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ELEVATE BEER

WORLD BREWING CONGRESSAugust 13–17, 2016 • Denver, Colorado, U.S.A.

The World Brewing Congress convenes the best in brewing every four years. Designed to strengthen the science and technology of brewing, the congress also builds a robust global brewing network. The event is hosted by the American Society of Brewing Chemists and the Master Brewers Association of the Americas, with active participation by the Brewery Convention of Japan, the European Brewery Convention, and the Institute of Brewing and Distilling.

Come to Denver to #ElevateBeerThe Mile High City has much to offer—majestic views and, of course, the beer. Denver is home to lauded craft, micro, and great classic brews. Some people claim that Denver is the “Best Beer Town in the U.S.A .” We’ll let you be the judge of that! Clearly, we are all impressed with the sheer growth and quality of Colorado’s brewing sector, with new breweries coming on line every month.

Local legend Pete Coors will kick off the congress. We look forward to hearing his insights on the brewing industry.

WBC 2016 has a great slate of not-to-miss workshops presented by best-in-class brewing professionals, only-in-Colorado field trips, and plenty of networking events to enjoy with a buddy and a few brews.

We look forward to seeing you in August!

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Speakers to Surprise and Delight YouSunday, August 14 Opening Keynote Speaker

Peter Coors, Chairman, Molson Coors Brewing Company, Chairman, MillerCoors

Join us in welcoming Peter H. Coors as the keynote speaker. Pete’s professional career in the brewing business follows a Coors tradition that has spanned more than

a century and five generations of Coors family members. In 2002, he was named chairman of Coors Brewing Company and chairman of Adolph Coors Company. Currently, Pete is chairman of Molson Coors Brewing Company. In addition, in July 2008, Pete was named chairman of MillerCoors.

Wednesday, August 17 Closing Speaker

Scott Zimmer, Generational Expert, BridgeWorks

Are you an idealistic boomer or an innovative millennial? Need to know how to successfully collaborate with and market to the different generations? You’ll really

enjoy hearing from Scott Zimmer. Scott specializes in market research and bridging the generational divides. Scott will illustrate the stress points between the generations and provide clear solutions to help relieve tension and encourage better understanding and working relationships.

Planning Committee:Jeffery CornellMillerCoors

Horace CunninghamSixPoint Brewing

Tom EplettMillerCoors

Cindy-Lou LakenburgesAnheuser-Busch Inc.

Hosted by

Schedule at a GlanceFriday, August 1210:00 a.m.–5:00 p.m. ..................................Pre-Congress Field Trips9:30 a.m.–5:30 p.m. ....................................Pre-Congress Courses

Saturday, August 138:00–5:00 p.m. ...........................................Pre-Congress Courses7:00–9:30 p.m. ...........................................Welcome to Denver Reception9:30–11:00 p.m. .........................................Afterglow

Sunday, August 148:15–9:30 a.m. ............................................Opening Session and Keynote Speaker9:45–11:30 a.m. ..........................................Programming11:30 a.m.–2:00 p.m. ..................................Exposition, Posters, Lunch2:00–5:15 p.m. ...........................................Programming

Monday, August 158:15–11:30 a.m. ..........................................Programming11:30 a.m.–2:00 p.m. ..................................Exposition, Posters, Lunch2:00–5:00 p.m. ...........................................Committee Meetings2:00–6:00 p.m. ...........................................Field Trips and Workshops

Tuesday, August 168:15–11:30 a.m. ..........................................Programming11:30 a.m.–2:00 p.m. ..................................Exposition, Posters, Lunch2:00–5:15 p.m. ...........................................Programming7:00–10:00 p.m. .........................................Block Party on Glenarm St.

Wednesday, August 178:15–9:30 a.m. ............................................Programming9:45–11:00 a.m. ..........................................Closing Session

Schedule subject to change. Visit worldbrewingcongress.org for current details.

Pre-Congress CoursesBring the best back to your brewery when you learn from the experts. Be sure to register early—spaces fill up quickly!

Friday, August 12Packaging Test Methods12:30–5:30 p.m. at Ball Corp., Broomfield, Colorado Your beer is as good as your packaging. Understand chemistry testing and sensory methods to ensure that your product is of the highest quality. Transportation from the Sheraton is included. Please eat lunch prior to departure.

OSHA 10-Hour General Industry 2-Day Course12:30–6:15 p.m. and Saturday, August 13, 9:00 a.m.–2:45 p.m. Join Scott Millbower, certified safety specialist, for this 10-hour, two-day OSHA (Occupational Safety and Health Administration) course designed just for breweries. Keep your crew safe by keeping in compliance and learning best safety practices. Lunch on Saturday is included.

Saturday, August 13Experimental Design for Brewers8:00 a.m.–12:00 p.m. Take this intro course to learn how to avoid disappointing results when you know how to design for the many variables that contribute to the outcome of the final product. Participants must bring their own calculator for the hands-on exercises.

ASBC Lab-in-a-Fishbowl—Yeast Viability, Wort Gravity, and IBUs1:00–5:00 p.m. Take a look inside “Lab-in-a-Fishbowl” as live demonstrations help you improve on three fundamental brewing topics: 1) enumerating yeast and assessing their viability, 2) measuring wort gravity, and 3) evaluating IBUs and its bitterness implications.

Commercial Enzymes in Brewing1:00–5:00 p.m. All you ever wanted to know about enzymes and more! Join this in-depth, interactive session with three of the world’s foremost enzyme experts representing the three major enzyme companies in the world today.

The Science of Beer and Food Pairing1:00–5:00 p.m. Learn the science behind pairing decisions. Find out how the norms of food and beer pairings are being challenged through practical sensory-focused research. Recently

crowdsourced data will be presented to debunk and generate new hypotheses regarding food and beer pairing dogma.

Field TripsChoose your path to explore the natural beauty of Colorado and taste the elevated flavors of Colorado brewing.

Friday, August 12Red Rocks/Coors Brewery Tour9:30 a.m.–4:30 p.m. Tour the Red Rocks Amphitheatre and Buffalo Bill’s Grave, watch buffalo on Lookout Mountain, and take the Lariat Loop to Evergreen. Then we head to the famous Coors Brewery in Golden, CO, and the Foothills of Denver—the gateway to the Rockies. Lunch is included.

Fort Collins Breweries Tour9:45 a.m.–5:00 p.m. Fort Collins is home to the Equinox, Odell, and New Belgium breweries. Join us to learn how they produce award-winning beer with eco-friendly and sustainable brewing practices. Lunch is included.

Experience Boulder10:15 a.m.–5:30 p.m. Boulder, the city “nestled between the mountains and reality,” offers views from the picturesque Flatirons Mountains. We’ll stop in at Left Hand Brewery and Avery Brewing Co. to get insights and inspiration for creative brewing. Lunch is included.

Monday, August 15RiNo Brewery Tour2:15–6:00 p.m. Join us as we tour one of the hottest craft beer neighborhoods in Denver, RiNo (River North). RiNo transformed from an industrial landscape into one of the hippest spots in Denver, featuring art galleries, innovative businesses, and a variety of new craft breweries.

Denver Urban Adventure2:15–6:00 p.m. Immerse yourself into the local history and culture of Denver, one of the fastest growing cities in the United States. See Denver’s well-known and beautiful parks surrounded by historic neighborhoods, Victorian mansions, and magnificent views of the skyline.

Distillery Tour2:15–6:00 p.m. Denver is earning a reputation of excellence for the art of distilling. Join us on a tour to experience the passion of start-up businesses, meet the owners, and sample delicious spirits.

Transportation to/from the Sheraton Hotel is included.

Photo courtesy Visit Denver

Photo courtesy Visit Denver

WorkshopsFrom new regulations to new flavors, there is a workshop for everyone on your team.

Brewery and Laboratory SafetyKeep your crew safe while producing delicious beer. This workshop will address the big picture of safety for both brewery and laboratory operations.

Brewing Fundamentals: Wort Boiling, Practical Science and TechniquesAre you new to the brewing industry? Need a refresher? Join us as we tackle the theory of heat exchange, wort boiler design, brew kettle cleaning and more.

Food Safety—What Is Required for Breweries and How Are They Doing It?Beer is food. Brew it safely. An expert panel will highlight what you need to know now on FDA food safety regulations and translate the requirements for breweries.

Hops and Their Evaluation Within Today’s Ever-Changing Brewing World

Provide your customers with the variety AND quality they expect when you know how to evaluate hops from the field to the finished beer.

Hygienic Design, Sustainable Cleaning, and ValidationImprove your brewery’s hygiene program and minimize product contamination. This interactive workshop will provide participants with hands-on demonstrations of monitoring techniques, such as ATP testing, air settling plates, and environmental swabbing.

Managing the HerdExpand your yeast toolbox and bring a new dimension to your beer when you learn to characterize these fascinating organisms.

Practical Applications of Six Sigma Concepts in a Brewing LaboratoryImprove your lab flow; learn to use a Spaghetti Diagram! Learn how and when to roll out Six Sigma concepts in the lab to achieve your goals.

A Sensory Lexicon for Barrel-Aged BeersLearn the lingo as you explore the sensory descriptors of beers aged in barrels. Beers aged in rum, tequila, brandy, wine, or whiskey barrels bring on a plethora of sensory attributes that you’ll want to use to sell your brew.

Supplier PartnershipsDrive more performance and value when you take full advantage of your brewery and supplier relationships. Learn from case studies that illustrate what it takes to build and keep a successful partnership.

More workshops to be announced! Check the website for up-to-date listings and times.

Technical Sessions and PostersEngage with the latest in brewing as researchers present technical papers and posters.

• Brewhouse Operations• Finishing and Stability• Malt and Grains• Hops• Nutrition/Health• Packaging (Bottles, Draft, and Cans)• Sensory• Sustainability• Yeast, Fermentation, and Microbiology

Don’t miss a NEW feature: supplier posters.

Beer DonationsGet your best brews in the hands of attendees from around the world! Donated beer will be featured during events and hospitality times. If you would like to donate beer, please contact Emma Nygren at enygren@scisoc.org.

Aber Instruments, Ltd.ABM Equipment Co., Inc.ABS CommercialAFCO/Alex C. Ferguson LLCAlfa LavalAmerican Society of Brewing

Chemists Analytical Flavor Systems LLCAnton Paar USAArgelith Ceramic Tiles, Inc.AROXA/Cara Technology Ltd.AshlandAstoria-PacificATP GroupBig ASS SolutionsBMT USA, LLCBriggs of Burton, Inc.Bruker BioSpinBSG (Brewers Supply Group)Buhler, Inc.Burkert Fluid Control SystemsBW Container Systems and

AccraplyBrewery Convention of Japan Cablevey ConveyorsCambrian InnovationCargill MaltCE Elantech, Inc.Centec, LLCChemTreatCicerone Certification ProgramClearCoveCloud-SellersCO2 Meter, Inc.Colorado Malting CompanyCommodity Specialists CompanyComptoir Agricole HopsDay & ZimmermanDex-O-Tex by Crossfield

Products Corp.Doehler North AmericaDonaldson Co., Inc.DowDSM Food SpecialtiesDuPont Industrial Biosciences

DuPont Tate & Lyle Bio Products, LLC

EAGLE Certification GroupEcolabEMG International, Inc.Endress & HauserEP MineralsEsau & Hueber GmbHEuropean Brewery Convention FILTECFirst Key ConsultingFive Star Chemicals & Supply,

Inc.Flottweg Separation Technology,

Inc.Franke Beverage SystemsFulton CompaniesGEA GroupGKD-USA, Inc.Gresser GmbHGusmer EnterprisesHachHamilton CompanyHandtmann Armaturenfabrik

GmbH & Co. KGHeuft USA, Inc.HopsteinerHygienaIndustrial Test Systems, Inc.Institute of Brewing and Distilling InnovaPrepInvisible SentinelJohn I. Haas, Inc.Kagetec Industrial FlooringKronesLallemand BrewingLeco CorporationLGC StandardsLoeffler Chemical CorporationLogos BioSystemsLPR Construction Co.Malteurop North AmericaMaster Brewers Association of

the Americas McRae Integration Ltd.

Mettler Toledo Process AnalyticsMilne Fruit Products, Inc.Miura America Co., Ltd.Munters CorporationNeogen CorporationNexcelom BioscienceOptek-Danulat, Inc.Orbijet Technologies, Inc.Pall CorporationPalmer Canning SystemsParallel ProductsPeco ControlsPentairPerkin ElmerPetainer Manufacturing USA Inc.Ponndorf Anlagenbau GmbHPQ CorporationProfamo Inc.Proleit Corp.Proximity MaltRheonix Food & Beverage

TestingRice Bran TechnologiesSeparator Technology Solutions

US Inc.Separators, Inc.Shimadzu Scientific Instr., Inc.Siebel Institute/World Brewing

AcademySiemens Industry, Inc.Simpsons MaltSkalar Inc.Stainless DrainsSteinfurth, Inc.SymbiontThermo Fisher ScientificVeolia Water TechnologiesVLB Berlin e.V.Weber ScientificWeyermann Specialty MaltsWilbur-Ellis Co.ZEE Company, A member of

the Vincit GroupZiemann Holvrieka Inc.

Elevate Your BrandStand out from the crowd. Contact: Tressa Patrias, +1.651.994.3851; tpatrias@scisoc.org.

Exhibition Be sure to visit the Exhibition Hall to get up close to the latest products and services from more than 120 industry suppliers. Companies as of April 4, 2016:

Venue and AccommodationsAll WBC activities (unless otherwise noted) will be hosted at the Sheraton Downtown Denver in the heart of downtown. Book your room now to ensure your spot. Rooms will be available at the special rate of $179 until July 20 or until the room block sells out, whichever comes first. Visit worldbrewingcongress.org to make your reservation.

Photo courtesy Visit Denver

Denver: A beer lover’s destinationDenver boasts 300 days of sunshine a year! Whether you are an urban explorer or a mountain climber, there is something for you to enjoy in this rapidly growing city. Take the new commuter rail line from the airport to downtown for $9.

Networking EventsRaise a glass with your your friends new and old at these celebratory gatherings.

Saturday, August 13Welcome to Denver Reception!7:00–9:30 p.m. Come to the WBC mountain chalet to reconnect with your colleagues and enjoy some brews and bands.

Afterglow9:30–11:00 p.m. Wind down your evening with this traditional event full of friends, hospitality, and Irish coffee. All thanks to our sponsor Malteurop North America.

Tuesday, August 16Block Party on Glenarm Street7:00–10:00 p.m.Take the party outside Tuesday night! Mix and mingle in the beer garden - then bop on over to the main stage for some tunes.

Additional Fees and TicketsExtra Tickets: Guest Tickets $49-$274

Welcome to Denver Reception $115(includes Afterglow)—Ticket required for Guests and Single Day registrants.

Block Party on Glenarm St. $159Ticket required for Guests and Single Day registrants

Congress Proceedings $55

Pre-Congress CoursesPackaging Test Methods $129OSHA 10-Hour General Industry 2-Day Course $395Experimental Design for Brewers $129ASBC Lab-in-a-Fishbowl— Yeast Viability, Wort Gravity, and IBUs $149Commercial Enzymes in Brewing $129The Science of Beer and Food Pairing $89

Field TripsRed Rocks/Coors Brewery Tour $89Fort Collins Breweries Tour $89Experience Boulder $89RiNo Brewery Tour $59Denver Urban Adventure $59Distillery Tour $59

Congress WorkshopPractical Applications of Six Sigma Concepts in a Brewing Laboratory $49

WBC ApparelGrey T-shirt $16–$19Dri-Fit long-sleeve, quarter-zipped shirt $39–$42Wear your memories of WBC on your sleeve by purchasing a WBC 2016 logo shirt, available for pick-up at the congress. Orders must be placed by July 5.

Registration Rates You must be at least 21 years of age to register.

Early Rate Regular/On-site Rate (Up to July 5) (After July 5)

Regular $795 $895Exhibitor* $595 $595Speaker / Poster Presenter $645 $745Single Day $350 / day $450 / dayStudent $545 $645Retired $645 $745* Each exhibiting company is entitled to one (1) complimentary registration. Each exhibitor, including the complimentary registration, must complete a registration form.

Early Bird Discount— SAVE $100—Register now at worldbrewingcongress.org

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