reliance fresh cluster analysis.pdf
TRANSCRIPT
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GET DATA
/TYPE=XLS
/FILE='C:\Users\user\Desktop\Survey11.xls'
/SHEET=name 'Data'
/CELLRANGE=full
/READNAMES=on
/ASSUMEDSTRWIDTH=32767.
DATASET NAME DataSet1 WINDOW=FRONT.
TWOSTEP CLUSTER
/CATEGORICAL VARIABLES=Gender HaveyouheardofRelianceFresh Doyouprefertobuyvegetablesandfruitsonlineifqualityis Doyoupreferhomedeli
veryofvegetablesandfruits
/CONTINUOUS VARIABLES=Age
/DISTANCE LIKELIHOOD
/NUMCLUSTERS AUTO 4 BIC
/HANDLENOISE 0
/MEMALLOCATE 64
/CRITERIA INITHRESHOLD(0) MXBRANCH(8) MXLEVEL(3)
/PLOT BARFREQ PIEFREQ
/PRINT COUNT SUMMARY
/SAVE VARIABLE=TSC_3411.
TwoStep Cluster
Output Created
Comments
Active Dataset
Filter
Weight
Split File
N of Rows in WorkingData File
Definition of Missing
Cases Used
Input
Missing Value Handling
Statistics are based on all caseswith valid data for all variables in theanalysis.
User-defined missing values aretreated as missing.
100
DataSet1
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Notes
Pag
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Syntax
Processor Time
Elapsed Time
TSC_3411
Resources
Variables Created orModified TwoStep Cluster Number
00:00:00.063
00:00:00.094
TWOSTEP CLUSTER/CATEGORICALVARIABLES=GenderHaveyouheardofRelianceFresh
DoyouprefertobuyvegetablesandfruitsonlineifqualityisDoyoupreferhomedeliveryofvegetablesandfruits/CONTINUOUS VARIABLES=Age/DISTANCE LIKELIHOOD/NUMCLUSTERS AUTO 4 BIC/HANDLENOISE 0/MEMALLOCATE 64/CRITERIA INITHRESHOLD(0)MXBRANCH(8) MXLEVEL(3)/PLOT BARFREQ PIEFREQ/PRINT COUNT SUMMARY/SAVE VARIABLE=TSC_3411.
Notes
[DataSet1]
% of Total% of
CombinedN
1
2
Combined
Total
Cluster
100.0%100
100.0%100.0%100
54.0%54.0%54
46.0%46.0%46
Cluster Distribution
Cluster Profiles
Std. DeviationMean
Age
1
2
Combined
Cluster
10.03336.96
10.11432.767.41241.89
Centroids
Pag
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Frequencies
PercentFrequency PercentFrequency10
1
2
Combined
Cluster
100.0%42100.0%58
35.7%1567.2%39
64.3%2732.8%19
Gender
PercentFrequency PercentFrequency
10
1
2
Combined
Cluster
100.0%68100.0%32
51.5%3559.4%19
48.5%3340.6%13
Have you heard of Reliance Fresh?
PercentFrequency PercentFrequency
10
1
2
Combined
Cluster
100.0%56100.0%44
96.4%54.0%0
3.6%2100.0%44
Do you prefer to buy vegetables and fruits online, if quality is assured?
PercentFrequency PercentFrequency
10
1
2
Combined
Cluster
100.0%69100.0%31
78.3%54.0%0
21.7%15100.0%31
Do you prefer home delivery of vegetables and fruits
AIM TSC_3411
/CATEGORICAL Gender HaveyouheardofRelianceFresh Doyouprefertobuyvegetablesandfruitsonlineifqualityis Doyoupreferhomedeliveryofvege
tablesandfruits
/CONTINUOUS Age
/PLOT ERRORBAR CATEGORY CLUSTER(TYPE=PIE).
Attribute Importance
Pag
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Output Created
Comments
Active Dataset
Filter
Weight
Split File
N of Rows in WorkingData File
Definition of Missing
Cases Used
Syntax
Processor Time
Elapsed Time
Input
Missing Value Handling
Resources
00:00:01.677
00:00:02.062
AIM TSC_3411/CATEGORICAL GenderHaveyouheardofRelianceFresh
DoyouprefertobuyvegetablesandfruitsonlineifqualityisDoyoupreferhomedeliveryofvegetablesandfruits/CONTINUOUS Age/PLOT ERRORBAR CATEGORYCLUSTER(TYPE=PIE).
Statistics are based on all caseswith valid data for all variablesspecified.
User-defined missing values aretreated as missing.
100
DataSet1
14-Oct-2014 23:18:07
Notes
[DataSet1]
Pag
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Cluster Size
2
1
TwoStep ClusterNumber
Within Cluster Percentage
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Cluster
1
2
Overall
Percent within Cluster
806040200
Within Cluster Percentage of Gender
1
0
Gender
Pag
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Cluster
1
2
Overall
Percent within Cluster
806040200
Within Cluster Percentage of Have you heard of Reliance Fresh?
1
0
Have you heard ofReliance Fresh?
Pag
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Cluster
1
2
Overall
Percent within Cluster
100806040200
Within Cluster Percentage of Do you prefer to buy vegetables and fruitsonline, if quality is assured?
1
0
Do you prefer to buyvegetables and fruitsonline, if quality is
assured?
Pag
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Cluster
1
2
Overall
Percent within Cluster
100806040200
Within Cluster Percentage of Do you prefer home delivery of vegetables andfruits
1
0
Do you prefer homedelivery of vegetables
and fruits
Within Cluster Variation
Pag
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Cluster
21
Age
45
40
35
30
25
Simultaneous 95% Confidence Intervals for Means
Reference Line is the Overall Mean = 37
Page
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TWOSTEP CLUSTER
/CATEGORICAL VARIABLES=Gender HaveyouheardofRelianceFresh Doyouprefertobuyvegetablesandfruitsonlineifqualityis Doyoupreferhomedeli
veryofvegetablesandfruits
/CONTINUOUS VARIABLES=Age
/DISTANCE LIKELIHOOD
/NUMCLUSTERS AUTO 4 BIC
/HANDLENOISE 0
/MEMALLOCATE 64
/CRITERIA INITHRESHOLD(0) MXBRANCH(8) MXLEVEL(3)
/PLOT BARFREQ PIEFREQ
/SAVE VARIABLE=TSC_4878.
AIM TSC_4878
/CATEGORICAL Gender HaveyouheardofRelianceFresh Doyouprefertobuyvegetablesandfruitsonlineifqualityis Doyoupreferhomedeliveryofvege
tablesandfruits
/CONTINUOUS Age
/PLOT ERRORBAR CATEGORY CLUSTER(TYPE=PIE).
Attribute Importance
Output Created
Comments
Active DatasetFilter
Weight
Split File
N of Rows in WorkingData File
Definition of Missing
Cases Used
Syntax
Input
Missing Value Handling
AIM TSC_4878/CATEGORICAL Gender
HaveyouheardofRelianceFreshDoyouprefertobuyvegetablesandfruitsonlineifqualityisDoyoupreferhomedeliveryofvegetablesandfruits/CONTINUOUS Age/PLOT ERRORBAR CATEGORYCLUSTER(TYPE=PIE).
Statistics are based on all caseswith valid data for all variablesspecified.
User-defined missing values aretreated as missing.
100
DataSet1
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Notes
Page
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Processor Time
Elapsed Time
Resources
00:00:00.840
00:00:00.953
Notes
[DataSet1]
Cluster Size
21
TwoStep ClusterNumber
Within Cluster Percentage
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Cluster
1
2
Overall
Percent within Cluster
806040200
Within Cluster Percentage of Gender
1
0
Gender
Page
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Cluster
1
2
Overall
Percent within Cluster
806040200
Within Cluster Percentage of Have you heard of Reliance Fresh?
1
0
Have you heard ofReliance Fresh?
Page
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Cluster
1
2
Overall
Percent within Cluster
100806040200
Within Cluster Percentage of Do you prefer to buy vegetables and fruitsonline, if quality is assured?
1
0
Do you prefer to buyvegetables and fruitsonline, if quality is
assured?
Page
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Cluster
1
2
Overall
Percent within Cluster
100806040200
Within Cluster Percentage of Do you prefer home delivery of vegetables andfruits
1
0
Do you prefer homedelivery of vegetables
and fruits
Within Cluster Variation
Page
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Cluster
21
Age
45
40
35
30
25
Simultaneous 95% Confidence Intervals for Means
Reference Line is the Overall Mean = 37
TWOSTEP CLUSTER
/CATEGORICAL VARIABLES=Gender HaveyouheardofRelianceFresh Doyouprefertobuyvegetablesandfruitsonlineifqualityis Doyoupreferhomedeli
veryofvegetablesandfruits
/CONTINUOUS VARIABLES=Age
/DISTANCE LIKELIHOOD
/NUMCLUSTERS AUTO 4 BIC
/HANDLENOISE 0
/MEMALLOCATE 64
/CRITERIA INITHRESHOLD(0) MXBRANCH(8) MXLEVEL(3)
/PLOT BARFREQ PIEFREQ
/OUTFILE MODEL='C:\Users\user\Desktop\Reliance Fresh Cluster Analysis.mml'
/PRINT COUNT SUMMARY
/SAVE VARIABLE=TSC_1170.
Page
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TwoStep Cluster
Output Created
Comments
Active Dataset
Filter
Weight
Split File
N of Rows in WorkingData File
Definition of Missing
Cases Used
Syntax
Processor Time
Elapsed Time
Model
TSC_1170
Input
Missing Value Handling
Resources
Files Saved
Variables Created orModified TwoStep Cluster Number
C:\Users\user\Desktop\RelianceFresh Cluster Analysis.mml
00:00:00.097
00:00:00.172
TWOSTEP CLUSTER/CATEGORICALVARIABLES=GenderHaveyouheardofRelianceFreshDoyouprefertobuyvegetablesandfruitsonlineifqualityisDoyoupreferhomedeliveryofvegetablesandfruits/CONTINUOUS VARIABLES=Age/DISTANCE LIKELIHOOD/NUMCLUSTERS AUTO 4 BIC/HANDLENOISE 0/MEMALLOCATE 64/CRITERIA INITHRESHOLD(0)MXBRANCH(8) MXLEVEL(3)/PLOT BARFREQ PIEFREQ/OUTFILE MODEL='C:
\Users\user\Desktop\RelianceFresh Cluster Analysis.mml'/PRINT COUNT SUMMARY/SAVE VARIABLE=TSC_1170.
Statistics are based on all caseswith valid data for all variables in theanalysis.
User-defined missing values aretreated as missing.
100
DataSet1
14-Oct-2014 23:29:26
Notes
[DataSet1]
Page
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% of Total% of
CombinedN
1
2
Combined
Total
Cluster
100.0%100
100.0%100.0%100
54.0%54.0%54
46.0%46.0%46
Cluster Distribution
Cluster Profiles
Std. DeviationMean
Age
1
2
Combined
Cluster
10.03336.96
10.11432.76
7.41241.89
Centroids
Frequencies
PercentFrequency PercentFrequency
10
1
2
Combined
Cluster
100.0%42100.0%58
35.7%1567.2%39
64.3%2732.8%19
Gender
PercentFrequency PercentFrequency
10
1
2
Combined
Cluster
100.0%68100.0%32
51.5%3559.4%19
48.5%3340.6%13
Have you heard of Reliance Fresh?
PercentFrequency PercentFrequency
10
1Cluster 3.6%2100.0%44
Do you prefer to buy vegetables and fruits online, if quality is assured?
Page
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PercentFrequency PercentFrequency
10
2
Combined
Cluster
100.0%56100.0%44
96.4%54.0%0
Do you prefer to buy vegetables and fruits online, if quality is assured?
PercentFrequency PercentFrequency
10
1
2
Combined
Cluster
100.0%69100.0%31
78.3%54.0%0
21.7%15100.0%31
Do you prefer home delivery of vegetables and fruits
AIM TSC_1170
/CATEGORICAL Gender HaveyouheardofRelianceFresh Doyouprefertobuyvegetablesandfruitsonlineifqualityis Doyoupreferhomedeliveryofvegetablesandfruits
/CONTINUOUS Age
/PLOT ERRORBAR CATEGORY CLUSTER(TYPE=PIE).
Attribute Importance
Output Created
Comments
Active Dataset
Filter
Weight
Split File
N of Rows in WorkingData File
Definition of Missing
Cases Used
Input
Missing Value Handling
Statistics are based on all caseswith valid data for all variables
specified.
User-defined missing values aretreated as missing.
100
DataSet1
14-Oct-2014 23:29:26
Notes
Page
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21/26
Syntax
Processor Time
Elapsed Time
Resources
00:00:01.013
00:00:01.875
AIM TSC_1170/CATEGORICAL GenderHaveyouheardofRelianceFreshDoyouprefertobuyvegetablesandfruit
sonlineifqualityisDoyoupreferhomedeliveryofvegetablesandfruits/CONTINUOUS Age/PLOT ERRORBAR CATEGORYCLUSTER(TYPE=PIE).
Notes
[DataSet1]
Cluster Size
2
1
TwoStep ClusterNumber
Page
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Within Cluster Percentage
Cluster
1
2
Overall
Percent within Cluster
806040200
Within Cluster Percentage of Gender
1
0
Gender
Page
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23/26
Cluster
1
2
Overall
Percent within Cluster
806040200
Within Cluster Percentage of Have you heard of Reliance Fresh?
1
0
Have you heard ofReliance Fresh?
Page
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24/26
Cluster
1
2
Overall
Percent within Cluster
100806040200
Within Cluster Percentage of Do you prefer to buy vegetables and fruitsonline, if quality is assured?
1
0
Do you prefer to buyvegetables and fruitsonline, if quality is
assured?
Page
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8/10/2019 Reliance Fresh Cluster Analysis.pdf
25/26
Cluster
1
2
Overall
Percent within Cluster
100806040200
Within Cluster Percentage of Do you prefer home delivery of vegetables andfruits
1
0
Do you prefer homedelivery of vegetables
and fruits
Within Cluster Variation
Page
-
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26/26
Cluster
21
Age
45
40
35
30
25
Simultaneous 95% Confidence Intervals for Means
Reference Line is the Overall Mean = 37