remarkable customer journeys
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Remarkable customer journeys
CampaignMarketingStrategy
Campaign Creative Exectution
Campaign Production & Automation
Campaign Digital & Print Launch
Single Customer View
AutomatedReal-timeJourneys
CampaignAnalysis & Reporting
\ Imagine a world where you can run all your marketing campaigns automatically, intelligently and cohesively from a single platform - not just digital campaigns, but printed campaigns as well.
Imagine a world in which we communicate with people whilst respecting their individuality – delighting them with information that is personalised, relevant, yet meaningful to their lives.
Imagine more
CampaignMarketingStrategy
Campaign Creative Exectution
Campaign Production & Automation
Campaign Digital & Print Launch
Single Customer View
AutomatedReal-timeJourneys
CampaignAnalysis & Reporting
\ Now imagine being able to do this at lightning speeds from your desktop whilst enjoying much greater returns on your marketing investment – all the while looking like a hero to your boss.
Imagine a world in which we communicate with people whilst respecting their individuality – delighting them with information that is personalised, relevant, yet meaningful to their lives.
Imagine more
Source: *ADMA
\ Just 18% of companies have a single view of the customer even though it is one of their top priorities for future improvement*
\ 45% of all marketers agree that data is the most underutilised asset in the marketing organisation*
\ 39% of marketers found it challenging to answer which marketing initiatives are effective and 75% who attempt to calculate ROI report some kind of problem or challenge*
Understanding the digital marketing landscape could mean the difference between being in business or not.
Today’s marketing landscape
Source: *ADMA
\ Within the next two years, 71% of marketers plan to implement a big data analytics solution to help tease out the insights from the mass of consumer data available to them*
\ Despite the increased use of social media, consumers still prefer to recieve their advertising messages via traditional media: catalogues and flyers, TV, press, radio and direct mail.
Understanding the digital marketing landscape could mean the difference between being in business or not.
Today’s marketing landscape
We are integrated marketing technologists.
How we address challenges for our clients
We provide a singular customer viewWe will take any and all of your data from any source and provide you with a single, integrated view of all your customers, that can be continually updated by your input and theirs.
We understand digital and print media.Our innovative solution Printid™ is the only software in the market that enables fully integrated management of digital and print campaigns from one marketing cloud.
We are integrated marketing technologists.
How we address challenges for our clients
We know the industryWe stay up to date with market trends and industry standards so you don’t have to.
We can connect offline to onlineYour customers offline response can be captured, measured and integrated.
We are marketing automation specialistsWe automate repetitive activity and campaign deployment to save time and money.
We are integrated marketing technologists.
How we address challenges for our clients
We are an extension of your marketing armWe enable dynamic and responsive content across all media. We offer services across strategy, creative, campaigns, list management, POS, fulfilment, execution, analysis and reporting.
We understand data, analytics & customer metricsOur business was built on an innate understanding of data and analytics and customer metrics.
We are true multi-channel marketing specialistsRegardless of the medium, email, mobile, social, web, video and print – we’ve got it covered.
We are localMelbourne born and bred, with offices in Sydney and a team of national partners.
We are best in classWe hire, invest in and partner with the industry’s best talent, solutions and providers. We deliver best practice in everything we do.
We are marketing specialists – not consultantsWe will take your hand and walk the path with you, being accountable for our advice.
What makes us different
We are experts in data and analytics.
We are easy to work withWe have a reputation for being some of the friendliest people in the business. Just ask some of our clients!
We’re not going anywhereFounded in 2002, with a strong history in print innovation and cross-channel marketing, we are here for the long run.
What makes us different
We are experts in data and analytics.
Marketing Cloud
Analytic
s &
Rep
ortin
g
DATA
SINGLECUSTOMER
VIEW
Mobile
Social
Web
Video
Redemptions
APPs
Geo Location
Offers
Call Centre
CRM
Homep
age
MIS | ERP
Landing Page
List
MicrositePOS
Building remarkable customer journeys
Providing a single customer view.
CaptureNurtu
reWelcome
AUTO
MATION
VALUE SEGMENTATION
LEADGENERATION
ONE TO ONEPERSONALISATION
AU
TOMATION
ACQUISITION GROWTH
EN
GAG
EMEN
T &
RET
ENTI
ON
Cross Sell
ReactivationW
elco
me
Nur
tureCaptureSurveySurprise & Delight
Reward & Recognition
Birthday
Anniversa
ry
Occ
asio
ns
Informative
Referral
Events
Upsell
VALUE SEGMENTATION
LEADGENERATION
ONE TO ONE PERSON
ALI
SATI
ON
Building remarkable customer journeys
Aquisition campaigns.
AU
TOMATION
ACQUISITION GROWTH
EN
GAG
EMEN
T &
RET
ENTI
ON
Cross Sell
ReactivationW
elco
me
Nur
tureCaptureSurveySurprise & Delight
Reward & Recognition
Birthday
Anniversa
ry
Occ
asio
ns
Informative
Referral
Events
Upsell
VALUE SEGMENTATION
LEADGENERATION
ONE TO ONE PERSON
ALI
SATI
ON
Anniversary
Birthday
Reward & Recognition
Surprise & Delight
Survey
ONE TO ONEPERSONALISATION
AUTO
MATION
VALUE SEGMENTATION
LEADGENERATION
Building remarkable customer journeys
Engagement & retention campaigns.
Reactivation
Cross Sell
UpsellEvents
Referral
Informative
Occasions
AUTO
MATION
VALUE SEGMENTATION
LEADGENERATION
ONE TO ONEPERSONALISATION
Growth campaigns.
AUTO
MATION
ACQUISITION GROWTH
EN
GAG
EMEN
T &
RET
ENTI
ON
Cross Sell
ReactivationW
elco
me
Nur
tureCaptureSurveySurprise & Delight
Reward & Recognition
Birthday
Anniversa
ry
Occ
asio
ns
Informative
Referral
Events
Upsell
VALUE SEGMENTATION
LEADGENERATION
ONE TO ONE PERSON
ALI
SATI
ON
Building remarkable customer journeys
The customer revolution has begun
It’s never been more important to develop real relationships with your customers.
The future of digital marketing is here.
https://www.youtube.com/watch?v=x1wwxcoA82o
The customer revolution has begun
It’s never been more important to develop real relationships with your customers.
Printid™ is the key to truly integrated marketing campaigns that deliver powerful results which will delight your customers and grow your customer base beyond what you thought was possible.
https://www.youtube.com/watch?v=TV2E2v42V0c
Completing the customer journey
Championing a revolutionary global ‘first-to-market’ solution.Communicating with your customers based on their preferences.
\ A new application operating within the Salesforce Marketing Cloud
\ Fully automated, lighting fast and business rule integrated
\ A perfect inclusion to completing the customer journey. http://youtu.be/6yHNMMqksTw
Completing the customer journey
Championing a revolutionary global ‘first-to-market’ solution.Communicating with your customers based on their preferences.
“65% of consumers have made a media purchase as the result of a direct mail piece†”†Salesforce ExactTarget 2012 Channel Market Survey.
1. Expertise, experience and know-how
2. Planning and management through
commitment
3. Return on investment
4. Superior technological execution
Imagine more
Bringing it all together.
5. Increase and improve brand awareness
6. Collect, measure and use behaviour
based data
7. Drive increased conversion rates.
Imagine more
Bringing it all together.
remarkable customer journeys477 Warrigal Rd Moorabbin VIC 3189 Australia. T +613 9555 5001 [email protected] www.digital-logic.com.au