remote startup - building a company from everywhere in the world

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Building a company from anywhere in the world

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The likes of Automattic (Wordpress) and 37signals promote remote working as a way to hire the best talent, regardless of location. Programming can be done from anywhere and saving office costs is a great way to bootstrap. This talk looks at the advantages and disadvantages, tools and methodologies for building a remote company. This talk was given by David Mytton at Digital Shoreditch London 2013.

TRANSCRIPT

Page 1: Remote startup - building a company from everywhere in the world

Building a company from anywhere in the world

Page 2: Remote startup - building a company from everywhere in the world

David Mytton

Woop Japan!

Page 3: Remote startup - building a company from everywhere in the world
Page 4: Remote startup - building a company from everywhere in the world

Server Density Timeline

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Server Density Timeline

•April 2009: 2

•Dec 2009: 3

•Early 2011: 5

UK

UK

UK

Canada

Canada Netherlands

USA

•Late 2011: 7 UK Canada Netherlands

USA Portugal

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Server Density Timeline

UK

Canada

Netherlands

USA Portugal

Poland

•2013: 12

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Picture is unrelated! Mmm, ice cream.

•No limits on hiring

Advantages

RelocationWorldwide talent

Page 8: Remote startup - building a company from everywhere in the world

Picture is unrelated! Mmm, ice cream.

•No limits on hiring

Advantages

•Suits employees

Friends, family, flexibility

Page 9: Remote startup - building a company from everywhere in the world

Picture is unrelated! Mmm, ice cream.

•No limits on hiring

Advantages

•Suits employees

•Responsibility

Promote responsibility within the team - taking the initiative

Page 10: Remote startup - building a company from everywhere in the world

Picture is unrelated! Mmm, ice cream.

•No limits on hiring

Advantages

•Suits employees

•Responsibility

•CostOffice costs, commuting

Page 11: Remote startup - building a company from everywhere in the world

Picture is unrelated! Mmm, ice cream.

•No Distractions

Advantages

Office costs, commuting

Page 12: Remote startup - building a company from everywhere in the world

Picture is unrelated! Mmm, ice cream.

•No Distractions

Advantages

•Travel

Office costs, commuting

Page 13: Remote startup - building a company from everywhere in the world

Picture is unrelated! Mmm, ice cream.

•No Distractions

Advantages

•Travel

•Timezone coverage

Office costs, commuting

Page 14: Remote startup - building a company from everywhere in the world

Disadvantages

Collaboration

More difficult

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Disadvantages

Collaboration

Keeping everyone updated

More difficult

Page 16: Remote startup - building a company from everywhere in the world

Disadvantages

Collaboration

Keeping everyone updated

Isolation

Having informal ideas or discussions

Page 17: Remote startup - building a company from everywhere in the world

Disadvantages

Collaboration

Keeping everyone updated

Isolation

Watercooler

Having informal ideas or discussions

Page 18: Remote startup - building a company from everywhere in the world

2012 Office

Last year we added an office after 3 years of working remotely

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What works best where?

Remote Office

Engineering Design

Ops Marketing

Support Sales

Everything? Everything?

Page 20: Remote startup - building a company from everywhere in the world

2012 Office

Very difficult toadd remote later

Important that we did it in this order

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2012 Office

Office only

Remote Only

Remote → Office

Important that we did it in this order

Page 22: Remote startup - building a company from everywhere in the world

2012 Office

Remote Only

Remote → Office

Office → Remote

Office only

Important that we did it in this order

Page 23: Remote startup - building a company from everywhere in the world

Remote mindset

Communication

Availability

Tools

Working remotely is a mindset, difficult to bolt on after starting all in the same placeCommunication: have to keep everyone in the loopAvailability: not all around at the same time. Organise meetings or collaboration in advance

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Not just chatting - activity feed

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Very difficult toadd remote later

Page 29: Remote startup - building a company from everywhere in the world

David Mytton

[email protected]

@davidmytton

Woop Japan!

www.serverdensity.com