renault duster case study 2013
DESCRIPTION
Renault Duster Case StudyTRANSCRIPT
![Page 1: Renault Duster Case Study 2013](https://reader033.vdocuments.site/reader033/viewer/2022050815/5474a151b4af9f9d0a8b5774/html5/thumbnails/1.jpg)
Renault DusterDrive the change
Being big or being small doesn't make it ..
Being Just RIGHT makes it !!
![Page 2: Renault Duster Case Study 2013](https://reader033.vdocuments.site/reader033/viewer/2022050815/5474a151b4af9f9d0a8b5774/html5/thumbnails/2.jpg)
DUSTER !!
•A car that married to the comfort of a Sedan and the rugged strength of a SUV !!
•Launched in 2012 , as the car for the unstoppable Indian !
![Page 3: Renault Duster Case Study 2013](https://reader033.vdocuments.site/reader033/viewer/2022050815/5474a151b4af9f9d0a8b5774/html5/thumbnails/3.jpg)
1. Market Structure : Oligopoly
I1 I2 I3 I4 I5 I6 I7 I8 I9
Few Less High Medium
Medium
High High Medium
Medium
I1- No of Sellers
I2- Degree of DifferentiationI3-Entry and Exit barriersI4-Degree of Vertical IntegrationI5-Cost Structure
I6-Level of informationI7-Availability and access of resourcesI8-Degree of GlobalizationI9-Econimic Powers.
![Page 4: Renault Duster Case Study 2013](https://reader033.vdocuments.site/reader033/viewer/2022050815/5474a151b4af9f9d0a8b5774/html5/thumbnails/4.jpg)
View point DusterFactor Average
Design and colour 3.4
Fuel efficiency 3.4
Comfort and space 3.8
Speed 3.6
Economy 3.3
Pride 3.7
* Source : Primary data collected based on the opinions of different people using Google forms.
![Page 5: Renault Duster Case Study 2013](https://reader033.vdocuments.site/reader033/viewer/2022050815/5474a151b4af9f9d0a8b5774/html5/thumbnails/5.jpg)
![Page 6: Renault Duster Case Study 2013](https://reader033.vdocuments.site/reader033/viewer/2022050815/5474a151b4af9f9d0a8b5774/html5/thumbnails/6.jpg)
![Page 7: Renault Duster Case Study 2013](https://reader033.vdocuments.site/reader033/viewer/2022050815/5474a151b4af9f9d0a8b5774/html5/thumbnails/7.jpg)
2.Duster,…. a leader ? ? ?
•“Among French car-makers, Renault enjoys the first-mover advantage in the compact SUV segment as competitors such as Skoda Yeti are over-priced while the Premier Rio that starts at Rs 5 lakhs has technical and quality issues” *
• Indian Car of the Year 2013. Its market share is 20%.**
*Source : articles.economictimes.indiatimes.com -Article - SUV war heats up
** Source : articles.economictimes.indiatimes.com - Article - India launches compact SUV
![Page 8: Renault Duster Case Study 2013](https://reader033.vdocuments.site/reader033/viewer/2022050815/5474a151b4af9f9d0a8b5774/html5/thumbnails/8.jpg)
Challenger !!
• Eco Sport has surpassed the sales of duster in every way and switched places with Duster !!
LEADER CHALLENGER
![Page 9: Renault Duster Case Study 2013](https://reader033.vdocuments.site/reader033/viewer/2022050815/5474a151b4af9f9d0a8b5774/html5/thumbnails/9.jpg)
*Source: SIAM, RCML research
![Page 10: Renault Duster Case Study 2013](https://reader033.vdocuments.site/reader033/viewer/2022050815/5474a151b4af9f9d0a8b5774/html5/thumbnails/10.jpg)
Competitors
•Eco Sport--Leader
•XUV 500 --Follower
•Ertiga, Elantra-other Competitors
![Page 11: Renault Duster Case Study 2013](https://reader033.vdocuments.site/reader033/viewer/2022050815/5474a151b4af9f9d0a8b5774/html5/thumbnails/11.jpg)
Ecosport – Main Rival
![Page 12: Renault Duster Case Study 2013](https://reader033.vdocuments.site/reader033/viewer/2022050815/5474a151b4af9f9d0a8b5774/html5/thumbnails/12.jpg)
Competitors MatrixAttributes Duster Ford Eco
SportXUV 500 Skoda Yeti
Exteriors 3 1 2 4
Mileage 2 1 3 4
Interiors 2 1 2 3
Speed 3 4 2 1
Safety & Comfort
2 1 3 4
Ground Clearance
2 1 3 3
Price Price: ₹ 12.18 lakhs
Price: ₹ 7.39 lakhs
Price: ₹ 10.95 -14 lakhs
Price: ₹ 15.19 lakhs
* Source : Overdrive.in
![Page 13: Renault Duster Case Study 2013](https://reader033.vdocuments.site/reader033/viewer/2022050815/5474a151b4af9f9d0a8b5774/html5/thumbnails/13.jpg)
3. Strategies for Duster
![Page 14: Renault Duster Case Study 2013](https://reader033.vdocuments.site/reader033/viewer/2022050815/5474a151b4af9f9d0a8b5774/html5/thumbnails/14.jpg)
4. Response and Strategy to Duster
![Page 15: Renault Duster Case Study 2013](https://reader033.vdocuments.site/reader033/viewer/2022050815/5474a151b4af9f9d0a8b5774/html5/thumbnails/15.jpg)
Ecosport
Duster
Dusted Away…………………………………………………
![Page 16: Renault Duster Case Study 2013](https://reader033.vdocuments.site/reader033/viewer/2022050815/5474a151b4af9f9d0a8b5774/html5/thumbnails/16.jpg)
Thank You