remarketing: get creative, not creepy - cassie oumedian at interactivity digital
TRANSCRIPT
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REMARKETING GET CREATIVE - NOT CREEPY
CASSIE OUMEDIANHANAPIN MARKETING
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Know your Audience
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Creative List Segmentation Create Creative AdCopy Creep with Confidence
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Creative Remarketing List SegmentationGoogle Analytics
High Revenue PurchasersMedium – Organic vs. Paid
Page Views & GoalsBrowser & Screen Resolution
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Let’s Get Creative & Build Some Happy Little Remarketing Lists!
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Segmented Filter Example = Revenue > $100 via Organic
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She Prefers Old School “Ctrl Z”
Membership Duration = How Long You Follow the User
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Creative List Segmentation Creating Creative AdCopy Creep with Confidence
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“I don’t really NEED these shoes but if I get 20% off my first pair…
Create Image & Text Ads Per Audience
Text Ads 50% Higher CTR
Image Ads 40% Higher CVR
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Be Your Own Bob Ross with Display AD Builder!
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Creative List Segmentation Creating Creative AdCopy Creep with Confidence
![Page 13: Remarketing: Get Creative, Not Creepy - Cassie Oumedian at Interactivity Digital](https://reader036.vdocuments.site/reader036/viewer/2022070603/554cfa8fb4c90513118b53b8/html5/thumbnails/13.jpg)
Why Frequency Capping?
Don’t be a Creep!
Less Frequent = Improve CTR & CVR
Frequency Capping
More Frequent = Hurt Brand
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Dimensions TabReach & Frequency by Day
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Higher Frequency = Lower CTR
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Frequency Cap Set - 6
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Know your Audience
Segment Lists to Your Hearts Desire
Be Creative with AdCopy – Ads Per Audience for All Shapes & Sizes
Don’t be a Creep - Frequency Cap with Confidence
http://www.ppchero.com/introducing-our-new-remarketing-toolkit/
http://www.ppchero.com/frequency-capping-with-confidence-on-the-display-network/
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Now Go Build Happy Little Remarketing Campaigns!