relevant local search hello and thank you for being here gib olander business development, director...
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Relevant local search
Hello and Thank you for Being Here
Gib OlanderBusiness Development , Director
Localeze312-924-3011
Relevant local search
Why Optimize for Local Search
i. Local Search is an inefficient market.
ii. Closes the loop on the buying cycle
iii. Creates Engagement at the store level
iv. Local is where the buying power is.
v. Supports all other forms of advertising and marketing
Relevant local search
Create a “cloud” of content for each individual business location. Keep in mind that the content
must answer both “Discovery” & “Recovery” Local Search Queries.
Your foundation is built on database inclusion with the data aggregators
Recove
ry Search
Discovery Search
Business Name
Business Address
Business Phone Number
Primary Business Categorization
Local Business Web Site Address
Products Offered
Business Specialties
Services a Business Provides
Payment Methods Accepted
Location’s Hours of Operation
Unique offerings within the business category
MicroSite
Dealer Locator page
Directory or IYP inclusion
Profile page
Use ad products as your roof.
Create Findability where your content
cloud can’t compete.
Relevant local search
Three Index’s offer
three distinct opportunities to optimize a
Business Locations Findability
These Three Index’s Make Up a Typical Local Search Engine Result Page