Presented By : Amrit Pal Anil Dimri Gaurav Sharma Deedar Singh Aditya Pratap Singh Subhash Kumar

Type Subsidiary

Industry Retail

Founded 2006

Headquarters Reliance Industries Limited,Nariman Point, Mumbai, India

Number of locations 3,383 stores retail stores across 679 cities(June 2016)

Area served India

Key peopleMukesh Ambani (Chairman and MD)

Damodar Mall (CEO)Shawn Gray (COO)

Akash Ambani (Director)

Revenue  ₹216.12 billion(US$3.2 billion)(2016)

Operating income   ₹5.08 billion(US$75 million)

Parent Reliance Industries Limited

Divisions Reliance Fresh, Reliance Digital

At Reliance business objectives has always been aligned to the evolving needs of India. From hydrocarbons to telecom, Reliance has created a value chain that influences lives, making it better. Reliance has a unique diverse portfolio of globally competitive Energy and Materials businesses and a new age India-centric consumer business with a very high growth potential.

Technology Change in technology affects work structure Competitive position weakens it affects the kind of product that you as a

marketer can offer, technology have changed products like typewriting machines into a more proficient computer systems.

Marketing Conditions Economy Laws and Government Consumer Trends Supply Lines

EXTERNAL FORCES

reflect in terms of people’s aspirations , the needs , and there ways of working . Social changes have taken place because of the several forces like level of education , urbanization , felling of autonomy , and international impact due to new information sources . effect the behavior of people in the organization . Political & legal changesDefine the activities which an organization can undertake and the methods which will be followed by it in a accomplishing those activities .Any changes in this political and legal factors may effect the organization operation .

SOCIAL CHANGES

productivity conflict can result in employee dissatisfaction , reduce productivity ,poor service to client, absenteeism and increased employee turnover , increased work related stress or worse case scenario Demographic Factorsfactors are socio-economic background, education, nationality , race , age,sex,etc the young and dynamic professionals that have good academic background and effective communication skills are always in great demand.

CONFLICT Internal Forces

Skill can be defined as the ability to act in a way that allows persons to perform well. The individual behavior and performances is highly influenced by ability and skills. A person can perform well in the organization if his abilities and skills are matched with the job requirement.Perceptionprocess meant for interpreting the environmental stimuli in a meaningful ways is referred to us perception . Every individual on the basis of his / he reference can organize that influence the perception of an individual.study of perception place important role for manager

ABILITIES & SKILLS

RELIANCE RETAIL Reliance Retail is the retail initiative of the group and

an epicenter of our consumer facing businesses. It has in a short time forged strong and enduring bonds with millions of consumers by providing them unlimited choice, outstanding value proposition, superior quality and unmatched experience across all its retail stores.

Reliance Retail has grown to cater to millions of customers, and thousands of farmers and vendors. Reliance Retail serves over 2.5 million customers every week, and its loyalty programme, Reliance One, has the patronage of more than 6.75 million customers.

Our nationwide network of retail outlets delivers a world-class shopping environment and unmatched customer experience powered by our state-of-the-art technology and seamless supply-chain infrastructure.

Reliance Retail has adopted a multi-format strategy and operates convenience stores, supermarkets, hypermarkets, wholesale cash & carry stores, and specialty stores and has democratized access to all types of products and services across all segments for all Indian consumers.

FINANCIAL POSITION turnover of Rs.216 billion in the financial year 2015-

16. Approx. 56 per cent of this revenue came from its

'value and other' segment that operates grocery chains Reliance Fresh, Reliance Super and Reliance Hyper.

The company also reported operating profit of Rs. 240 million for the same quarter.

Reliance reported quarterly profit of Rs. 198 million in the corresponding period of the previous year registering a jump of 21.2 per cent.

RELIANCE RETAIL FUTURE

Aims to launch 700 Reliance Town Centre (RTC) in the country to cater population below 3 lakh

Reliance retail is getting ready for the launch of its pharma retail business (Ahmedabad)

“The business is poised to launch multi-channel shopping in the coming year. The potential of e-commerce combined with the network of physical store locations will offer tremendous choice and convenience at a great value to the consumer.”

SWOT ANALYSISSTRENGHTS It is Indian retail chain with 800 stores in 80 cities in

India.Hyper market with 95000 markets with tailoring, shoe

and watch repair, laundry. It owns various private label brands. It has strong distribution network- 1600 channels in

villagesStrong backing of the parent companyWeaknesses Product variety is available but more SKUs are

not present due to inefficient back end infrastructure.

Poor inventory control at certain locations is a concern

Opportunities Sourcing directly from farmers; no middlemen could earn

more profit as number of farmers will increase five times in next 5 years

Leveraging on brand name and entering into Reliance saloon Large potential to reduce operation cost in cities using

strong supply chainThreats Strong competition globally from Carrefour, Metro

A.G., Tesco Operating cost are too high Wal-Mart is biggest competitor when it comes to

sourcing/ backward integration

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