relationship building simplified, the 7 golden rules for communication in web 2.0 marketing
DESCRIPTION
Workshop Objectives: This 5-hour session will offer a solid, practical guide on how marketeers can use social networking websites to build exciting, engaging, dynamic, powerful and long-lasting relationships with a community of fans. This process will be liberated from the ever-changing trends and technical details which can cause so much confusion in the virtual Web 2.0 landscape. Instead, we’ll simplify the process by approaching it from a linguistic perspective; thus offering user-friendly tips with a strong and clear direction.TRANSCRIPT
![Page 1: Relationship Building Simplified, The 7 Golden Rules for Communication in Web 2.0 Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051818/54bf06354a7959ef3d8b4588/html5/thumbnails/1.jpg)
RELATIONSHIP BUILDING SIMPLIFIED*
*The 7 Golden Rules for Communication in Web 2.0
Marketing
*The 7 Golden Rules for Communication in Web 2.0
Marketing
![Page 2: Relationship Building Simplified, The 7 Golden Rules for Communication in Web 2.0 Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051818/54bf06354a7959ef3d8b4588/html5/thumbnails/2.jpg)
This 2-day workshop will offer a solid,
practical guide on how marketeers
can use social networking websites to build
exciting, engaging, dynamic, powerful
and long-lasting relationships with a community of fans.
This process will be liberated from the ever-changing trends and technical details which can cause so much confusion in the virtual Web 2.0 landscape. Instead, we’ll simplify the process by approaching it from a linguistic perspective; thus offering user-friendly tips with a strong and clear direction.
OVERVIEW
![Page 3: Relationship Building Simplified, The 7 Golden Rules for Communication in Web 2.0 Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051818/54bf06354a7959ef3d8b4588/html5/thumbnails/3.jpg)
The workshop will be presented by
Andy Kovacs, an expert linguist with over
14 years experience in communication
training and consultancy with
multinational corporations both in
Turkey and the UK.
OVERVIEW
![Page 4: Relationship Building Simplified, The 7 Golden Rules for Communication in Web 2.0 Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051818/54bf06354a7959ef3d8b4588/html5/thumbnails/4.jpg)
ACT IThe 7 Golden Rules of Communication
![Page 5: Relationship Building Simplified, The 7 Golden Rules for Communication in Web 2.0 Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051818/54bf06354a7959ef3d8b4588/html5/thumbnails/5.jpg)
![Page 6: Relationship Building Simplified, The 7 Golden Rules for Communication in Web 2.0 Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051818/54bf06354a7959ef3d8b4588/html5/thumbnails/6.jpg)
Throughout history, communication has had the same set of fixed rules.
These fundamental maxims, when followed, result in communication of the highest possible degree of effectiveness and success when it comes to getting what you want and need.
![Page 7: Relationship Building Simplified, The 7 Golden Rules for Communication in Web 2.0 Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051818/54bf06354a7959ef3d8b4588/html5/thumbnails/7.jpg)
Knowledge of these permanent truths has never before been more important than in today’s fast-paced, technological
world where anchor points which we can hold on to and use to build our strategies can often seem impossible to find.
The 7 Golden Rules
of Communication should be used as the lifelines for marketing strategies in the communicative environment of Web 2.0.
![Page 8: Relationship Building Simplified, The 7 Golden Rules for Communication in Web 2.0 Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051818/54bf06354a7959ef3d8b4588/html5/thumbnails/8.jpg)
ACT IICommunication and
Reality
![Page 9: Relationship Building Simplified, The 7 Golden Rules for Communication in Web 2.0 Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051818/54bf06354a7959ef3d8b4588/html5/thumbnails/9.jpg)
Everything changes!
![Page 10: Relationship Building Simplified, The 7 Golden Rules for Communication in Web 2.0 Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051818/54bf06354a7959ef3d8b4588/html5/thumbnails/10.jpg)
![Page 11: Relationship Building Simplified, The 7 Golden Rules for Communication in Web 2.0 Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051818/54bf06354a7959ef3d8b4588/html5/thumbnails/11.jpg)
You cannot separate
communication from reality
![Page 12: Relationship Building Simplified, The 7 Golden Rules for Communication in Web 2.0 Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051818/54bf06354a7959ef3d8b4588/html5/thumbnails/12.jpg)
![Page 13: Relationship Building Simplified, The 7 Golden Rules for Communication in Web 2.0 Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051818/54bf06354a7959ef3d8b4588/html5/thumbnails/13.jpg)
What works Today. . .
![Page 14: Relationship Building Simplified, The 7 Golden Rules for Communication in Web 2.0 Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051818/54bf06354a7959ef3d8b4588/html5/thumbnails/14.jpg)
![Page 15: Relationship Building Simplified, The 7 Golden Rules for Communication in Web 2.0 Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051818/54bf06354a7959ef3d8b4588/html5/thumbnails/15.jpg)
Will be
gone
tomorrow
![Page 16: Relationship Building Simplified, The 7 Golden Rules for Communication in Web 2.0 Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051818/54bf06354a7959ef3d8b4588/html5/thumbnails/16.jpg)
Although communication has always had and will always have
the 7 Golden
Rules
as its behavioural maxims, the channels which we use to communicate with have never been more diverse and dynamic.
![Page 17: Relationship Building Simplified, The 7 Golden Rules for Communication in Web 2.0 Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051818/54bf06354a7959ef3d8b4588/html5/thumbnails/17.jpg)
Any change in reality changes the way we communicate.
And
any change in how we communicate changes reality by shifting our paradigms.
These changes govern our perspective on the world spiritually, mentally, emotionally, behaviouristically
and
physically.
![Page 18: Relationship Building Simplified, The 7 Golden Rules for Communication in Web 2.0 Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051818/54bf06354a7959ef3d8b4588/html5/thumbnails/18.jpg)
And they’re getting faaaasster
![Page 19: Relationship Building Simplified, The 7 Golden Rules for Communication in Web 2.0 Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051818/54bf06354a7959ef3d8b4588/html5/thumbnails/19.jpg)
In 2009, there was more information published than there has ever been before.
There are 4.1 billion mobile telephone users
More SMS messages are sent everyday than there are people on the planet.
200 billion emails are sent daily (90% of which are spam!)
1.5 billion Internet users are surfing 55 trillion links on 200 million websites.
How, then, can the marketeer
of today and tomorrow successfully build relationships to get what she wants and needs?
![Page 20: Relationship Building Simplified, The 7 Golden Rules for Communication in Web 2.0 Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051818/54bf06354a7959ef3d8b4588/html5/thumbnails/20.jpg)
![Page 21: Relationship Building Simplified, The 7 Golden Rules for Communication in Web 2.0 Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051818/54bf06354a7959ef3d8b4588/html5/thumbnails/21.jpg)
The marketeers mission
to capture attention is
certainly not getting
any easier!
![Page 22: Relationship Building Simplified, The 7 Golden Rules for Communication in Web 2.0 Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051818/54bf06354a7959ef3d8b4588/html5/thumbnails/22.jpg)
ACT IIIRealtionship Building
Today
![Page 23: Relationship Building Simplified, The 7 Golden Rules for Communication in Web 2.0 Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051818/54bf06354a7959ef3d8b4588/html5/thumbnails/23.jpg)
![Page 24: Relationship Building Simplified, The 7 Golden Rules for Communication in Web 2.0 Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051818/54bf06354a7959ef3d8b4588/html5/thumbnails/24.jpg)
We will use a comprehensive research dossier on the 2
most relevant social media activities
for
marketing and relationship building affecting YOUR
business ...
![Page 25: Relationship Building Simplified, The 7 Golden Rules for Communication in Web 2.0 Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051818/54bf06354a7959ef3d8b4588/html5/thumbnails/25.jpg)
1.
YOUR activities 2.
And those of YOUR COMPETITORS
This will be used to show you 3 tactics
![Page 26: Relationship Building Simplified, The 7 Golden Rules for Communication in Web 2.0 Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051818/54bf06354a7959ef3d8b4588/html5/thumbnails/26.jpg)
Tactic 1: THE GOODCompanies who follow one or more of the 7 Golden Rules
of Communication
successfully.
![Page 27: Relationship Building Simplified, The 7 Golden Rules for Communication in Web 2.0 Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051818/54bf06354a7959ef3d8b4588/html5/thumbnails/27.jpg)
Tactic 2: THE BADCompanies who break one or more more of the 7 Golden Rules
of Communication.
![Page 28: Relationship Building Simplified, The 7 Golden Rules for Communication in Web 2.0 Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051818/54bf06354a7959ef3d8b4588/html5/thumbnails/28.jpg)
Tactic 3: The PerfectFinally, we shall present suggestions on the ultimate ways to use Social Media so that the 7 Golden Rules
of Communication can be completely maximized to create the strongest possible relationships as quickly and effectively as possible.
![Page 29: Relationship Building Simplified, The 7 Golden Rules for Communication in Web 2.0 Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051818/54bf06354a7959ef3d8b4588/html5/thumbnails/29.jpg)
![Page 30: Relationship Building Simplified, The 7 Golden Rules for Communication in Web 2.0 Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051818/54bf06354a7959ef3d8b4588/html5/thumbnails/30.jpg)
Special consideration will be given to Facebook,
which is the biggest social networking site in Turkey with over 17
million users (36.8% growth rate) making us the 3rd largest country of users in the world behind the USA and the UK.
![Page 31: Relationship Building Simplified, The 7 Golden Rules for Communication in Web 2.0 Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051818/54bf06354a7959ef3d8b4588/html5/thumbnails/31.jpg)
![Page 32: Relationship Building Simplified, The 7 Golden Rules for Communication in Web 2.0 Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051818/54bf06354a7959ef3d8b4588/html5/thumbnails/32.jpg)
Also Twitter, one of the fastest-growing social utilities on the Internet, will be focussed on.
This alert system, with its real-time search,
has shown us that the rate of exchange of information is the best indicator of the value of the information. For example, the BBC found out about last year’s earthquakes in China from people tweeting, not from their usual data sources.
![Page 33: Relationship Building Simplified, The 7 Golden Rules for Communication in Web 2.0 Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051818/54bf06354a7959ef3d8b4588/html5/thumbnails/33.jpg)
![Page 34: Relationship Building Simplified, The 7 Golden Rules for Communication in Web 2.0 Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051818/54bf06354a7959ef3d8b4588/html5/thumbnails/34.jpg)
Finally, we’ll focus on blogs.
“The word ‘blog’
is irrelevant, what’s important is that it is now common, and it will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform where they can share what they care about with the world.”
Seth Godin
(Genius)
![Page 35: Relationship Building Simplified, The 7 Golden Rules for Communication in Web 2.0 Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051818/54bf06354a7959ef3d8b4588/html5/thumbnails/35.jpg)
Andy Kovacs
Managing Director ELC Owner
An expert linguist from University of London with over 14-years experience in management communication in the banking and finance sectors.
Interested in intercultural communication competence, universal politeness theory and the impact of new technology on training and communication.
Responsible for creating and managing all of ELC’s training and consultancy projects.
![Page 36: Relationship Building Simplified, The 7 Golden Rules for Communication in Web 2.0 Marketing](https://reader033.vdocuments.site/reader033/viewer/2022051818/54bf06354a7959ef3d8b4588/html5/thumbnails/36.jpg)
e:
w: www.elc.com.tr
t:
0216 467 5460
Linkedin: www.linkedin.comAndy Kovacs
Twitter:www.twitter.com@AndyatELC
SlideShare:http://www.slideshare.netELC Consultants