REINVENTING THE

@ryanglasgow

PRODUCT SPEC

PRODUCT MANAGEMENT

MissionIncrease the companies one metric that matters (KPI’s)

by shipping the right features (Product spec) at the right time (Roadmap)

KPI’s1) Business goals are met

2) Customers goals are met

GOALS

VALIDATIONWhen a customer requests a change I’d like to know if

the change should be applied to every customer

COMMUNICATIONI’d like to communicate a product improvement to

design, engineering, marketing and sales in a comprehensive yet succinct manner

KPIThe time it takes from spec handoff to satisfy a

business or customer goal

EXISTING BEHAVIOR

HEAVY SPECIdea driven

IDEA BUILD

IDEA

MINIMAL SPECBuilding driven

BUILD MEASURE LEARN

INSPIRATION

“In my mind, there’s only one form of spec that can deliver on these requirements, and that is the high-fidelity prototype.- Marty Cagan

THE SCIENTIFIC METHOD

Ask a question

Do background research

Construct a hypothesis

Test your hypothesis by doing an experiment

Analyze your data and draw a conclusion

Report your results. Was your hypothesis correct?

SOLUTION

SIMULATED SPECLearning driven

IDEA LEARN BUILD MEASURE

DEMOView →

BENEFITSValidate need

Test usability

Convey interactions

Uncover edge cases

No surprises

IMPLEMENTATION

Indigo Studio

Axure RP

Quartz Composer

InVision

HTML/CSS

HI-FI PROTOTYPING TOOLS

SHIFT RESOURCESProduct Managers

Designers

User Researchers

IDEA LEARN BUILD MEASURE

Thanks!Twitter

@ryanglasgow

Webhttp://rglasgow.com

Further Readinghttp://medium.com/@ryanglasgow