Regional Programs Evaluation

Korea (IBFAN-EA)

2006-2009

Dr. Yoo-Mi Chung

Pediatrician, IBCLC

IBFAN-EA Strategic Meetings (2006-2009)

WBW Activities

Success in Enfamil Lawsuit (2006-2009)

8th Feb 2006: Korean mothers found metal particles(~2.7mm) in Enfamil (Mead Johnson) 22nd Feb: FDA(USA) Informs of Nationwide Infant

Formula Recall (lot number: BMJ19) May 2008: Lawsuit by 199 Korean mothers,

CK, and voluntary laywers May 2009: gained the case

(compensation of $400 to each mother)

Code Training for HCPs and IBCLCs 2007: 6th Oct

60 (3 MDs + 57 nurses) and 4 IBFAN EA members (China, H.K., Japan, and Mongolia)

2008: 19th Oct 48 (10 MDs + 38 nurses) 2009: 25th Oct 35 (5 MDs + 30 nurses)

Total 143 for 3 yrs

(18 MDs +125 nurses)

Revision of Breastfeeding Information in Korean High School Textbooks May 2007 reviewed all the 15 Korean high school

textbooks on domestic affairs about breastfeeding information nothing on GS of IYCF or the Code of Marketing of BMS images or tables of formula, bottles or pacifiers as

antenatal preparation items introduction of solid food was mistakenly described as

stopping breastfeeding early Amendment for revision of textbooks to MOE March 2008, all 15 textbooks were revised in some

parts

2009

“ One Million Campaign launched -‘Support Women to Breastfeed’

9th Feb. 2009 10,008 signed until Aug. 2009 Media outreach : MBN TV, Moneytoday, Heraldbiz,

Munhwa Ilbo, Chosun Ilbo (daily Newspaper) 14 Participating Organizations

2009 Breastfeeding Ambassador

Appointment

Dr. Hyun-Young An :

An Obstetrician, prof of Catholic Univ of Korea

breastfed 4 daughters and strongly promoted breastfeeding

Networking with Physicians Academy of Breastfeeding Medicine Korea Established on 30th Oct. 2005 Members of 170 physicians (all IBCLCs)

Membership requires signing of WABA endorsement and no conflicts of interest or sponsorship related to IYCF

Asia-Pacific Korea

IBCLCs 4951 1384 (27.95%)

MD IBCLCs 359 (7.25%) 182 (50.70%)

World Korea

IBCLCs 22000 1384 (6.29%)

MD IBCLCs 1250 (5.68%) 182 (14.56%)

Expansion of breastfeeding knowledge and optimal practices through website (www.bfmed.co.kr)

On-line consultation on breastfeeding (10,000 questions:10 questions/d for 4 yrs)

On-line information on Korean BFHs WBW campaigns with IBFAN-EA 7 Breastfeeding symposiums for HCPs and IBCLCs 2 Symposiums of KBPN Translation of WHO booklets:

GS for IYCF/ the Code and/ the Code :FAQ 14 prenatal breastfeeding classes

for pregnant mothers and fathers

Response on contamination of infant formula

Workshop on Complementary Feeding Korean Association of Pediatric Practitioners

29th, Nov, 2008 (> 200 pediatricians)

Good News but…

Formula Export from Korea

2003 2004 2005 2006 2007 2008(Aug)

Russia 7,748,844 8,874,400 8,087,340 5,260,760 5,853,008 4,914,202

Saudi Arabia 429,445 530,637 676,387 774,991 788,175 432,173

Singapore 0 0 45,360 68,056 428,380 149,068

Vietnam 204,116 282,351 619,694 549,510 233,801 396,445

China 128,915 116,722 190,955 158,346 214,921 146,824

Total export 9,668,742 11,054,087 10,672,908 7,883,693 8,080,787 6,856,467

(kgs)