Regulations pose

threat to the online

gaming industry

Who we are

• Founded in 1994

• The first ICANN-accredited

registrar in Sweden

• 70 employees and growing

• Offices in Gothenburg,

Stockholm and Malmö

What we do

Ports Group enables control, secure management and

protection of trademarks and digital assets

LeoVegas“We wanted a first class full service solution for our growing domain portfolio, which includes everything from trademark and domain protection, to customised hosting solutions.

Ports Group provides us with efficient corporate domain management that allows us to centralise and monitor against infringements plus any potential security risks.”

We manage and monitor the domain name portfolio of the world’s leading music streaming service, as well as make sure their trademark rights are enforced when violated.

Qlik Tech InternationalPorts Group assists the world's leading Business Intelligence company globally, with a 360 view on their digital IP-management.

Mr GreenManaging all domain name related issues, monitoring registrations of mobile apps and domain names as well as taking legal actions on trademark infringements for one of Europe's leading online gaming companies.

Evolution of the gaming industry

Evolution of the gaming industry

What does this mean?

• Revocation of license

• Fines

• Formal warnings from gambling authorities

• Bad-will from negative exposure of the brand

Our complex world

Value of tangible vs intangible assets

Holistic digital brand protection strategy for

the gaming industry

• Control trademark & digital asset portfolio

• Ensure digital assets portfolio is securely managed

• Protect the brand in digital channels

Best practice: Controlling trademark

and digital assets

• Domain name Policy (proactive actions)

• Domain name management including

registration on all TLD:s

• Comprehensive domain watching (catching

affiliate abuse)

• Infringement & Disputes (reactive actions)

• Securing renewals

• Secure DNS management

Best practice: Securing digital assets

• Trademark Management from a business

perspective

• Securing renewals

• Watching service world wide

• World-wide registration through a trustworthy

network

Best practice: Protecting the brand in

digital channels

• Understand the risk to your brand in all digitala

channels (Website, App, Search, Social, Email)

• Monitor key channels for digital risk

• Ensure regulatory compliance in digital channels

by rapidly removing and mitigating threats

Key Values

Department Key Value

Affiliate Affiliate compliance

Brand Marketing Optimization, Mitigate brand risk

PPC Decrease PPC spend, Optimize PPC spend

Legal/IP Reduce regulatory risk, streamlined IP

enforcement across all digital channels

SEO Increase direct traffic, Increase user

acquisition ratio

TALISMAN