relatore: chiar.mo prof. andrea fontana correlatore: chiar.mo prof. fabio muzzio tesi di laurea di...
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Relatore: Chiar.mo Prof. Andrea Fontana Correlatore: Chiar.mo Prof. Fabio Muzzio
Tesi di Laurea di Barbara Rizzi
Anno Accademico 2012/2013
Hybrid Events & Storytelling
Possible narratives of a hybrid scenario
Università degli Studi di Pavia CORSO DI LAUREA MAGISTRALE INTERDIPANTIMENTALE INCOMUNICAZIONE PROFESSIONALE E MULTIMEDIALE
«Narration is a much a part of human nature as breath and the circulation of the blood.»
A.S. Byatt
WE MAKE SENSE OF THE WORLD THROUGH
Stories WHAT ?
why?
STORYTELLING
The deeper way to untimely communicate to the true self of each single people composing the audience.
Call of an action
Not to persuade, but to engage
Storytelling Trance experience
BILIEVING
IN
DRAGONS
What if Storytelling and the MICE Business meet ?
Meeting Incentive Events Conference
What is shaking the business?
New Technologies are shaping the way to the future
HYBRID EVENTSA hybrid event is a tradeshow,
conference, unconference, seminar,workshop or other meeting that
combines a live in-person event with avirtual online component.
- MPI Foundation - 2012
Why to go Hybrid?
Expands and extends reach of audiences Reduce impact cost Easily accessible by everyone Augments and facilitates face-to-face throughout distances Is already being used by clients as part of everyday life
7C Manifesto
Content
Creativity
Change
Cost-effectivenessCollaboration
Credibility
Connectivity
The 14° ICEM Conference 2012International Conference of Emergency Medicine
CS.1
June 27-30, 2012 Convention Centre Dublin (CCD), Dublin, Co.Dublin, Ireland
• Over 2,200 delegates• 1,000 tweets a day• «Tweet Up» by 40 delegates
Turning Point
The 14° ICEM Conference 2012International Conference of Emergency Medicine
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Major Emergency Demonstration at Docklands Railway Station, Thursday 28th June 2012
The 14° ICEM Conference 2012International Conference of Emergency Medicine
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While waiting for a bus … by David Corbet (@corbetron)
The FRESH Conference 2014Designing effective meetings
January 26-28, 2014 Copenhagen
• Close group of 200 meeting professionals attending onsite• Main Theme: “Present People”• 97% of all present meeting professionals enjoyed FRESH14• 90% will reconnect with someone they met at FRESH14 • 81% say the experiences something they had hoped for…
Turning Point
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The FRESH Conference 2014Designing effective meetings
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The Cyborg Participant, Eveline Aernaudts
The FRESH Conference 2014Designing effective meetings
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Scopia – Online Platform
Hybrid events
Audience
Technology
EngagementMediator «Hybrid Angel»
High quality support
To keep in mind for a successful hybrid event organization
“Pre” (Analysis & Planning) “During” (Performing) “Post” (Developing)
Is there any chance to combine them?
HeroesReal People
ConflictSchedule
DestinyGrow our knowledge
EngagementTrust & Faith
For a compelling storytelling strategy we need to
connect to the memory of the reader
What event doesis to make experience
Memorable
Thank you
“People don’t believe what you tell them. They rarely believe what you show them.
They often believe what their friends tell them. They always believe what they tell themselves.
What leaders do: they give people stories they can tell themselves. Stories about the future and about change.”
— Seth Godin