release the stories in your organization

Download Release The Stories In Your Organization

Post on 11-Aug-2014

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This is a presentation about organizational storytelling – how we all are storytelling creatures and how that affect organizations. You’ll find hands-on tips for different stories for different occasions, and also a brief description of a method of how to elicit stories, to eventually set them free. Please contact me if you have any questions. Enjoy!

TRANSCRIPT

  • Release the Stories in Your Organization Robert Stjernstrm 0 Acando AB 2009-11-11
  • Let me introduce you to YOU Acando AB
  • YOU were born some years ago Acando AB
  • like everyone else YOU have your ORIGIN Acando AB
  • YOUR stories Acando AB
  • YOUR stories Joy 100 range from 90 here 80 70 60 50 40 30 20 10 0 Age Acando AB
  • YOUR stories Joy 100 90 to here 80 70 60 50 40 30 20 10 0 Age Acando AB
  • YOUR stories Joy 100 90 over time 80 70 60 50 40 30 20 10 0 Age Acando AB
  • YOUR stories childhood and all the experiences that made you WHO YOU ARE TODAY Acando AB
  • YOUR stories and as of today and YOUR DAILY EXPERIENCES Acando AB
  • YOUR stories and YOUR DREAMS ABOUT THE FUTURE Acando AB
  • this might be true but what does it have to do with organizational storytelling? 11 Acando AB 2009-11-11
  • a corporation is an individual consisting of individuals Acando AB
  • with a past, present and dreams about the future Acando AB
  • with stories everywhere: individual, collective, conscious, unconscious, contemporary, historical, future Acando AB
  • and what the corporation creates Branding Annual reports Products and services Acando AB
  • Branding Annual reports Products and services 16 Acando AB 2009-11-11
  • so a corporation is a story 17 Acando AB 2009-11-11
  • so a corporation is a story that creates nothing but 18 Acando AB 2009-11-11
  • so a corporation is a story that creates nothing but stories 19 Acando AB 2009-11-11
  • yeah, but WHY should I BOTHER? 20 Acando AB 2009-11-11
  • #1 information overflow and rapid social change makes us crave for meaning Acando AB
  • #1 information overflow and rapid social change makes us crave for meaning 30 % 200 M$ #2 facts convince the rational mind, not 100 M our emotions 10 % 3 months 3 years 1 year Acando AB
  • we must increase we must save #1 information overflow and rapid social change makes us crave for meaning 200 M$ 30 % #2 facts convince the rational mind, not 100 M our emotions 10 % #3 while facts are dots on a screen in story connects facts to something meaningful 3 months 3 years 1 year in order to survive Acando AB increased market share
  • lousy leadership #1 information overflow and rapid social inefficiency change makes us crave for meaning #2 facts convince the rational mind, not our emotions low value #3 while facts are dots on a screen story connects facts to something high meaningful spending #4 when the naked truth walk through town everyone shut their windows better competitors incompetent employees Acando AB
  • once upon a time #1 information overflow and rapid social change makes us crave for meaning imagine #2 facts convince the rational mind, not our emotions picture #3 while facts are dots on a screen yourself story connects facts to something meaningful what if? #4 when the naked truth walk through town everyone shut their windows #5 stories transcends us to an alternate state of mind, a sort of hypnosis Acando AB
  • Acando AB
  • 70 % of change initiatives fail (Kotter) no technology required no large investment immediate we are already result storytellers managers talk 78 % of the time (Mintzberg) makes people remember storytelling is the most important success factor (McKinsey) inclusive - invites to collaboration we can all be better storytellers makes sense of sequences of events Acando AB
  • I get it now show me HOW! 28 Acando AB 2009-11-11
  • Me! 29 Acando AB 2009-11-11
  • The Me Story Communicate traits and experiences to make a lasting first impression and You! increase trust You! You! You! You! You! You! You! You! You! unexpected, credible / true, human 30 Acando AB 2009-11-11
  • The Success Story An example of a successful activity to create a feeling of possibility, increase trust and communicate values. move the audience, unexpected, credible / true, human, emotional, simple Acando AB
  • The Change Story An example where the change already has occurred to create understanding and motivation Facts may convince executives Stories ignite action Whats in it for me, my colleagues, my organization Stories about what we do and are going to do credible / true, simple Acando AB
  • The Company Value Story Communicate the companys values through its true actions credible / true, simple Acando AB
  • The Rumor Anesthetic The use of facts or irony to decrease the impact of false rumors and contra-stories human, credible / true 34 Acando AB 2009-11-11
  • The Knowledge and Experience Sharing Story An example of a problem or a challenge and the methods used to solve it credible / true / factual, simple 35 Acando AB 2009-11-11
  • Everything that exists is here because someone dreamed it up Neil Gaiman Acando AB
  • The Vision Story Envisioning a future state to create understanding and motivation move the audience, simple / no details, credible / true, emotional 37 Acando AB 2009-11-11
  • The Coffee Machine Story Quickly communicate your values and why you and your ideas are valuable simple / short Acando AB
  • The Coffee Machine Story Quickly communicate your values and why you and your You speak ideas are at a rate of 100 wpm valuable simple / short Acando AB
  • The Coffee Machine Story Quickly communicate your values and why you and your You speak ideas are at a rate of 100 wpm valuable 1 minute = 1/3 of a written page simple / short Acando AB
  • The Coffee Machine Story Quickly communicate your values and why you and your You speak ideas are at a rate of 100 wpm valuable 1 minute = 1/3 of a written page

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