regional tool kit 2004 - agbnielsen.com · maria catherine rossi client service director ... 743...

20042004RegionalRegionalTool KitTool Kit

© All Rights Reserved. 2

ContentsContents

Regional Client Service Organisational Charts

Survey Calendar

The Ratings Process

Station Codes by Market

Terms & Definitions

Occupation Classifications

Universe Estimates

Coverage Maps

Coverage Area by Postcode

Reporting Demographics


Regional Client ServiceRegional Client Service

Toni PetraCEO

Ian McDonaldRegional TAM Sales Manager

Steve WeaverMarketing & New

Product Development

Tania BoswellPrime / 7 Qld

Client Service Manager

Elizabeth HorneTraining / Materials

Tasmania

Kelly LuburicWIN / NBN


Nick BurrowsSouthern Cross


Maria Catherine RossiClient Service Director


Survey Calendar 2004Survey Calendar 2004

4 Dec4 Dec11 Dec11 Dec18 Dec18 Dec25 Dec25 Dec

28 Nov28 Nov5 Dec5 Dec12 Dec12 Dec19 Dec19 Dec

4949505051515252

SUMMERSUMMER

6 Nov6 Nov13 Nov13 Nov20 Nov20 Nov27 Nov27 Nov

31 Oct31 Oct7 Nov7 Nov

14 Nov14 Nov21 Nov21 Nov

4545464647474848

1010

9 Oct9 Oct16 Oct16 Oct23 Oct23 Oct30 Oct30 Oct

3 Oct3 Oct10 Oct10 Oct17 Oct17 Oct24 Oct24 Oct

4141424243434444

99

11 Sep 11 Sep 18 Sep18 Sep25 Sep 25 Sep 2 Oct2 Oct

5 Sep5 Sep12 Sep12 Sep19 Sep19 Sep26 Sep26 Sep

3737383839394040

88

14 Aug14 Aug21 Aug21 Aug28 Aug28 Aug4 Sep4 Sep

8 Aug8 Aug15 Aug15 Aug22 Aug22 Aug29 Aug29 Aug

3333343435353636

77

19 Jul19 Jul24 Jul24 Jul31 Jul31 Jul7 Aug7 Aug

11 Jul11 Jul18 Jul18 Jul25 Jul25 Jul1 Aug1 Aug

2929303031313232

66

19 Jun19 Jun26 Jun26 Jun3 Jul3 Jul10 Jul10 Jul

13 Jun13 Jun20 Jun20 Jun27 Jun27 Jun4 Jul4 Jul

2525262627272828

55

22 May22 May29 May29 May5 Jun5 Jun

12 Jun12 Jun

16 May16 May23 May23 May30 May30 May6 Jun6 Jun

2121222223232424

44

24 Apr24 Apr1 May1 May8 May8 May15 May15 May

18 Apr18 Apr25 Apr25 Apr2 May 2 May 9 May9 May

1717181819192020

33

10 Apr10 Apr17 Apr17 Apr

4 Apr4 Apr11 Apr11 Apr

15151616

EASTEREASTER

13 mar13 mar20 Mar20 Mar27 Mar27 Mar3 Apr3 Apr

7 Mar7 Mar14 Mar14 Mar21 Mar21 Mar28 Mar28 Mar

1111121213131414

22

14 Feb14 Feb21 Feb21 Feb28 Feb28 Feb6 Mar6 Mar

8 Feb8 Feb15 Feb15 Feb22 Feb22 Feb29 Feb29 Feb

778899

1010

11

3 Jan3 Jan10 Jan10 Jan17 Jan17 Jan24 Jan24 Jan31 Jan31 Jan7 Feb7 Feb

28 Dec28 Dec4 Jan4 Jan

11 Jan11 Jan18 Jan18 Jan25 Jan25 Jan1 Feb1 Feb

112233445566

SUMMERSUMMER

SUNDAY TO SATURDAYSUNDAY TO SATURDAYWEEK NO.WEEK NO.SURVEYSURVEY


The Ratings ProcessThe Ratings Process

1

2 3

45

6 7



1. Establishment SurveyA large-scale annual survey conducted to define the population to be represented and its characteristics.Panel homes are recruited from the respondents.

2. The PanelPanel homes are selected according to a statistical design using information collected from the Establishment Survey and the ABS, guaranteeing the panel represents the Australian TV audience.



4. TransmissionEvery night, the data stored in the peoplemeter is retrieved automatically via telephone using AGB production software.

3. The Peoplemeter …A peoplemeter is installed on every TV set in each household.It records and stores four pieces of information:ü Timeü Whether the TV set is on or offü Channel tunedü Persons viewing



6. Program DatabaseUsing broadcast logs provided by the networks, a program database is built and fed into Pollux for integration with the viewing data.

7. Application SoftwareEach morning users download the complete database from ATR’s secure website. These users can then perform complex data analyses using application software such as “AGB Workstation’’.

5. Production Software“Pollux” performs the collection, processing, validation, weighting and final production of the household data into an individual by individual (unidentified), minute by minute database delivered overnight 365 days of the year.


Station Codes by MarketStation Codes by Market

QTVTWQTVTWWINTWINTSUNTWSUNTWToowoombaToowoomba

QTVMARQTVMARWINMARWINMARSUNMARSUNMARMaryboroughMaryborough

QTVROCQTVROCWINROCWINROCSUNROCSUNROCRockhamptonRockhampton

QTVMACQTVMACWINMACWINMACSUNMACSUNMACMackayMackay

QTVTOWQTVTOWWINTOWWINTOWSUNTOWSUNTOWTownsvilleTownsville

QTVCQTVCWINCWINCSUNSCSUNSCCairnsCairns

QTV QTV AMAAMAWINQWINQSUNQSUNQQueensland Queensland

AMAM--AA



NRTVNNRTVNNBN3NBN3PRINPRINNewcastleNewcastle

NRTVTRNRTVTRNBNTNBNTPRITAPRITATareeTaree

NRTVTMNRTVTMWINNTAWINNTAPRITAMPRITAMTamworthTamworth

NRTVCLNRTVCLNBNCLNBNCLPRICLPRICLNorthern RiversNorthern Rivers

NRTV AMBNRTV AMBNBN AMBNBN AMBPRI AMBPRI AMBNorthern NSW Northern NSW AMAM--BB

CTVODWACTVODWAWINODWAWINODWAPRIODWAPRIODWAODW *ODW *

CTVCANCTVCANWINCANWINCANPRICANPRICANCanberraCanberra

CTVWOLCTVWOLWINWOLWINWOLPRIWOLPRIWOLWollongongWollongong

CTNSNSCTNSNSWINAMCWINAMCPRIAMCPRIAMCSouthern Southern NSW AMNSW AM--CC

* ODW – Orange, Dubbo, Wagga Wagga



SCBALSCBALVICBVICBPRIBALPRIBALBallaratBallarat

SCRGIPSCRGIPVICGIPVICGIPPRIGIPPRIGIPGippslandGippsland

SCRALBSCRALBVICALBVICALBPRIALBPRIALBAlburyAlbury

SCRSHESCRSHEVICSHEVICSHEPRISHEPRISHESheppartonShepparton

SCRBENSCRBENVICBENVICBENPRIBENPRIBENBendigoBendigo

SCRVICSCRVICVICAMDVICAMDPRIAMDPRIAMDVictoria Victoria AMAM--DD

SCNTSCNTWINTLAWINTLALauncestonLaunceston

SCNHSCNHWINTHOWINTHOHobartHobart

SCN_TASSCN_TASWINTAGGWINTAGGTasmaniaTasmania


Terms & DefinitionsTerms & Definitions

Universe EstimateUniverse EstimateThe estimated population against which media audiences are calculated.

Minimum Sample SizeMinimum Sample SizeMinimum expected panel size of the reporting panel for a defined demographic within a defined geographic area based on Universe Estimates. The reporting panel is 90% of the full panel.

Households Using Television (HUT)Households Using Television (HUT)The number of Households with at least one television set switched on.

RatingRatingThe number of homes (or people) tuned to a particular station at a particular time. Usually expressed as a percentage.

Target Audience Rating Point (TARP)Target Audience Rating Point (TARP)The average viewing audience for a demographic, usually expressed as a percentage.

ShareShareThe average viewing audience for a specific program or station, expressed as a percentage of the total TV viewing audience.


Terms & DefinitionsTerms & Definitions

ReachReachThe number or percentage of different people who have seen ‘x’ minute(s) of a program or timeband.

Industry standard bases Program Reach on 5 consecutive minutes viewed.

Effective FrequencyEffective FrequencyThe number of exposures (1+, 2+, 3+ etc) deemed necessary for an advertising message to produce an effect

(i.e.. For the target market to take the desired action, or for the ad to cause the desired response)

Effective ReachEffective ReachThe number or percentage of the target audience who are reached at, or above, the Effective Frequency level.

Eg. If the Effective Frequency is set at 3 and 55% of the target have seen the advertising campaign 3 or more times then the Effective Reach is 55%.


Occupation ClassificationOccupation Classification

ABManagers, Administrators & Professionals

Legislators & Government Appointed Officials; General Managers; Specialist managers; Farmers and Farm managers; managing Supervisors (Sales and Service and Other Business); Natural Scientists; Building Professionals and Engineers; Health Diagnosis and Treatment Practitioners; Tertiary Teachers; Social Professionals; Business Professionals; Artists and Related Professionals

C1Para Professionals; Clerks; Teachers; Sales People and

Professional Service WorkersMedical and Science Technical Officers and Technicians; Engineering and Building Associates and Technicians; Air and Sea Transport Technical Workers; Registered Nurses; Stenographers and Typists; Data Processing and Business machine Operators; Numerical Clerks; Filing; Sorting and Copying Clerks; Material Recording and Despatching Clerks; Receptionists; Telephonists and Messengers; School Teachers; Investment; Insurance and Real Estate Salespersons; Sales Representatives, Sales Assistants; Tellers; Cashiers and Ticket Salespersons; Personal Service Workers

C2Tradespersons

Metal and Machinery Tradespersons; Electrical and Electronics Tradespersons; Printing Tradespersons; Vehicle Tradespersons; Food Tradespersons; Amenity Horticultural Tradespersons

DPlant and Machine Operators, Drivers and Police

Road and Rail Transport Drivers; Mobile Plant Operators; Stationary Plant Operators; Machine Operators; Police

ELabourers and Related Workers

Trade Assistants and Factory Hands; Agricultural Labourers and Related Workers; Cleaners; Construction and Mining Labourers


2004 2004 Universe EstimatesUniverse Estimates

118396148Orange/Dubbo/Wagga

139489187Wollongong

123448163Canberra

3801333498Total Southern NSW (AM-C)

75326128Tamworth/Taree

165716273Newcastle

190828342Northern Rivers

4301870743Total Northern NSW (AM-B)

8024090Toowoomba

150480199Maryborough

7019071Rockhampton

7014454Mackay

7019671Townsville

8020783Cairns

5201457568Total Queensland (AM-A)

Number of Homes

Installed

Total People (000’s)

Homes (000’s)



9523692Launceston

9524194Hobart

190477186Total Tasmania

127324121Ballarat

7819473Gippsland

6817567Albury

6917065Shepparton

8822186Bendigo

4301084412Total Victoria (AM-D)

Number of Homes

Installed

Total People (000’s)

Homes (000’s)



41193177198741259951Ppl 25+

2934229524610910660Ppl 40+

2509192427545743601Ppl 25-54

124194213272366297Men 25-54

1622123277357478387Men 16 -54

2299175398494695536Men 18+

2902248668568Men 18-24

2391182415514722558Men 16+

38129648611289Men 16-24

5854297132171142Men 25-39

4862375844104114771125Ppl 16+

1928145320431567464Ppl 16-39

153

72

250

34

52

30

477

186

TAS(000’s)

2010350428610468Men 25+

218

712

98

151

82

1333

498

S NSW AM-C

(000’s)

284

962

132

204

109

1870

743

N NSW AM-B

(000’s)

966161232Men 16-39

3251552766Ppl 16-54

45281108Teens 13-17

705126172Children 5-12

38065 94Children 0-4

622110841457Total Individuals

2407412568Households

TOTAL REG

(000’s)

VICAM-D

(000’s)

QLD AM-A

(000’s)

NB: Numbers are subject to rounding



1425110253297439326Men 40+

65751116140195155Men 40-54

76859138157244171Men 55+

1508119270313472334Women 40+

126898215274377304Women 25-54

1629126275355484389Women 16-54

2109164369445649482Women 25+

96274158214284233Women 16-39

2471193429527755567Women 16+

36128608210785Women 16-24

2384186413508730547Women 18+

2742144638264Women 18-24

6014598132177148Women 25-39

66753116141200156Women 40-54

84266154172272178Women 55+

TAS(000’s)

S NSW AM-C

(000’s)

N NSW AM-B

(000’s)

TOTAL REG

(000’s)

VICAM-D

(000’s)

QLD AM-A

(000’s)




4985188101164943+ TV HHld

960661712033042162 TV HHld

69

17

26

30

68

45

48

34

60

46

60

126

132

54

100

86

186

TAS(000’s)

232405466565 Person HHld

194

76

82

178

108

136

97

169

135

169

329

347

151

244

254

498

S NSW AM-C

(000’s)

275

110

124

280

164

201

144

248

191

248

495

538

205

405

338

743

N NSW AM-B

(000’s)

9491532571 TV HHld





661111166GB + Ch (5-17)

47480120GB + Ch (5-12)

818136205GB + Ch (0-17)

630105155GB + Ch (0-12)

818136205GB + Children

1589276363GB (0) Children

1709304388GB 40+

698108180GB 18-39

1235206280GB Not Wking

1172206288GB Working

2407412568Grocery Buyers

TOTAL REG

(000’s)

VICAM-D

(000’s)

QLD AM-A

(000’s)




112

55

56

83

41

42

72

36

37

78

39

39

121

61

60

150

75

75

71

71

196

Townsville(000’s)

10481117People 16-54

523958Women 16-54

806493People 25-54

403146Women 25-54

53

40

63

31

32

81

40

41

120

60

60

144

71

73

71

71

190

Rockhampton(000’s)

42

33

49

24

25

61

30

31

93

46

47

110

54

56

54

54

144

Mackay(000’s)

59Men 16-54

46Men 25-54

71People 16-39

36Women 16-39

35Men 16-39

89People 40+

44Women 40+

45Men 40+

136People 25+

68Women 25+

68Men 25+

160People 16+

80Women 16+

80Men 16+

83Grocery Buyers

83Ttl Households

207Ttl People

Cairns(000’s)

Total Queensland




776124237People 16-54

38963122Women 16-54

61

94

48

46

75

38

37

108

56

53

153

78

75

184

94

90

90

90

240

Toowoomba(000’s)

601188People 25-54

30498Women 25-54

387115Men 16-54

29790Men 25-54

464133People 16-39

23368Women 16-39

23265Men 16-39

660244People 40+

334126Women 40+

326118Men 40+

951328People 25+

482170Women 25+

468158Men 25+

1125377People 16+

567194Women 16+

558183Men 16+

568199Grocery Buyers

568199Ttl Households

1457480Ttl People

TotalAM-A

(000’s)

Maryborough(000’s)

Total Queensland cont.




375

187

188

288

144

143

227

112

114

336

174

161

475

245

230

562

287

275

273

273

716

Newcastle(000’s)

962157431People 16-54

48479218Women 16-54

743121335People 25-54

37761172Women 25-54

478

366

567

284

284

910

472

439

1259

649

610

1477

755

722

743

743

1870

Total AM-B(000’s)

78

60

90

45

45

166

86

80

220

113

107

256

131

125

128

128

326

Tamworth/Taree(000’s)

212Men 16-54

163Men 25-54

251People 16-39

126Women 16-39

125Men 16-39

408People 40+

211Women 40+

197Men 40+

564People 25+

291Women 25+

273Men 25+

659People 16+

338Women 16+

322Men 16+

342Grocery Buyers

342Ttl Households

828Ttl People

Nth Rivers(000’s)

Total Northern NSW




247

123

124

191

96

95

146

72

74

239

123

116

328

168

161

384

195

190

187

187

489

Wollongong(000’s)

712204261People 16-54

355100132Women 16-54

545156198People 25-54

27477100Women 25-54

357

272

431

214

218

610

313

297

874

445

428

1041

527

514

498

498

1333

Total AM-C

(000’s)

103

79

122

60

62

182

93

89

256

130

127

304

153

151

148

148

396

Orange/Dubbo/Wagga(000’s)

130Men 16-54

98Men 25-54

164People 16-39

82Women 16-39

82Men 16-39

189People 40+

98Women 40+

91Men 40+

289People 25+

148Women 25+

141Men 25+

353People 16+

179Women 16+

173Men 16+

163Grocery Buyers

163Ttl Households

448Ttl People

Canberra(000’s)

Total Southern NSW




85

42

43

67

34

34

49

24

25

83

42

41

114

58

56

132

66

66

65

65

170

Shepparton(000’s)

90112People 16-54

4556Women 16-54

7086People 25-54

3543Women 25-54

45

35

53

26

27

83

43

40

115

59

56

136

69

66

67

67

175

Albury(000’s)

56Men 16-54

43Men 25-54

65People 16-39

32Women 16-39

33Men 16-39

108People 40+

56Women 40+

52Men 40+

147People 25+

76Women 25+

72Men 25+

173People 16+

88Women 16+

84Men 16+

86Grocery Buyers

86Ttl Households

221Ttl People

Bendigo(000’s)

Total Victoria




55216699People 16-54

2758349Women 16-54

277

427

215

213

320

158

161

524

270

253

719

369

350

844

429

415

412

412

1084

TotalAM-D

(000’s)

12877People 25-54

6538Women 25-54

50

38

57

28

29

95

49

46

129

66

63

152

77

75

73

73

194

Gippsland(000’s)

83Men 16-54

63Men 25-54

97People 16-39

48Women 16-39

49Men 16-39

155People 40+

80Women 40+

75Men 40+

214People 25+

110Women 25+

104Men 25+

252People 16+

128Women 16+

124Men 16+

121Grocery Buyers

121Ttl Households

324Ttl People

Ballarat(000’s)

Total Victoria cont.




121

61

60

94

48

46

70

36

35

114

59

55

157

81

76

185

95

90

92

92

236

Launceston(000’s)

250128People 16-54

12665Women 16-54

19298People 25-54

9850Women 25-54

123

94

145

74

72

229

119

110

317

164

153

375

193

182

186

186

477

TotalTasmania(000’s)

63Men 16-54

48Men 25-54

75People 16-39

38Women 16-39

37Men 16-39

115People 40+

60Women 40+

55Men 40+

160People 25+

83Women 25+

77Men 25+

190People 16+

98Women 16+

92Men 16+

94Grocery Buyers

94Ttl Households

241Ttl People

Hobart(000’s)

Total Tasmania




3251People 16-54

1629Women 16-54

2509People 25-54

1268Women 25-54

1622

1241

1928

962

966

2934

1508

1425

4119

2109

2010

4862

2471

2391

2407

2407

6221

TotalReg TAM(000’s)

Men 16-54

Men 25-54

People 16-39

Women 16-39

Men 16-39

People 40+

Women 40+

Men 40+

People 25+

Women 25+

Men 25+

People 16+

Women 16+

Men 16+

Grocery Buyers

Ttl Households

Ttl People

Total Regional TAM



Regional Coverage Regional Coverage MapsMaps


Coverage MapCoverage MapQueensland (AMQueensland (AM--A)A)

Based on 2001 statistical Local Area BoundariesSource: CDATA 2001

Produced by: ATR Australia© Commonwealth of Australia, 2002


Coverage MapCoverage MapNorthern NSW (AMNorthern NSW (AM--B)B)




Coverage MapCoverage MapSouthern NSW (AMSouthern NSW (AM--C)C)




Coverage MapCoverage MapVictoria (AMVictoria (AM--D)D)




Coverage MapCoverage MapTasmaniaTasmania




TV Coverage Area By PostcodeTV Coverage Area By Postcode

Queensland (AMQueensland (AM--A)A)

4753-47544697

4750-475147224694-4695

4798-4800

4756-4757

4802-4805

4740-47464714-472046804850

46554387-4388

MackayMackay

CairnsCairns

RockhamptonRockhampton

46504610-46154385

4608

4605-4606

4421

4415-4416

4410-4413

4407-4408

4400-4405

4390

4709

4699-4706

4673

4670-4671

4662

4659-4660

4737-47384676-46784814-4820

472146744806-4812

TownsvilleTownsville

4885-488646304380-4383

4882-48834625-46274377

4878-48804619-46214373-4375

4868-48734600-46014370-4371

48654580-45814354-4362

4854-48614572-45754352

48524553-45704350

48494550-45512410

MaryboroughMaryboroughToowoombaToowoomba


2443-2446

2439

2426-2430

2422-2424

2312

TareeTaree

2411

2409

24252397-2407

2420-242123944223-4228

24152390-23914210-4221

2333-23392385-23882476-2490

2315-23302380-23832469-2474

23112369-23702460-2466

2280-230923652452-2456

22782358-23612447-2450

22672352-23562440-2441

2261-226523502431

2258-22592340-23472372

NewcastleNewcastleTamworthTamworthNorthern Northern RiversRivers


Northern NSW (AMNorthern NSW (AM--B)B)


2874-2877

2864-2871

2852

2847-2850

2842-2845

2835

2827-2831

2823-2825

2820-2821

2803-2810

2797-2800

2790-2795

2787

2729-2730

2725-2727

2671

2911-29142668

2902-29062665-2666

2700-2702

2682-2684

2720-2722

262229002663

2575-25792630-26332661

2545-25512623-26282655-2656

2532-25412617-26212649-2653

2525-25302614-26152594

2515-25192611-26122590

2508-250926092585-2588

2505-25062600-26072395-2396

250225842379

25002580-25822357

WollongongWollongongCanberraCanberraOrange / Orange / DubboDubbo //

WaggaWagga WaggaWagga


Southern NSW (AMSouthern NSW (AM--C)C)



Victoria (AMVictoria (AM--D)D)

3778

3763

3725-3728

3722-3723

3717-3720

3711-3715

3675

3672-3673

3669-3670

3662-3666

3658-3660

3648-3649

3646

3644

3633-3641

3629-3631

3620-3624

3616-3618

3612-3614

3610

3607-3608

3559

2716

2712-2714

2710

SheppartonShepparton

3996

3971

3964-3967

3962

3956-3960

3952-3954

3909

3902-3904

3885-3892

3882

3880

3878

3873-3875

3869-3871

3865

3862

3856-3860

3854

3850-3851

3847

3844

3842

3840

3835

3822-3825

3820

GippslandGippsland

3749

3746-3747

3744

3737-3741

3735

3732-3733

3730

3707-3709

3704-3705

3697-3701

3695

3690-3691

3687-3688

3685

3682-3683

3677-3678

2658-2660

2646-2647

2640-2644

AlburyAlbury



Victoria (AMVictoria (AM--D)D)

359935273422-34243314-3315

3594-359735253418-34193309-3312

3588-35913520-35233412-34153300-3305

3583-35853515-35183407-34093293-3294

3482-34833341-3342

34803328-3334

3467-34693321-3325

3529-35313460-34613317-3319

3487

3485

3399-3401

3396

3392-3393

3390

3387-3388

3384-3385

3377-3381

3375

3373

3370-3371

3363-3364

3360-3361

3345

3578-358134783291

3575-357634753289

3354-3357

3350-3352

3570-357334723286-3287

3561-35683462-34653280-3284

3555-355834583271-3277

3550-355134533264-3269

35463450-34513260

35443446-34483254

354234443249-3251

3539-354034423241-3243

3536-35372731-27363236-3239

353327153232-3233

BendigoBendigoBallaratBallarat



TasmaniaTasmania

7170-7180

7162-7163

7139-7140

7330-73317119-7120

73257116-7117

7150

7190

7182-7187

7155

7466-7470

7320-73227112-7113

7315-73167109

73107105

7300-73077052-7055

7290-72927050

7275-72777030

72707015-7027

7267-72687007-7012

7248-72657004-7005

7209-72167000

LauncestonLauncestonHobartHobart


TPSS Reporting TPSS Reporting SubSub--Marketing DemographicsMarketing Demographics

People 40+People 40+1212

Men 16Men 16--39391313

Women 16Women 16--39391414

People 16People 16--39391515

Men 25Men 25--54541616

Women 25Women 25--54541717


Men 16Men 16--54541919

Women 16Women 16--54542020


Total IndividualsTotal Individuals11

Total HouseholdsTotal Households22

Grocery BuyersGrocery Buyers33

Men 16+Men 16+44

Women 16+Women 16+55


Men 25+Men 25+77



Men 40+Men 40+1010


DescriptionDescription


TPSS Reporting TPSS Reporting Aggregate DemographicsAggregate Demographics

4444

4343

4242

4141

4040

3939

3838

3737

3636

3535

3434

3333

3232

3131

3030

2929

2828

2727

2626

2525

2424

2323

Teens 13Teens 13--1717People 18People 18--54542222

Teens 10Teens 10--1717People 18People 18--49492121







People 25+People 25+











People 5+People 5+

Total IndividualsTotal Individuals

HouseholdsHouseholds


Children 5Children 5--1212





















2020

1818

1919

1717

1616

1515

1414

1212

1111

1313

11

22

33

44

55

66

77

88

99

1010 Ð

Ð

Ð

Ð

Ð

Ð

Ð

Ð

Ð = n.a. in Tasmania



Men 16Men 16--24245050

Men 16Men 16--39395151

Men 16Men 16--54545252

Men 16+Men 16+5353

Men 18Men 18--29295454

Men 18Men 18--34345555

Men 18Men 18--39395656

Men 18Men 18--49495757

Men 18Men 18--54545858

Men 25Men 25--39395959

Men 25Men 25--44446060

Men 25Men 25--54546161

Men 30Men 30--49496262

Men 35Men 35--54546363

Men 40Men 40--54546464

Men 40Men 40--64646565

Men 50Men 50--64646666

Men 0Men 0--15154545

Men 18+Men 18+4646

Men 25+Men 25+4747

Men 40+Men 40+4848

Men 13Men 13--24244949

DescriptionDescriptionÐ

Ð

Ð

Ð

Ð

Ð

Ð

Ð

Ð

Ð




GB + 1GB + 1--2 Child 02 Child 0--1717105105Women 25Women 25--44448484

GB + Child 0GB + Child 0--1212106106Women 25Women 25--54548585


GB + Child 5GB + Child 5--1717108108Women 25Women 25--5454+ Child 0+ Child 0--1717

8787

Women 35Women 35--54548888Men 55+Men 55+6767

Women 40Women 40--54548989Women 16+Women 16+6868



Women 55+Women 55+9292Women 40+Women 40+7171

Grocery BuyerGrocery Buyer9393Women 0Women 0--15157272

GB 18+GB 18+9494Women 13Women 13--24247373

GB 40+GB 40+9595Women 13Women 13--29297474

GB 18GB 18--54549696Women 16Women 16--24247575

GB 25GB 25--54549797Women 16Women 16--39397676

GB 40GB 40--54549898Women 16Women 16--54547777

GB 55+GB 55+9999Women 18Women 18--29297878

GB Under 40GB Under 40100100Women 18Women 18--34347979

GB WorkingGB Working101101Women 18Women 18--39398080

GB Non WorkingGB Non Working102102Women 18Women 18--49498181

GB + 0 Child 0GB + 0 Child 0--1717103103Women 18Women 18--54548282


DescriptionDescriptionDescriptionDescription

Ð

Ð

Ð

Ð

Ð

Ð

Ð

Ð

Ð

Ð

Ð

Ð

Ð




Occupation C1Occupation C1116116

Occupation C1 16Occupation C1 16--3939117117

Occupation C2DEOccupation C2DE118118

Occupation C2DE 16Occupation C2DE 16--3939119119

Fem GBFem GB109109

Fem GB 25Fem GB 25--4949110110

Occupation ABOccupation AB111111

Occupation AB 25Occupation AB 25--5454112112

Occupation AB 35+Occupation AB 35+113113

Occupation AB 40+Occupation AB 40+114114

Occupation ABC1Occupation ABC1115115


Ð

Ð

Ð

Ð

Ð

Ð

Ð

Ð


regional tool kit 2004 - agbnielsen.com · maria catherine rossi client service director ... 743...

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