELP THEM BUILD FROM SCRATCH.

WE CREATED AN ONLINE PRESENCE WITH SEGMENTED CONTENT MARKETING FUNNELS, WHAT WE CALL CUSTOMER JOURNEYS.

ROLES● PAID MEDIA (SEARCH + SOCIAL)● LANDING PAGES & CTA’S● DIGITAL CONTENT STRATEGY● TOP-OF-FUNNEL CONTENT● MIDDLE-OF-FUNNEL CONTENT● AUTOMATED EMAIL WORKFLOWS● LEAD GENERATION SEQUENCES● JOURNEY MAPPING

BECAUSE OF COMPETITIVE SOLAR MARKET WE NEEDED TO CREATE A BRAND THAT WOULD REALLY STAND OUT AND SO WE WENT WITH ILLUSTRATIONS

AND EYE-CATCHING INFOGRAPHICS.

CONTENT STRATEGY

TOFU CONTENT● EBOOKS● WHITE PAPERS● CHECKLISTS● VIDEOS● INFOGRAPHICS

MOFUCONTENT● WEBINARS● CASE STUDIES● FAQ SHEETS● SPEC SHEETS● BROCHURES

AUTOMATION● LEAD GENERATION SEQUENCES● EMAIL WORKFLOWS● LIST SEGMENTATION● JOURNEY MAPPING

INBOUND MARKETING FOR

THE 21ST CENTURYWE USED SEARCH AND SOCIAL TO DRIVE TRAFFIC, THEN USED

LANDING PAGES TO GET THOSE VISITORS TO OPT-IN SO WE CAN NURTURE THEM WITH CONTENT MARKETING AND EMAIL DRIP

CAMPAIGNS TO THROUGHOUT THE DIGITAL FUNNEL.

NURTURING VISITORS INTO LEADS, LEADS INTO PROSPECTS, AND PROSPECTS INTO SALES OPPORTUNITIES.

COST-PER-LEAD

Q1 Q2 Q3

AMT. OF LEADS

CONVERSION

CLOSING RATE

AMT. OF SALES

COST-PER-SALE

AVG. SALES AMT.

SALES REVENUE

COST-PER-CONV.

COST-PER-CLICK $9.75 $7.80 $6.85

$118.19 $35.45

85

$118.19

8.25%

12%

$1,181.82

$20,000

8

$169,230

22%

$35.45

282

15% 18%

42

$236.36

$20,000 $20,000

$846,153

$19.57

35%

511

$19.57

92

$108.73

$1,839,416

RESULTS

PAID MEDIA TOTOP-OF-FUNNEL CONTENT YIELDED A 500% INCREASE IN SALES + SIGNIFICANTLY DECREASED COST-PER-SALE.

TOP-OF-FUNNEL TO MIDDLE-OF-FUNNEL CONTENT YIELDED A 217% INCREASE IN SALES AND AGAIN SIGNIFICANTLY DECREASED COST-PER-SALE.