2011 Vol. 1

remax.com

LeadStreet

Design Center

Mainstreet

RE/MAX University

remax.com®

remax.com®

Listings, information and tools for consumersThrough remax.com, consumers can search for properties in any of the more than 80 countries served by RE/MAX. This site has seperate databases for foreclosure, luxury properties and commercial real estate. With the RE/MAX mobile browser, visitors can access the site whenever they like, wherever they are.

remax.com Features • All the listings – Viewable for thousands of U.S. cities and towns

• Advanced searching – Narrow searches down by city, state or ZIP Code, or by map

• Foreclosure data – Find U.S. pre-foreclosure, auction and bank-owned properties

• Comparable home sales – information about recent sales in any neighborhood

• Home Finder Alert – Consumers find their perfect place by receiving notice when new listings become available that match their needs

• RE/MAX Community Toolbar – Downloadable tool gives consumers instant access to listings from anywhere on the Web

Other Consumer Resources• Agent and office search – Front and center to help consumers find

an expert RE/MAX Associate in their area

• Real estate news – Articles and videos keep consumers up on the latest real estate news and what it all means for them

• Learning Center – Fundamentals of buying, selling, investing, avoiding foreclosure and working with an agent

• Mortgage tools – Current mortgage rates, prequalification resources

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&• Most visited real estate franchise website (ComScore, Compete.com and Hitwise for 6-month

period through August 2010)

• Leads generated from the site go to RE/MAX agents with no referral fee from RE/MAX, LLC

• Visit http://workingforyou.remax.com to see a U.S. map showing remax.com activity in real time

• The 1996 RE/MAX IDX initiative that launched LeadStreet represented an industry-first by a real estate franchise: posting all the listings in thousands of U.S. markets

Quick Cool

remax.com

FACTS

LeadStreet®

Generating business for AssociatesRE/MAX Associates in the U.S. and parts of Canada benefit from LeadStreet, a lead-generation and management system exclusive to RE/MAX. Any time a visitor to remax.com requests information on a listing, a lead is generated. Every lead – more than 9 million so far – is routed directly to a RE/MAX agent.

LeadStreet Features • Fee-free leads – RE/MAX doesn’t

charge referral fees on leads arising from remax.com

• Easy acceptance – Accept leads instantly by e-mail or text

• Equitable distribution – Leads are distributed based on consumers’ search criteria and equitable lead-routing rules

• No-hassle posting – The LeadStreet system automatically pulls listing data from MLSs for display on remax.com

• Enhance listings – Quickly enhance displays with unlimited photos, additional descriptions, videos, virtual tours and Web commercials

• Lead management – Manage and nurture leads using LeadStreet’s comprehensive resources, including drip e-mail campaigns and tools for contact management and reporting

• More traffic – Offices and Associates with websites separate from their LeadStreet IDX sites can link each to the other – driving more traffic to each site

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&• In 2011, the cumulative number of LeadStreet leads will reach 10 million

• Average number of monthly leads through LeadStreet: approximately 164,000

• Automatically export photos and property information from LeadStreet for listing marketing pieces through the RE/MAX Design Center

• LeadStreet also has one of the industry’s most effective contact-management systems

Quick Cool

LeadStreet®

FACTS

Dynamic marketing materialsto promote your listings and yourselfThe RE/MAX Design Center is a virtual in-house ad agency, where you can create and distribute professional marketing materials at your convenience. Available at no additional charge in the United States, most of Canada and many countries worldwide, the Design Center has nearly 2,000 high-quality print and multimedia templates. Customize them with your own information and photos and wow your customers.

Design Center Features:• Print and multimedia projects – Choose from brochures, flyers, postcards, newsletters, eCards,

Web commercials, videos, virtual tours, slide shows and more. E-mail them, embed them in your website or post them on YouTube

• Your information automatically added – Enter your photo and contact information once, and they automatically populate every subsequent project

• Convenient printing – Print materials yourself, send them to a local printer or send them electronically to a printer affiliated with the Design Center

• Integration – Create customized marketing materials for your LeadStreet listings using any of the 25 integrated Design Center templates. Listing information will automatically populate into the template you choose, making marketing your listings the easiest task you do all day!

• Phrase and Article assistants – Save commonly used phrases and insert them into your projects, or select RE/MAX trademarked phrases. Insert short articles describing common real estate processes

• Image Assistant – Load photos once into the Image Assistant and retrieve them thereafter as needed

RE/MAX Design Center

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&• Find recently posted Design Center templates in the “New to the Design Center” folder

• Find monthly consumer newsletters to send to clients and prospects at this path: RE/MAX Library >> Newsletters >> Fixed Content

• Add your own audio in virtual tours, slideshows and some eCards

• Want to add a QR code to your documents, directing readers to your website? Simply insert it into any photo field

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Design Center

FACTS

&INTEGRATES

RE/MAX Mainstreet®:Referrals, training and networkingRE/MAX Mainstreet, the members-only extranet, is the website through which Associates interact with each other and with RE/MAX at the international and regional levels. Through the site, you send and receive referrals, register for RE/MAX University training courses, view educational streaming videos on demand, purchase products from RE/MAX Approved Suppliers, consult the calendar for upcoming webinars and other training, network and exchange ideas with fellow Associates – and much more.

Through Mainstreet, You Connect To:• The RE/MAX Web Roster – Search, connect axchange referrals with agents and offices throughout

the RE/MAX global network

• remax.net e-mail – Make the most powerful brand in real estate part of your e-mail address with a yourname@remax.net forwarding address

• Online tips and news – Great ideas from RE/MAX professionals, and the latest industry and RE/MAX news

• Social media resources – Numerous videos, downloads and articles on using social media to enhance your business

• The RE/MAX YouTube Brand Channel – Post listings and marketing videos to YouTube.com/remax at no charge

• Downloads – Download files to help you in your business, including graphics, logos, forms, educational resources and more

• Message Boards – Exchange ideas, tips and opinions with your RE/MAX colleagues

• RE/MAX Approved Suppliers – Search for and purchase the products you need for your business – often at a special RE/MAX discount

RE/MAX Mainstreet

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&• RE/MAX Chairman Dave Liniger gives his take on the real estate industry and the economy

in his blog

• Manage your referrals electronically through Mainstreet

• Mainstreet is your portal for tools such as LeadStreet, the Design Center and RE/MAX University

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Mainstreet

FACTS

Tech Partners RE/MAX University®

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On-demand educational resourcesto build business and make moneyThrough RE/MAX University on Demand, receive training how you want it, when you want it. Every Associ-ate in the world can benefit from RU’s vast array of business-building educational resources, covering every facet of real estate productivity. RU features more than 1,000 videos – ranging from designation courses to “Quick Hits” that get right to the bottom-line insights. Associates can view videos on their computer through RE/MAX Mainstreet, on their TVs through a digital media player or via their iPhone, BlackBerry or Android.

Designation CoursesTake professional designation training on your own time and at your own pace. Courses include:

• Core designations such as ABR, CCIM, CRS and SRES

• Today’s most relevant designations: Certified Distressed Property Expert (CDPE), Five Star Professional (FSP) and Short Sales and Foreclosure Resource (SFR)

• Courses pertaining to investors, auctions, new-home and luxury-home marketing and green real estate

Training and Motivational VideosIn operation since 1994, RE/MAX University has built a world-class collection of training videos featuring the real estate industry’s best trainers in addition to top RE/MAX Sales Associates and Broker/Owners.

Special Live EventsRU regularly produces live programs, including:

• Coaching Hall of Fame sessions (industry and business trainers)• Town Hall Meetings (hot topics)• Recruiting sessions with RE/MAX Chairman Dave Liniger and other

top recruiters.

Technology Training WebinarsRE/MAX University and many RE/MAX regions offer regular webinars with detailed information on getting the most out of RE/MAX Technology products such as LeadStreet, RE/MAX Mainstreet and the RE/MAX Design Center.

&• More than 60,000 Associates have completed designation courses through RU

• Other than designation courses, it’s all free as a benefit of RE/MAX membership

• All videos are of broadcast quality, suitable for display on any medium – from smartphones to big-screen TVs

• Pressed for time? View any of hundreds of two- to three-minute videos and put the information to use immediately

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RE/MAX University

FACTS

Tech products and services for your business needsRE/MAX Technology Partners provide wireless telephone service, agent-productivity and office-management software, commercial real estate listing and marketing services, office technology packages, neighborhood information, Short Sale and REO property management and market-data analysis.

AT&T Get 10 percent off your monthly wireless bill with the largest digital voice and data wireless network in North America.

eNeighborhoodsBecome the neighborhood expert with current information on any area in the United States.

Lone WolfBrokerage management software with single-point entry, and IDX website solutions for offices and agents.

LoopNetPowers commercial listings on remax.com. LoopLink service saves time and money.

RealtyTracDiscounted access to the largest and most comprehensive database of foreclosures in the United States.

REO MaestroAutomates and streamlines the marketing and management of REO properties.

Short Sale CommanderOrganize and manage your Short Sale business, and easily share information with clients.

TerradatumCreate marketing and recruiting materials using Terradatum’s BrokerMetrics® market-analysis tools.

Top ProducerSales and marketing system for Realtors, helping to generate prospects, market your listings and manage clients and listings.

Tech Partnerships

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&• They are committed to Affiliate satisfaction in terms of competitive pricing, quality and

timeliness

• They understand the RE/MAX business model and needs of Associates and Broker/Owners

• You can easily research and purchase their products through RE/MAX Mainstreet

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Tech Partners

FACTS

© 2011 RE/MAX, LLC. All rights reserved. The material herein may not be duplicated, copied or reproduced – in whole or in part – in any way without written permission. RE/MAX is an Equal Opportunity Employer and supports the Fair

Housing Act. Each RE/MAX® office is independently owned and operated.101673 2011 Vol. 1

RE/MAX Services:Call (888) 398-7171 or e-mail ecare@remax.net for information on and support for these services:

Call (303) 770-5531 or e-mail ru@remax.net for information on:

Technology Partners:AT&T • (800) 331-0500 (www.att.com/wireless/remax)eNeighborhoods • (800) 975-9742 (http://eneighborhoods.com/remax)Lone Wolf • (866) 279-9653 (www.lwolf.com/remax)LoopNet • (800) 601-8803 (www.loopnet.com)RealtyTrac • (800) 306-5997 (www.realtytrac.com/remax)REO Maestro • (720) 932-4403 (www.reomaestro.com/remax) Short Sale Commander • (800) 658-3420 (www.shortsalecommander.com/remax)Terradatum • (888) 212-4793 (www.terradatum.com)Top Producer • (866) 784-4784 (www.TopProducer.com/remax)