religare securities ltd-vivek singh project
TRANSCRIPT
RESEARCH REPORT
Perception of People towards and Various Investment Avenue
RESEARCH REPORT SUBMITTED IN PARTIAL FULLFILMENT OF
MASTER OF BUSINESS ADMINISTRATION PROGRAMME
(Session- 2010-2012)
IMS ENGINEERING COLLEGE GHAZIABAD
MAHAMAYA TECHNICAL UNIVERSITY- NOIDA (U.P.)
Submitted By: Research Guide:
Vivek Singh Miss. Punjika Rathi
Roll No. 1014370060 Asst. Prof. IMSEC Gaziabad
MBA 4th semester
ACKNOWLEDGEMENT
First of all I would like to express my gratitude to my faculty Miss. PUNJIKA
RATHI. who guided me with her knowledge and skill and helped me in successful
completion of the work.
I thank my Institute who has given me an opportunity to show my skills. I also
thank all my nearer and dearer ones without whose support this project would not
been possible.
I gratefully acknowledge the invaluable support and guidance that was provided to
me by various individuals that led to the successful completion of this project.
Their vision of the problem gave me enough direction to bring out a meaningful
result.
I extend my sincere gratitude towards my parents, who have always encouraged
me and gave suggestions. They always stand by me. Their support has always
motivated me.
I would heartily thank all the respondents of the survey without whose support &
valuable inputs this project would not have been completed
DECLARATION I, Vivek Singh hereby declare that the research report titled “PERCEPTION OF
PEOPLE TOWARDS AND VARIOUS INVESTMENT AVENUE ” Submitted
in Partial fulfillment for the degree of “MASTER OF BUSINESS
ADMINISTRATION” to IMS ENGINEERING COLLEGE, GHAZIABAD is
my own effort and has not been submitted earlier to any other University / Board /
Institute.
Vivek Singh
Roll No.1014370060 MBA 4th sem Place: Ghaziabad Date:
CERTIFICATE
This is to certify that Mr. VIVEK SINGH is a bonafide student of MBA 2nd year of this institute. He prepared research report titled titled “PERCEPTION OF PEOPLE TOWARDS AND VARIOUS INVESTMENT AVENUE” for partial fulfillment of Master of Business Administration (MBA) affiliated to Mahamaya Technical University, Noida (Formally Uttar Pradesh Technical University).
I wish him all the best for his Future endeavors.
Prof. Rushen S. Chahal
Head of Department (MBA)
TABLE OF CONTENT
Articles Page No.
Front Page 1
Acknowledgement 2
Declaration 3
Certificate 4
Executive Summary 6-7
Introduction To The Topic 8-11
Introduction To Industry 12-19
Introduction To Company
20-39
Objective Of Research 42-46
Research Methodology 47-49
Data Collection And Interpretation 50-58
Conclusion 59-60
Limitations 61-62
Bibliography 63-64
Questionnaire 65-67
EXECUTIVE SUMMARY
EXECUTIVE SUMMARY
The present report is prepared for the partial fulfillment of M.B.A and as a part of
curriculum. This is an attempt to determine and do a Study of “PERCEPTION
OF PEOPLE TOWARDS AND VARIOUS INVESTMENT AVENUE”
To pursue the research area of “RELIGARE securities ” are chosen. Where the
survey conducted through QUISTIONNARE and INTERVIEW. The data
collection is as analyzed and some practical tools were applied to get inferences
from the survey. The results are printed in forms of graphs and diagrams.
The report has two sections, in its first section company profile is given, where as
in second section, research methodology is given which includes sample design,
analysis on sample and findings are given. Suggestions with respect to the survey
for future improvement are given to improve the survey because their competitors
have also taken up the survey.
At the end of the report limitations, Conclusion of the research. Last there is
Bibliography.
I N T R O D U C T I O N
I N T R O D U C T I O N
The working of stock exchanges in India started in 1875. BSE is the oldest stock
market in India. The history of Indian stock trading starts with 318 persons taking
membership in Native Share and Stock Brokers Association, which we now know
by the name Bombay Stock Exchange or BSE in short. In 1965, BSE got
permanent recognition from the Government of India. National Stock Exchange
comes second to BSE in terms of popularity. BSE and NSE represent themselves
as synonyms of Indian stock market. The history of Indian stock market is almost
the same as the history of BSE.
The 30 stock sensitive index or Sensex was first compiled in 1986. The Sensex is
compiled based on the performance of the stocks of 30 financially sound
benchmark companies. In 1990 the BSE crossed the 1000 mark for the first time. It
crossed 2000, 3000 and 4000 figures in 1992. The reason for such huge surge in
the stock market was the liberal financial policies announced by the then financial
minister Dr. Man Mohan Singh.
The up-beat mood of the market was suddenly lost with Harshad Mehta scam. It
came to public knowledge that Mr. Mehta, also known as the big-bull of Indian
stock market diverted huge funds from banks through fraudulent means. He played
with 270 million shares of about 90 companies. Millions of small-scale investors
became victims to the fraud as the Sensex fell flat shedding 570 points.
To prevent such frauds, the Government formed The Securities and Exchange
Board of India, through an Act in 1992. SEBI is the statutory body that controls
and regulates the functioning of stock exchanges, brokers, sub-brokers, portfolio
managers investment advisors etc. SEBI oblige several rigid measures to protect
the interest of investors. Now with the inception of online trading and daily
settlements the chances for a fraud is nil, says top officials of SEBI.
Sensex crossed the 5000 mark in 1999 and the 6000 mark in 2000. The 7000 mark
was crossed in June and the 8000 mark on September 8 in 2005. Many foreign
institutional investors (FII) are investing in Indian stock markets on a very large
scale. The liberal economic policies pursued by successive Governments attracted
foreign institutional investors to a large scale. Experts now believe the sensex can
soar past 14000 mark before 2010.
The unpredictable behavior of the market gave it a tag – ‘a volatile market.’ The
factors that affected the market in the past were good monsoon, Bharatiya Janatha
Party’s rise to power etc. The result of a cricket match between India and Pakistan
also affected the movements in Indian stock market. The National Democratic
Alliance led by BJP, during 2004 public elections unsuccessfully tried to ride on
the market sentiments to power. NDA was voted out of power and the sensex
recorded the biggest fall in a day amidst fears that the Congress-Communist
coalition would stall economic reforms. Later prime minister Man Mohan Singh’s
assurance of ‘reforms with a human face’ cast off the fears and market reacted
sharply to touch the highest ever mark of 8500.
India, after United States hosts the largest number of listed companies. Global
investors now ardently seek India as their preferred location for investment. Once
viewed with skepticism, stock market now appeals to middle class Indians also.
Many Indians working in foreign countries now divert their savings to stocks. This
recent phenomenon is the result of opening up of online trading and diminished
interest rates from banks. The stockbrokers based in India are opening offices in
different countries mainly to cater the needs of Non Resident Indians. The time
factor also works for the NRIs. They can buy or sell stock online after returning
from their work places.
INTRODUCTION TO
INDUSTRY
INTRODUCTION TO INDUSTRY
The Securities Contract (Regulation) Act, 1956 [SCRA] defines ‘Stock
Exchange’ as anybody of individuals, whether incorporated or not,
Constituted for the purpose of assisting, regulating or controlling the business
of buying, selling or dealing in securities. Stock exchange could be a regional
stock exchange whose area of operation/jurisdiction is specified at the time of its
recognition or national exchanges, which are permitted to have nationwide trading
since inception. NSE was incorporated as a national stock exchange.
Stock market is known as the cradle of capitalism. It is a place where companies
come to raise their share capital and investors go to invest their surplus funds.
Stock market essentially discharges the functions of "the invisible hand" that
channels investment into the most productive ventures so as to optimize the overall
productivity of the economy.
Stock Market is a place where financial instruments like shares, debentures,
commercial papers, bonds etc are bought and sold. Stock markets are popularly
known as stock exchanges. There are many popular stock markets in the world.
NASDQ, Tokyo Stock Exchange, London Stock Exchange are the most popular of
the lot. There are many participants in a stock market. Investors, Speculators,
Arbitrators, Traders are different type of participants of a Stock Market. Brokers
are intermediaries who bring together various participants in a Stock Market.
National Stock Exchange (NSE)
The National Stock Exchange of India Ltd. (NSE), set up in the year 1993, is
today the largest stock exchange in India and a preferred exchange for trading in
equity, debt and derivatives instruments by investors. NSE has set up a
sophisticated electronic trading, clearing and settlement platform and its
infrastructure serves as a role model for the securities industry. The standards set
by NSE in terms of market practices; products and technology have become
industry benchmarks and are being replicated by many other market participants. It
provides a screen-based automated trading system with a high degree of
transparency and equal access to investors irrespective of geographical location.
The high level of information dissemination through the on-line system has helped
in integrating retail investors across the nation.
The exchange has a network in more than 350 cities and its trading members are
connected to the central servers of the exchange in Mumbai through a sophisticated
telecommunication network comprising of over 2500 VSATs. NSE has around 850
trading members and provides trading in over 1000 equity shares and 2500 debt
securities. Besides this, NSE provides trading in various derivative products such
as index futures, index options, stock futures, stock options and interest rate
futures. At NSE, it has always been our endeavor to continuously upgrade the
skills and proficiency of the Indian investor. Since, financially literate investors are
the backbone of the securities market, knowledge and awareness about the
securities market is of the foremost concern to us, starting with the most basic of
information being made available as the first step. This booklet has therefore been
prepared for those of you who are keen to acquire some basic but key information
about the stock markets as an initial step towards becoming a more informed
investor. We hope this booklet will act as a means of satisfying some of your initial
queries on the stock markets.
NSE has several advantages over the traditional trading exchanges.
They are as follows:
• NSE brings an integrated stock market trading network across the nation.
• Investors can trade at the same price from anywhere in the country since
inter-market operations are streamlined coupled with the countrywide access
to the securities.
• Delays in communication, late payments and the malpractice’s prevailing in
the traditional trading mechanism can be done away with greater operational
efficiency and informational transparency in the stock market operations,
with the support of total computerized network.
Indian Stock Market
Indian stock exchanges host the most number of listed companies after United
States. About 2500 companies are listed in the Bombay stock Exchange and the
National Stock Exchange. Apart from foreign institutional investors, Indian stock
market has some 30 million domestic investors.
The working of stock markets has started in India as early as 1875, when 318
persons coming together to Native Share and Stock Brokers Association, with Re.1
for membership fee.
Today the same place has Association has grown into BSE and compiles the
benchmark index for 21 other exchanges spread throughout the country. BSE-
Sensex is the benchmark index of Indian stock exchanges. The 30 stocks that BSE
has selected to determine the index are *ACC, Bajaj, Bharti, BHEL, Cipla, Dr
Reddy's, GACL, Grasim, HDFC, HDFC Bank, Hero Honda, Hindalco, HLL, ICICI
Bank, Infosys, ITC, L&T, Maruti, NTPC, ONGC, Ranbaxy, Reliance, Reliance
Energy, Satyam, SBI, Tata Motors, Tata Power, TCS, Tisco and Wipro. The 30
companies come from 13 different industries and they are the market leaders in
their industries.
Closest to BSE is National Stock Exchange, also located at Bombay. Nifty is the
market index of NSE. Indian stock market has seen many ups and downs, but now
is flying high, crossing every previous record and zooms to even further heights.
BSE-Sensex crossed the four-figure mark of 1000 in 1990 and had a smooth bull
ride till 1992, when the big-bull of Indian stock market, Harshad Mehta became a
villain in the infamous Harshad Mehta scam broke out. The sensex lost 570 points
in no time and some eight to 12 million investors were pushed to bankruptcy.
After that incidence, came the Securities and Exchanges Board of India. With the
enforcement of several regulations and strict guidelines, the confidence of
investors was somewhat regained. With the present technology and practices, it is
next to impossible to commit a fraud in Indian stock market. So claims the SEBI.
Under the watchful eyes of SEBI, Indian stock markets once again gained
momentum. The sensex crossed reached and crossed 6000 mark in 2000 and
crossed the 7000 and 8000 marks in 2005. Foreign Institutional Investors are
pumping in money into the market. The FIIs are confident of a sustainable
momentum. The momentum in the stock market can be associated with the growth
in the fields of export, IT, ITES, telecommunication, education, energy sector,
agriculture etc. The reformist policies being pursued by the government is also a
factor for this growth.
Due to large scale outsourcing by American and European countries, a large
number of jobs also went to India, resulting in more affluent youth who are only
happy to spend out their money. This helped in the growth of telecommunication,
FMCG and manufacturing sectors. The steady growth of GDP at around 6% is also
a critical factor in the upward movement of Indian stock market. If the predictions
of experts come true, sensex will go past 14000 by 2010.
Apart from FIIs, the non-resident Indians also invest hugely in the stock market.
Diminishing returns from bank deposits and the facilities of online trading made
them turn to stock markets and with the current bull-run many have made a good
fortune from stock markets. The stockbrokers also chip in on and open offices in
foreign countries, aimed at the NRIs there.
The initial public offers by Tata Consultancy Services, Maruti Udyog Limited,
ONGC etc were big events in Indian stock market. Not only did they put a great
show, but also took the stock market to newer heights. TCS is a big weight in the
stock market from the day it was listed. Traditional heavy weights are Reliance,
Tata, Bharati etc. Now new entrants like Biocon are also play significant roles in
the market.
Growth directed at sky is visible everywhere. The biggest growth opportunity lies
in the stock market itself. The population of India is well above one billion. The
number of investors is just above 40 million.
INTRODUCTION TO
COMPANY
COMPANY PROFILE
RELIGARE Securities Ltd. (RSL) is a wholly owned subsidiary of RELIGARE
Financial Services Ltd. (RFSL), a Company promoted by the late Dr. Parvinder
Singh, Ex-CMD of Ranbaxy Laboratories Ltd.
The primary focus of Religare Securities Ltd. is to cater to services in Capital
Market Operations to Institutional Investors. The Company is a member of the
National Stock Exchange (NSE) and OTCEI. The growing list of financial
institutions with whom RSL is empanelled as approved Broker is a reflection of the
high levels of services maintained by the Company.
REL operates from seven domestic regional offices, 43 sub-regional offices, and
has a presence in 498* cities and towns controlling 1,837* business locations all
over India.
To make a mark in the global arena, REL acquired UK-based Hichens, Harrison &
Co. in 2008 which was subsequently re-named as Religare Hichens Harrison PLC
("RHH"). Hichens, Harrison & Co. was incorporated in London in the year 1803
and is believed to be one of the oldest firms of stockbrokers in the City of London.
Pursuant to expansion of REL's business, the company has grown from largely an
equity trading company into a diversified financial services company. With the
addition of RHH the REL group now operates out of multiple global locations,
other than India, (the UK, the USA, Brazil, South Africa, Dubai and Singapore).
RELIGARE was founded with the vision of providing integrated financial care
driven by the relationship of trust. The bouquet of services offered by RELIGARE
includes Broking (Stocks and Commodities), Depository Participant Service,
Advisory on Mutual Fund Investments and Portfolio Management Services.
RELIGARE is a pioneer in the concept of partnership to reach multiple locations in
order to effectively service its large base of individual clients. Besides the reach of
RELIGARE, the clients of the company greatly benefit by its strong research
capability, which encompasses fundamentals as well as technical knowledge.
RELIGARE GROUP:
RELIGARE in recent years has expanded its reach in health care and financial
services wherein it has multiple specialty hospital and labs which provide health
care services and multiple financial services such as secondary market equity
services, portfolio management services, depository services etc.
RELIGARE financial services group comprises of Religare Securities Limited,
RELIGARE Comdex Limited and RELIGARE Finvest Limited which provide
services in Equity, Commodity and Financial Services business & Religare
Insurance Advisory Ltd.
RELIGARE SECURITIES LIMITED
1. Member of National Stock Exchange of India and Bombay Stock Exchange
of India.
2. Depository Participant with National Securities Depository Limited (NSDL)
and Central Depository Services Limited (CDSL). A SEBI approved
Portfolio Manager.
RSL provides platform to all segments of the investor to leverage the immense
opportunity offered by equity investing in India either on their own or through
managed funds in Portfolio Management.
The ARN No. of the Religare Securities Ltd. is 33764. The ARN No. is required
by to be available with the broker who deals on behalf of investors or sell the
mutual funds of the different companies present in the market.
Religare Enterprises Limited
Religare Securities Limited
• Equity Broking
• Online Investment Portal
• Portfolio Management Services
• Depository Services
Religare Commodities Limited
• Commodity Broking
Religare Capital Markets Limited
• Investment Banking
• Proposed Institutional Broking
Religare Realty Limited
• In house Real Estate
• Management Company
Religare Hichens Harrison**
• Corporate Broking
• Institutional Broking
Religare Finvest Limited
• Lending and Distribution business
• Proposed Custodial business
Religare Insurance Broking Limited
• Life Insurance
• General Insurance
• Reinsurance
Religare Arts Initiative Limited
• Business of Art
• Gallery launched - arts-i
Religare Venture Capital Limited
• Private Equity and
• Investment Manager
Religare Asset Management*
• Derivatives Sales
• Corporate finance
Services of Religare
Arts
Initiative
Investment
Banking
Wealth
Advisory Services
Personal Credit
Insurance
Mutual Fund
Commodit
y
Equity
REL
Organization Structure:
Religare Enterprises Limited
Religare AMC Limited
• Asset Management Business • Portfolio Management
AEGON Religare Life Insurance Co. Ltd.
• Life Insurance Company, JV with Aegon(26%), Religare(44%), and Bennett & Coleman(30%)
Religare Macquarie Wealth Mgmt. Ltd.
• JV with Macquarie for Wealth Management Business.
Religare Securities Limited
• Retail Equity Broking • Online Investment Portal • Depository Services
Religare Commodities Limited
• Commodity Broking Business.
Religare Capital Markets Limited
• PE and M&A Advisory • Institutional Broking • Investment Banking
Religare Finvest Limited
• Lending and Distribution business.
Religare Insurance Broking Limited
• Life Insurance Broking Business. • Non-Life Insurance Broking Business.
Religare Arts Initiative Limited
• Business of Art • Art Gallery • Art Advisory
Religare Venture Capital Limited
• Private Equity and Investment Manager.
Vistaar Religare Capital Advisors Ltd.
• JV with Vistaar Entertainment Ventures for film fund. • India's first ever film fund.
Religare - Milestone
• JV with Milestone Capital to manage a healthcare and education fund.
Religare Finance Ltd.
• Capital Market Financing
Competitors of Religare
India Infoline was founded in 1995 and was positioned as a research firm. In 2000
e-broking was started under the brand name of 5 paisa.com. A part from offering
online trading in stock market the company offers mutual fund online. It also acts
as a distributer of various financial services i.e. GOI securities ,Company Fixed
Deposits, Insurance. It has a limited ground network, present in 20 cities.
Online Account Type
• Investor Terminal: Investors /Students
• Trader Terminal: Day Traders/HNI’s
Pricing for retail clients
Investor Terminal:-
• Account Opening: Rs 500
• Demat 1st year: Rs 250
• Initial Margin: Rs 2500(Compulsory)
• Min Margin Retainable: Rs 100
• Brokerage:
Trading 0.10% each side + ST
Delivery 0.50% each side + ST
Kotak Securities
Company Background
Kotak Securities limited is a joint venture between Kotak Mahindra bank and
Goldman Sachs.
Online Account Type
• Free Way: Flat Rs 999 Cover Charges p.m. 0.03% per transaction
• High Trader: 6 Times Exposure Cash & Derivatives, Auto sq off 2:55
Pricing of Kotak
• Account opening: Rs 500
• Demat: Rs 22.5 p.m.
• Initial Margin: Rs 5000(Compulsory)
• Min Margin Retainable: Rs 1000
• Brokerage Slab wise: Higher the Volume, Lower the brokerage. Even older
customers (on 0.25% & 0.40% ) have been moved to the slab wise structure.
India Bulls
Company Background
India Bulls is a retail financial services company present in 70 locations covering
62 cities. It offers a full range o financial services and product ranging from
Equities to Insurance. 450+ Relationship Managers who act as personal financial
advisors.
Online Account Type
Signature Account: Plain Vanilla Account with focus on Equity Analysis. The
equity analysis is a paid service even for A/c holders.
Power India bulls: Account with sophisticated trading tools, low commission and
priority to RM.
Pricing of IB Accounts
Signature Account
• Account Opening: Rs 250
• Demat : Rs 200 if POA is signed, No AMC for this DP
• Initial Margin: NIL
• Brokerage: Negotiable
ICICI DIRECT
Company Background
ICICI Web Trade Limited (IWTL) maintains ICICI direct.com. IWTL is an
affiliated of ICICI Bank Limited and the Website is owned by ICICI Bank
Limited.
Account Type:
ICICI Direct e-invest Account:
Premium trading interface of ICICI Direct Link is giving to DBC partners and
HNI’s Plain Vanilla Account with focus on 3 in 1 advantage. Differentiated in
services within the account.
• Cash on Spot
• Margin Plus
Account Opening: Rs 750
Schemes: For short periods Rs 750 is refundable against brokerage generated in a
qtr. These schemes are introduced 3-4 times a year.
Demat: NIL, 1st year charges including in Account Opening Plus a facility to open
additional 4 DP’s without 1st year AMC.
Initial Margin: NIL
Brokerage: All brokerage is inclusive of stamp duty and exclusive of other taxes.
Slab wise brokerage ranges from 0.75% to 0.25% depending on volume.
Sharekhan
Company Background
Sharekhan is online stock trading company of SSKI Group, provider of India-
based investment banking and corporate finance services. Sharekhan is one of the
largest broking houses in the country. S.S. Kantilala Ishwarlal Securities Limited
(SSKI) has been among India’s leading broking houses for more than a century.
Types of Account:
• Sharekhan Classic account
• Sharekhan SpeedTrade account
Brokerage: Some stock trading charges direct percentage while others a fixed
amount per Rs 100. Sharekhan charges 0.50% for inter day and 0.10% for intra day
.
Comparison Table of Brokerage in India
Online Broker Brokerage for
Delivery
Brokerage for
Intraday trading MMC*
SBICAP Securities
brokerage charges 0.50% 0.10% NIL
Sharekhan
brokerage charges 0.03% - 0.50% 0.03% - 0.10% NIL
Motilal Oswal
brokerage charges 0.30% - 0.50% 0.03% - 0.15%
5 paisa
brokerage charges 0.25% - 0.85% 0.07%
Angel Broking
brokerage charges 0.50% 0.02% - 0.03%
ICICI direct
brokerage charges 0.75% 0.15%
Indiabulls
brokerage charges 0.25% - 0.50% 0.05% - 0.10%
HDFC Securities
brokerage charges 0.50% 0.15%
UTI Securities
brokerage charges 0.80% 0.15%
Religare
brokerage charges 0.20% - 0.30% 0.02% - 0.03%
Reliance Money
brokerage charges 0.01% 0.01% card system
• Brokerage is usually negotiable: Several of you trying to choose an online
broker and open an online trading account must have been frustrated trying
to search for the exact brokerage charges charged by various online brokers.
But the fact is the brokerage charged by the same broker varies and in
several cases is negotiable. For example if you go and tell a brokerage house
that you are going to deposit 2 lakh rupees and try to convince them you are
going to trade heavily, they might consider reducing your brokerage. That is
why in the above table you will find only a range for the brokerage charges
in some cases. But that should be enough to get an idea.
• Effective brokerage with taxes is more: In addition to the above brokerage
charges you will have to pay STT (Securities Transaction Tax) at the rate or
0.02% of the total transaction amount. You will also be charged 12.5%
Service Tax on the brokerage amount (and not on the transaction amount).
For example, if your brokerage is 0.50% for delivery and you do a delivery
transaction of Rs.100/- then the total brokerage you pay is
0.50 (brokerage) + 0.02 (stt) + 0.063 (service tax) = 0.58 .
Thus your effective brokerage (including all taxes) will be 0.58%. Similarly
for brokerage on intraday transactions.
About Religare Securities Limited (RSL)
§ One of the leading integrated financial services groups of India
§ Diverse range of offerings
§ Client base of more than 5000,000 and growing across the retail, wealth and
Institutional Spectrum.
§ Pan India and global footprint.
§ Width and depth of management leading a formidable employee base.
§ Best-in-class Research.
§ “Sweetly placed” to spot new opportunities and power ahead.
The Religare Edge
§ Diverse offerings
§ Dynamic Management Team
§ State-of-the art technology
§ Vast Distribution and Reach
§ Robust Brand Recognition
§ Synergistic partnerships
§ Innovative Initiatives
Vision "To be the leading emerging markets financial services group driven by
innovation, delivering superior value for all stakeholders globally".
Mission To be India’s first Multinational providing complete financial services solution
across the globe.
BRAND IDENTITY
Name
• Religare is a Latin word that translates as 'to bind together'. This name has
been chosen to reflect the integrated nature of the financial services the
company offers.
Symbol
• The Religare name is paired with the symbol of a four-leaf clover.
Traditionally, it is considered good fortune to find a four-leaf clover as there
is only one four-leaf clover for every 10,000 three-leaf clovers found.
• For us, each leaf of the clover has a special meaning. It is a symbol of Hope.
Trust. Care. Good Fortune.
• For the world, it is the symbol of Religare.
The first leaf of the clover represents Hope. The aspirations to succeed. The
dream of becoming. Of new possibilities. It is the beginning of every step
and the foundation on which a person reaches for the stars.
The second leaf of the clover represents Trust. The ability to place one’s
own faith in another. To have a relationship as partners in a team. To
accomplish a given goal with the balance that brings satisfaction to all, not
in the binding, but in the bond that is built.
The third leaf of the clover represents Care. The secret ingredient that is the
cement in every relationship. The truth of feeling that underlines sincerity
and the triumph of diligence in every aspect. From it springs true warmth of
service and the ability to adapt to evolving environments with consideration
to all.
The fourth and final leaf of the clover represents Good Fortune. Signifying
that rare ability to meld opportunity and planning with circumstance to
generate those often looked for remunerative moments of success.
Hope. Trust. Care. Good Fortune. All elements perfectly combine in the
emblematic and rare, four-leaf clover to visually symbolize the values that
bind together and form the core of the Religare vision.
• Accent usage
• The diacritical tilde mark ( ˜ ) over the letter A in the Religare typeface
indicates a palatal emphasis sound of the letter A.
• Pronunciation
• rel•i•ga•re (rel'i-gâir)
GLOBAL NETWORK
• We operate across multiple locations & countries
IMPORTANCE OF
RESEARCH
IMPORTANCE OF RESEARCH:
The purpose of research is to discover answer to question through the
application of scientific procedure. The main aim is to find out the truth
which is hidden & which has not discovered as yet. Though each research
study has its own specific purpose.
OBJECTIVE OF THE
STUDY
OBJECTIVE OF THE STUDY
Savings form an important part of the economy of any nation. With the savings
invested in various options available to the people, the money acts as the driver for
growth of the country. Indian financial scene too presents a plethora of avenues to
the investors. Though certainly not the best or deepest of markets in the world, it
has reasonable options for an ordinary man to invest his savings. The money
people earn is partly spent and the rest saved for meeting future expenses. Instead
of keeping the savings idle they may like to use savings in order to get return on it
in the future. This is called Investment. One needs to invest to and earn return on
your idle resources and generate a specified sum of money for a specific goal in
life and make a provision for an uncertain future.
The various avenues of investment are:
a) MUTUAL FUNDS
b) STOCK MARKET
c) BONDS
d) INSURANCE POLICIES
e) FIXED DEPOSITS
f) GOVERNMENT SECURITIES
g) REAL ESTATE
h) COMMODITY MARKET
.MUTUAL FUNDS-
A mutual fund is a collection of stocks, bonds or cash-type investments such as a
money market fund—or some combination of these. Reasons to invest in mutual
funds include: they are easy to buy and sell, are managed by someone other than
you, and they give you a better. Basically Mutual fund is a pool of money collected
from investors and is invested according to stated investment objectives.
BONDS-
A bond is a debt security, in which the authorized issuer owes the holders a debt
and, depending on the terms of the bond, is obliged to pay interest (the coupon)
and/or to repay the principal at a later date, termed maturity. It is a formal contract
to repay borrowed money with interest at fixed intervals.
COMMODITY MARKET –
A commodity is a normal physical product used by everyday people during the
course of their lives, or metals that are used in production or as a traditional store
of wealth and a hedge against inflation. The market in which the trading regarding
these commodities takes place is called commodity market.
STOCK MARKET-
A stock market or equity market or industrial security market is a private or public
market for the trading of company stock and derivatives of company stock at an
agreed price; both of these are securities listed on a stock exchange as well as those
only traded privately i.e. it is a market in which stocks are bought and sold.
GOVERNMENT SECURITIES-
Government securities (G-secs) are sovereign securities which are issued by the
Reserve Bank of India on behalf of Government of India, in lieu of the Central
Government's market borrowing programme. The term Government Securities
includes: · Central Government Securities. · State Government Securities ·
Treasury bills
INSURANCE POLICIES-
An insurance policy is primarily meant to protect the income of the family’s bread
earners. The idea is if any one or both die their dependents continue to live
comfortably. The circle of life begins at birth follower by education, marriage and
eventually after a lifetime of work we look forward to life of retirement. Insurance
is a provision for the distribution of risks that is to say it is a financial provision
against loss from unavoidable disasters.
REAL ESTATE-
Real estate is a legal term that encompasses land along with improvements to the
land, such as buildings, fences, wells and other site improvements that are fixed in
location -- immovable. Real estate law is the body of regulations and legal codes
which pertain to such matters under a particular jurisdiction and include things
such as commercial and residential real property transactions.
FIXED DEPOSITS-
Money may be placed with a bank, merchant bank, building society or credit union
for a fixed term at a fixed rate of interest which remains unchanged during the
period of the deposit. Depositors may have to accept an interest penalty if they
break the deposit, ie, ask to take the money out before the agreed period has
expired.
RESEARCH
METHODOLOGY
RESEARCH METHODOLOGY
Marketing research plays an important role in the process of marketing. Starting
with market component of the total marketing talks. It helps the firm to acquire a
better understanding of the consumers, the competition and the marketing
environment.
Determine the sources of information :-
• Primary Data :- Primary datas are those which are gathered specially for the
project at hand, directly – e.g. through questionnaires & interviews. Primary
data sources include company salesman, middleman, consumers, buyers, trade
association’s executives & other businessman & even competitors.
• Secondary Data :- These are generally published sources, which have been
collected originally for some other purpose. Source are internal company
records, government publication, reports & publication, reports & journals,
trade, professional and business associations publications & reports.
Decide Research methods for collecting data :- If it is found that the secondary
data cannot be of much use, collection of primary data become necessary. Three
widely used methods of gathering primary data are
A) Survey
B) Observation
C) Experimentation
A) Survey Method :- In this method, information gathered directly from individual
respondents, either through personal interviews or through mail questionnaires or
telephone interviews.
B) Observation Method :- The research data are gathered through observing and
recording their actions in a marketing situation. This technique is highly accurate.
It is rather an expensive technique.
C) Experimental Method :- This method involves carrying out a small scale trial
solution to a problem, while at the same time, attempting to control all factors
relevant to the problem. The main assumption here is that the test conditions are
essentially the same as those that will be encountered later when conclusions
derived from the experiment are applied to a broader marketing area.
1. RESEARCH PROBLEM
• Increase the awareness level of RELIGARE SECURITIES.
• Seek the general perception of consumer towards RELIGARE
SECURITIES.
• To find the performance of RELIGARE SECURITIES vis-à-vis other
Brands.
• To know the consumer psyche and their behavior towards RELIGARE
SECURITIES.
2. RESEARCH OBJECTIVES & RELATED SUB OBJECTIVES
• To know the relationship of sales with the advertisement.
• To know awareness of people towards RELIGARE SECURITIES.
• To know which advertisement tool is mostly preferred by people.
• To know the preference of RELIGARE SECURITIES with comparison to
Other competitive brands.
DATA COLLECTION
AND INTERPRETATION
DATA PRESENTATION, ANALYSIS & INTERPRETATION
1) Preference of Investment:
Financial
Instruments
No. Of Investors
(50)
Shares 37
Mutual Funds 8
Bonds 4
Derivatives 1
Interpretation: This shows that although the mutual funds market is on the rise
yet, the most favored investment continues to be in the Share Market. So, with a
more transparent system, investment in the Stock Market can definitely be
increased.
75%
16% 7% 2%
Preference of Investment
Only shares
Mutual funds
Bonds
Derivatives
2) Awareness of online Share trading :
YES NO
45 5
Interpretation: With the increase in cyber education, the awareness towards
online share trading has increased by leaps and bounds. This awareness is expected
to increase further with the increase in Internet education.
Yes 91%
No 9%
Awareness Of Online Share Trading
3) Awareness of Religare as a Brand.
YES NO
29 21
Interpretation: This pie chart shows that Religare has a reasonable amount of
Brand awareness in terms of a premier Retail stock broking company. The
company to increase its market share over its competitors should further leverage
this brand image.
AWARENESS OF RELIGARE AS A BRAND
43%
57%
YESNO
4) Awareness of the facilities provided by Religare :
YES NO
42 8
Interpretation: Although there is sufficiently low brand equity among the target
audience yet, it is to be noted that the customers are not aware of the facilities
provided by the company meaning thereby, that, the company should concentrate
more towards promotional tools and increase its focus on product awareness rather
than brand awareness.
17%
83%
Awareness of Religare's facilities
Yes No
5) DEMAT Account Market :
BROKING
FIRMS
INVESTORS
Religare Securities 6
ICICI Direct 15
Kotak Securities 4
India Bulls 12
Others 13
Interpretation: This shows that even with sufficiently high Brand Equity, Religare
ranks only 3rd amongst the Demat account providers. This is probably because of
two main reasons:
1. Lack of promotion and unfocussed approach towards Product awareness
2. Non – transparent marketing policies of the company
Hence, the company should crystallize its products and should indulge in
aggressive marketing and promotion.
12%
31%
7%
24%
26%
Demat Account Market
Religare
ICICI Direct
Kotak Securities
IndiaBulls
Others
6) Satisfaction level among Customers with current Broker :
YES NO
46 4
Interpretation: This pie chart accentuates the fact that Strategic marketing, today,
has gone beyond only meeting Sales targets and generating profit volumes. It
shows that all the competitors are striving hard not only to woo the customers but
also to make them Brand loyal by generating customer satisfaction.
Satisfaction level among Customers with current broker
Yes - 92% No- 8%
7) How often do you trade:
FREQUENCY OF
TRADING
NO. OF INVESTORS
Daily 5
Weekly 13
Monthly 26
Yearly 6
Interpretation: In spite of the huge returns that the share market promises, we see
that there is still a dearth of active traders and investors. This is because of the non
– transparent structure of the Indian share market and the skepticism of the target
audience that is generated by the volatility of the stock market. It requires efficient
bureaucratic intervention on the part of the Government.
Frequency of Trading
Daily- 9%Weekly- 27%Monthly-53%Yearly-11%
8) Percentage of earnings invested in Share Trading :
% of Earning
Invested
No. of Investors
Up to 10 % 35
Up to 25 % 9
Up to 50 % 4
Above 50 % 2
Interpretation: This shows that people invest only upto 10% of their earnings in
the stock market, again reiterating the volatile and non-transparent structure of the
Indian stock market. Hence, effective and efficient steps should be undertaken to
woo the customers to invest more in the lucrative stock market.
Percentage of earnings invested in Share trading
Upto 10%--71%
Upto 25%--19%
Upto 50%-- 7%
Above 50%--3%
CONCLUSION
CONCLUSION
In this research paper it was found that most of the people like to secure their
future and for this they prefer to invest their savings in real estate, insurance
policies and fixed deposits keeping in mind the factors like safety, regular income
flow, and risk coverage. Generally as the work experience of the person increases
the amount saved by him/her also starts increasing. In fact health also have a great
influence on the savings of the person because as the health of the person gets
worse the amount saved by him also start decreasing. Besides the above number of
working members, number of dependents in a family, education level,region etc.
all have an impact on the savings made by the person.
Ø The researcher found that the working of a broking firm is a very risky job
because risk is involved in each and every activity of the business.
Ø The risk prevailing in the business is recognized therefore an efficient risk
management department is essential in every broking firm.
Ø Capital Market is growing very fast, turnover wise as well as area of
operation wise. The activities have reached through lengths and breadth of
the country. All these necessitated in the introduction of latest technology in
the form of advanced software’s.
Ø Broking business is a client-based business. The recent trend of voluminous
increase in investors has also increased the risk involved in it. There is need
of continuous up gradation of internal control measures
Ø Staff in a broking firm is continuous busy and due to which they are always
under stress.
LIMITATION
LIMITATION
One important limitation is that with this scale we can simply examine whether
respondents are more or less favorable to a topic. But we cannot tell how more or
less they are. There no basis for belief that the five positions indicated on the scale
are equally spaced. The interval between strongly agree and agree may not be
equal to the interval between agree and undecided. This means that Likert scale
does not rise to a stature more than that of ordinal scale where as the designers of
Thus tone scale claim the thus tone scale to be an interval scale. One further
disadvantage is that often the total score of an individual respondent has little clear
meaning since a given total score can be secured by a variety of answer patterns. It
is unlikely that the respondent can validly react to a short statement on a printed
form in the absence of real life qualifying situations moreover their remains a
possibility that people may answer according to what they think that they should
fell rather than how do they feel. This particular weakness of Likert-type scale is
met by using a cumulative scale. In spite of all the limitations the Likert-type
scales are regarded as the most useful in situation. Where in it is possible to
compare the respondents score with the distribution of the scores from some well
defined group. They are equally useful when we are concerned with a change or
improvement in which case we can use the scales to measure the attitudes before
and after the programmes of change or improvement in order to assess whether our
efforts have had the desired effects.
BIBILIOGRSPHY
BIBLIOGRAPHY
Ø FINANCIAL SERVICES AND MARKETS
Author: - Dr. Gurusamy
Ø RESEARCH METHODOLOGY METOHDS & TECHNIQUES
Author: - C.R.Kothari
Ø PROJECT REPORT WRITING
Author: - M.K.Rampal & S.L. Gupta
Ø www.religare.in
Ø www.bseindia.com
Ø www.nseindia.com
Ø www.google.co.in
Ø Dalal Street
Ø Various books of Equity Management.
QUESTIONNAIRE
QUESTIONNAIRE
Q1. In which of these Financial Instruments do you invest into?
Shares Mutual Funds Bonds Derivatives
Q2. Are you aware of online Share trading?
Yes No
Q3. Heard about Religare?
Yes No
Q4. Do you know about the facilities provided by Religare?
Yes No
Q5. With which company do you have your DEMAT account?
Religare ICICI Direct Kotak Mahindra India Bulls
Others (please specify) __________
Q6. Are you currently satisfied with your Share trading company?
Yes No
Q7. How often do you trade?
Daily Weekly Monthly Yearly
Q8. What percentage of your earnings do you invest in share trading?
Up to 10% Up to 25% Up to 50% Above 50%
Q9. Is broking firms are always risk free?
Yes No
Q10.What more facilities do you think you require with your DEMAT
account?
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